This document provides a template for creating a digital marketing strategy plan. It includes sections for conducting a situation analysis, setting objectives, developing strategies, and defining tactics. The situation analysis involves understanding customers, markets, competitors, and capabilities. Objectives should be SMART and cover the customer lifecycle. The strategy section outlines how digital marketing will achieve goals in areas like targeting, branding, and social media. Tactics provide specifics on implementing the strategy. Performance is tracked using key metrics. The template is designed to align all sections to integrate customer insights, goals, strategies and measurement.
Monthly Digital Marketing Planning Template – Plan your monthly digital campaignTrinfinity
Having a solid digital marketing plan for every month may seem like over
optimization but the benefits are indisputable. The sooner you can put a monthly plan into action, the sooner you will be reaping the rewards of Digital marketing – more leads, at a lower cost, generated by a completely scaleable strategy.
Use this template to create a detailed digital marketing plan defining the digital channel strategy for each major market/proposition to provide focus and direction for the future.
Make sure your digital plan is well integrated with all marketing communications and aligns with your business objectives.
Here’s a taste of what you’ll find inside:
- Setup Goals and Metrics
-Define your buyer personas
-Identify your marketing triggers
-Keyword strategy
-Outline your content strategy
-Design your marketing funnel
-Implement & setup support platforms
-Recruit for the skillsets you need
Published at <a>Trinfinity</a>
Do you want to create product demand and pass on leads to sales? Of course you do, but you’ll need a demand generation strategy to do it right. Learn what sets demand generation apart, how to build and optimize your strategy, and the importance of paid marketing. Download the full Demand Generation Strategy Playbook on our website: https://hubs.ly/H0bvjyy0
Here is your Complete Digital Marketing Strategy, Plan, Worksheet, Content Calendar Template for 2019.
A step by step plan including Business Objectives, Budget, Resources
https://www.webmarketingacademy.in/
Consideration and implementation of a successful marketing automation strategy presented by Andrew Wilson, Freelance Digital Marketing Automation & Project Manager
Find out how to build a marketing plan including SEO (search engine optimization), CPC (adwords), CPM (display), email marketing and referral marketing. Learn how to prioritize channels and balance your efforts.
Information used from the following sites:
http://www.polevaultmedia.com
http://searchengineland.com/seotable
http://www.slingshotseo.com
Digital Marketing Strategy Workshop - Abed JrabAbed Jrab
This was a free digital marketing strategy workshop, this Digital Marketing Strategy workshop covered an overview of how to begin on digital channels. Before even starting any digital campaign or digital communication you must have a strategy in place which will define your activities, your target audience and the results you wish to achieve.
What it included:
● What is a Digital Marketing Strategy
● Why you need a digital marketing strategy
● Introducing RACE Planning System
● Developing personas
● Setting SMART objectives
● Online Value Proposition
● Free Ebook Giveaway (Blogging the smart way, Jeff Bullas)
● Many other resources to be shared
● Live examples
Monthly Digital Marketing Planning Template – Plan your monthly digital campaignTrinfinity
Having a solid digital marketing plan for every month may seem like over
optimization but the benefits are indisputable. The sooner you can put a monthly plan into action, the sooner you will be reaping the rewards of Digital marketing – more leads, at a lower cost, generated by a completely scaleable strategy.
Use this template to create a detailed digital marketing plan defining the digital channel strategy for each major market/proposition to provide focus and direction for the future.
Make sure your digital plan is well integrated with all marketing communications and aligns with your business objectives.
Here’s a taste of what you’ll find inside:
- Setup Goals and Metrics
-Define your buyer personas
-Identify your marketing triggers
-Keyword strategy
-Outline your content strategy
-Design your marketing funnel
-Implement & setup support platforms
-Recruit for the skillsets you need
Published at <a>Trinfinity</a>
Do you want to create product demand and pass on leads to sales? Of course you do, but you’ll need a demand generation strategy to do it right. Learn what sets demand generation apart, how to build and optimize your strategy, and the importance of paid marketing. Download the full Demand Generation Strategy Playbook on our website: https://hubs.ly/H0bvjyy0
Here is your Complete Digital Marketing Strategy, Plan, Worksheet, Content Calendar Template for 2019.
