Google Algorithm Updates & Top SEO Trends in 2018Shereen Badr
what happened in 2017 - Google Algorithm updates, new tools, functions and Top SEO Trends in 2018
Find my article for updates and top trends in 2018 on LinkedIn:
http://bit.ly/2lzTHnQ
Linkedin: /in/shereenbadreldeen/
Twitter: @shereen_badr
Complete Guide To Learn Local SEO. If you are trying to Learn Local SEO or want your business on top of the google search result then this is for you.
Learn More: https://smasifhassan.com/local-seo/
Website's are a living, breathing extension of your brand. Most commonly it's the first place a person will be introduced to your brand. Developing smarter inbound marketing strategies that are backed by sound, honest approaches for search engine optimization (SEO), and search engine marketing (SEM) can lead to not only more traffic, but the right traffic.
Presentation was delivered to the American Marketing Association as a deeper dive into strategies and tactics that can supercharge a website and its inbound traffic over time.
For years, digital marketers have been tasked with optimizing their websites for search to improve organic traffic. All major SEO efforts were centered around owned and onsite content, leaving external content as an afterthought.
A new year is upon us, and with it come new SEO concepts, algorithm updates, link building and content strategies, and more. Are you ready to accelerate your web-driven growth in 2018?
We’ll talk about the new face of content, the depth of intent-based SEO, how to think holistically about digital web experience and not just SEO-in-a-vacuum. Let’s dive deep into a new year and get ready for new B2B growth in 2018.
During this Web Clinic, our Head of Operations, Andrew Seidman, will cover:
- The changing face of content in 2018
- New strategies for driving link profile development
- Intent-based SEO
Google Algorithm Updates & Top SEO Trends in 2018Shereen Badr
what happened in 2017 - Google Algorithm updates, new tools, functions and Top SEO Trends in 2018
Find my article for updates and top trends in 2018 on LinkedIn:
http://bit.ly/2lzTHnQ
Linkedin: /in/shereenbadreldeen/
Twitter: @shereen_badr
Complete Guide To Learn Local SEO. If you are trying to Learn Local SEO or want your business on top of the google search result then this is for you.
Learn More: https://smasifhassan.com/local-seo/
Website's are a living, breathing extension of your brand. Most commonly it's the first place a person will be introduced to your brand. Developing smarter inbound marketing strategies that are backed by sound, honest approaches for search engine optimization (SEO), and search engine marketing (SEM) can lead to not only more traffic, but the right traffic.
Presentation was delivered to the American Marketing Association as a deeper dive into strategies and tactics that can supercharge a website and its inbound traffic over time.
For years, digital marketers have been tasked with optimizing their websites for search to improve organic traffic. All major SEO efforts were centered around owned and onsite content, leaving external content as an afterthought.
A new year is upon us, and with it come new SEO concepts, algorithm updates, link building and content strategies, and more. Are you ready to accelerate your web-driven growth in 2018?
We’ll talk about the new face of content, the depth of intent-based SEO, how to think holistically about digital web experience and not just SEO-in-a-vacuum. Let’s dive deep into a new year and get ready for new B2B growth in 2018.
During this Web Clinic, our Head of Operations, Andrew Seidman, will cover:
- The changing face of content in 2018
- New strategies for driving link profile development
- Intent-based SEO
SEO and Influencer Marketing - Better TogethergShift
Brands and agencies worldwide strive to simplify and execute on integrated digital marketing strategies from planning through to execution and reporting. gShift’s web presence analytics platform for SEO, Content and Social combined with InNetwork’s Influencer Marketing technology provide an unprecedented competitive advantage.
Krista LaRiviere, Cofounder & CEO, gShift with Chris Keevill, Cofounder & CEO, InNetwork discussed the opportunities and benefits that exist by having SEO, Content Marketing and Influencer marketing data and reporting under one roof.
