The document discusses three key questions facing the airline industry: whether Asia will deliver promised growth, comparing top airlines to customer-centric airlines, and building resilient demand. It notes that Asia, particularly countries like India, Vietnam, Thailand, and the Philippines are seeing growing disposable incomes. Young adults between 18-29 are a key market segment for travel. While low oil prices provide relief to premium airlines, low-cost carriers threatening flagship flights. Customer reviews and social media are more important metrics than industry awards. Building resilient demand requires collecting relevant customer data from multiple sources to understand customer journeys and measure marketing effectiveness.
Jungle Ventures: Discovering the Opportunity in a Fragmented MarketMenka Sajnani
Most investors see Southeast Asia as a fragmented market comprised of different countries with their own nuances with the potential of scaling up somewhat complicated. However, Tier 1 cities are on par with developed markets underpinned by an emerging middle class and strong consumer growth, demonstrating homogeneous consumer behavior. The next tier of cities or the mass middle could be seen as developing market so essentially the divide is developed VS developing markets rather than on geographical lines.
• What are the opportunities in SEA?
• How investors are viewing the region?
• How to capitalise on the burgeoning market?
• What is the Indonesia investment potential?
• Fragmented Vs homogeneous markets- is this the way to go?
This can help you decide why you should include customer experience as a major factor in the growth of your business.
And enhance customer service quality.
Mobile Payments Index 2016 [Travel Edition]Filipp Paster
The Adyen Mobile Payments Index reveals huge growth opportunities for travel merchants willing to invest in mobile payments. This report draws on Adyen’s data and real-life examples to provide practical advice for merchants looking to grow market share with mobile payments.
Topics: Mobile Commerce
Industry: Travel & Leisure
Analysis of a case study on India's No. 1 Travel Site, MakeMytrip.com. The presentation also contains the solutions to the questions raised after the case study.
iPrice Group - Southeast Asian Map of E-Commerce Q3 2019Tr??ng ??ng
iprice group is proud to introduce our latest outlook research into the state of E-commerce in Southeast Asia.
We dive deep into the performance of e-commerce apps and websites in each Southeast Asian country and discover some very exciting trends.
This report was made in collaboration with App Annie.
Jungle Ventures: Discovering the Opportunity in a Fragmented MarketMenka Sajnani
Most investors see Southeast Asia as a fragmented market comprised of different countries with their own nuances with the potential of scaling up somewhat complicated. However, Tier 1 cities are on par with developed markets underpinned by an emerging middle class and strong consumer growth, demonstrating homogeneous consumer behavior. The next tier of cities or the mass middle could be seen as developing market so essentially the divide is developed VS developing markets rather than on geographical lines.
• What are the opportunities in SEA?
• How investors are viewing the region?
• How to capitalise on the burgeoning market?
• What is the Indonesia investment potential?
• Fragmented Vs homogeneous markets- is this the way to go?
This can help you decide why you should include customer experience as a major factor in the growth of your business.
And enhance customer service quality.
Mobile Payments Index 2016 [Travel Edition]Filipp Paster
The Adyen Mobile Payments Index reveals huge growth opportunities for travel merchants willing to invest in mobile payments. This report draws on Adyen’s data and real-life examples to provide practical advice for merchants looking to grow market share with mobile payments.
Topics: Mobile Commerce
Industry: Travel & Leisure
Analysis of a case study on India's No. 1 Travel Site, MakeMytrip.com. The presentation also contains the solutions to the questions raised after the case study.
iPrice Group - Southeast Asian Map of E-Commerce Q3 2019Tr??ng ??ng
iprice group is proud to introduce our latest outlook research into the state of E-commerce in Southeast Asia.
We dive deep into the performance of e-commerce apps and websites in each Southeast Asian country and discover some very exciting trends.
This report was made in collaboration with App Annie.
Seven Performance Factors that Turkish airline are addressing in their reports , Mainly , Number of Landing, Available Seat Km, Revenue Passenger Km, Passengers Load Factor (%) , Passenger Carried, Cargo And Mails, Km Flown. So most of airlines working on a clear objectives and that’s come with clear targets which lead us to set a clear picture of forecasting process. Most of the results are fairs except Load Factor, the outcome is poor
Signal Media: Real-Time Media & News Monitoringhuguk
Startup pitch presented by CTO Wesley Hall. Signal Media is a real-time media and news monitoring platform that tracks media outlets. News items are analysed for brand & media monitoring as well as market intelligence.
Pay-per-click (PPC) is an advertising model in which advertisers pay for click-throughs to their website. Ads are served based on keywords or themes. An effective PPC campaign can help you reduce the cost per click and increase profit. There are four key components of a winning PPC advertising program: Explore, Evaluate, Expand and Enhance.
