Digital Transformation has resulted in fundamental changes in how a business operates and the value they deliver to their customers.
Download the ebook to get the insights of technology trends for Digital Transformation.
Digital Transformation: Embracing the new digital realityEduserv
Tim Cockle, Head of Digital Services at Eduserv, talks about embracing digital at the CharityComms Digital Transformation event. Tim looks at the drivers for digital transformation, the different forms of digital transformation and the journey to achieving true digital transformation within charities.
WHAT IS DIGITAL TRANSFORMATION?
“Digital transformation is an ongoing process of changing the way we do business. It is an investment in skills, tools, technologies and IT infrastructure. Digital transformation is a cultural shift integrating people, technology and business together.”
-Devansh
What is digital transformation?
What is Business transformation?
Use case scenario in logistics
Challenges in digital transformation and how to over come
Digital Transformation : Just a Buzzword or Real TransformationMatthew W. Bowers
Digital Transformation : Just a Buzzword or Real Transformation. A presentation to the St Louis Chapter of AITP to highlight, define and discuss digital transformation as well as business innovation and related topics. What IS Digital Transformation, why is it confusing, who does it, who leads, what is the maturity model?
Digital Transformation: Embracing the new digital realityEduserv
Tim Cockle, Head of Digital Services at Eduserv, talks about embracing digital at the CharityComms Digital Transformation event. Tim looks at the drivers for digital transformation, the different forms of digital transformation and the journey to achieving true digital transformation within charities.
WHAT IS DIGITAL TRANSFORMATION?
“Digital transformation is an ongoing process of changing the way we do business. It is an investment in skills, tools, technologies and IT infrastructure. Digital transformation is a cultural shift integrating people, technology and business together.”
-Devansh
What is digital transformation?
What is Business transformation?
Use case scenario in logistics
Challenges in digital transformation and how to over come
Digital Transformation : Just a Buzzword or Real TransformationMatthew W. Bowers
Digital Transformation : Just a Buzzword or Real Transformation. A presentation to the St Louis Chapter of AITP to highlight, define and discuss digital transformation as well as business innovation and related topics. What IS Digital Transformation, why is it confusing, who does it, who leads, what is the maturity model?
The Four Essential Pillars of Digital TransformationIan Thomas
Based on years of practical experience this whitepaper distils four key pillars we have observed time and again in successful digital initiatives, providing a structured foundation for an orderly, end-to-end digital transformation of the enterprise.
7 considerations to your digital transformation journeyTarang Rai
This new era of digital transformation brought about by the emergence of new technologies like mobile, cloud, analytics, Internet of Things etc., is highly reminiscent of the e-business era. There are many business opportunities to pursue, enabling technologies to be utilized, and customers to be influenced.
Digital Transformation Case Study | anynines anynines GmbH
The slides are part of our talk about the "Digital Transformation Case Study" held by CEO of anynines - Julian Fischer (Twitter: @fischerjulian) - at the Pivotal Digital Transformation Forum 2016 in Istanbul.
The State of Digital Transformation 2018 - 2019 by Brian SolisBrian Solis
"Digital is an enterprise-wide strategic priority — but there's work to be done," according to Brian Solis and Altimeter, a Prophet company.
Now in its fifth year, our annual “State of Digital Transformation” research continues to document the constantly evolving enterprise. As disruptive technologies and their impact on organizations and markets continue to progress, our research aims to capture the shifts and trends that are shaping modern digital transformation.
In 2019, strategic digital transformation is only becoming more pervasive moving beyond IT to impact competitiveness throughout the organization. Budgets are soaring. The list of disruptive technologies on the radar of stakeholders is expanding. Ownership is moving to the C-Suite and managed by cross-functional, collaborative groups. Customer experience (CX) continues to lead digital transformation investments, but as we observed in 2017, employee experience and organizational culture are also rising in importance to empower and accelerate change, growth, and innovation.
Digital Transformation as an Enterprise-Wide Movement
This year, it’s clear that digital transformation is maturing into an enterprise-wide movement. Digital transformation is modernizing how companies work and compete and helping them effectively adapt and grow in an evolving digital economy.