In this 45-minute webinar, we reviewed:
~what the gShift & InNetwork acquisition means for digital marketers
~the importance of including Influencer Marketing in the digital marketing mix
~the link between SEO data and Influencers discoverability and audience development
~influencer analytics, kontextURLs and reporting
Using SmartURLs for Tracking Influence Marketing & Off-Site ContentgShift
Presented by leading digital marketing influencer, Warren Whitlock and gShift's Co-founder & CEO, Krista LaRiviere.
As content marketing continues to play a very large role for many organizations, distribution and tracking of content performance has become a main concern. While organizations understand the need for distribution and influence, they lack visibility into the metrics required to properly evaluate their off-site content progress.
In this webinar, we reviewed:
• The rise in importance of off-site content.
• What is influencer marketing and how can you make it work for you?
• Challenges and solutions in tracking off-site content.
Drive More Business with Data Driven Client and Competitive InsightsgShift
A proven digital marketing sales method is to head into a client meeting with a clear game plan in mind based on a detailed SWOT analysis of the prospect's Web presence. SEO software platform data and insights can uncover opportunities from an SEO, keyword, content and competitive perspective.
In this presentation, we cover:
- How to gather data to have a smarter sales conversation
- Which metrics are most important to highlight in your sales pitch
- How to generate a sales SEO report and Site Audit
While smart content creation is fundamental to marketing, the rise of digital has introduced unprecedented technical and analytical challenges. The modern marketer must please both humans and search engines with one killer content strategy to deliver a full sales pipeline.
Flip through "The Science of Content Marketing" to get started.
PPC Hacks To Help You Optimise Like A Boss - Search Leeds - Arianne DonoghueArianne Donoghue
Arianne Donoghue's talk from SearchLeeds on PPC Hacks To Help You Optimise Like A Boss - hints and tips for advanced PPC users to help you in your campaigns now and when preparing for the future.
Leveraging gShift Web Presence Analytics and Content Performance software to monitor, measure, focus, optimize and report on the performance of keywords and multichannel content campaigns.
Geo modified keywords & their impact on local rankings Search Influence
Two factors that contribute to a strong Local SEO campaign are keywords and the physical location of the business. Join us to learn about beneficial and strategic keyword targets, the impact of selecting appropriate geo-modifiers, and more!
2019 Mozcon - 20 years of experience I don't trust my Gut or GoogleWil Reynolds
This presentation helps to make a case for the "why" you should adopt bigger data sets and how doing that helped me expose just how big the "bad clicks" business just might be and what to do about it.
It's a checkup for your owned media inbound channels. Get a quick introduction to the Inbound Marketing Audit and how it helps your craft a holistic inbound strategy including SEO, social, local, mobile, and more.
Universal Search dominates the majority of search queries – in fact, 80% of search queries now include at least one Universal Search integration. What does this mean for your site’s SEO?
Watch our SEJThinkTank sponsored webinar with Holly Miller, Professional Services Manager at Searchmetrics, who will provide an exclusive first look at the Searchmetrics Universal Search Study and its new findings for 2016.
Check out Searchmetrics' 2016 Universal and Extended Search Study here -- http://pages.searchmetrics.com/UniversalSearch_EN.html
Are You Making These Big Mistakes with Your Google My Business ListingSearch Engine Journal
Google My Business can be one of the most valuable tools for any local businesses – one that can help you gain customers or clients – and, most importantly, revenue.
However, many GMB listings suffering from all-too-common, critical issues.
Watch this Search Engine Journal webinar to make sure you’re avoiding these pitfalls from Local Viking’s Mark Luckenbaugh – whether you manage a single GMB listing – or thousands of them.
Are you making it hard for people to find your business when they’re searching for you?
In this webinar you will learn how to:
• Identify technical GMB issues that can be hurting your visibility.
• Avoid technical issues, filters, and ranking stagnation.
• Improve local pack rankings – fast.
You will also discover some free resources and tools to help boost your local SEO.
Google just released a number of brand new AdWords features much earlier than some anticipated.
For advertisers, adopting these features as early as possible will give you a unique leg-up in the marketplace, allowing you to beat your competitors to the punch.
Register now if you’re ready to master these updates and put them into action.You have two live sessions to choose from: July 28 or August 3, both at 1 PM ET.
