1. The document provides an overview of digital marketing strategies that can be used by recruitment agencies to promote their business online. It discusses tools like email marketing, social media marketing, content marketing, SEO, and SEM.
2. Popular digital marketing channels mentioned include email marketing, social media platforms like LinkedIn and Facebook, content marketing through articles and publications, and paid advertising through Google AdWords, LinkedIn Ads, and Facebook Ads.
3. The document provides benefits and examples of how recruitment agencies can utilize each channel, such as creating an email newsletter, using LinkedIn groups and InMail, publishing articles in relevant publications, and creating targeted ads.
Digital marketing course in detail from Extensive Ideasomkar nath nandi
Complete Digital Marketing Training : http://whatisdigitalmarketing.in/course/
SEO Course Module : http://seotrainingkolkata.info/seo-course.html
SMO Course Module : http://seotrainingkolkata.info/smo-course.html
SEO Result Of our Company and Clients : http://extensiveideas.com/seo-results/
Digital Marketing Students : https://extensiveideas.com/students/
Our Clients : http://extensiveideas.com/client/
Trainer : https://whatisdigitalmarketing.in/trainer-omkar-nath-nandi/
An Ultimate Guide To LinkedIn Ads For 2021Propel Guru
LinkedIn is the most popular network for business-related social connections. LinkedIn, like other social media networks, keeps its ad platform up to date in order to remain innovative.
Topic Overview:
1. What exactly is Internet Marketing?
2. The different types of Internet Marketing
3. Users of Internet Marketing
4. Online marketing vs offline marketing
5. How to be a real Internet Marketer: Qualities of a successful Internet Marketer
6. How to really make money online
7. How to make an Internet Marketing Plan
Integrated SEO: Combining Different SEO Strategies, Tactics, Techniques and S...Victorino Q. Abrugar
My presentation about Integrated SEO (Combining Different SEO Strategies, Tactics, Techniques and Styles) during the Mastering Online Ranking Conference (MORCon) 2013 organized by SEO Organization Philippines.
Digital marketing course in detail from Extensive Ideasomkar nath nandi
Complete Digital Marketing Training : http://whatisdigitalmarketing.in/course/
SEO Course Module : http://seotrainingkolkata.info/seo-course.html
SMO Course Module : http://seotrainingkolkata.info/smo-course.html
SEO Result Of our Company and Clients : http://extensiveideas.com/seo-results/
Digital Marketing Students : https://extensiveideas.com/students/
Our Clients : http://extensiveideas.com/client/
Trainer : https://whatisdigitalmarketing.in/trainer-omkar-nath-nandi/
An Ultimate Guide To LinkedIn Ads For 2021Propel Guru
LinkedIn is the most popular network for business-related social connections. LinkedIn, like other social media networks, keeps its ad platform up to date in order to remain innovative.
Topic Overview:
1. What exactly is Internet Marketing?
2. The different types of Internet Marketing
3. Users of Internet Marketing
4. Online marketing vs offline marketing
5. How to be a real Internet Marketer: Qualities of a successful Internet Marketer
6. How to really make money online
7. How to make an Internet Marketing Plan
Integrated SEO: Combining Different SEO Strategies, Tactics, Techniques and S...Victorino Q. Abrugar
My presentation about Integrated SEO (Combining Different SEO Strategies, Tactics, Techniques and Styles) during the Mastering Online Ranking Conference (MORCon) 2013 organized by SEO Organization Philippines.
Small to mid-sized business hiring managers and talent professionals, get the most out of your free LinkedIn account and our paid recruiting tools. Request a demo and further explore Talent Solutions http://bit.ly/contacttalentsolutions
How to Use LinkedIn For B2B Sales Prospecting, Niall Devitt
How to use LinkedIn for B2B Sales Prospecting.
LinkedIn is widely recognised as the pre-eminent business networking platform for B2B sales professionals, yet most sellers only use it as a research tool and are not leveraging the power of LinkedIn for sales prospecting.
Course Objectives:
The purpose of this course is to equip the B2B salesperson with the knowledge, skill and competence to develop their network and execute lead generation strategies and activities using the LinkedIn platform and functionality. Participants can avail of the services of a professional photographer to update their LinkedIn profile.
Learning Outcomes:
Attendees will be able to:
1. Use LinkedIn as a B2B business development tool
2. Complete and optimise/SEO their profile for both people and search engines.
3. Make introductions via Linkedin, add new people to their network and give and seek recommendations.
4. Undertake lead generation activities via the searching features.
5. Find, join and utilise suitable LinkedIn Groups for lead generation.
6. Give and seek recommendations.
Training Materials: PDF Training Manual provided to all attendees
The Sales Institute of Ireland promotes excellence and high performance among sales professionals throughout Irish business. The institute has members representing many world class organisations and market leading brands in the ICT, FMCG and financial services sectors. The institute provides a range of benefits to members throughout the year including ongoing opportunities for knowledge acquisition, performance improvement, professional development and business networking events.