What’s also evident is that there is still much work to do as companies are, by and large, prioritizing technology over grasping the disruptive trends that are influencing markets and, more specifically, customer and employee behaviors and expectations.
Learn more here: https://insights.prophet.com/the-state-of-digital-transformation-2018-2019
Digital Transformation ( DT) – the use of technology to radically improve and differentiate performance or reach of enterprises is becoming a hot topic for companies across the globe. Executives in all industries are using digital advances such as Analytic, Mobility, Social media and smart embedded devices and improving their use of traditional technologies such as ERP – to change customer relationships, internal processes, and value propositions. We continue to see how fast digital technology disrupted media industries in the past decade and it now spreading to all businesses irrespective of the domain and sectors.
How can top / senior management successfully lead digital transformation? While we all know and urge the team to get started on the digital transformation journey , few tell how to do it. This book gives a clear “ How” part .
I have also given in the summary few good case studies where digitization has impacted the business outcomes like Burberry , Asian Paints, Nike, Codelco, Starbucks , UPS etc.
The how part –Leading digital transformation
• Sharing a digital transformation vision across the enterprise ( not in piece mail – all businesses across the group need to envision the journey and be in sync)
• Gaining critical mass – inclusiveness
• Frame the digital challenges
• Focus investment on resources
• Sustaining the transformation
An excellent one to read.
Thoughts on best practices to guide digital transformation. Covers 5 areas:- leadership, organisation and culture, the customer experience, the digital platform and execution.
The Roadmap to Your Digital TransformationAdVictoriam
Is your business ready for digital transformation? Do you have a digital transformation roadmap? Does it lay a solid
foundation for a successful transition to your future digital business?
In order to succeed, start with a current assessment, identify gaps, then define the actions and resources required to fill
those gaps along your journey.
Visit our Website : https://www.advictoriamsolutions.com/
Developing and managing a multi-channel approach has been
a key issue in retail banking.
But what about Corporate & Investment Banks (CIBs)? Where do they stand in terms of multichannel for corporate clients?
Especially, what are the trends and opportunities in digital channels for them and what are the implications?
Digital Transformation in marketing has shown what it can do for businesses like Uber & Amazon.Digital Transformation is the implementation of digital technologies to assets, processes & products to improve efficiency.
The Essential Elements and Tips for Implementing a Successful Digital Transfo...PetaBytz Technologies
Digital Transformation Services will assist you and your organization by focusing on the critical elements that all effective digital transformations share.
The Four Essential Pillars of Digital TransformationIan Thomas
Based on years of practical experience this whitepaper distils four key pillars we have observed time and again in successful digital initiatives, providing a structured foundation for an orderly, end-to-end digital transformation of the enterprise.
7 considerations to your digital transformation journeyTarang Rai
This new era of digital transformation brought about by the emergence of new technologies like mobile, cloud, analytics, Internet of Things etc., is highly reminiscent of the e-business era. There are many business opportunities to pursue, enabling technologies to be utilized, and customers to be influenced.
Digital Transformation Case Study | anynines anynines GmbH
The slides are part of our talk about the "Digital Transformation Case Study" held by CEO of anynines - Julian Fischer (Twitter: @fischerjulian) - at the Pivotal Digital Transformation Forum 2016 in Istanbul.
The State of Digital Transformation 2018 - 2019 by Brian SolisBrian Solis
"Digital is an enterprise-wide strategic priority — but there's work to be done," according to Brian Solis and Altimeter, a Prophet company.
Now in its fifth year, our annual “State of Digital Transformation” research continues to document the constantly evolving enterprise. As disruptive technologies and their impact on organizations and markets continue to progress, our research aims to capture the shifts and trends that are shaping modern digital transformation.
In 2019, strategic digital transformation is only becoming more pervasive moving beyond IT to impact competitiveness throughout the organization. Budgets are soaring. The list of disruptive technologies on the radar of stakeholders is expanding. Ownership is moving to the C-Suite and managed by cross-functional, collaborative groups. Customer experience (CX) continues to lead digital transformation investments, but as we observed in 2017, employee experience and organizational culture are also rising in importance to empower and accelerate change, growth, and innovation.