You'll learn:
-How to take advantage of new Expanded Text Ads (ETAs)
-ETA best practices, based on early-access feature data
-How to use Google’s new device-agnostic bid adjustments
-How to implement responsive display ads and price extensions
SEO and Influencer Marketing - Better TogethergShift
Brands and agencies worldwide strive to simplify and execute on integrated digital marketing strategies from planning through to execution and reporting. gShift’s web presence analytics platform for SEO, Content and Social combined with InNetwork’s Influencer Marketing technology provide an unprecedented competitive advantage.
Krista LaRiviere, Cofounder & CEO, gShift with Chris Keevill, Cofounder & CEO, InNetwork discussed the opportunities and benefits that exist by having SEO, Content Marketing and Influencer marketing data and reporting under one roof.
In this 45-minute webinar, we reviewed:
~what the gShift & InNetwork acquisition means for digital marketers
~the importance of including Influencer Marketing in the digital marketing mix
~the link between SEO data and Influencers discoverability and audience development
~influencer analytics, kontextURLs and reporting
Using SmartURLs for Tracking Influence Marketing & Off-Site ContentgShift
Presented by leading digital marketing influencer, Warren Whitlock and gShift's Co-founder & CEO, Krista LaRiviere.
As content marketing continues to play a very large role for many organizations, distribution and tracking of content performance has become a main concern. While organizations understand the need for distribution and influence, they lack visibility into the metrics required to properly evaluate their off-site content progress.
In this webinar, we reviewed:
• The rise in importance of off-site content.
• What is influencer marketing and how can you make it work for you?
• Challenges and solutions in tracking off-site content.
Drive More Business with Data Driven Client and Competitive InsightsgShift
A proven digital marketing sales method is to head into a client meeting with a clear game plan in mind based on a detailed SWOT analysis of the prospect's Web presence. SEO software platform data and insights can uncover opportunities from an SEO, keyword, content and competitive perspective.
In this presentation, we cover:
- How to gather data to have a smarter sales conversation
- Which metrics are most important to highlight in your sales pitch
- How to generate a sales SEO report and Site Audit
While smart content creation is fundamental to marketing, the rise of digital has introduced unprecedented technical and analytical challenges. The modern marketer must please both humans and search engines with one killer content strategy to deliver a full sales pipeline.
Flip through "The Science of Content Marketing" to get started.
PPC Hacks To Help You Optimise Like A Boss - Search Leeds - Arianne DonoghueArianne Donoghue
Arianne Donoghue's talk from SearchLeeds on PPC Hacks To Help You Optimise Like A Boss - hints and tips for advanced PPC users to help you in your campaigns now and when preparing for the future.
Leveraging gShift Web Presence Analytics and Content Performance software to monitor, measure, focus, optimize and report on the performance of keywords and multichannel content campaigns.
Geo modified keywords & their impact on local rankings Search Influence
Two factors that contribute to a strong Local SEO campaign are keywords and the physical location of the business. Join us to learn about beneficial and strategic keyword targets, the impact of selecting appropriate geo-modifiers, and more!
2019 Mozcon - 20 years of experience I don't trust my Gut or GoogleWil Reynolds
This presentation helps to make a case for the "why" you should adopt bigger data sets and how doing that helped me expose just how big the "bad clicks" business just might be and what to do about it.
It's a checkup for your owned media inbound channels. Get a quick introduction to the Inbound Marketing Audit and how it helps your craft a holistic inbound strategy including SEO, social, local, mobile, and more.
Universal Search dominates the majority of search queries – in fact, 80% of search queries now include at least one Universal Search integration. What does this mean for your site’s SEO?
Watch our SEJThinkTank sponsored webinar with Holly Miller, Professional Services Manager at Searchmetrics, who will provide an exclusive first look at the Searchmetrics Universal Search Study and its new findings for 2016.
Check out Searchmetrics' 2016 Universal and Extended Search Study here -- http://pages.searchmetrics.com/UniversalSearch_EN.html
Are You Making These Big Mistakes with Your Google My Business ListingSearch Engine Journal
Google My Business can be one of the most valuable tools for any local businesses – one that can help you gain customers or clients – and, most importantly, revenue.
