We Are Excited to Share Our Latest Digital Report - Saudi Arabia 2024 As we navigate the ever-evolving digital landscape, staying ahead of trends and understanding the current market dynamics is crucial for success. we are thrilled to share our comprehensive Digital Report, which offers in-depth insights into the latest developments, emerging trends, and future outlooks in the digital domain. 🔍 **Key Highlights:** - Detailed analysis of current market trends and consumer behaviors. - Data-driven insights into competitive strategies and industry benchmarks. - Forward-looking predictions to guide strategic planning and innovation. This report is the culmination of rigorous research, analysis, and collaboration, designed to equip professionals, businesses, and enthusiasts with the knowledge to make informed decisions and strategies. Whether you're looking to enhance your digital strategy, understand market shifts, or explore new opportunities, this report offers valuable perspectives and actionable insights. 📈 Dive into the report for a deeper understanding of how these trends can impact your strategies and operations. Let's embrace the digital future together!

1. DIGITAL REPORT
SAUDI ARABIA
2024
MEDRARA
DIGITAL MARKETING SOLUTIONS

2. HELLO & WELCOME
Shereen Badr
As part of our unwavering commitment to the Arab world, we are proud to
present this report, which underscores our dedication to making a substantive
and positive impact in this vibrant market. Our mission is to enhance the
customer experience amidst the competitive landscape, aiming for
unparalleled success.
In the forthcoming period, our strategy centers on activating digital
engagement and driving innovation in marketing practices. We are committed
to forging robust strategic partnerships that not only align with our vision but
also propel us toward our mutual goals.
I extend my heartfelt gratitude to our team for their relentless effort and
collective spirit. Together, we stand on the cusp of a promising future, filled
with opportunities for growth and innovation. Let us continue to push
boundaries, embrace challenges, and work collaboratively toward achieving our
shared aspirations.
I encourage feedback and suggestions from all stakeholders as we refine our
strategies and move forward. Together, let's shape a future that reflects our
highest ambitions and values.
Founder & CEO of Medrara
Digital Marketing Agency

3. ABOUT US
Medrara is a leading digital marketing solutions
provider, specializing in creating exceptional digital
experiences for brands.
We navigate the ever-changing digital landscape
with innovative strategies, helping businesses
establish a strong online presence and achieve
measurable results.
Our tailored approach, based on understanding
each brand's unique needs, ensures a customized
strategy for success. At Medrara, we believe in the
power of storytelling to help businesses thrive in
the fast-paced digital environment, offering
comprehensive services focused on growth

4. Introduction
Saudi Arabia has made significant efforts to drive its
economy toward growth, as indicated by Vision 2023,
which could act as a key driver for economic
development in various sectors of the Kingdom.
Additionally, despite the government's focus on digital
initiatives and continuous assistance for technological
and artificial intelligence transformations. The past
year has been filled with numerous challenges. There is
a wide range of challenges that must be addressed,
including regional conflicts, a reduction in oil
production, as well as global economic challenges, such
as rising inflation and an increase in the global interest
rate.
As 99% of the population uses the Internet, let us
examine the impact of this on the digital world in this
report.

5. TOTAL
POPULATION
FEMALE
USERS
MALE
USERS
INTERNET
USERS
Total Population vs. Internet Users
99%
36,947,025
54.1%
45.9%

6. Objectives of using the internet
COMMUNICATION
AND
SOCIAL CONNECTION:
52%
ENTERTAINMENT
AND
LEISURE
51%
INFORMATION
AND
EDUCATION
37%
E-COMMERCE
AND
ONLINE SERVICES:
12%

7. Objectives of using the internet
COMMUNICATION
AND
SOCIAL CONNECTION:
68%
INFORMATION
AND
EDUCATION
37%
E-COMMERCE
AND
ONLINE SERVICES:
43%
Breakdown By Age Group
18-24 YEARS OLD
35-44 YEARS OLD
25-34 YEARS OLD

8. Traffic Share By Platform

9. 103.65
MBPS
SMARTPHONES
DOWNLOAD SPEED
UPLOAD SPEED
UPLOAD SPEED
FIXED INTERNET
DOWNLOAD SPEED
Internet Speed
121.00
MBPS
14.72
MBPS
45.57
MBPS

