We Are Excited to Share Our Latest Digital Report - UAE 2024 As we navigate the ever-evolving digital landscape, staying ahead of trends and understanding the current market dynamics is crucial for success. we are thrilled to share our comprehensive Digital Report, which offers in-depth insights into the latest developments, emerging trends, and future outlooks in the digital domain. 🔍 **Key Highlights:** - Detailed analysis of current market trends and consumer behaviors. - Data-driven insights into competitive strategies and industry benchmarks. - Forward-looking predictions to guide strategic planning and innovation. This report is the culmination of rigorous research, analysis, and collaboration, designed to equip professionals, businesses, and enthusiasts with the knowledge to make informed decisions and strategies. Whether you're looking to enhance your digital strategy, understand market shifts, or explore new opportunities, this report offers valuable perspectives and actionable insights. 📈 Dive into the report for a deeper understanding of how these trends can impact your strategies and operations. Let's embrace the digital future together!

1. DIGITAL REPORT
UNITED ARAB OF EMIRATES
2024
MEDRARA
DIGITAL MARKETING SOLUTIONS

2. HELLO & WELCOME
As part of our unwavering commitment to the Arab world, we are proud to
present this report, which underscores our dedication to making a
substantive and positive impact in this vibrant market. Our mission is to
enhance the customer experience amidst the competitive landscape,
aiming for unparalleled success.
In the forthcoming period, our strategy centers on activating digital
engagement and driving innovation in marketing practices. We are
committed to forging robust strategic partnerships that not only align with
our vision but also propel us toward our mutual goals.
I extend my heartfelt gratitude to our team for their relentless effort and
collective spirit. Together, we stand on the cusp of a promising future,
filled with opportunities for growth and innovation. Let us continue to
push boundaries, embrace challenges, and work collaboratively toward
achieving our shared aspirations.
I encourage feedback and suggestions from all stakeholders as we refine
our strategies and move forward. Together, let's shape a future that
reflects our highest ambitions and values.
Shereen Badr
Founder & CEO of Medrara
Digital Marketing Agency

3. ABOUT US
Medrara is a leading digital marketing solutions
provider, specializing in creating exceptional digital
experiences for brands.
We navigate the ever-changing digital landscape
with innovative strategies, helping businesses
establish a strong online presence and achieve
measurable results.
Our tailored approach, based on understanding
each brand's unique needs, ensures a customized
strategy for success. At Medrara, we believe in the
power of storytelling to help businesses thrive in
the fast-paced digital environment, offering
comprehensive services focused on growth

4. Introduction
THROUGHOUT THE YEAR, THE UAE CONTINUES TO
DIVERSIFY ITS ECONOMY AWAY FROM OIL BY
ENGAGING IN A WIDE RANGE OF ACTIVITIES, SUCH AS
EXPO 2020, AND SUPPORTING ARTIFICIAL
INTELLIGENCE AND OTHER INITIATIVES THAT RESULT
IN THE PROSPERITY OF SEVERAL INDUSTRIES,
INCLUDING TOURISM, SHOPPING, AND
TELECOMMUNICATIONS.
ALTHOUGH THERE ARE CHALLENGES, INCLUDING
REGIONAL CONFLICTS AND ECONOMIC DECISIONS
SUCH AS RAISING INTEREST RATES AND IMPOSING
NEW TAXES ON MULTINATIONAL COMPANIES, OTHER
INDUSTRIES ARE AFFECTED. AS 99% OF THE
POPULATION USES THE INTERNET, LET US EXAMINE
THE IMPACT OF THIS ON THE DIGITAL WORLD IN THIS
REPORT.