Digital Transformation as an Enterprise-Wide Movement
This year, it’s clear that digital transformation is maturing into an enterprise-wide movement. Digital transformation is modernizing how companies work and compete and helping them effectively adapt and grow in an evolving digital economy.
What’s also evident is that there is still much work to do as companies are, by and large, prioritizing technology over grasping the disruptive trends that are influencing markets and, more specifically, customer and employee behaviors and expectations.
Learn more here: https://insights.prophet.com/the-state-of-digital-transformation-2018-2019
Digital Transformation ( DT) – the use of technology to radically improve and differentiate performance or reach of enterprises is becoming a hot topic for companies across the globe. Executives in all industries are using digital advances such as Analytic, Mobility, Social media and smart embedded devices and improving their use of traditional technologies such as ERP – to change customer relationships, internal processes, and value propositions. We continue to see how fast digital technology disrupted media industries in the past decade and it now spreading to all businesses irrespective of the domain and sectors.
How can top / senior management successfully lead digital transformation? While we all know and urge the team to get started on the digital transformation journey , few tell how to do it. This book gives a clear “ How” part .
I have also given in the summary few good case studies where digitization has impacted the business outcomes like Burberry , Asian Paints, Nike, Codelco, Starbucks , UPS etc.
The how part –Leading digital transformation
• Sharing a digital transformation vision across the enterprise ( not in piece mail – all businesses across the group need to envision the journey and be in sync)
• Gaining critical mass – inclusiveness
• Frame the digital challenges
• Focus investment on resources
• Sustaining the transformation
An excellent one to read.
Thoughts on best practices to guide digital transformation. Covers 5 areas:- leadership, organisation and culture, the customer experience, the digital platform and execution.
The Roadmap to Your Digital TransformationAdVictoriam
Is your business ready for digital transformation? Do you have a digital transformation roadmap? Does it lay a solid
foundation for a successful transition to your future digital business?
In order to succeed, start with a current assessment, identify gaps, then define the actions and resources required to fill
those gaps along your journey.
Visit our Website : https://www.advictoriamsolutions.com/
Developing and managing a multi-channel approach has been
a key issue in retail banking.
But what about Corporate & Investment Banks (CIBs)? Where do they stand in terms of multichannel for corporate clients?
Especially, what are the trends and opportunities in digital channels for them and what are the implications?
Digital Transformation in marketing has shown what it can do for businesses like Uber & Amazon.Digital Transformation is the implementation of digital technologies to assets, processes & products to improve efficiency.
The Essential Elements and Tips for Implementing a Successful Digital Transfo...PetaBytz Technologies
Digital Transformation Services will assist you and your organization by focusing on the critical elements that all effective digital transformations share.
The Future of Business: Trends in Digital TransformationQurinom Solutions
Digital transformation is the process of integrating digital technology into all aspects of a business, fundamentally changing how it operates and delivers value to customers. This transformation involves utilizing digital tools and technologies to streamline operations, improve efficiency, and enhance the overall customer experience. By embracing digital transformation, businesses can stay competitive in today's fast-paced, technology-driven world.
5 Real Benefits Of Investing In Digital Transformation Services Flexsin
Digital transformation can help businesses improve efficiency, customer satisfaction, product and service quality, business models, and revenue growth.
https://www.flexsin.com/digital-transformation.php
2021 ‧ Digital Economy Blueprint based on the latest research and opportunities for digital transformation during and after the crisis.
⤑ How can a business not depend on changes?
⤑ How can a business successfully make changes?
⤑ How can a business minimize risks?
Enterprise Digital Transformation_ Your Guide To Success.pdfLucas Lagone
Explore the importance of enterprise digital transformation. Learn key components and roadmaps for success. Overcome challenges in your journey with our guide.
Original Source: https://www.nevinainfotech.com/blog/enterprise-digital-transformation-your-guide-to-success/
5 keys to digital transformation for small businessesSameerShaik43
Digital Transformation is crucial for all types & sizes of businesses across the globe. Only then can you overcome increasing competition. But with a limited budget in hand, this can be an intimidating task to undertake. But using the latest technologies can help your business to derive myriads of benefits.