However, many GMB listings suffering from all-too-common, critical issues.
Watch this Search Engine Journal webinar to make sure you’re avoiding these pitfalls from Local Viking’s Mark Luckenbaugh – whether you manage a single GMB listing – or thousands of them.
Are you making it hard for people to find your business when they’re searching for you?
In this webinar you will learn how to:
• Identify technical GMB issues that can be hurting your visibility.
• Avoid technical issues, filters, and ranking stagnation.
• Improve local pack rankings – fast.
You will also discover some free resources and tools to help boost your local SEO.
Google just released a number of brand new AdWords features much earlier than some anticipated.
For advertisers, adopting these features as early as possible will give you a unique leg-up in the marketplace, allowing you to beat your competitors to the punch.
Register now if you’re ready to master these updates and put them into action.You have two live sessions to choose from: July 28 or August 3, both at 1 PM ET.
You'll learn:
-How to take advantage of new Expanded Text Ads (ETAs)
-ETA best practices, based on early-access feature data
-How to use Google’s new device-agnostic bid adjustments
-How to implement responsive display ads and price extensions
Make Google Work for You: A Local Business Guide to AdWordsSurefire Local
Your competitors are winning business with local AdWords campaigns. As a Google Premier Partner and Surefire Local’s in-house experts, Kerry Phipps and Brian Seskin will review best practices remodelers are utilizing today to find customers in their neighborhoods.
Here's what you'll learn:
- How to target people in your area with your local ads
- Anatomy of the perfect Google ad (Expanded ads = expanded revenue opportunities)
- How to tailor your Google ads to mobile devices and an ever-growing audience that uses them
- Do’s and Don’ts of running local campaigns
This workshop is mostly for people who are in the early stages of their Google Ads journey (under 12 months), and for those who are considering getting started with Google Ads for the first time.
It's a bit of a crash course on what's possible with Google Ads.
We cover:
✅ Our Rules of Engagement (expectations and phases)
✅ Common pitfalls (Red Flags🚩) and what to do about them
✅ Strategies for Success & moving beyond phase 1
✅ We explore the different campaign types
✅ A crazy case study
See the slides and the full transcript here
https://monalo.io/workshop-replay-google-ads-unlocked-common-pitfalls-and-winning-strategies/
https://youtu.be/D5Mv5JIB14A?si=JPSpxWD6Zm0RyO8q
AdWords Key to Success from Pico DigitalCasey Meraz
From Samantha Bedford (Pico Digital)
In the 15 years I have been in the industry the main element I find when auditing paid search campaigns is that the foundation is poor. When speaking about foundation I am talking about the structure of your campaigns, adgroups and match types, and how they have been grouped to ensure each ad is relevant to the keyword and landing page.
Event Sponsored by CLIMB SEO:
http://www.climbseo.org
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Ethical SEO Consulting
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WordStream Advisor helps you optimize the money you spend on paid search and social ads to effectively convert those leads into paying customers.
We are experts in paid search; we’ve analyzed BILLIONS in AdWords spend. And we’ve baked that knowledge into our software, to help you do what really works in PPC, every week.
Our software is constantly evolving to keep up with the ever changing digital landscape.
Join our PPC experts to see the latest updates to our software, you'll see how to:
-Advertise on Facebook
-WordStream Advisor makes social PPC easy AND effective, providing you with guided workflows and powerful tools to help you succeed.
-Set cost per action goals
-Set a target CPA goal and then let our 20-Minute Work Week generate customized weekly recommendations to help you reach that goal.
-Build beautiful mobile responsive landing pages
-Building pages that work across devices is super easy with our new landing page builder.
The benchmarks are in.
Wouldn't it be nice to know exactly how you match up against your biggest Google competitors? Well, now you can.
In this webinar we're releasing REAL Google Ads industry data. This is your chance to be the very first to indulge in the actionable (yet surprising) insights.
You'll get a front-row seat to the most critical performance metrics, including:
- Click-through-rate.