5. TOTAL
POPULATION
FEMALE
USERS
2,933,285
MALE
USERS
6,583,586
INTERNET
USERS
99%
Total Population vs. Internet Users
9,516,817

6. Objectives of using the internet

7. 38%
11%
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0
20
40
60
80
100
SMARTPHONES
96.2%
TABLETS
DESKTOPS & LAPTOPS
SMARTWATCHES
38%
60.52%
GAMING CONSOLES
TELEVISIONS
SMARTHOME EQUIPMENTS
VR HEADS
20.7%
38.6%
17.7%
13.5%
8.2%
Devices Used

8. SMARTPHONES
DOWNLOAD SPEED
ANNUALIZED
SPEED INCREASE
ANNUALIZED SPEED
INCREASE
FIXED INTERNET
DOWNLOAD SPEED
161.15
MB/S + 2.3%
+ 80.1%
207.41
MB/S
Internet Speed

9. (USAGE SHARE OF WEB BROWSERS FROM ACROSS DEVICES)
INTERNET USERS IN THE UAE BROWSE THE WEB USING DIFFERENT BROWSERS,
ACCORDING TO THE FOLLOWING PERCENTAGES:
Internet browsers

10. (Search engine preferences of Internet users vary,
with the percentages as follows:
150K
95.78%
3.09%
0.43%
0.70%
Search Engines market share

11. Most visited websites

12. Top 10 APP Store Digital Apps (Downloads/Revenue)

13. Top 10 Google Play Store Digital Apps
(Downloads/Revenue)

14. Listening To digital
Radio Stations
26.3%
Learning Objectives
Digital Broadcast
Listening To
Podcasts
21.4%
Listening To Digital
Music
36.5%
Listening To Audio
Books
17.7%

15. DIGITAL FINANCIAL SERVICES
USE OF MOBILE
PAYMENT SERVICES
(E.G. APPLE PAY,
SAMSUNG PAY ..
ETC.)
DIGITAL CURRENCY
OWNERSHIP (ANY
TYPE OF
CRYPTOCURRENCY)
USE OF: DIGITAL
BANKING SERVICES
– INVESTMENT –
INSURANCE OR
DIGITAL APPS
30%
24.3%
19.6%

16. GENERATIVE AI-
SUPPORTED
SEARCH OF UAE’S
GOVERNMENT
UNIFIED DIGITAL
PLATFORM U.AE
60,000 98.5%
searched by Generative AI-
supported version
percentage of customer
satisfaction on the AI-
supported version of U.ae.
AI MARKET

17. SOICIAL MEDIA
10
MILLIONS
ACTIVE ACCOUNTS

18. ADVERTISING ON SOCIAL MEDIA

19. TOP USED PLATFORMS
(PLATFORM UTILIZATION ON A MONTHLY BASIS)
79.9%
78.7%
55%
48.1%
67.4%
74.4% 63.2%
41.2% 31.9%
24.9%
44.5%