Pay-Per-Click (PPC) Marketing Proposal | LinkCaffeine
Realistic walkthrough & detailed breakdown of what our particular client can expect from PPC Marketing effects in the very beginning stages on a new campaign. Their target is to achieve 50,000 in monthly traffic within the 1st year and 100,000 by end of year 2. We have effectively developed a plan of action down to the average Cost per Click (CPC) and the appropriate spend level needed to achieve their goals within their industry.
Cathay Pacific: Using Digital Analytics to Drive Global Customer Centric Insi...Connie CHAN
Presented in IBM Amplify 2015 in San Diego, United States.
Airlines face a unique challenge when configuring a digital analytics platform. In order to gain an accurate view of their online business, a digital analytics platform must be able to provide analytics capabilities for commercial sites that are geographically dispersed, operate across multiple time zones, and transact in numerous currencies. Digital analytics must be able to roll-up site data in order to understand the broad level marketing and brand dynamics while also provide the flexibility for cross-site performance analysis. In this talk, Cathay Pacific outline how they planned and configured a customer analytics platform using new IBM Digital Analytics that allows them to generate aggregated brand and customer-level insights.
Learn more about Paid Search Marketing & Pay Per Click / PPC Advertising.
Also known as Adwords, Display Network Marketing, and CPC.
What is it? How does it work? What are the benefits? How much does it cost? Should I do it myself or work with an agency?
Simon rowles conference presentation september 2010Simon Rowles
Loyalty programs have the data to drive ROI in any channel through a targeted and relevant communications mix. Case studies included : eliminating print from a bank loyalty program reduces the program's performance.
What you need to know about Corporate Travel in 2019CertifyInc
Tech brands are transforming the business travel and expense landscape—and business traveler expectations. Join us as we look at the biggest trends in corporate travel and how finance leaders can create a future-proofed corporate travel policy that will help manage spending and cut costs—while also meeting the needs of business travelers in 2019.
Essential Elements for Better Corporate Travel in 2019CertifyInc
In a world of increasing personalization, business traveler expectations are being elevated to a point where their needs must be met at every step along the way. This webinar looks at new trends in corporate travel and how finance leaders can build future-proofed corporate travel policies that help manage spend and cuts costs.
Seven Performance Factors that Turkish airline are addressing in their reports , Mainly , Number of Landing, Available Seat Km, Revenue Passenger Km, Passengers Load Factor (%) , Passenger Carried, Cargo And Mails, Km Flown. So most of airlines working on a clear objectives and that’s come with clear targets which lead us to set a clear picture of forecasting process. Most of the results are fairs except Load Factor, the outcome is poor
Signal Media: Real-Time Media & News Monitoringhuguk
Startup pitch presented by CTO Wesley Hall. Signal Media is a real-time media and news monitoring platform that tracks media outlets. News items are analysed for brand & media monitoring as well as market intelligence.
Pay-per-click (PPC) is an advertising model in which advertisers pay for click-throughs to their website. Ads are served based on keywords or themes. An effective PPC campaign can help you reduce the cost per click and increase profit. There are four key components of a winning PPC advertising program: Explore, Evaluate, Expand and Enhance.
Pay-Per-Click (PPC) Marketing Proposal | LinkCaffeine
Realistic walkthrough & detailed breakdown of what our particular client can expect from PPC Marketing effects in the very beginning stages on a new campaign. Their target is to achieve 50,000 in monthly traffic within the 1st year and 100,000 by end of year 2. We have effectively developed a plan of action down to the average Cost per Click (CPC) and the appropriate spend level needed to achieve their goals within their industry.
Cathay Pacific: Using Digital Analytics to Drive Global Customer Centric Insi...Connie CHAN
Presented in IBM Amplify 2015 in San Diego, United States.
Airlines face a unique challenge when configuring a digital analytics platform. In order to gain an accurate view of their online business, a digital analytics platform must be able to provide analytics capabilities for commercial sites that are geographically dispersed, operate across multiple time zones, and transact in numerous currencies. Digital analytics must be able to roll-up site data in order to understand the broad level marketing and brand dynamics while also provide the flexibility for cross-site performance analysis. In this talk, Cathay Pacific outline how they planned and configured a customer analytics platform using new IBM Digital Analytics that allows them to generate aggregated brand and customer-level insights.
Learn more about Paid Search Marketing & Pay Per Click / PPC Advertising.
Also known as Adwords, Display Network Marketing, and CPC.
What is it? How does it work? What are the benefits? How much does it cost? Should I do it myself or work with an agency?
Simon rowles conference presentation september 2010Simon Rowles
Loyalty programs have the data to drive ROI in any channel through a targeted and relevant communications mix. Case studies included : eliminating print from a bank loyalty program reduces the program's performance.