Many organisations are struggling to implement and drive their digital transformations. Only about 30% of digital transformations efforts actually succeed. Mostly because going digital is a complex process with many internal and external pressures. Organisations need to understand what transformations entails, avoid the pitfalls and and carefully consider each facet of digital transformation. Only then can they turn ambition into achievement. In this playbook, we have identified the nine traits of companies that win at digital transformation. We will see what defined their success and how they achieved it. And we will discuss how we can help companies reach their digital transformations goals.
What is the Marketing?
What is Digital transformation means?
What is Digital Transformation for Marketing?
Understanding Digital Transformation
What are the Benefits of Digital Transformation?
Why is transformation needed now?
The first step towards transformation
The 5-step approach to digital marketing transformation
The value of digital Transformation for Marketing
The exciting implications for marketing transformation in an ever-evolving digital world
How digital transformation can revolutionize marketing
The role of digital transformation in driving customer experience
5 Big Fundamentals of Digital Marketing Transformation
The digital marketing transformation challenge
7 Roadblocks to Digital Marketing Transformation
Your 2019 Digital Marketing Transformation Strategy
Digital transformation in sales: Evolving the Art of Customer EngagementAbhishek Sood
Customer engagement: Your digital prerequisite to market leadership
Customer engagement is an integral part of a successful organization.
And with that known knowledge, top-performing sales organizations are prioritizing digital transformation to unlock greater revenue growth.
Read about how to digitally transform your sales organization.
Plus, explore and understand 4 ways organizations approach digital adoption, from skeptics to drivers – where does your company fall?
Similar to Beginners guide digital transformation zaitoon digital agency (20)
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
Welocme to ViralQR, your best QR code generator.ViralQR
Welcome to ViralQR, your best QR code generator available on the market!
At ViralQR, we design static and dynamic QR codes. Our mission is to make business operations easier and customer engagement more powerful through the use of QR technology. Be it a small-scale business or a huge enterprise, our easy-to-use platform provides multiple choices that can be tailored according to your company's branding and marketing strategies.
Our Vision
We are here to make the process of creating QR codes easy and smooth, thus enhancing customer interaction and making business more fluid. We very strongly believe in the ability of QR codes to change the world for businesses in their interaction with customers and are set on making that technology accessible and usable far and wide.
Our Achievements
Ever since its inception, we have successfully served many clients by offering QR codes in their marketing, service delivery, and collection of feedback across various industries. Our platform has been recognized for its ease of use and amazing features, which helped a business to make QR codes.
Our Services
At ViralQR, here is a comprehensive suite of services that caters to your very needs:
Static QR Codes: Create free static QR codes. These QR codes are able to store significant information such as URLs, vCards, plain text, emails and SMS, Wi-Fi credentials, and Bitcoin addresses.
Dynamic QR codes: These also have all the advanced features but are subscription-based. They can directly link to PDF files, images, micro-landing pages, social accounts, review forms, business pages, and applications. In addition, they can be branded with CTAs, frames, patterns, colors, and logos to enhance your branding.
Pricing and Packages
Additionally, there is a 14-day free offer to ViralQR, which is an exceptional opportunity for new users to take a feel of this platform. One can easily subscribe from there and experience the full dynamic of using QR codes. The subscription plans are not only meant for business; they are priced very flexibly so that literally every business could afford to benefit from our service.
Why choose us?
ViralQR will provide services for marketing, advertising, catering, retail, and the like. The QR codes can be posted on fliers, packaging, merchandise, and banners, as well as to substitute for cash and cards in a restaurant or coffee shop. With QR codes integrated into your business, improve customer engagement and streamline operations.
Comprehensive Analytics
Subscribers of ViralQR receive detailed analytics and tracking tools in light of having a view of the core values of QR code performance. Our analytics dashboard shows aggregate views and unique views, as well as detailed information about each impression, including time, device, browser, and estimated location by city and country.
So, thank you for choosing ViralQR; we have an offer of nothing but the best in terms of QR code services to meet business diversity!
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
2. Beginner’s Guide to Digital
Transformation
Businesses must survive by going Digital. Lagging behind your updated competitors
and the industry you are in, will be a bane in the long-run. This guide provides details
about areas you can transform business digitally.