A step by step plan including Business Objectives, Budget, Resources
https://www.webmarketingacademy.in/
Consideration and implementation of a successful marketing automation strategy presented by Andrew Wilson, Freelance Digital Marketing Automation & Project Manager
Find out how to build a marketing plan including SEO (search engine optimization), CPC (adwords), CPM (display), email marketing and referral marketing. Learn how to prioritize channels and balance your efforts.
Information used from the following sites:
http://www.polevaultmedia.com
http://searchengineland.com/seotable
http://www.slingshotseo.com
Digital Marketing Strategy Workshop - Abed JrabAbed Jrab
This was a free digital marketing strategy workshop, this Digital Marketing Strategy workshop covered an overview of how to begin on digital channels. Before even starting any digital campaign or digital communication you must have a strategy in place which will define your activities, your target audience and the results you wish to achieve.
What it included:
● What is a Digital Marketing Strategy
● Why you need a digital marketing strategy
● Introducing RACE Planning System
● Developing personas
● Setting SMART objectives
● Online Value Proposition
● Free Ebook Giveaway (Blogging the smart way, Jeff Bullas)
● Many other resources to be shared
● Live examples
Search marketing strategy - Rahul, Manish, Mrinalini - GoogleJigserv Digital
Rahul, Manish, Mrinalini from Google were at the ISB Digital Summit 2014 to conduct a session on Search Marketing Strategy: Adwords paid search & Mobile Ads strategy as part of the Digital Boot Camp workshop.
Make Your Marketing Plan for 2016- No shoulda, coulda, woulda!Impression Marketing
Create your marketing plan for 2016, from budget to digital strategy (including content marketing- today's SEO), from tracking ROI to customer retention. Spending time now on marketing strategy will pay off big time.
Dr Dave Chaffey explains the success factors for creating a digital strategy using the latest examples and research from a range of industries. Omnichannel is relevant to all sectors' and includes examples form sectors including Brands, manufacturers, retail, healthcare, FS and B2B.
Process to create a best digital marketing strategy.
4 Step Process - To Create Best Digital Marketing Strategy for 2018.
Read More: http://www.growthsecrets.in/digital-marketing-strategy/
Step 1 : Define your Goals and Objective of strategy
Step 2:Analyse every area of the business
Step 3:Creating Effective Plan
Step 4:Measure every actions
Read More: http://www.growthsecrets.in/digital-marketing-strategy/
Digital marketing strategy for B2B sectorMoses Gomes
Here is a simple DIY for B2B and entrepreneurs on how to use social media and internet marketing strategies for lead generation, engagement and branding. This presentation presents some simple key techniques to help on different social media and technology elements for engagement with customers.
This webcast covered covered the key areas to review when developing a digital strategy for B2B Marketing to support the *Brilliant B2B Marketing Guide*.
Marketing Planning: How HubSpot Generates 25,000 Leads Per MonthHubSpot
Learn how the HubSpot marketing team helps drive the growth of HubSpot. Agile marketing planning, sales and marketing alignment, daily and monthly metrics, project prioritization, people management.
It's Time to Mix it Up! - Rethinking Your Channels in a Post-Digital Age by T...Tim Hines
B2B marketers have fallen into the trap of recycling their digital methods over and over while numbing buyers into a slow digital death. Marketers must mix up their strategy to reach buyers where and how they want, with the right message to win new business. Let's unpack what a new, healthy, post-digital marketing mix looks like in today's oversaturated landscape.
Start your stopwatch because you’re about to learn to create a content marketing plan in 60 seconds or less by filling in the blanks in this sentence…
Ready?
On [DATE], [WRITER] will publish a [POST TYPE] using [VEHICLE] about [CATEGORY].
There are 5 elements you need to include in an effective content marketing plan...
1- Date
2- Author
3- Post Type (How-To Post, List Post, etc)
4- Vehicle (text, video, audio, image)
5- Category (The broad topic of the post)
The key to a healthy blog is to mix up the POST TYPE, VEHICLE, CATEGORY and even the WRITER to create a rich and interesting collection of content.
To learn more about the various POST TYPES available to you click the ‘POST TYPES’ tab in the Content Marketing Plan spreadsheet.
Once you’ve filled in the blanks in this sentence, transfer it to the Content Marketing Plan Spreadsheet like this one...
