Saikat Sarkar is a digital marketing expert with over 9 years of experience, specializing in various areas including SEO, SEM, SMM, and digital media strategies aimed at brand visibility and business expansion. His portfolio spans multiple sectors such as education, healthcare, and real estate, focusing on creating effective omnichannel marketing campaigns and enhancing user experience. Sarkar outlines his objectives and key responsibilities, ranging from SEO strategy execution to paid advertising, while emphasizing the importance of measurable results in digital promotions.

1. Saikat Sarkar -
Digital Marketing
Profile
M y C a p a b i l i t i e s & S t r e n g t h

2. By SAIKAT SARKAR
V e r s i o n - 1 . 0

3. Introductory:
Hi Folks,
Greetings!!!
Every brand has stories to tell—stories that will not only engage, inform, surprise, delight,
and impact their audience, but that will also deliver on measurable business goals. And I am
the conduit between brand and consumer with Digital activation.
I can help clients to find Brand awareness & visibility in digital space & eventually biz
expansion (sales, leads).
Having all most 9+ years of experience in digital marketing, I have expertise in SEO, SEM,
SMM, SMO, CRO, ORM, Digital PR, Traffic, Leads, Branding, Native Content Advertising,
Media Buying, Campaign Launch, Traditional and Digital Marketing mix.
Handled projects from Education Sector, Health Sector, Travel & Tourism, Bank Sector,
Kitchen Appliances, Home Decor, Fashion & Lifestyle, Real Estate, FMCG, Government
Clients and many more.
My specialities include digital media, Result-driven & ROI focused UX/UI, Information
Architecture, Consumer Behavior, Brand Awareness, and lead focused omnichannel
marketing campaigns.
Regards

4. My Objectives:
a. Creating brand awareness & visibility in digital space & eventually
biz expansion (sales, leads) for any online business
b. Leading contributor to a Digital Marketing team
c. Taking fresh challenges & fixing

5. My Key Responsibility Area (KRA):
a. SEO Strategy & Execution
b. Paid Ads (Google + Facebook + YouTube) - Strategy & Execution
c. Online Media Buying - Strategy & Execution
d. SMO - Strategy & Execution
e. Weekly, Interim & Monthly Reporting
f. Contributing in proposals for Business Development team while
required
g. Converting low performing projects towards convincing phases
h. Enriching existing accounts with new scope addition
i. Communicating with account managers, creative, development &
execution team for in time execution
j. Preparing project wise weekly, monthly deliverables according to
the previous month lack & distributing to team

6. How I Use Digital Channels

7. 1. Paid media – Google ads, Facebook ads, Bloggers campaign, Native
Content Advertisement, Press Release, Marketplace Promotion
2. Own media – website, social media, Blog, E-mailers, Content,
Creative
3. Earned media – Wikipedia, Social Comments, Reviews, Social
Mention, Online Reputation, Brand Listening
Digital Channels Available To Us: (P.O.E.M)

9. 1. Sales & Leads (Biz Expansion)
2. Engagement – comments, likes, shares
3. Website visits
4. Video channel subscription
5. Email subscription
6. Brand followers
7. Brand listening, online reputation
Expectations From My Digital Promotions:

11. My Major SEO Responsibilities:
SEO Deliverables - Metrics Objective Working Span
Pre-Fetch Program -
Business understanding &
market analysis
Every MonthBusiness, Product or service understanding) + Business / Service
goal, target area, competitors, scope of ranking & conversions in
the competitors cloud (based on SEO hygenic factor analysis)
Starter Program
KPI Improvement Every Month
a. Website audit & analysis - (Technical & UX, UI & SXO aspects)
b. Keyword research [According to business scope & buyers intent
(Informative, Buying, Comparative etc.)], Organic Conversion
(Sales, lead) improvement
c. Information Architecture improvement scope according to
keyword research & UX, UI
e. Tracking setup & access
On The Site
Ranking & Conversion Every Month
a. Direct (Website) & Indirect (Blog) pages & topic creation plan
with all technical fixing, concept note & mandates for each content
creation - 5-6 content per month (as per situation) of 550-600
words (Direct + Indirect)
b. Inner pages mock up creation with the best UX & UI for
conversion & engagement
c. Indirect content (Blog) technical fixing & UX, UI mandates
d. Next step Marketing & CRO (Conversion Rate Optimization) back
up plan according status
e. Content marketing & network creation
f. LSI (Latent Semantic Indexing) keywords targeting as per scope
g. Conversion Tracking module (Goal set up, Email enquiries
tracking)
h. Lead quality analysis and content refreshment accordingly

12. My Major SEO Responsibilities:
SEO Deliverables - Metrics Objective Working Span
Off The Site
Traffic Improvement Every Month
a. Quora Question & Answers
b. PPT & PDF sharing (in issue, slideshare etc.)
c. Image Sharing ( like imgur, flickr etc.)
d. Social Bookmarking (Reddit, Tumblr, Medium etc.)
e. Promotion in Brand Name Protection profiles
Local SEO (As Per Requirement)
Knowledge Graph & Local Search
Presence Improvement
Every Month
a. Centre Location wise Google Business Listing
optimization [Title, Description, Time, Appointment &
Website URL, NAP (Name, Address & Phone No), User
Name, service line, images etc.]
b. Map optimization (Pin point)
c. Local popular directories & business listing websites
with same NAP & other conditions (Both Paid & Free)
d. Indirect content (mainly blog) inclusion according to
location based search intent
f. Review monitoring & prompt answers for local
search related help

13. My Major SEO Responsibilities:
SEO Deliverables – Metrics Objective Working Span
Support Work
Analysis Every Month
a. Monitoring Level:
Routine Ranking, Clicks, Queries, Impression & CTR analysis
Backlink , broken links, spam, error status checking & fixing
Audience footfall analysis
Reporting
Success & Next Objective
Measurement
Every Montha. Benchmark Report (one time) - From where we are starting
according to SEO KPIs
b. Interim Report (Every Month in between 15th- 20th)
c. Monthly Report (Every Month in between 5th)

14. Major SMO Involvements:
1. All set up activities – accounts, ads etc
2. Monthly post calendar preparation and sharing and
discussion
3. 12/14 creatives a month with copy(from copy writer)
4. Adaptations and post to other channels apart from FB and
Insta
5. Ad promotion, strategies and management of those ads
6. Tracking and reporting

15. Major Paid Ads Involvement:
PPC Campaigns
I. Profile analysis
II. Keyword analysis
III. Campaign creation
IV. Adcopy creation
V. Bidding setup
VI. Performance monitoring & tracking
Remarketing Campaign
I. Cookies setup
II. Campaign creation
III. Creative copy write
IV. Remarketing conversion code implementation
V. Standard & dynamic remarketing
VI. Landing page optimization

16. How to Reach Me:
Get in Touch: +91 – 7063727008
WhatsApp: +91 – 7063727008
Email: sarkar.saikat009@gmail.com
saikatseo40@gmail.com
LinkedIn: https://www.linkedin.com/in/saikat-digital-sarkar/

17. THANK YOU!
Let’s Start