The document outlines a comprehensive approach to integrating creative, digital, and business strategies in the hospitality industry to enhance customer experience. It emphasizes the importance of quality content and well-designed websites for effective SEO, while also highlighting the pitfalls of superficial SEO tactics. Additionally, it showcases successful case studies demonstrating effective digital and social media campaigns for various clients.

1. Creative & Digital Strategy
Hospitality Industry

2. Creating a Holistic Gameplan
Digital
Strategy
Creative
Strategy
Business
Strategy
Business, creative and digital strategies should be interlinked
so that your communications are constantly creating customer delight!
We make sure of that.
A presentation by ColourCraft Studio

3. Our Methodology: Creating Customer Delight
Develop Brand
Understand the Develop a Develop a Digital
Identity &
Business Creative Strategy Strategy
Content
• Understand the • Develop / document a • Develop “a-ha” • Develop an “a-ha”
business plan brand identity creatives for all Website Design as per
customer touch points SEO best practices
• Determine key values • Determine keywords
and USPs for content • Develop engaging • Offsite SEO with quality
Scope
sales / marketing and relevant content
• Determine current and • Determine major collateral
desired customer touch content • Engaging Social Media
points • Develop engaging Management
advertising creatives
• Targeted Digital
Advertising
Creative & Digital Brief Brand Identity Document Creatives Digital content
Deliverable
Keyword-based Content Website
SEO & Ad Reports
Social Media Content
Monitoring & Reporting
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4. Digital Strategy

5. Most people think a good digital strategy is this…
Advertising
Website SEO
Social Media
This approach can be expensive, counter-productive and usually involves rework.
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6. Actually a good digital strategy is more like this…
Business Plan
Advertising
Keyword based SEO prescribed Traffic and
Offsite SEO
Content Website Design Rankings Analysis
Mobile Website Social Media
The most important factor for a successful digital strategy is
relevant and quality content, derived from the business objectives.
A presentation by ColourCraft Studio

7. Search Engine Optimization

8. Cracking the SEO code
Business Plan
Advertising
Keyword based SEO prescribed Traffic and
Offsite SEO
Content Website Design Rankings Analysis
1 2
Mobile Website Social Media
3
SEO looks like rocket science but isn’t. It’s simple.
Google gives maximum importance to content, then design and then all other things.
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9. Here’s an example…
Here’s an example of how ONLY quality content and good design led to our client –
Waterstones Hotel – achieving high rankings for desired keywords. Please note, we have
not done any offsite SEO or online advertising for Waterstones Hotel.
A presentation by ColourCraft Studio

10. Cracking the SEO code
Business Plan
Advertising
Keyword based SEO prescribed Traffic and
Offsite SEO
Content Website Design Rankings Analysis
Mobile Website Social Media
Most SEO agencies focus more on “all other things” and less on content and design.
This leads to ineffective gimmicks, waste of time and expensive redesign of the website.
A presentation by ColourCraft Studio

11. Cracking the SEO code
Business Plan
Advertising
Keyword based SEO prescribed Traffic and
Offsite SEO
Content Website Design Rankings Analysis
Mobile Website Social Media
Even worse are agencies who promise quick results using tactics like auto and paid link
building, spamming, cloaking, etc. Google can’t be gamed, and every year it improves its
algorithm and punishes sites that use unethical SEO by lowering their rankings.
A presentation by ColourCraft Studio

12. Cracking the SEO code
Business Plan
Advertising
Keyword based SEO prescribed Traffic and
Offsite SEO
Content Website Design Rankings Analysis
Mobile Website Social Media
Sustainable SEO takes time and requires monitoring, tweaking and innovation.
If you are not in it for the long-haul, might as well put your money somewhere else.
A presentation by ColourCraft Studio

13. Cracking the SEO code
Industry-specific Google prescribed
Quality Content
+ Awesome Design + SEO
In summary, good SEO uses “industrial strength” content, website design that uses that
content effectively and looking at the big picture.
SEO doesn’t have to make your website look dull and ugly.
At the core, CCS is a design firm.
A presentation by ColourCraft Studio

14. Website Design

15. Our Approach to Website Design & Development
Understand Design Develop Deploy
• Capture client brief • Determine keywords • Programming • Browser and bug
and create SEO- testing on live server
• Understand brand • Onsite SEO in
friendly Content
identity parallel • Client review and
• Design wireframes approval
• Understand calls to • Integration with
action • Client review and Booking Software • Go live
approval
• Determine timeline • Client review and
approval
Website Design Keyword Analysis Beta Website Live Website
Questionnaire
SEO-friendly content
Project Scope, Timeline
Wireframe Designs
and Cost
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16. We also design websites for mobile devices
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17. Social Media & Advertising

18. Get Social
SEO Content
Social Networks Advertising
40 30
% %
30
%
Social Media is always part of a larger SEO strategy and content is king here too.
But every effective social media strategy requires some advertising.
We work with your team to calculate ROI, not just reach and clicks.
A presentation by ColourCraft Studio

19. Successful Social Media Case Studies
Our facebook campaign for Athena School of Management helped the new management
institute in Mumbai get 100% admissions for their first batch and 9,000+ fans across
India, Nepal and Sri Lanka!
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20. Successful Ad Management Case Studies
Our facebook campaigns for Bodycraft Spa & Salon in Bangalore have led to a 2%
increase in sales revenue and 20% increase in fans.
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21. The Waterstones Hotel Case Study

22. Digital

23. Waterstones Hotel Website
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24. Waterstones Club Website
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25. Social Media for Hotel and Club
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26. Brand Identity

27. Primary Logo

28. Waterstones Bar & Grill Logo

29. On the Rocks Bar Logo

30. Typography
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31. Primary Mark
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32. Stationery
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33. Reception & Common Areas

34. Key Card &
Holder
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35. Luggage Tags
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36. Gift Bags
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37. Common Area
Signage
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38. Room

39. Newspaper Bag
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40. Directory & Mini Office

41. Mini Bar Menu

42. Utilities
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43. Water Tags
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44. Pillow Menu
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45. Tea & Coffee Tent
Card
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46. Breakfast Menu
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47. Telephone &
Stationery
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48. Food & Beverage

49. Coasters
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50. Tent Cards
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51. Menus
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52. Menus
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53. Menus
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54. Menus
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55. Signage
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56. Corporate

57. Hotel Brochure
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58. Hotel Brochure
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59. Hotel Brochure
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60. Hotel Brochure
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61. Hotel Brochure
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62. Banquets
Brochure

63. Banquets
Brochure
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64. Banquets
Brochure
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65. Banquets
Brochure
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66. Banquets
Brochure
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67. Banquets
Brochure
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68. Media Kit
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69. Club

70. Typography
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71. Menus
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72. Spa Menu
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73. Creative & Digital Strategy Chart
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74. Contact Us
Aditi Gandhi, Client Servicing
Direct: +91 98205-47490
E-mail: aditi@colourcraftstudio.co.in
A presentation by ColourCraft Studio