Digitization of business or in other
words “Digital transformation” is a
journey with multiple connected
intermediary goals, in the end,
striving towards continuous
optimization across processes,
divisions and the business
ecosystem of a hyper connected
age where building the right bridges
(between front end and back office,
data from ‘things’ and decisions,
people, teams, marketing,
technologies, finances, competitors
etc.) in function of that journey is
key to succeed.
Let’s look at the Top five strategic initiatives a traditional company should take to
survive in this Digital World.
RANK INITIATIVES
1 Greater speed to market
2 Fostering innovation
3 Implementing disruptive technology
4 Becoming more data driven
5 Digitization of the business
3. “Do More, Achieve More with Less Time and Efforts”
Digital Transformation is a process of adopting digital technology in all the domains of
any business these can be Technology, Finance, Marketing and Sales, Recruitment,
Operations and Customer Support to make them more cost effective and optimized.
“19 percent of business leaders believe they are already a digital
business. 59 percent plan to become one over the next three years.”
- A survey report by Accenture
• There are approximately 2.55 billion Social media network users globally and
consumers are 5 times more reliant on digital content than in the early 2,000’s
• 56% businesses use Facebook as a business tool to increase their sales
• 33% HR teams are using some form of artificial intelligence (AI) technology to
deliver HR solutions, and 41 percent are actively building mobile apps to
deliver HR services
• 40% of financial activities (for instance, cash disbursement, revenue
management, and general accounting and operations) can be fully automated
4. Case Study:
“If you go at a slow pace, you might have digital creep rather than digital transformation”
- Alan Talbot, CIO of Air Malta
What happened: In 1975, a Kodak employee invented the first ever digital camera. The
company pursued it themselves, but filed for bankruptcy in 2011, as it made most of its
money developing film, the demand for which had all but disappeared.
Lesson: If you have digital capabilities, transform quickly before your business model
dies.
5. Always remember these three key things while considering Digital
transformation for your organization:
1. Always be realistic. Asses what is feasible and don’t attempt everything at once.
2. It is more about mindset and approach than it is about any set technology.
3. Cultural change is vital for digital transformation to work, so getting your people on
board should be your first concern.
An organization looks to drive better Return on Investment and efficient employees for
better working has a whole ship of digital technologies to choose from to improve the
power of a business. But, just applying and using these isn’t enough. There needs to be
digital strategies made for each functionality in place that guides the organization as a
whole.
To successfully execute Digital Transformation in any business or organization, not only
marketing and sales department should be made digital, but every department have to
be transformed digitally to bring full proof efficiency to the business.
6. 1. Marketing & Sales Department:
Digital Transformation has the paradoxical footprint of improving salesperson
effectiveness and heightening job insecurity concerns. Companies can improve the
technology-enabled multichannel capabilities of the firm by giving priority attention to
human capital improvement, sales force control systems and communication of the
digitization strategy. The advent of search engine marketing, online marketing, social
media marketing and mobile marketing gives customers much more opportunities to
interact with the company. As a repercussion, salespeople get more time available to
perform added value activities.
Through transforming your business from traditional to digital, the marketing and sales
department can use various social media channels which help in selling products and
providing services. The process
becomes faster, smarter and
helps in acquiring the customers
with less efforts and low budget.
7. 2. Customer Service and Experience Department:
Today, customers expect relevant content in relation to what they’re doing anytime,
anywhere and in the format and on the device of their choosing.Mobile devices, apps,
machine learning, chat bot automation and much more allow customers to get what they
want almost exactly at the moment they need it. Customer experience is important
throughout the organization but Marketing, Sales and Customer service departments
are actively taking digital transformation steps and making strategies revolving around
it.
• Sales Department: Transforming your business digitally means replacing
cold calling and other BTL activities with digital selling. Customers are now days
are already active on social media platforms and that’s where you need to be.
Instead of waiting for the customer to contact you, you will need to reach out to
them, build a relationship, share knowledge. You can do this by sharing relevant
content, sell your products, and display your services, and your expertise.