10. (USAGE SHARE OF WEB BROWSERS FROM ACROSS DEVICES)
INTERNET USERS IN THE UAE BROWSE THE WEB USING DIFFERENT BROWSERS,
ACCORDING TO THE FOLLOWING PERCENTAGES:
Internet browsers

11. (Search engine preferences of Internet users
vary, with the percentages as follows:
150K 210K
Search Engines market share
Google
96.39%
Yahoo
0.33%
Bing
2.87%
DuckDuckGo
0.09%
Yandex
0.06%
other
0.26%

12. Most visited websites

13. TOP 10 Apple Store Apps(Downloads/Revenue)

14. TOP 10 Play Store Apps(Downloads/Revenue)

15. Listening To digital
Radio Stations
Learning Objectives
Digital Broadcast
Listening To
Podcasts
Listening To Digital
Music
Listening To Audio
Books
20%
35% 45%
15%
monthly bases

16. DIGITAL FINANCIAL SERVICES
USE OF MOBILE
PAYMENT SERVICES
(E.G. APPLE PAY,
SAMSUNG PAY ..
ETC.)
DIGITAL CURRENCY
OWNERSHIP (ANY
TYPE OF
CRYPTOCURRENCY)
USE OF: DIGITAL
BANKING SERVICES
– INVESTMENT –
INSURANCE OR
DIGITAL APPS
70%
45%
of smart phone holders
of bank account holders
1-5%
of population