Exclusive Webinar: LinkedIn for Lead Generation: Build Your ArmyLinkedIn
Do you use LinkedIn for business? Are you wondering how you can use LinkedIn to generate quality leads?
Research has shown that LinkedIn is the only platform the majority of B2B marketers consider to be effective and that 77 percent of B2B marketers say they have acquired a customer through LinkedIn.
Jason Miller, Sr. Content Marketing Manager at LinkedIn, goes back to his roots of using social media for lead generation and shows you how to best leverage LinkedIn for building an army of high quality leads. Turn your social media strategy up to eleven.
In this webinar you will learn:
1. The importance of using social media for driving leads.
2. How to drive quality leads using LinkedIn Company Pages, Sponsored Updates, LinkedIn Groups and SlideShare.
3. The types of content that work best for driving leads on LinkedIn.
4. Best practices for messaging, visuals and targeting for your campaigns.
5. How to track and optimize your LinkedIn campaigns for maximum effectiveness.
View the presentation here:
http://youtu.be/KZZkryzdy7E
Five Steps for Supercharging Your Economic Development Marketing in 2019 LinkedIn
The LinkedIn platform presents an enormous opportunity for economic development marketers. Learn a simple, five-step process on how to get started with LinkedIn in 2019.
Learn how to get the most out of your free LinkedIn account, and how to use our premium tools to become a hiring guru.
We’ll uncover how to:
Master LinkedIn’s all-in-one marketing engine to market your company at scale
Find the right candidates for your open jobs including hard-to-fill roles (even identify candidates who specifically work for your competitors)
Build your own personal brand as a trusted recruiter
Use advance reporting tools to measure your recruitment efforts
http://bit.ly/1RZMaXu
Better LinkedIn Campaign Planning - Return to Growth 2021LinkedIn
Laying groundwork for B2B ad campaigns can be difficult, but doesn’t need to be. Make it easy with this simple template for LinkedIn campaign planning.
Finding that quality candidate can sometimes feel like searching for a needle in a haystack. How do you get more of the right people to see your jobs?
With over 433 million members, LinkedIn presents a wealth of opportunity for recruitment consultants and agencies to successfully attract and place those top candidates using LinkedIn Job tools.
You'll get practical advice on:
+ Current talent trends impacting search and staffing companies
+ How to use LinkedIn Jobs to get the right people to see your open roles
+ How to drive results to increase placements and your bottom line
To hear more from some of Talent Acquisitions most innovative minds, check out LinkedIn Talent Connect: http://bit.ly/2avi53N
As a growth hacker learn how to combine the science behind optimising your website using SEO and using the inbound marketing tools to help you achieve your growth goals, whether you are a startup or an established business.
In this presentation we cover:
Rules for growth
Buyer behaviour
Digital Push & Pull
Inbound Marketing
SEO (Search Engine Optimisation)
In this edition of the Quarterly Product Release Webinar, LinkedIn's product experts give you a full look at all the Q1 product updates rolling out across LinkedIn Talent Solutions.
Speaker Names:
Lauren Kuemmeler, Senior Customer Success Manager
Tucker Johns, Senior Customer Success Manager
Sankar Venkatraman, Global Product Evangelist
THE CHANGING FACE OF RECRUITMENT: How technology and good marketing practice ...idibu
The presentation focuses on the changing demands on recruiters and how talent marketing software and implementation of good marketing practices can aid this transition to allow recruiters to focus on what is really important – building relationships with candidates.
Visual process flow for the management and set up of successful Facebook ad funnels. Includes the technical set up and how to implement retargeting to maximise conversions.
Top 10 digital marketing institutes in jaipur (1) convertedNineHertzAcademy
NineHertz Academy offers the
Top-Notch Digital Marketing Course in Jaipur. We welcome everyone, whether you are a newcomer to digital marketing, a stakeholder, or a person who is eager to start a career in digital marketing. We have all the latest and advanced course content to meet your needs.
We provide on-the-job training and our focus is on providing high-quality training and practical knowledge through the latest course curriculum. Our courses provide several degrees of digital marketing knowledge. Moreover Freshers can get the experience from industry professionals and become certified in key doamins. As a top digital marketing training Academy, we have 100% placement, practical on live projects.