Sold on marketing automation, but having trouble getting the C-suite on board? Sometimes all you need is a well-planned strategy — and this presentation template can help you show upper management that you've thought ahead. Check out our blog post to download the editable template: prd.to/1kVo1pF
Marketers are faced with the challenge of keeping up with new, hopefully better, strategies that emerge at a rapid rate, while cutting ineffective practices waning in popularity. It’s very valuable for marketers to have benchmark data about how the current digital marketing landscape looks, what’s new, what’s working and what isn’t. Quite often, marketers can gain a competitive advantage simply by being quick to adopt new digital marketing strategies in advance of mass adoption that eventually dilutes the impact of new things.
This study, presented by Jerry Rackley, Chief Analyst at Demand Metric & Jim Hopkins, Sr. Product Manager at Demandbase, took a close look at digital marketing to understand current practices, goals, strategies, metrics and effectiveness. Furthermore, the study investigated how well organizations understand their chosen markets, who in those markets they target as prospects and what their biggest challenges are in the pursuit of success.
Search marketing strategy - Rahul, Manish, Mrinalini - GoogleJigserv Digital
Rahul, Manish, Mrinalini from Google were at the ISB Digital Summit 2014 to conduct a session on Search Marketing Strategy: Adwords paid search & Mobile Ads strategy as part of the Digital Boot Camp workshop.
Make Your Marketing Plan for 2016- No shoulda, coulda, woulda!Impression Marketing
Create your marketing plan for 2016, from budget to digital strategy (including content marketing- today's SEO), from tracking ROI to customer retention. Spending time now on marketing strategy will pay off big time.
Dr Dave Chaffey explains the success factors for creating a digital strategy using the latest examples and research from a range of industries. Omnichannel is relevant to all sectors' and includes examples form sectors including Brands, manufacturers, retail, healthcare, FS and B2B.
Process to create a best digital marketing strategy.
4 Step Process - To Create Best Digital Marketing Strategy for 2018.
Read More: http://www.growthsecrets.in/digital-marketing-strategy/
Step 1 : Define your Goals and Objective of strategy
Step 2:Analyse every area of the business
Step 3:Creating Effective Plan
Step 4:Measure every actions
Read More: http://www.growthsecrets.in/digital-marketing-strategy/
Digital marketing strategy for B2B sectorMoses Gomes
Here is a simple DIY for B2B and entrepreneurs on how to use social media and internet marketing strategies for lead generation, engagement and branding. This presentation presents some simple key techniques to help on different social media and technology elements for engagement with customers.
This webcast covered covered the key areas to review when developing a digital strategy for B2B Marketing to support the *Brilliant B2B Marketing Guide*.
Marketing Planning: How HubSpot Generates 25,000 Leads Per MonthHubSpot
Learn how the HubSpot marketing team helps drive the growth of HubSpot. Agile marketing planning, sales and marketing alignment, daily and monthly metrics, project prioritization, people management.
It's Time to Mix it Up! - Rethinking Your Channels in a Post-Digital Age by T...Tim Hines
B2B marketers have fallen into the trap of recycling their digital methods over and over while numbing buyers into a slow digital death. Marketers must mix up their strategy to reach buyers where and how they want, with the right message to win new business. Let's unpack what a new, healthy, post-digital marketing mix looks like in today's oversaturated landscape.
Start your stopwatch because you’re about to learn to create a content marketing plan in 60 seconds or less by filling in the blanks in this sentence…
Ready?
On [DATE], [WRITER] will publish a [POST TYPE] using [VEHICLE] about [CATEGORY].
There are 5 elements you need to include in an effective content marketing plan...
1- Date
2- Author
3- Post Type (How-To Post, List Post, etc)
4- Vehicle (text, video, audio, image)
5- Category (The broad topic of the post)
The key to a healthy blog is to mix up the POST TYPE, VEHICLE, CATEGORY and even the WRITER to create a rich and interesting collection of content.
To learn more about the various POST TYPES available to you click the ‘POST TYPES’ tab in the Content Marketing Plan spreadsheet.
Once you’ve filled in the blanks in this sentence, transfer it to the Content Marketing Plan Spreadsheet like this one...
Sold on marketing automation, but having trouble getting the C-suite on board? Sometimes all you need is a well-planned strategy — and this presentation template can help you show upper management that you've thought ahead. Check out our blog post to download the editable template: prd.to/1kVo1pF
Marketers are faced with the challenge of keeping up with new, hopefully better, strategies that emerge at a rapid rate, while cutting ineffective practices waning in popularity. It’s very valuable for marketers to have benchmark data about how the current digital marketing landscape looks, what’s new, what’s working and what isn’t. Quite often, marketers can gain a competitive advantage simply by being quick to adopt new digital marketing strategies in advance of mass adoption that eventually dilutes the impact of new things.