17. AI MARKET

18. SOICIAL MEDIA

19. 43.68%
27.18% 1.01%
15.23%
5.02%
SOCIAL MEDIA PLATFORMS STATE
(PLATFORM UTILIZATION ON A MONTHLY BASIS)
7.52%

20. SOCIAL MEDIA PLATFORMS USERS
Facebook Instagram

21. Messenger Linkedin
SOCIAL MEDIA PLATFORMS USERS

22. TOP USED SOCIAL MEDIA WEBSITES

23. TOP Apple Store Social Apps(Rank)
=
FREE
Paid

24. TOP Google Store Social Apps(Rank)
=
FREE
Paid

25. KSA
TOP INDUSTRIES

26. INDUSTRIES
TRAFFIC/MARKET SIZE

27. Top 10 industries
(Market Size View)
KSA industries
(Traffic/Traffic Changes)

28. Mass Media
Industry

29. MASS MEDIA INDUSTRY OVERVIEW
SHARE OF VISITS

30. MASS MEDIA WEBSITES (MARKET SHARE BY CHANNEL)

31. TOP 10 MASS MEDIA WEBSITES IN SA

32. MASS MEDIA MARKET AUDIENCE

33. MOST POPULAR SOCIAL MEDIA
PLATFORMS USED BY MASS MEDIA
MARKET AUDIENCE
MARKET
VS.
SOCIAL MEDIA

34. MARKET VS. SOCIAL MEDIA
MOST POPULAR SOCIAL MEDIA
PLATFORMS USED BY MASS
MEDIA MARKET AUDIENCE

35. MASS MEDIA MOBILE APPLICATIONS
TOP 10 GOOGLE PLAY STORE APPS
Top communication keywords
communication Daily Basis

36. Social Networking
TOP 10 GOOGLE PLAY STORE APPS
Top social networking keywords
Daily Basis

37. TOP 10 APPLE STORE APPS
Social Networking

38. Top social networking keywords
(iPhone)
Top social networking keywords
(iPad)
TOP 10 APPLE STORE APPS
Daily Basis

39. Shopping
Industry

40. SHOPPING INDUSTRY OVERVIEW
SHARE OF VISITS
TOP KEYWORD RESEARCH

41. SHOPPING WEBSITES (MARKET SHARE BY CHANNEL)

42. TOP 10 SHOPPING WEBSITES IN SA

43. SHOPPING MARKET AUDIENCE

44. MARKET
VS.
SELECTED TRENDS

45. MARKET VS. SOCIAL MEDIA
MOST POPULAR SOCIAL MEDIA
PLATFORMS USED BY MASS
MEDIA MARKET AUDIENCE

46. TOP 10 GOOGLE PLAY STORE APPS
APPS Top keywords Daily Basis

47. TOP 10 APPLE STORE APPS
Top Apps

48. Top Shopping keywords
(iPhone)
Top Shopping keywords
(iPad)
TOP 10 APPLE STORE APPS
Daily Basis

49. TRAVEL

50. SHARE OF VISITS
TRAVEL INDUSTRY OVERVIEW
TOP KEYWORD RESEARCH

51. TRAVEL WEBSITES (MARKET SHARE BY CHANNEL)

52. TOP 10 TRAVEL WEBSITES IN SA

53. TRAVEL MARKET AUDIENCE

54. MARKET
VS.
SELECTED
TRENDS

55. MARKET VS. SOCIAL MEDIA

56. TRAVEL MOBILE APPLICATIONS
TOP 10 GOOGLE PLAY STORE APPS
Daily Basis
Top Apps
Top keywords

57. TOP 10 APPLE STORE APPS
Top Apps

58. Top keywords
(iPhone)
Top keywords
(iPad)
TOP 10 APPLE STORE APPS
Daily Basis

59. Entertainment
Industry

60. SHARE OF VISITS
ENTERTAINMENT INDUSTRY OVERVIEW
TOP KEYWORD RESEARCH

61. ENTERTAINMENT WEBSITES (MARKET SHARE BY CHANNEL)

62. TOP 10 ENTERTAINMENT WEBSITES IN SA

63. ENTERTAINMENT MARKET AUDIENCE

64. MARKET VS. TREND DOMAINS

65. MOST POPULAR SOCIAL MEDIA PLATFORMS
USED BY ENTERTAINMENT MARKET AUDIENCE
MARKET VS. SOCIAL MEDIA

66. ENTERTAINMENT MOBILE APPLICATIONS
TOP 10 GOOGLE PLAY STORE APPS
Top keywords
Top apps Daily Basis

67. TOP 10 APPLE STORE APPS
Top Apps

68. Top Entertainment keywords
(iPhone)
Top Entertainment keywords
(iPad)
TOP 10 APPLE STORE APPS
Daily Basis

69. FINANCE
INDUSTRY

70. TOP KEYWORD RESEARCH
FINANCE INDUSTRY OVERVIEW
SHARE OF VISITS

71. FINANCE WEBSITES (MARKET SHARE BY CHANNEL)

72. TOP 10 FINANCE WEBSITES IN SA

73. FINANCE MARKET AUDIENCE

74. MARKET
VS.
SELECTED
TRENDS

75. MARKET VS. SOCIAL MEDIA
MOST POPULAR SOCIAL MEDIA PLATFORMS
USED BY ENTERTAINMENT MARKET AUDIENCE