• Marketing Functionality: Cost cutting is the main and important work for
every business, reducing spending on ATL activities or offline marketing
activities, such as, print ads, billboards and TV, Radio ads. Personal targeting
messages and promotions work in today’s digital age which can only be achieved
through a data-driven marketing strategy. Now, you need to use digital channels
to implement search engine marketing, SMS and Mobile marketing and email
marketing strategies.
• For customer service teams: Social media, reviews sites, forums, and
communities are all now part of the customer service ecosystem. Businesses
have to no longer wait for phone to ring or a fax to come through. Be proactive,
and engage with customers who seek any information or support.
8. 3. Human Resource Department:
Human Resource Department has a critical opportunity to help lead the transformation
to a digital business. HR teams that embrace digital platforms have to take up the dual
challenge of transforming HR operations on the one hand, and transforming the
workforce and the way work is done on the other.
HR digital transformation is the process of changing operational HR processes to
become automated in the working and data-driven analysis for better results.
In a survey report,
• In today’s digital age more and more people are not only going digital but also
working remotely and digitally
• 43 percent of employed Americans said they spent at least some time working
remotely
9. Not only the freelancers but every industry is now adopting these changes. Workforce
ranging from Interns to Decision makers and head of the companies are now using high
tech digital technologies which are speedy, convenient and have security inbuilt so that
the data remains private and among the employees.
Why Working Remotely helps any organization?
• Cost cutting in office space
• Better Return on investment
• People tend work more as they have to not sit at one place which is usually
done by office-goers (9-5 Jobs)
• Comfortable communication platforms
• Helps employees to learn new technologies
• Removes commuting time & cost
10. 4. Finance Department:
“Every CFO should explicitly define the leadership role he or she wants to play in
translating burning business questions into use cases for advanced analytics: whether
to optimize pricing, identify customer churn, prevent fraud, manage talent, or explore a
host of other applications.”
- In a report by McKinsey& Company
Digital Transformation in finance domain is becoming understandable because of a
range of technological advances. These include the widespread availability of business
data and team’s ability to process large sets of data using now-accessible algorithms
and analytic methods, and improvements in connectivity tools and platforms, such as
sensors and cloud computing.
• Automation and robotics to improve processes in finance
• Data visualization to give end users access to real-time financial information and
improve organizational performance
• Advanced analytics for finance operations to accelerate decision support
• Advanced analytics for overall business operations to uncover hidden growth
opportunities
11. 5. Operations Department:
The traditional Henry Ford, The Model T, and The modern assembly line models have
to be vanished if somebody is looking to digitalize his/her business. Organizations have
to realize that an important aspect of competitive advantage is in streamlining key
business processes in order to improve efficiency and quality is Digital Transformation
and not just following the traditional approach. Digital transformation in operations
department ease friction in the organization, which leads to improved productivity and
reduced risk – key factors which can drive desired business outcomes, such as
improved financial results and better efficiency of the workforce.
When combined, digital innovation and operations-management discipline boost
organizations’ performance higher, faster, and to greater scale than has previously been
possible
Building people’s capabilities with Machine Learning: Machines are increasingly capable
of complex activities, such as allocating work or even developing algorithms for
mathematical modeling. As technologies such as machine learning provide more
personalization, the role of the human will change, requiring new skills.Continually
updated dashboards let leaders adjust people’s workloads instantly, while automated
data analysis frees managers to spend more time with their teams.
12.
13. Enablers Which Support Digital Transformation:
There are few Technology innovations which are known as “Enablers” which help in
supporting Digital Transformation across the organization. These Digital Enablers can
be classified as under:
• Big Data
• Artificial Intelligence and machine learning
• Internet of Things (IoT)
• Customer Relationship Management (CRM) applications
• AR/VR : Augmented Reality/Virtual Reality
• E-Commerce
• Conversational agents
• Structured collaboration tools
Let’s have a look on these enablers, know what these are, how do these help in
real life and support in Digital Transformation.
Did You Know:
Artificial Intelligence is
the most spoken and
searched word in 2019
across all technical
companies around the
world.
14. Big Data Analytics:
Big Data refers to processing and storing a huge amount of customer data which helps
companies across all departments after analyzing the goal of the company and needs of
customers. There have always been some questions on privacy of data which
companies have, to either sell their products or provide their services digitally. Even big
companies such as Google and Facebook are facing these negative questions from the
Public/Customers who uses these services and the Government who make policies
regarding the same.