This study, presented by Jerry Rackley, Chief Analyst at Demand Metric & Jim Hopkins, Sr. Product Manager at Demandbase, took a close look at digital marketing to understand current practices, goals, strategies, metrics and effectiveness. Furthermore, the study investigated how well organizations understand their chosen markets, who in those markets they target as prospects and what their biggest challenges are in the pursuit of success.
Managing Digital Marketing in 2015
Best practices for integrating digital technology,
marketing and advertising to fuel business growth
Author: Dr Dave Chaffey
Research in collaboration with TFM&A 2015
Published: January 2015
THE COMPLETE GUIDE TO CREATING A PERFECT DIGITAL MARKETING STRATEGYVinodh Ramakannan
Spinta Digital, leading digital marketing company in Chennai and London gives you The Complete Guide To Creating A Perfect Digital Marketing Strategy in this blog! Read on to know how we help our brands using this near to perfect digital marketing strategy.
I am enclosing this sample as a creditable source of digital planning. A lot of clients want to jump into the creation without brainstorming a considerable plan. I have used RACE on several occasions. Happy Sourcing! Created by Charles Warner. Visit my People-per-hour profile at: https://www.peopleperhour.com/freelancer/dr-rachael/-/1717871
Digital Marketing Plan Template Smart InsightsJasonmiller484
DIGITAL MARKETING. STRATEGY PLANNING TEMPLATE. Your companion to creating or updating your online marketing strategy. Source: http://www.supref.fr/blog/wp-content/uploads/2015/03/digital-marketing-plan-template-smart-insights.pdf
Optimising Your Digital Success | The Importance of Strategic PlanningSydney Digital Agency
Digital strategy consulting involves crafting a marketing plan aligned with business goals. Key elements include defining goals, thorough research, data analysis, assembling a strategy plan, and selecting optimal digital channels. Success hinges on strategic planning and execution, ensuring purposeful engagement in the digital landscape. Read complete blog in detail.
How to Prove Marketing ROI: Overcoming Digital Marketing ChallengesMediacurrent
Measuring the effectiveness of marketing activities and proving impact on revenue are on the mind of every marketer. There’s no question that there’s value in properly identifying, tracking, and analyzing KPIs to understand the value marketing brings to your organization, but it can be challenging getting the framework in place to do this properly.
In this dynamic business landscape, crafting strategies that withstand uncertainties is paramount. Explore the art of developing resilient strategies that adapt to changing conditions while maintaining focus on long-term goals.
_Digital Dynamo_ Strategies for Explosive Marketing Growth_.pdflanreobj97
Digital marketing is a dynamic and multifaceted field that leverages digital channels, platforms, and technologies to promote products, services, or brands to a target audience. It encompasses a wide range of online marketing activities and strategies aimed at reaching and engaging consumers in the digital space. Key components of digital marketing include:
Search Engine Optimization (SEO): Optimizing online content to improve its visibility on search engine results pages, thereby increasing organic (non-paid) traffic.
Social Media Marketing (SMM): Utilizing social media platforms to connect with and engage the target audience through content, advertising, and community building.
Content Marketing: Creating and distributing valuable and relevant content to attract and retain a clearly defined audience, with the ultimate goal of driving profitable customer action.
Email Marketing: Communicating with a target audience through email to nurture leads, promote products or services, and build customer relationships.
Pay-Per-Click Advertising (PPC): Placing online ads that advertisers pay for only when a user clicks on them, often used for search engine advertising.
Affiliate Marketing: Partnering with affiliates who promote a product or service and earn a commission for each sale or lead generated through their marketing efforts.
Influencer Marketing: Collaborating with influencers or individuals with a significant online following to promote products or services.
Analytics and Data-driven Decision Making: Using data and analytics tools to measure and analyze the performance of digital marketing campaigns, allowing for informed decision-making and optimization.
Digital marketing is continually evolving to adapt to changes in consumer behavior, technology, and online platforms. Its effectiveness lies in the ability to reach a targeted audience, measure campaign performance, and adjust strategies in real-time, making it a critical component of modern marketing strategies.
