This document provides an overview of developing a digital marketing strategy. It discusses why digital is important for businesses given India's growing online population. It defines a digital strategy and provides steps to create one, including setting goals, defining audiences, creating a customer journey map, developing campaigns, drafting a content calendar, planning resources, and measuring results. An example is also given of an integrated digital strategy with goals, strategies to achieve them, and key performance indicators. The document aims to educate on how to properly develop an effective digital strategy.