76. FINANCE MOBILE APPLICATIONS
TOP 10 GOOGLE PLAY STORE APPS
APPS KEYWORDS
Daily Basis

77. TOP 10 APPLE STORE APPS
Top Apps

78. Top Finance keywords
(iPhone)
Top Finance keywords
(iPad)
TOP 10 APPLE STORE APPS
Daily Basis

79. NEWS
Industry

80. NEWS INDUSTRY OVERVIEW
SHARE OF VISITS
TOP KEYWORD RESEARCH

81. NEWS WEBSITES (MARKET SHARE BY CHANNEL)

82. TOP 10 NEWS WEBSITES IN SA

83. NEWS MARKET AUDIENCE

84. MARKET
VS
SELECTED TRENDS

85. MARKET VS. SOCIAL MEDIA MOST POPULAR SOCIAL MEDIA PLATFORMS
USED BY NEWS MARKET AUDIENCE

86. NEWS MOBILE APPLICATIONS
TOP 10 GOOGLE PLAY STORE APPS
Top keywords
Top apps Daily Basis

87. TOP 10 APPLE STORE APPS
Top Apps

88. Top News keywords
(iPhone)
Top News keywords
(iPad)
TOP 10 APPLE STORE APPS
Daily Basis

89. REAL ESTATE
INDUSTRY

90. REAL ESTATE INDUSTRY OVERVIEW
TOP KEYWORD RESEARCH
SHARE OF VISITS

91. REAL ESTATE WEBSITES (MARKET SHARE BY CHANNEL)

92. TOP 10 REAL ESTATE WEBSITES IN KSA

93. REAL ESTATE MARKET AUDIENCE

94. MARKET
VS.
SELECTED
TRENDS

95. MARKET VS. SOCIAL MEDIA
MOST POPULAR SOCIAL MEDIA PLATFORMS
USED BY REAL ESTATE MARKET AUDIENCE

96. REAL ESTATE APPLICATIONS
TOP 10 GOOGLE PLAY STORE APPS
Top keywords
APPS
Daily Basis

97. Top Apps
TOP 10 APPLE STORE APPS

98. Top Real Estate Apps (Free/Paid)
(iPhone)
TOP 10 APPLE STORE APPS
Daily Basis
Top Real Estate Apps (Free)
(iPad)

99. FOOD AND DRINK
INDUSTRY

100. FOOD AND DRINK INDUSTRY OVERVIEW
SHARE OF VISITS
TOP KEYWORD RESEARCH

101. FOOD AND DRINK WEBSITES (MARKET SHARE BY CHANNEL)

102. TOP 10 FOOD AND DRINK WEBSITES IN SA

103. FOOD AND DRINK MARKET AUDIENCE

104. MARKET VS. SELECTED TRENDS

105. MARKET VS. SOCIAL MEDIA
MOST POPULAR SOCIAL MEDIA PLATFORMS
USED BY FOOD AND DRINK MARKET AUDIENCE

106. FOOD AND DRINK MOBILE APPLICATIONS
TOP 10 GOOGLE PLAY STORE APPS
Top keywords
Top apps Daily Basis

107. TOP 10 APPLE STORE APPS
Top Apps

108. Top Food And Drink keywords
(iPhone)
Top Food And Drink keywords
(iPad)
TOP 10 APPLE STORE APPS

109. AUTOMOTIVE
INDUSTRY

110. AUTOMOTIVE INDUSTRY OVERVIEW
SHARE OF VISITS
TOP KEYWORD RESEARCH

111. AUTOMOTIVE WEBSITES (MARKET SHARE BY CHANNEL)

112. TOP 10 AUTOMOTIVE WEBSITES IN SA

113. AUTOMOTIVE MARKET AUDIENCE

114. MARKET
VS.
SELECTED
TRENDS

115. MARKET VS. SOCIAL MEDIA
MOST POPULAR SOCIAL MEDIA PLATFORMS
USED BY AUTOMOTIVE MARKET AUDIENCE

116. AUTOMOTIVE MOBILE APPLICATIONS
TOP 10 GOOGLE PLAY STORE APPS
Top keywords
Top apps
Daily Basis

117. TOP 10 APPLE STORE APPS
Top Apps

118. Top Automotive Apps (Free/Paid)
(iPhone)
TOP 10 APPLE STORE APPS
Daily Basis
Top Automotive Apps (Free)
(iPad)

119. SPORTS
INDUSTRY

120. SPORTS INDUSTRY OVERVIEW
SHARE OF VISITS
TOP KEYWORD RESEARCH

121. SPORTS WEBSITES (MARKET SHARE BY CHANNEL)

122. TOP 10 SPORTS WEBSITES IN SA

123. SPORTS MARKET AUDIENCE

124. MARKET VS. SELECTED TRENDS

125. MARKET VS. SOCIAL MEDIA
MOST POPULAR SOCIAL MEDIA PLATFORMS
USED BY SPORTS MARKET AUDIENCE

126. SPORTS MOBILE APPLICATIONS
TOP 10 GOOGLE PLAY STORE APPS
Top Keywords
APPS
Daily Basis

127. TOP 10 APPLE STORE APPS
Top Apps

128. Top Sports keywords
(iPhone)
Top Sports keywords
(iPad)
TOP 10 APPLE STORE APPS
Daily Basis

129. Resource

130. https://medrara.io/
Hello@medrara.io
UAE: +971561513258
CONTACT US
United Arab Emirates