20. SOCIAL MEDIA PLATFORMS USERS
Facebook Instagram

21. SOCIAL MEDIA PLATFORMS USERS
Messenger Linkedin

22. TOP USED SOCIAL MEDIA WEBSITES

23. TOP Apple Store Social Apps(Rank)
FREE
Paid

24. TOP Google Store Social Apps(Rank)
=
FREE
Paid

25. UAE
TOP INDUSTRIES

26. INDUSTRIES
TRAFFIC/MARKET SIZE

27. UAE industries
(Traffic/Traffic Changes)
Top 10 industries
(Market Size View)
ESTATE
ESTATE

28. Mass Media
Industry

29. MASS MEDIA INDUSTRY
OVERVIEW
TOP USED
KEYWORDS
SHARE OF VISITS

30. MASS MEDIA WEBSITES (MARKET SHARE BY CHANNEL)

31. TOP 10 MASS MEDIA WEBSITES IN UAE

32. MASS MEDIA MARKET AUDIENCE

33. MARKET VS. SOCIAL MEDIA
SOCIAL MEDIA DISTRIBUTION
STRATEGY

34. MOST POPULAR SOCIAL MEDIA
PLATFORMS USED BY MASS
MEDIA MARKET AUDIENCE
MARKET VS. SOCIAL MEDIA

35. MASS MEDIA MOBILE APPLICATIONS
top communication keywords
TOP 10 GOOGLE PLAY STORE APPS
communication
Daily Basis

36. Social Networking
TOP 10 GOOGLE PLAY STORE APPS
Top Social Networking Keywords
Daily Basis

37. TOP 10 APPLE STORE APPS
Social Networking

38. Top social networking keywords
(iPhone)
Top social networking keywords
(iPad)
TOP 10 APPLE STORE APPS
Daily Basis

39. Shopping
Industry

40. TOP KEYWORD RESEARCH
SHOPPING INDUSTRY OVERVIEW

41. SHOPPING WEBSITES (MARKET SHARE BY CHANNEL)

42. TOP 10 SHOPPING WEBSITES IN UAE

43. SHOPPING MARKET AUDIENCE

44. MARKET VS. SELECTED TRENDS

45. MARKET VS. SOCIAL MEDIA

46. TOP 10 GOOGLE PLAY STORE APPS
APPS Top keywords Daily Basis

47. TOP 10 APPLE STORE APPS
Top Apps

48. Top Shopping keywords
(iPhone)
Top Shopping keywords
(iPad)
TOP 10 APPLE STORE APPS
Daily Basis

49. TRAVEL

50. TOP KEYWORD RESEARCH
SHARE OF VISITS
TRAVEL INDUSTRY OVERVIEW

51. TRAVEL WEBSITES (MARKET SHARE BY CHANNEL)

52. TOP 10 TRAVEL WEBSITES IN UAE

53. TRAVEL MARKET AUDIENCE

54. MARKET VS. SELECTED TRENDS

55. MARKET VS. SOCIAL MEDIA

56. TRAVEL MOBILE APPLICATIONS
TOP 10 GOOGLE PLAY STORE APPS
Daily Basis
Top Apps
Top keywords

57. TOP 10 APPLE STORE APPS
Top Apps

58. Top Travel keywords
(iPhone)
Top Travel keywords
(iPad)
TOP 10 APPLE STORE APPS
Daily Basis

59. Entertainment
Industry

60. SHARE OF VISITS
TOP KEYWORD RESEARCH
ENTERTAINMENT INDUSTRY OVERVIEW

61. ENTERTAINMENT WEBSITES (MARKET SHARE BY CHANNEL)

62. TOP 10 ENTERTAINMENT WEBSITES IN UAE

63. ENTERTAINMENT MARKET AUDIENCE

64. MARKET VS. TREND DOMAINS
SOCIAL MEDIA DISTRIBUTION STRATEGY
TRAFFIC GENERATION STRATEGY

65. MOST POPULAR SOCIAL MEDIA PLATFORMS
USED BY ENTERTAINMENT MARKET AUDIENCE
MARKET VS. SOCIAL MEDIA

66. ENTERTAINMENT MOBILE APPLICATIONS
TOP 10 GOOGLE PLAY STORE APPS
Top keywords
Top apps Daily Basis

67. TOP 10 APPLE STORE APPS
Top Apps

68. Top Entertainment keywords
(iPhone)
Top Entertainment keywords
(iPad)
TOP 10 APPLE STORE APPS
Daily Basis

69. FINANCE
INDUSTRY

70. TOP KEYWORD RESEARCH
FINANCE INDUSTRY OVERVIEW
SHARE OF VISITS

71. FINANCE WEBSITES (MARKET SHARE BY CHANNEL)

72. TOP 10 FINANCE WEBSITES IN UAE

73. FINANCE MARKET AUDIENCE

74. MARKET
VS.
SELECTED
TRENDS

75. MARKET VS. SOCIAL MEDIA MOST POPULAR SOCIAL MEDIA PLATFORMS
USED BY FINANCE MARKET AUDIENCE

76. FINANCE MOBILE APPLICATIONS
TOP 10 GOOGLE PLAY STORE APPS
APPS