- Cost-per-click.
- Conversion rate.
Don't miss out on the chance to not only see the data, but understand how to use it to crush your business goals this quarter.
AdWords (Google AdWords) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.
How to Beat the Odds in AdWords with Competitive IntelligenceSemrush
If you are among the 66% of PPC users unhappy with their current results, the solution for your problem is Competitive Intelligence. Tools such as SEMrush and WordStream can show you how best to use your competition's data to formulate the most effective PPC strategy for the long-term. Join us for this joint webinar "How to Beat the Odds in AdWords with Competitive Intelligence" (originally aired on Thursday, January 8th 2015) where we will expand upon the information in our companion ebook of the same name.
In this webinar, you will learn how to:
Identify your competitors and quantify their PPC investment.
Learn from their campaign successes (and failures) to minimize your own risk.
Gain a competitive edge with optimized landing pages.
Increase your Quality Score with ad copy relevance.
With Google Ads, it is possible to build campaigns whose return on investment is measurable and whose terms are adaptable in real time. What's new in AdWords? How to build your strategy? What are the necessary means?
- Know how to evaluate the opportunities presented by Google Ads
- Understand how Google Ads work
- Discover concrete examples of successful projects in SEA
- Learn how to spread an Adwords budget
Breaking news from Google!
On July 10, 2018 Google announced the 2018 Roadmap for the Google AdWords platform - including changes to popular features and ad formats.
Thanks to our partnership with Google, our expert was there to hear the announcement live and quickly relay the information to you through a WordStream-exclusive webinar!
Be the first to know:
- Exactly what changes you can expect to see in AdWords (and when they're coming)
- The various ways these changes will impact your account
- How to use the advanced notice of these changes to get ahead of your competition
Don’t let your business become another blooper with money-wasting ads.
A WordStream study found that a typical small business advertiser wastes 25% of total spend on average — missing out on tons of opportunities and sales. We’ve brought two of the most renowned paid search experts together to show you how to monitor and optimize your account to reach full potential in traffic and profits.
Larry Kim of WordStream and David Szetela of Bruce Clay will present their favorite, most cringe-worthy AdWords bloopers, so you can avoid these mistakes and stop throwing away your budget.
During this webinar, you'll learn how to avoid:
-Mistakes with conversion tracking
-Mishaps resulting from poor account structure
-Display targeting blunders that reach the wrong audience
Google Ads Workshop: Dominating Local SearchSurefire Local
Dominate your local search results and drive high-quality leads from Google — leads that convert to customers.
During this free online webcast, Surefire Local's Director of Advertising, Meg Robinson will walk you through how home improvement contractors can get started with Google Ads and the many benefits it can have as you look to grow your business and reach homeowners in your local area. Some of the things you'll learn are:
- Generate quality leads by targeting homeowners in your local area
- Tailor your ads to an ever-growing mobile experience
- The Do's and Don'ts of running local campaigns
- How to set up the right tracking methods in the beginning so you're measuring performance
Google AdWords - An Inside Look At The World's Most Powerful Online Ad PlatformMickey Mellen
Lead by Josh Bernstein, owner of Josh Bernstein Media, this session provided a one-of-a-kind behind the curtain look into the Google AdWords interface and learn the truth behind paid search. During this session, we explored the mystery and unknown of paid search with a transparent discussion.
With over 11 years experience in the channel, Josh is known as a true expert with AdWords and has worked and consulted with some of the biggest brands near & far including JCPenney, Chick-fil-A, Toyota, Scoutmob, The Tommy Nobis Center and many others! Josh is one of Atlanta's most trusted names when it comes to Google AdWords & paid search marketing.
7 Key Paid Search Plays for B2B MarketersDemandWave
71% of B2B marketers use paid search, but only 44% say it results in revenue. Check out our presentation to learn the paid search playbook we use to help clients drive more qualified leads and revenue.