Looking to launch a brand new digital marketing campaign? Take note of all of the factors you should consider before starting. https://www.webguru-india.com/blog/successful-digital-marketing/
Similar to Digital marketing planning (2015 Strategy) (20)
Social Selling Approach
Techniques for Experts to Grow Sales & Revenue by 75%
In order to move prospects farther down the sales funnel, you should connect with them on a more personal level through social selling, which is a lead-generating method. It can happen online or offline, but recent events have made it increasingly prevalent on social media. B2B social selling involves listening intently, ascertaining the problems that the prospects are facing, educating them, and offering value that is especially relevant to them.
Digital marketing uses both online and offline digital means to reach out to the target audience, while social media marketing is limited to online boundaries.
Your digital media marketing campaign may use a variety of channels such as mobile advertisements, TV, online advertising, SMS, etc.
If you want to understand how Direct, Online, Social Media, and Mobile Marketing can change the game in 2022, please read my presentation that was delivered today at The Startup Hub @Houston
Read more: https://rebrand.ly/DM-HanySewilam
In its simplest form, brand marketing is your company's promotion of a product or service. ... Your logo and company name is part of each marketing campaign but getting the company brand out there is not the main objective. Brand communications, on the other hand, is the essence of your business.
If you want to enter the eCommerce world like an expert, you have to attend this session, we will let you know all the secrets and how to get the maximum of online stores
A very helpful session about how to build your e-commerce platform and what is the difference between all of them, considering you are just starting the e-commerce project.
Business Valuations For Early Stage Companies by Hany Sewilam
Produced by ENTR "Silicon Valley" - 2020
Everything you must know about the business valuation process and how to discover the fair price for your early stage project
2019 MENA Venture Investment Summary Arabic Version where you will find all the information about the entrepreneurship statistics and future in ME and North Africa
Organizational Confidence, how and when, a full research about how organizational confidence can change our behavior through multi-stages of actions and reactions.
The fundamentals of Digital Marketing and how to understand the different between traditional marketing and electronic marketing by giving attention to the marketing strategy
The fundamentals of Digital Marketing and how to understand the different between traditional marketing and electronic marketing by giving attention to the marketing strategy
Organizational Change Management presented by Hany Sewilam AbdelHamid, Leading Change and Making a Stick where you can improve your internal and external environment and change the process of MD.
Sales Promotion and Personal Selling Discussing the most common forms of consumer sales promotion and the key differences between relationship selling and traditional selling
Presentation presented by Hany Sewilam AbdelHamid @Dubai Media City - Arab Business Conference - August 2017 about the marketing communication mix between the USP & 4Ps
Study of e-commerce in Saudi Arabia for micro and small business Startups covering all the facts about the future of eCommerce platforms and the reflection in the economy
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
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Digital marketing strategy
Planning Template
Table of Contents
3 Introduction Digital Marketing Planning Template
7 Situation analysis. Where are we now? Understanding your online marketplace.
10 Objective setting. Where do we want to be? Setting useful, actionable objectives.
12 Strategy. How are you going to achieve the goals? Setting a meaningful strategy.
16 Tactics. The details of strategy.
17 Actions and Controls. Making it happen.
18 Executive summary
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Situation analysis.
Where are we now?
Understanding your online marketplace
The immediate or micro-environment
A. Our customers
Always start with the customer, their characteristics, behaviours, needs and wants. You
should define:
þþ Options for segmenting and targeting – you should apply your traditional segments, but
also consider the new micro-targeting options.
þþ Ideal customers - characteristics summarised in named personas are useful to get
started, think about demographics, searching and product selection behaviours and
unmet needs - detail here is very useful to talk about “What would John do.. or think
about...”. Also consider what your data tells you in regard to your most profitable, and
potentially profitable customers
B. Our market
þþ Market description - Focus on actionable needs and trends - are you meeting them, what
are they - this insight us useful for other teams and you should find out what other teams
know, what exactly is growing in the market, is there evidence you can draw from
C. Our competitors
þþ Benchmark against competitors for your customer personas and scenarios against the
criteria given in the strategy section, in particular their marketing mix.
þþ For key digital tactics like SEO and social media marketing, it’s also important to
benchmark against competitors.
D. Intermediaries, influencers and potential partners
þþ Review customer use of different types of publisher or media sites which may influence
their decision for example, search engines, specialist news sites, aggregators, social
networks and bloggers
You can monitor your reputation across different influencers - see our social media marketing
guide.