KEYWORDS Daily Basis

77. TOP 10 APPLE STORE APPS
Top Apps

78. Top Finance keywords
(iPhone)
Top Finance keywords
(iPad)
TOP 10 APPLE STORE APPS
Daily Basis

79. Telecommunication
Industry

80. TELECOMMUNICATION INDUSTRY OVERVIEW
SHARE OF VISITS

81. TELECOMMUNICATION WEBSITES (MARKET SHARE BY CHANNEL)

82. TOP 10 TELECOMMUNICATION WEBSITES IN UAE

83. TELECOMMUNICATION MARKET AUDIENCE

84. MARKET VS. SELECTED TRENDS

85. MARKET VS. SOCIAL MEDIA MOST POPULAR SOCIAL MEDIA PLATFORMS
USED BY TELECOMMUNICATION MARKET
AUDIENCE

86. TELECOMMUNICATION MOBILE APPLICATIONS
TOP 10 GOOGLE PLAY STORE APPS
Top keywords
Top apps
Daily Basis

87. TOP 10 APPLE STORE APPS
Top Apps

88. Top Telecommunications keywords
(iPhone)
Top Telecommunications keywords
(iPad)
TOP 10 APPLE STORE APPS
Daily Basis

89. REAL ESTATE
INDUSTRY

90. REAL ESTATE INDUSTRY OVERVIEW
TOP KEYWORD RESEARCH

91. REAL ESTATE WEBSITES (MARKET SHARE BY CHANNEL)

92. TOP 10 REAL ESTATE WEBSITES IN UAE

93. REAL ESTATE MARKET AUDIENCE

94. MARKET
VS.
SELECTED
TRENDS

95. MARKET VS. SOCIAL MEDIA MOST POPULAR SOCIAL MEDIA PLATFORMS
USED BY REAL ESTATE MARKET AUDIENCE

96. REAL ESTATE APPLICATIONS
TOP 10 GOOGLE PLAY STORE APPS
Top keywords
APPS
Daily Basis

97. Top Apps
TOP 10 APPLE STORE APPS

98. Top Real Estate Apps (Free/Paid)
(iPhone)
TOP 10 APPLE STORE APPS
Daily Basis
Top Real Estate Apps (Free)
(iPad)

99. FOOD AND DRINK
INDUSTRY

100. FOOD AND DRINK INDUSTRY OVERVIEW
SHARE OF VISITS
TOP KEYWORD RESEARCH

101. FOOD AND DRINK WEBSITES (MARKET SHARE BY CHANNEL)

102. TOP 10 FOOD AND DRINK WEBSITES IN UAE

103. FOOD AND DRINK MARKET AUDIENCE

104. MARKET VS. SELECTED TRENDS

105. MARKET VS. SOCIAL MEDIA MOST POPULAR SOCIAL MEDIA PLATFORMS
USED BY FOOD AND DRINK MARKET AUDIENCE

106. FOOD AND DRINK MOBILE APPLICATIONS
TOP 10 GOOGLE PLAY STORE APPS
Top keywords
Top apps
Daily Basis

107. TOP 10 APPLE STORE APPS
Top Apps

108. Top Food And Drink keywords
(iPhone)
Top Food And Drink keywords
(iPad)
TOP 10 APPLE STORE APPS

109. AUTOMOTIVE
INDUSTRY

110. AUTOMOTIVE INDUSTRY OVERVIEW
SHARE OF VISITS
TOP KEYWORD RESEARCH

111. AUTOMOTIVE WEBSITES (MARKET SHARE BY CHANNEL)

112. TOP 10 AUTOMOTIVE WEBSITES IN UAE

113. AUTOMOTIVE MARKET AUDIENCE

114. MARKET VS. SELECTED TRENDS

115. MARKET VS. SOCIAL MEDIA
MOST POPULAR SOCIAL MEDIA PLATFORMS
USED BY AUTOMOTIVE MARKET AUDIENCE

116. AUTOMOTIVE MOBILE APPLICATIONS
TOP 10 GOOGLE PLAY STORE APPS
Top keywords
Top apps
Daily Basis

117. TOP 10 APPLE STORE APPS
Top Apps

118. SPORTS
INDUSTRY

119. SPORTS INDUSTRY OVERVIEW
SHARE OF VISITS
TOP KEYWORD RESEARCH

120. SPORTS WEBSITES (MARKET SHARE BY CHANNEL)

121. TOP 10 SPORTS WEBSITES IN UAE

122. SPORTS MARKET AUDIENCE

123. MARKET VS. SELECTED TRENDS

124. MARKET VS. SOCIAL MEDIA
MOST POPULAR SOCIAL MEDIA PLATFORMS
USED BY SPORTS MARKET AUDIENCE

125. SPORTS MOBILE APPLICATIONS
TOP 10 GOOGLE PLAY STORE APPS
Top Keywords
APPS
Daily Basis

126. TOP 10 APPLE STORE APPS Top Apps

127. Top Sports keywords
(iPhone)
Top Sports keywords
(iPad)
TOP 10 APPLE STORE APPS
Daily Basis

128. Resource

129. https://medrara.io/
Hello@medrara.io
UAE: +971561513258
CONTACT US
United Arab Emirates