Spring 2018 Roofer's Digital Marketing Boot CampSurefire Local
Our inaugural Roofer's Digital Marketing Boot Camp brought together hundreds of roofing businesses for a free one-day online workshop with 4 sessions. You've helped us identify the most-talked-about digital marketing topics in 2018. Our in-house gurus have heard you, and dived into ideas, training and secrets on the following:
DIY Marketing: With digital marketing constantly changing, there's a lot a business has to keep up with to stay ahead of the competition. And there are 5 key things you can do today to stay ahead of the game.
Google AdWords: Expand your reach exponentially by learning how to get started with Google AdWords and the many benefits it can have as you look to grow your business and reach homeowners in your local area.
Nextdoor: Learn about this new network your neighborhood community is using to refer and talk about roofers (like you). We'll walk you through the steps to claim and set up a free Local Page for your business.
Google My Business: Find out how and why the top contractors are using Google My Business - a free and easy-to-use tool - to manage and improve their online presence across Google Search and Maps
PPC Service Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a PPC Service Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3kEmCnW
DIgital/Online Marketing Proposal from Industry LeadersJustine Jes Thomas
We are a performance driven marketing company.
We combine the best of next generation interactive marketing and classical direct marketing services to deliver measurable business results.
We can - bring visitors to your website; generate business leads; optimize your marketing investments & time spent by your sales staff, by working with existing leads; and perhaps get you a sale itself.
We don't stop here as yet; we can devise programs to cross-sell and up-sell to maximize customer life time value, design & manage loyalty programs to sustain & build relationships with your customers.
Similar to Google Adwords updates And 22 Tips to improve you campaign performance (20)
Medrara_DIGITAL REPORT NEW Saudi Arabia 2024.pdfShereen Badr
We Are Excited to Share Our Latest Digital Report - Saudi Arabia 2024
As we navigate the ever-evolving digital landscape, staying ahead of trends and understanding the current market dynamics is crucial for success. we are thrilled to share our comprehensive Digital Report, which offers in-depth insights into the latest developments, emerging trends, and future outlooks in the digital domain.
🔍 **Key Highlights:**
- Detailed analysis of current market trends and consumer behaviors.
- Data-driven insights into competitive strategies and industry benchmarks.
- Forward-looking predictions to guide strategic planning and innovation.
This report is the culmination of rigorous research, analysis, and collaboration, designed to equip professionals, businesses, and enthusiasts with the knowledge to make informed decisions and strategies.
Whether you're looking to enhance your digital strategy, understand market shifts, or explore new opportunities, this report offers valuable perspectives and actionable insights.
📈 Dive into the report for a deeper understanding of how these trends can impact your strategies and operations. Let's embrace the digital future together!
We Are Excited to Share Our Latest Digital Report - Egypt 2024
As we navigate the ever-evolving digital landscape, staying ahead of trends and understanding the current market dynamics is crucial for success. we are thrilled to share our comprehensive Digital Report, which offers in-depth insights into the latest developments, emerging trends, and future outlooks in the digital domain.
🔍 **Key Highlights:**
- Detailed analysis of current market trends and consumer behaviors.
- Data-driven insights into competitive strategies and industry benchmarks.
- Forward-looking predictions to guide strategic planning and innovation.
This report is the culmination of rigorous research, analysis, and collaboration, designed to equip professionals, businesses, and enthusiasts with the knowledge to make informed decisions and strategies.
Whether you're looking to enhance your digital strategy, understand market shifts, or explore new opportunities, this report offers valuable perspectives and actionable insights.
📈 Dive into the report for a deeper understanding of how these trends can impact your strategies and operations. Let's embrace the digital future together!
We Are Excited to Share Our Latest Digital Report - UAE 2024
As we navigate the ever-evolving digital landscape, staying ahead of trends and understanding the current market dynamics is crucial for success. we are thrilled to share our comprehensive Digital Report, which offers in-depth insights into the latest developments, emerging trends, and future outlooks in the digital domain.
🔍 **Key Highlights:**
- Detailed analysis of current market trends and consumer behaviors.
- Data-driven insights into competitive strategies and industry benchmarks.
- Forward-looking predictions to guide strategic planning and innovation.