What you need to know about Corporate Travel in 2019CertifyInc
Tech brands are transforming the business travel and expense landscape—and business traveler expectations. Join us as we look at the biggest trends in corporate travel and how finance leaders can create a future-proofed corporate travel policy that will help manage spending and cut costs—while also meeting the needs of business travelers in 2019.
Essential Elements for Better Corporate Travel in 2019CertifyInc
In a world of increasing personalization, business traveler expectations are being elevated to a point where their needs must be met at every step along the way. This webinar looks at new trends in corporate travel and how finance leaders can build future-proofed corporate travel policies that help manage spend and cuts costs.
A database management project conducted by NYU students. Using crosstab analysis and other data analytic tools to categorize current customers of Emirates into different value groups and create customized marketing strategy to address each of the segmentation.
This report includes market sizing, growth opportunities and customer segmentation of the Online travel market in India for domestic flights, international flights and hotels.
Social Listening for the Travel & Hospitality IndustryBrandwatch
This report details the changes, challenges and opportunities facing the travel and hospitality industry, including:
- How airlines can justify price premiums and boost brand reputation
- What leading hotel and booking brands are doing to better understand and respond to user reviews
- Which metrics marketers can use to measure their campaigns and ROI
More info available here: http://www.brandwatch.com/report-travel-2014/
“Apps are for loyalty, web is for acquisition.” Travel apps have one of the highest user retention rates of any category of app, with 50% of users retaining apps after 90 days, and using them three times a week. For many travellers, an extensive arsenal of apps is an indispensable part of the airport journey, and we can expect mobile applications to soon become even more ubiquitous, for the passenger of the future is quite literally always connected.
Indian Aviation ICT Forum - Kapil Kaul, CEO, CAPA South Asia SITA
PANEL 1: Delivering the promise of an improved passenger travel experience: Technology & Innovation shaping the future of aviation - lT trends for the next decade - Kapil Kaul, CEO, CAPA South Asia (Moderator)
India Aviation ICT Forum - Kapil Kaul, CEO, CAPA South AsiaSITA
PANEL 2: Intelligent Airline of the future in fast-changing environment - IT enabled growth and way forward for Airline industry - Kapil Kaul, CEO, CAPA South Asia (Moderator)
Stifel Internet Research - The Long Runway to Solving Consumer ProblemsScott Devitt
Accompanying LinkedIn post -
https://www.linkedin.com/today/post/article/20140813172130-8553918-the-long-runway-to-solving-consumer-problems-stifel-internet-research
In conjunction with our coverage launch on 18 Internet stocks, we seek to provide investors with our thesis on the Internet sector. This slide deck is a summary of our thesis on the sector and high-level thoughts on individual Internet companies under coverage.
Companies under coverage include: Amazon, Care.com, Criteo, Dice Holdings, eBay, Expedia, Facebook, Google, HomeAway, LinkedIn, MercadoLibre, Pandora, Priceline, RetailMeNot, Speed Commerce, TripAdvisor, Twitter, and Yelp.
East2 is a decentralised marketplace to transform travel services, powered by EDOS and traveller-focused data with flexible, dynamic, and intelligent booking experiences. Created by founders Stephen Bartlett-Bragg and John Edginton, with an experienced team from across British Airways, Cathay Pacific, Air China, and other notable airlines.
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
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Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
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Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
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Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...
Isentia airline industry - the 3 key questions for 2016
1. 3 real questions:
• Will Asia Deliver Growth
• Top Airlines vs Top Customer Airlines
• Building Resilient Demand
14th February 2016
2. 2
IS ASIA GOING TO DELIVER
THE GROWTH IT PROMISES?
1. DISPOSABLE INCOME GROWS IN ASIA
2. UNCERTAINTY BREWS, DESPITE LOW OIL
3. YOUNG ADULTS ARE YOUR BEST BET
4. PREMIUM AIRLINES NEED TO FIG
Despite a smaller wallet compared to UK and
USA, Asian markets command an increasing
trend of growing disposable income. Between
2013 and 2015, India’s disposable income
grew +10.2%, along with Vietnam (+7.5%),
Thailand (+3.5%) and Philippines (+4.4%).
Source: World Bank, Euromonitor 2015
With greater financial freedom and desire
for regularly unique travels, young adults
or tertiary students represent a key
market segment, between age 18 – 29
years ago. 73% of this segment rely on
Review Sites to make travel choices, and
make digital purchases mainly through
Metasearch providers.
Source: Amadeus; WTA 2015
23% of International
Travelers are Young
Adults.
270M
Travelers
USD 3,000
Average
per Trip
• Unique Places
• Local Experiences
• CV Building
• Personal Branding
• Trendsetter
Low-cost Carriers moving into premium options continue to threaten
more than profitability. It threatens entire demand growth for flagship
carrier flights. While there is a small rebound from Premium Economy,
the demand is too low to recuperate losses.
Low oil prices give premium airlines a much needed relief on profitability.