So waiting for what, get your registration done to advance your career by gaining practical knowledge of the business!!
Small to mid-sized business hiring managers and talent professionals, get the most out of your free LinkedIn account and our paid recruiting tools. Request a demo and further explore Talent Solutions http://bit.ly/contacttalentsolutions
How to Use LinkedIn For B2B Sales Prospecting, Niall Devitt
How to use LinkedIn for B2B Sales Prospecting.
LinkedIn is widely recognised as the pre-eminent business networking platform for B2B sales professionals, yet most sellers only use it as a research tool and are not leveraging the power of LinkedIn for sales prospecting.
Course Objectives:
The purpose of this course is to equip the B2B salesperson with the knowledge, skill and competence to develop their network and execute lead generation strategies and activities using the LinkedIn platform and functionality. Participants can avail of the services of a professional photographer to update their LinkedIn profile.
Learning Outcomes:
Attendees will be able to:
1. Use LinkedIn as a B2B business development tool
2. Complete and optimise/SEO their profile for both people and search engines.
3. Make introductions via Linkedin, add new people to their network and give and seek recommendations.
4. Undertake lead generation activities via the searching features.
5. Find, join and utilise suitable LinkedIn Groups for lead generation.
6. Give and seek recommendations.
Training Materials: PDF Training Manual provided to all attendees
The Sales Institute of Ireland promotes excellence and high performance among sales professionals throughout Irish business. The institute has members representing many world class organisations and market leading brands in the ICT, FMCG and financial services sectors. The institute provides a range of benefits to members throughout the year including ongoing opportunities for knowledge acquisition, performance improvement, professional development and business networking events.
Exclusive Webinar: LinkedIn for Lead Generation: Build Your ArmyLinkedIn
Do you use LinkedIn for business? Are you wondering how you can use LinkedIn to generate quality leads?
Research has shown that LinkedIn is the only platform the majority of B2B marketers consider to be effective and that 77 percent of B2B marketers say they have acquired a customer through LinkedIn.
Jason Miller, Sr. Content Marketing Manager at LinkedIn, goes back to his roots of using social media for lead generation and shows you how to best leverage LinkedIn for building an army of high quality leads. Turn your social media strategy up to eleven.
In this webinar you will learn:
1. The importance of using social media for driving leads.
2. How to drive quality leads using LinkedIn Company Pages, Sponsored Updates, LinkedIn Groups and SlideShare.
3. The types of content that work best for driving leads on LinkedIn.
4. Best practices for messaging, visuals and targeting for your campaigns.
5. How to track and optimize your LinkedIn campaigns for maximum effectiveness.
View the presentation here:
http://youtu.be/KZZkryzdy7E
Five Steps for Supercharging Your Economic Development Marketing in 2019 LinkedIn
The LinkedIn platform presents an enormous opportunity for economic development marketers. Learn a simple, five-step process on how to get started with LinkedIn in 2019.
Learn how to get the most out of your free LinkedIn account, and how to use our premium tools to become a hiring guru.
We’ll uncover how to:
Master LinkedIn’s all-in-one marketing engine to market your company at scale
Find the right candidates for your open jobs including hard-to-fill roles (even identify candidates who specifically work for your competitors)
Build your own personal brand as a trusted recruiter
Use advance reporting tools to measure your recruitment efforts
http://bit.ly/1RZMaXu
Better LinkedIn Campaign Planning - Return to Growth 2021LinkedIn
Laying groundwork for B2B ad campaigns can be difficult, but doesn’t need to be. Make it easy with this simple template for LinkedIn campaign planning.
Finding that quality candidate can sometimes feel like searching for a needle in a haystack. How do you get more of the right people to see your jobs?
With over 433 million members, LinkedIn presents a wealth of opportunity for recruitment consultants and agencies to successfully attract and place those top candidates using LinkedIn Job tools.
You'll get practical advice on:
+ Current talent trends impacting search and staffing companies
+ How to use LinkedIn Jobs to get the right people to see your open roles
+ How to drive results to increase placements and your bottom line
To hear more from some of Talent Acquisitions most innovative minds, check out LinkedIn Talent Connect: http://bit.ly/2avi53N
As a growth hacker learn how to combine the science behind optimising your website using SEO and using the inbound marketing tools to help you achieve your growth goals, whether you are a startup or an established business.
In this presentation we cover:
Rules for growth
Buyer behaviour
Digital Push & Pull
Inbound Marketing
SEO (Search Engine Optimisation)
In this edition of the Quarterly Product Release Webinar, LinkedIn's product experts give you a full look at all the Q1 product updates rolling out across LinkedIn Talent Solutions.