E. Wider macro environment
These are the big picture strategic influences. We recommend you don’t go into too much
depth on these, instead review the influence of the main macro factors for digital; social, legal
and technology in the context of customer analysis and competitor benchmarking.
þþ Social - how have consumer attitudes changed?
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þþ Legal - checking your online marketing activities comply with privacy and online trading
laws before problems arise
þþ Environment - is your approach ethical and sustainable
þþ Political - can you take advantage of government funding schemes
þþ Technology - review of the latest technology
F. Our own capabilities
Once you have looked outwards (often missed), only then should you turn inwards and look
at your own capabilities.
G. Digital-specific SWOT summary
Include a digital channel SWOT that summarises your online marketplace analysis findings
AND links to strategy. In a large organisation, or for a more complete summary complete a
SWOT for:
þþ Customer acquisition and conversion and customer development
þþ Different brands
þþ Different markets
þþ Different competitors – direct and indirect
Tips for completing your situation analysis
þþ 1. Garner evidence and data to help others understand your recommendations - visualise
with charts and graphs where you can – they’re much more effective than a long report.
þþ 2. Set-up your digital listening post to ensure you understand what’s going on around you
and listen in on conversation that could inform your understanding.þ
Hany Sewilam Abdel Hamid | 2015
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Objective setting
Where do we want to be?
Setting useful, actionable objectives
I recommend four different types of measures to help you and colleagues look forward to
the future offered by digital marketing:
So we suggest this hierarchy of measures may help in larger organisations:
þþ 1. Top-level broad goals to show how the business can benefit
from digital channels
þþ 2. Mid-long term vision to help communicate the transformation needed in a larger
organisation
þþ 3. Specific SMART objectives to give clear direction and commercial targets
þþ 4. Key performance indicators to check you are on track
You should be as specific as possible in your goals. We recommend these should be:
þþ SMART, that’s Specific, Measurable, Actionable, Relevant and Time-limited.
þþ Based around the customer lifecycle – we use the mnemonic RACE to define this and
give a full list of KPIs in our digital marketing toolkit for Expert members.
þþ Define what the R is in ROI for you - it will likely be monetary but don’t forget digital
marketing can be more than that
þþ Divided into key digital strategy areas of customer acquisition, conversion, customer
development and growth - this is important to ensure you’re covering all of the areas
þþ Broken down into short, medium and long-term goals
Align goals to the business and marketing goals and how you substantiate them.
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Tips for setting SMART objectives
þþ 1. Make sure your online goals align with organisational goals - your colleagues will
believe more in your strategy when you show how they relate.
þþ 2. Once you have completed the KPIs, go back up to the big picture and define a
long-term vision for how digital will help the organisation grow into the future, again
aligned with organisational vision.
þþ 3. When creating the strategy make sure it is aligned with these goals, a table linking
goals, substantiation (situation analysis) and strategies.
þþ 4. Finally, remember to revisit this section to align with your control and review process.
Simplify to the “strategic levers” which really control business results. These are your
Critical KPIs.
þþ 5. In a nutshell, objective setting is about alignment and integration between the different
sections of your plan.
Hany Sewilam Abdel Hamid | 2015
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Strategy
How are you going to achieve the goals?
Setting a meaningful strategy
The key elements of digital strategy involve revisiting and aligning the main thrust of your
marketing strategy in an online context, make sure you draw from other plans, if there isn’t
one then use these headers. Don’t get drawn into the details at this stage. That’s the tactics.
But you may want to summarise the essence of some or all of the digital strategies below.
How are you going to leverage the potential of digital marketing to your business, and how
does that meet the objectives? This is about your approach only, not the detail.
Consider breaking it down as well, it’s often easier to explain in smaller, bite-size chunks, this
also helps when it comes to tactics which should hang from the strategies below:
A. Targeting and segmentation
þþ A company’s online customers have different demographic characteristics, needs and
behaviours to its offline customers. It follows that different approaches to segmentation
may be required and specific segments may need to be selectively targeted though
specific content and messaging on your site or elsewhere on the web. This capability for
“micro-targeting is one of the biggest benefits of digital marketing.
þþ Specific targeting approaches to apply online include: demographic, value-based,
lifecycle and behavioural personalisation.