Big data is one of the big drivers of digital transformation.
- Big Data is estimated to be a $200 billion market by 2020
- With 62.5 percent of surveyed companies have at least one big data project in
production
But what’s most striking is how big data touches more and more parts of the business
and specially, Digital Selling. With the potential increase of the internet and social
media, we also see the growth of massive data across the globe. With the continuous
progress in data science and big data Analytics, there is a huge opportunity for sales
managers to achieve new insights on how to increase sales, have more satisfied
customers who return again and again “Digitally”.
Some prospectives of Digital Sales using Digital Transformation is:
1. Finding new leads
2. Generating repeat sales which runs on recommendation systems
3. Predicting future sales
4. Get to know about the consumer psychology
5. Improve customer experience
6. Improve Budget and increase Rate on investment
15. Artificial Intelligence:
Digital revolution has changed the way of operating business of any domain due to
mass production of computers and communication devices. This results in unbaiting
improvements in every possible area ranging from generating new ideas for products
and/or services to newfangled product designs for improvised customer experience.
AI systems try to impersonate the human brain which utilizes patterns to generate
perceptions and drive logic, for the structured approach of analyzing the situation from a
common man perspective. The algorithms based on patterns and logic components
build such cognitive and intellectual engines which are highly sophisticated, insecurity
free and powerful.
“The thing that's going to make artificial intelligence so powerful is its ability to learn, and
the way AI learns is to look at human culture”
- Dan Brown
• The majority of workers in the field of Data, Mobile and IoT are planning to learn
AI by 2020.
• Voice Assistant “Siri” by Apple, was the first Artificial Intelligence software which
was provided to the general public all over the world.
16. Internet of Things:
The network of connected devices such as security sensors, surveillance cameras,
smartphones, wearable devices like smartwatches and household appliances have that
ability to communicate and transfer data over the network without direct human
interaction. Not only does this empower the customers by providing greater control of
household systems and appliances but also provides greater insight into critical areas of
business interest by opening doors for innovative products and solutions.
IoT also faces challenges with more devices connected to the Internet, the volume of
data generated is getting immense. This puts pressure on internet to create a need for
an infrastructure that can transmit and store this data more efficiently. There is always a
push to create edge devices that are intelligent enough to perform some data
processing and send this results to servers instead of sending massive data amount to
central servers for processing.
17. Customer Relationship Management Applications:
Earlier every customers were on papers, which means the businesses used to write
details of its every customers by hands and on papers. But after the technology
disruption has entered into the market, Digital transformation has entered into CRM
Applications as well. Many organizations today are undertaking broad initiatives to
transform how they engage with their customers with ease and how to keep data
paperless, easily searchable and storable to get whole history of one’s data in a split of
seconds.
Customer Relationship Management applications are a central hub for information
about customers – a critical data source for human and digital touch points during
customer engagement.
The CRM can help any organization’s management to get details about:
• Return process
• Check on Status
• Order management
• Add contact to an existing marketing automation program
• Increase engagement with current customers
18. Augmented Reality/Virtual Reality:
In a report by Statista:
• Augmented Reality is expected to be acquiring close to 1 billion users by the end
of the year 2020
• The global shipment of smart VR glasses is expected to reach 5.4 million units by
2020
• The global AR& VR market is also expected to grow to 90 billion USD by 2020
The augmented reality tools or applications are mainly developed with an aim of
eliminating user pain points and to create a customized customer experience. The
successful AR implementation into a business model can also seriously impact the way
the consumers see the stores of the future.
Both Augmented Reality and Virtual Reality are already making an impact on how
people work in terms of collaboration, efficiency and generating new, creative
approaches for achieving business objectives. In the near future, we are going to see a
rise in the adoption of AR/VR apps in not only real estate, fashion, the automotive and
retail market in the near future but every type of industry.
19. Few Examples of AR/VR that were brought in limelight:
• Pokémon Go: An Augmented Reality Game
Pokémon Go – A game which changed the way people used to play games
earlier. It was one of the most used and profitable mobile apps in 2016, having
been downloaded more than 500 million times worldwide by the end of the year.