Speaker Names:
Lauren Kuemmeler, Senior Customer Success Manager
Tucker Johns, Senior Customer Success Manager
Sankar Venkatraman, Global Product Evangelist
THE CHANGING FACE OF RECRUITMENT: How technology and good marketing practice ...idibu
The presentation focuses on the changing demands on recruiters and how talent marketing software and implementation of good marketing practices can aid this transition to allow recruiters to focus on what is really important – building relationships with candidates.
Visual process flow for the management and set up of successful Facebook ad funnels. Includes the technical set up and how to implement retargeting to maximise conversions.
Top 10 digital marketing institutes in jaipur (1) convertedNineHertzAcademy
NineHertz Academy offers the
Top-Notch Digital Marketing Course in Jaipur. We welcome everyone, whether you are a newcomer to digital marketing, a stakeholder, or a person who is eager to start a career in digital marketing. We have all the latest and advanced course content to meet your needs.
We provide on-the-job training and our focus is on providing high-quality training and practical knowledge through the latest course curriculum. Our courses provide several degrees of digital marketing knowledge. Moreover Freshers can get the experience from industry professionals and become certified in key doamins. As a top digital marketing training Academy, we have 100% placement, practical on live projects.
So waiting for what, get your registration done to advance your career by gaining practical knowledge of the business!!
Digital Marketing is a very important topic in the world of internet. This presentation includes some of the basic things which is useful for a beginner who wants to learn. Do share this presentation and all sort of queries are welcomed.
This presentation helps us to know what value propotion is , how it can be used by different professionals , examples of how it is used by big organizations and the cost structure.
PowerPoint Presentation that will help you know all about LinkedIn, How it works? what are the metrics to be successful and best time to post content, estimated cost.
What is Digital Marketing? Types, Importance & Benefitshardikdesai1050
Explore the fascinating world of digital marketing with our comprehensive guide at your side. Learn about social media marketing and search engine optimization, two of the numerous types of digital marketing. Discover the vital role that digital marketing plays in today's business world and how crucial it is for creating brands, generating leads, and reaching global audiences. Examine the many advantages it provides, such as cost-effectiveness, accurate targeting, and quantifiable outcomes. This investigation illuminates the dynamic realm of digital marketing and its game-changing influence on businesses across the globe, regardless of your level of experience as a marketer or your curiosity as an entrepreneur.
Live Webcast: LinkedIn Marketing Solutions 101LinkedIn
Learn how to manage the content and insights on a company page, track your content’s engagement through our insight tags, and tap into demographic data through LinkedIn data overlayed on your website traffic.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
Digitalmarketingplan
1. Digital Marketing Plan
Digital Marketing
For HR Agency
A short & simple introductory guide on implementation of
Digital Marketing Techniques for your Business
2. Problems faced by Recruitment Agencies while
promoting
• The most common business for he former HR
professionals
•
Highly Competitive area
• Clients are not too loyal, new entrant to the market
can grow quickly and disappear within few months
•
Difficult to differentiate from competitors
• Most agencies need to specialize and find their
recruitment market niche
3. Digital Marketing:
•
Business Dictionary defines it as the promotion of products or brands via
one or more forms of electronic media.
•
Internet marketing is a major component of digital marketing.
•
Small Businesses are adopting Digital Marketing techniques
•After the success seen by larger players to build their brand loyalty and
increase sales, small businesses are embracing this concept.
4. Indian Online Advertising Industry
• The total online advertising market in India, comprising
search, display, mobile, social media, email and video
advertising was valued at INR 1,750 Crores in FY 2011-12
and has grown to INR 2,260 Crores in year FY2012-13.
5. Why Digital Marketing?
Increase brand awareness
Reach new customer segments
Drive customer engagement
Identify usable customer insights
Save money/improve productivity
6. Popular Digital Marketing tools for small business
•
Email Marketing
•
Social Media Marketing
•
Content Marketing Strategies
•
Search Engine Optimization (SEO)
•
Search Engine Ads (SEM)
7. Email Marketing - Benefits
•
Simple and Low Cost
•
Targeted
•
Measurable Results
•
Global yet Personal
9. Content Marketing Strategies - Benefits
•
Relatively cheaper than paying for website traffic
•
Credibility
•
Stronger customer relationships
•
Educated and empowered customers
•
Fewer complaints
10. Search Engine Optimization - Benefits
•
Target a local demographic
• Helps increase number of leads or
sales
•
Helps bypass competition
• Helps find new market and explore
new economies
11. Search Engine Ads (SEM) - Benefits
•
Capture a captive audience
•
Local Exposure
•
ROI focused Investment
•
Great way to test interest
•
Provides measurable results
12. How will we use Digital marketing tools & it’s
Benefits?