It is a business imperative to use the financial flexibility to invest heavily
in growing customer loyalty and remain as a choice for consideration.
Source: WTA 2015
60.0%
70.0%
80.0%
90.0%
LCC Premium
Passenger Load Factor (%)
APAC 77.6%
80.7%
71.5%
3. 3
TOP AIRLINES VERSUS
CUSTOMER CENTRIC AIRLINES
5. INDUSTRY AWARDS ARE NOT SO VALUABLE
6. CUSTOMER REVIEWS HAVE REAL IMPA
7. SOCIAL MEDIA IS A NORM, AND IT’S NOT FOR FREE
The coveted awards from various associations and recognition bodies, have distinct differences with the reality of a customer-driven
business. Airlines with honours claiming to be the best, may not truly prevail in the customer’s eyes. Airline players are focusing on
an aged and almost irrelevant metric. Using actual market data, it is clear not all brands are doing so well as Skytrax suggests.
1. Qatar Airways
2. Singapore Airlines
3. Cathay Pacific Airways
4. Turkish Airlines
5. Emirates
6. Etihad Airways
7. ANA All Nippon Airways
BUZZ
INDEX
SENTIMENT
PERCEPT
ENGAGEMENT
INDEX
1. Singapore Airlines (9,279)
2. ANA All Nippon Airways (3,375)
3. Emirates (3,355)
4. Cathay Pacific Airways (2,266)
5. Etihad Airways (472)
6. Qatar Airways (438)
7. Turkish Airlines (175)
1. Qatar Airways (+41.6%)
2. Cathay Pacific Airways (+36.2%)
3. Etihad (+31.8%)
4. Singapore Airlines (+23.2%)
5. Emirates (+21.1%)
6. ANA All Nippon Airways (+8.7%)
7. Turkish Airlines (-8.0%)
1. Qatar Airways (24.9 EI)
2. Etihad Airways (9.1 EI)
3. Emirates (7.5 EI)
4. ANA All Nippon Airways (7.0 EI)
5. Singapore Airlines (4.1 EI)
6. Cathay Pacific (2.0 EI)
7. Turkish Airlines (0.9 EI)
Do You rely on online reviews to Trust a Brand?
Source: BrightLocal; TripAdvisor; Isentia
Brand
Erosion
Brand
Erosion
Brand
Erosion
Airlines who do not invest in community management and social media as the key form of customer service, loses customer loyalty
quickly through increased frustration.
Your customers rely on online reviews as a form of
word-of-mouth to make decisions. The bigger the
ticket cost, the more consideration. Programmatic
variations of prices only matter assuming the entire
sales process is kept in-site.
Source: SocialSprout; MyCustomer 2015
Which Platform Do You
Turn to for Customer
Service Queries?
65%believe Social Media is more
effective than Call Centres and
EXPECT a reply within 12 Minutes.
51613
61000
45260
0
20000
40000
60000
80000
Glassdoor Indeed PayScale
Social Media Manager Salary (Annual)
Source: Isentia
Source: Isentia
Source: IsentiaSource: Isentia
4. 4
BUILDING A
RESILIENT DEMAND
8. Capture as much Relevant Data
9. Integrate Primary and Digital Researc
10. Use Dashboards Correctly
11. Hold Agencies Accountable
It’s not all about
Twitter or Facebook.
In order to map a
necessarily
complete customer
relationship journey,
Airlines need to look
after their Blind
Spots – which are
platforms outside
their control, usually
Earned Media.
Airline Digital Data Sources Average Length per Post by Platform
New methodologies developed in 2015 exist to use primary research
metrics, applied onto a scalable and unbiased digital data set.
Website
Data
Digital
Data
POS/Sales
Data
CRM/
Loyalty Data
• Consumer Insight
• Path to Purchase
• Customer Journey Tracking
• Content Effectiveness
• In-Flight Experience
• Travel Triggers
• Marketing ROI
• Airline Perception
KLM Airlines
Generate $25m in
Annual Revenue
from Social Media
Marketing.
Top 5 Common Misuses
Competitive Benchmarking
Marketing ROI
Target Segmentation
Content Effectiveness
Consumer Insights
Strategy Planning
Only Uses
of
Dashboards
Customer
Service
Crisis Alerts
Top Line
Scanning
Basic Auto
Reporting
A savvy business professional will always question the true effectiveness of any marketing campaign. High buzz does not equate to
actual growth in target audience. Are you meeting your real objectives?
5 Key Questions for your Marketing Agency
a. How clean is the data
b. How do these metrics roll up to Sales and Leads
c. What is the methodology to measure Brand Trust
d. What is your sample size for research
e. Where do my customers seek information of me
You might think this is great because
buzz increased.
However, very few voices (or new
entrants) were engaging in the
community.
Source: IsentiaSource: Isentia
Source: Isentia
Source: Isentia