This report is the culmination of rigorous research, analysis, and collaboration, designed to equip professionals, businesses, and enthusiasts with the knowledge to make informed decisions and strategies.
Whether you're looking to enhance your digital strategy, understand market shifts, or explore new opportunities, this report offers valuable perspectives and actionable insights.
📈 Dive into the report for a deeper understanding of how these trends can impact your strategies and operations. Let's embrace the digital future together!
Digital Marketing Trends 2023- Shereen BadrShereen Badr
We’re nearing the End of 2022 – that means preparing for your 2023 marketing game plan. Digital marketing topics gaining headlines include video content overtaking traditional web content, rising privacy concerns, and sales funnel marketing morphing. I’ve assembled the digital marketing trends for 2023 from a variety of trusted research sources
SEO Strategy Template.pptx by Shereen BadrShereen Badr
SEO Strategy Template by Shereen Badr
you can download this Template and use it for free
starting with Executive Summary
Market Insights
Website Audit
Competitor Analysis
Objectives
Target Audience
Tactics
KPIs
Digital Report Egypt-2021 shereen badrShereen Badr
This report covered the digital marketing industry in Egypt, the report will help decision-makers, business owners, startups, digital marketer, and marketing managers in building strategy and take the right decision.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
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Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
2. Shereen Badr
Digital Marketing Manager
Imfnd
Have more than 10 years experience in Digital
marketing field, these experiences in Inbound
Marketing (SEO, Social Media Strategist,
Monitoring and creative marketing),
Working as SEO & PPC trainer and consultant for
many companies in Egypt & MENA.
Train over than 10000 + people in SEM & Digital
Marketing Fundamentals.
Digital Marketing Manager & Trainer - IMFND
Former Search Engine Marketing Manager for
Bezaat.
SEM Manager – Intermark
SEM Consultant for +15 Cross the MENA.
Hello it’s me
@shereen_badr
3. TABLE OF CONTENTS
•Google Search 2016
•Why Google ?
•Recent Adwords 5 Updates
•Tips and Ticks to Improve your
Campaign
4. Google Search 2016
Searches per second: 63,000
Searches per minute: 3.8 million
Searches per hour: 228 million
Searches per day: 5.5 billion
Searches per month: 167 billion
Searches per year: 2 trillion
@shereen_badr
5. Adwords is Google's online advertising
platform
• it's built to put you in
front of a potential
customer at the right
time with the right
message when they're in
the right mindset.
@shereen_badr
13. Increased Control Over Messaging and Imagery
new! +90 characters
90 characters (+20!)
new! +25 characters (used instead of final URL)
25 characters
new! you can provide your
own image!
@shereen_badr
14. Google Brings Back Device-Level Bid
Adjustments for Tablet & Desktop Devices
@shereen_badr
15. • Local advertisers will have more reach with
their Google My Business locations on
Google Maps
&
Local Searches are on the Rise
@shereen_badr
18. How does Google Maps choose which ads to
show?
• it is using a "variety" of signals, including:
• Query context.
• Location.
• Search/browsing history.
• Interests.
• Behaviors.
• Time of day.
• Demographics.
@shereen_badr
19. • Ages & genders can be added as exclusions or as bid adjustments
Demographic Targeting for Search
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23. Pause Poorly Performing Keywords
• If a keyword is driving clicks but no conversions, consider pausing
and then making one or more of the following adjustments
• Landing Page Effectiveness
• Ad Text Efficacy
• Different Date Ranges
@shereen_badr
24. The quality of your keyword research
can actually make or break your campaigns
@shereen_badr
25. If you’re not bidding on the right terms, your
ads won’t reach the right audience.
@shereen_badr
32. Headline #1 Is More Important Than Headline #2
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33. Write Ads That Speak to Users on ALL Devices
@shereen_badr
34. Google rewards relevance with
• high Quality Scores
• better rankings
• lower costs
• which all contribute to
a high ROI
@shereen_badr
35. Improve relevance
• Avoid ad group bloat. Split your largest ad group into two
smaller, more targeted groups.
• Create a new, more targeted landing page
@shereen_badr