It is credited with popularizing location-based and AR technology,
promoting physical activity, and helping local businesses grow due to increased
foot traffic.
• iMeet: allows you to share your computer screen and see colleagues via video
iMeet was a cloud-based video conferencing platform built in HTML 5 and Adobe
Flash. iMeet allows up to 125 participants to communicate using traditional
landline audio or VoIP audio and to video conference through webcams.
20. • Ikea: Trying out furniture the AR way
The famous Swedish furniture store is using AR application to help customers
choose the right type of furniture. Customers view the products not just as
photographs in the catalogue, but can also check out how armchairs, tables and
bookcases fit into their own homes at the swipe of a finger.
21. E-Commerce:
Digital Transformation is changing the face Of E-Commerce.
When e-commerce sites first came into reality and was made available to the general
public, many consumers were hesitant to use them. The websites presented an entirely
new platform for customers to interconnect with sellers. A place where they could not
personally see or touch the item they wanted to buy. E-Commerce was known as a
system where the customers had to pay in advance by going through a long, unsafe
and tedious online payment process.
Today, e-commerce has changed and improved tremendously with significantly safer
online transactions and super-fast checkouts with credit cards, debit cards, online
payments such as paytm and Amazon money and most important cash on delivery. By
Digital Transformation, Online shopping continues to gain popularity by creating new
opportunities for both established online retailers and brand new startups. By using
cookies to target the users, based on the user history and browsing behavior,
companies are providing customized and on-point recommendations.
22. Conversational Agents & Chatbot Automation:
You may have heard ‘How may I help you’ during a phone call or at reception but have
you ever seen ‘How may A.I. Assist you’ on various websites and wondered what those
are? Well, those are known as Chatbot.
A conversational agent or chatbot is a narrow artificial intelligence program that
communicates with people using natural language. It provides guidance, delivers
information and takes action on behalf of users using text, verbal commands or
predictive analytics.
These powerful virtual agents are versatile and consistent, helping the workforce
accomplish a wide spectrum of tasks. And built-in tracking and reporting protocols offer
real-time analytics reporting, so that your business stay ahead of the technology curve.
The main work conversational agent does is:
• Assisting the team: The conversational agent is trained to observe and capture
team interactions and accumulates important company knowledge. As the bot
learns more about the company’s patterns and activities, it becomes like a virtual
team member, with a photographic memory for past discussions, action items,
tasks, and reminders. This type of bot is often deployed on collaboration
platforms. For example, conversational agents on platforms like Slack, known as
“Slackbots,” are widely in use as office assistants to complete tasks, such as
scheduling meetings, translating text, and ordering lunch.
• Delivering information: Conversational agent also provides on-demand
information and guidance on matters important to the team/customers. The bot
alleviates the pain of scaling response teams to address increased demand for
company data. For example, a “financial reporting bot” can provide granular fiscal
figures at month-close, reducing the demand on financial analysts
to craft custom reports. As a portal for vast amounts of information,
this type of bot also allows faster ramp-up and repurposing of
resources between areas,
thus reducing retraining.
23. Structured Collaboration Tools:
Technology is changing the way you work and perform activities. Employees expect
limitless access and the freedom to work from any place, any device and at any time.
Structured collaboration harnesses the power of modern cloud architecture to give your
workforce the tools they need. Structured communication methods are crucial to
company workflow, which plays a major role in allowing or preventing digital success.
Happily, several encouraging trends suggest that systematic collaboration is only going
to get easier over the coming years.
Structurally, it’s becoming more common for disparate tools, such as: file sharing,
enterprise social networks, and digital content management to merge into a unified set
of capabilities and blend into hubs. These hubs serve as the central launch point for the
day, blurring the lines between various applications through integration.
Examples:
Microsoft Office 365:
• Collaboration tailored to business processes
• Converged messaging, voice and video
• Project Management
• Helps in working remotely
IBM Verse:
• Email Marketing
• Social Communication
• Security
• Mobile Access
• Analytics
• Cloud can be joined
through a single point
of entry.
Sd
24. Stand Out Of Crowd
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