B. Positioning
þþ How do you position your online products and services in the customers mind? Consider
þþ Reinforcing your core proposition. How do you prove your credibility.
þþ Define your online value proposition. This should flow from your positioning and be what
the customer sees immediately when they interact with you online.
þþ Define these in key messages for different audiences, e.g. prospects against existing
customers, segments with different value.
þþ You need clear messaging hierarchies to effectively communicate your positioning both in
online and offline media.
C. Proposition and the marketing mix
Think about the digital marketing mix - how can you provide differential value to customers
through varying the 4Ps online through Product, Price, Promotion and Place and how
can you add value through service. And don’t forget what PR Smith calls the Eighth P of
“Partnering”. Particularly if you sell online, you will want to explain how you will modify the
marketing mix.
For example:
þþ Product. Can you offer a different product range online? How can you add value to
products through additional content or online services?
þþ Price. Review your pricing and consider differential pricing for online products or services.
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þþ Place. Identify your online distribution issues and challenges. Should you create new
intermediaries or portals or partner with existing sites?
þþ Promotion. Discuss the problems and opportunities of the online communications mix.
These will be detailed in the acquisition and retention communications strategies. Review
approaches for online promotions and merchandising to increase sales. You may want to
include exclusive promotions to support the growth of different digital channels, i.e. email,
mobile, Facebook, Twitter.
þþ People. Can you use automated tools such as FAQ to deliver “web self-service” or should
you provide online contact points through Live Chat or Phone Call-back?
þþ Processes. List the components of process and understand the need to integrate them
into a system.
þþ Physical evidence. Identify the digital components that give ‘evidence’ to customers of
your credibility such as awards and testimonials
þþ Partners. The eighth P. So much of marketing today is based on strategic partnerships,
marketing marriages and alliances that we have added this ‘P’ in as a vital ingredient in
today’s marketing mix.
D. Brand strategy
Gaining ‘street cred’ online is now paramount to success, how and where are you going to
do that - brand favourability follows credibility and trust - what do you understand will be
the reasons to engage with your brand, why would they click through - or not - how will you
demonstrate credibility online?
Hany Sewilam Abdel Hamid | 2015
Hany Sewilam Abdel Hamid
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E. Online representation or presence
This includes your own Web site strategy (one site or four, sub-domains, what are the
site goals and how will they be achieved...) and priorities for social presences. Our digital
marketing radar helps you prioritise your online presence to reach and engage your
audience.
F. Content and engagement strategy.
Which content will feature to gain initial interest, support the buying process (text and
rich media product content and tools) and stickiness and to promote return visits (blogs
and community). Remember user-generated content too, such as reviews, ratings and
comments. You will have to prioritise content types and ensure you devote sufficient resource
to it to create quality content which helps you compete. All effective online companies see
themselves as publishers!
G. Digital channel acquisition communications strategy
Outline how you will acquire traffic, what are the main approaches you will use? Don’t forget
to consider how you drive visitors through offline media and integrated campaigns.
þþ Key digital media channels for traffic acquisition would include:
þþ Search engine marketing (natural and paid)
þþ Social media marketing and Online PR (think brand strategy)
þþ Partner and affiliate marketing
þþ Display advertising
þþ Email marketing to leads database
H. Digital channel conversion strategy
How does the user experience, which depends on information architecture, page template
design, merchandising, messaging and performance help you make it easy for visitors to
engage and convert?
I. Digital channel retention communications strategy
Often neglected, what will be the main online and offline tactics to encourage repeat visits
and sales. Again integrated campaigns involving offline touchpoints are crucial here.
J. Data strategy
What are your goals in permission marketing and data capture - what/where/how/when/why,
what tools and value adds are you going to use? You might alternatively reference these in
the conversion strategy.
How do you improve the quality of your customer data across channels to help increase the
relevance of your messages through personalisation?
K. Multichannel integration strategy
How you integrate traditional and digital channels should run through every section of your
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strategy since it’s key to success. One way to structure this is to map customer journeys
across channels as channel chains.
L. Social media marketing strategy
We would argue that social media marketing is part of a broader customer engagement
strategy plus brand, acquisition, conversion and retention strategies, but many organisations
are grappling with how they get value from this, so it may help to develop an overall social
media marketing strategy.
M. Digital marketing governance strategy
In larger organisations how you manage digital marketing is a big challenge. Questions
that the governance strategy seeks to answer are how do we manage internal and external
resources through changes to structures and skills needed for digital and multichannel
marketing.