:
- It is not hard to start up an email marketing campaign. You just need software to
deliver the emails.
- Signing up with a dedicated service like Mailchimp which makes the whole
process easier.
- Creating an ‘ethical bribe’ to encourage people to sign up to receive emails. This
could be an ebook, mp3, or something else of value that you give away free to
recipients. In recruitment, job alerts work really well.
- Benefits:
- is cheap to set up and maintain.
- allows you to provide real-time updates for new jobs and important information.
- is an excellent way to improve your brand image and boost your reputation by
providing valuable content.
13. •
1.
2.
3.
4.
A recruitment agency CAN be the fulcrum of great topical content, ideas and
innovation within an industry/geography, etc -- How you build a talent community
or pool, monitor them, cajole them, and keep them focused on your agency.
Linkedin for recruitment:
Talent finder lets you access every single Linkedin profilebe it 2nd degree or 3rd
degree connection. The InMail feature allows you to send direct mailers with your
job vacancy to promising candidates.
Search for keywords- Identify the core skills that your job requirement calls for and
search for exactly those words.
Linkedin Groups- A very powerful tool is groups that talk about the job you are
posting . For instance if you are looking for job candidates in healthcare industry, a
Linkedin group of medical students is the best place to look.
Sponsored jobs- With a premium price and least effort source the right talent by
placing job vacancies across Linkedin and target people identifying the passive
talent.
14. •
Facebook for recruitment:
1. Facebook for directory pages- The yellow pages of Facebook gives you access to
the entire list of people on Facebook.
2. Facebook Market place- A key feature of this ability to post a job without cost on
this platform. The ad requires basic info such as location, job category, title,
description. Add in an image for the extra push.
3. Facebook Ads- A level better than market place but availed at a cost, these ads
come in ranges of sponsored ads, premium ads and stamp ads and you can target
ads to people using demographics, age, gender & result of your job posting are
remarkably better & help accumulating more applications & a database .
4. Facebook Brand pages- Creating a brand page that consistently posts data is an
eminent method of social recruiting to reach out to the right people. This
combined with ads portrays a stronger brand image and gathers more fans thereby
higher visibility of the content posted.
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Publish your thoughts in publications your ideal employee is reading- Target a
publication that your ideal employee reads and will respect. This gives you a
credibility boost against other companies they may be applying to, and it could
pull in other potential candidates who happen to find the article organically on the
site.
Write about the things that make you unique- Don’t rewrite your job description
into an article, instead tell a story about the way your values are reflected in your
company culture and allow potential candidates to determine whether they would
be a good fit within your organization.
Share your articles with your networks- Adding an article to a job description is
not the final step. People sometimes feel uncomfortable recommending friends if
they aren’t 100 percent positive the person will be a good fit. Encourage them to
share content about your company from a third-party source of the article, rather
than the career page of your site, and we guarantee you’ll have more candidates
apply.
16. •
Good search engine optimisation (SEO) is a huge advantage to help you improve
your website’s visibility on Google:
1. Plan your meta data- Your content management system (CMS) will ask you to give
each page of your website a title , a description & keywords (or “meta title”, “meta
description” and “meta keywords”). They don’t seem to appear anywhere obvious
on your website, but they’re really important to Google.
Google considers your page titles as a summary of the content on your page, and
it uses them to help figure out whether or not your website is relevant to
someone’s search.
2. Encourage people to link back to your recruitment website- The best place to
begin with link building is your clients. Ask them to link back to your website. Not
only will you reap the benefit of referrals from their site, but your SEO should also
improve.
17. •
Three types of online advertising that would be great for staffing agencies include
Google Adwords, LinkedIn Ads, and Facebook Ads.
1. Google Adwords allows you to create ads and choose keywords that relate to your
business. When people search using one of your keywords, your ad may appear
next to the search results.
18. 2. LinkedIn Ads are a great web marketing tool for staffing agencies since LinkedIn is
a professional social networking site. The beauty of LinkedIn Ads is that you can
target a specific audience.
3. Facebook Ads- According to Facebook, people who like your page spend an
average of 2 times more as your customers than people who aren't connected to
you on Facebook. You can target individuals based on location, age, gender, and
even interests. They are easy to create and manage. Just like Google Ads, you can
run multiple ads to determine which type of ads are the most successful at
reaching businesses and job seekers.
-- By utilizing different web marketing strategies, staffing agencies can reach not
only more individuals, but more importantly, qualified individuals who are seeking
placement services and employers with positions to fill.