Hany Sewilam Abdel Hamid | 2015
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Tactics
The details of strategy
Tactics are where the rubber hits the road to get results, so you need to define how you will
implement your strategy in the real world - when you’ll do it, with what, your goals for each
tactic aligned to the main objectives and how that will that be measured.
þþ Each of strategy sections A to M will need implementation details which you can get
specialists in your team or agencies to develop. Remember that with digital, “the devil is
in the detail”. The best digital strategies can fail if the execution is poor - search, social
and email marketing and creating a persuasive web design are classic examples of this
we see daily.
þþ If there’s only you, create a plan and Just Do It! You have the benefit that you can be
more nimble, so can test and learn
þþ How are you going to divide the year up - thinking about campaigns versus seasonal
or business focusses, this helps to get the plan actionable. Consider quarterly (90 day)
blocks to focus on and ensure objectives, strategies and tactics are focussed on that.
þþ Keep this section light and fact based and avoid too much description repeated in the
strategy section. Hang your tactics under the strategic hangers, for example traffic
acquisition, so that it’s easy for others follow.
Optimise your digital channels
þþ Search engine optimisation
þþ Google Adwords
þþ Social media marketing
þþ Improving results from your website and Landing page conversion
þþ Email marketing
þþ Google Analytics
Search and social media marketing guides
I believe that search and social media marketing are the most important channels for
growing your audience cost-effectively. þþþ
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Actions and Controls
Making it happen
Create measurable KPIs to align against objectives and stay on track
Issues to reference include:
þþ Budgets - media, digital platform investments and resources
þþ Timescales including a longer-term roadmap if necessary
þþ Organize your measuring in dashboards so that it’s easy to summarise and keep up to
date against the plan.
þþ Consider KPIs (key performance indicators) that relate to tactics, strategies and so
objectives, sometimes a KPI is an objective, for example a KPI could be weekly total
natural search traffic, home page bounce or email open rate. These can be good early
warnings to objectives like ‘online sales revenue’ or ‘new leads’ not being met. Plain old
Excel will suffice and will allow you to keep the latest results to hand.
þþ The key is that (assuming your objectives were clear, detailed and relevant) you have the
headers to site your KPIs and measure against.
þþ Consider how you will measure and report using web analytics
þþ Are there other measurement tools and resources needed
þþ What is the process to measure and report, for example looking at keyword level traffic
daily is not actionable, but home page bounce can be if site changes are made
þþ Think about creating a KPI summary dashboard
Governance - who does what?
In larger organisations, you also have to think about resourcing, i.e.
þþ Skills - internal and agency requirements to deliver on your plan
þþ Structure - do you have a separate digital team or can you integrate
þþ Systems - the processes to make things work and keep you agile
Using the power of analytics to test, learn and refine
We believe in the power of analytics to review and improve your campaigns, social media
marketing and site(s), but it’s difficult to know where to start beyond browsing charts of
trends in visits. Our guides, templates and online training on Google Analytics will give you a
structure to mine more from your analytics.
All the best for your journey
Creating a plan is just the beginning of the journey to making the most of digital and social
media. We hope our guide has helped you on your way?
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Executive summary
No, you’re still not quite finished! After your plan is created, go back to the beginning and
create a 1 page summary that a busy, senior executive can understand and believe in!
The same exec summary is useful for Powerpoint presentations should you need to
present the bones of your plan, and the ROI. An important part of your role is helping others
understand what digital marketing is, and the immense value that it can add to the business.
Naturally the Exec summary should contain a 2 line summary of the different parts of
(challenging!) but stressing the need for investment in digital channels and showing
the key issues.
1 Situation
þþ Key issues requiring action
2 Objectives
þþ Our vision
þþ Key goals
3 Strategy
þþ Segmentation, targeting and positioning
þþ Brand development and customer engagement
þþ Customer acquisition
þþ Customer retention and growth
4 Tactics, Actions and Control
þþ Investment and budget
þþ Resourcing
þþ Timescales
þþ Success factors for managing change
þþ Measurement and testing
There’s no denying it. The next step, convincing others through conversations and
presentations, is tough. þ
Take the next steps to improve your marketing skills and results
Just contact me sewilam@gmail.com :) or facebook.com/HanySewilam
Hany Sewilam Abdel Hamid | 2015