Plan your digital Marketing strategy Website Optimization Tips Learn how to advertise online on Google, Facebook, Instagram, Linkedin Analyze your data and know what's working Test and improvise for result Case Studies ======= People are on more than 1 platform. So you need to be where they are. Their time is spent on multiple apps. Their Attention span is decreasing In UAE, there are 3.1 connected devices per person 30% of searches happening are with location keywords 88% in UAE access the internet daily ( Source google consumer barometer ) 96% of UAE use internet via Mobile. Means, they want quick information. They want it NOW People expect to get products and services immediately ====== Google Search - If they are searching for you. They are looking for you Youtube Ads - Good place to share your story with video and be in their minds Display Ads - Banner ads on multiple websites, good for awareness Mobile Click to call ads are good for direct response ads High Qualified Leads, if done right. ====== Google My Business - Local Business. User Google Keyword Planner, uber suggest tools to find what people are searching about your services. If there is high amount of search happening, then blog about it. Create fresh, relevant & useful content / blog once a week. Make sure to have Good Title of your blog ( Meta Tags ) Build Backlinks using Buzz Sumo Check your website strengths & weakness using the free tools ====== Blog every week once. Research your topics in demand and blog Content form = Text, Infographics, Video. Republish that content on social media. Get your friends and staff to share the content. Email the valuable content to your email list. Measure the engagement and boost post good ones on social media Repeat ===== Which audience worked - Age, Gender, City, Job Title, Interest, custom audiences Which Placement type worked - Facebook / Instagram / Audience Networks Which Ad creative worked - Single Image / Carousel / Video Which Device type worked - Mobile / Desktop / iOS / Android What time of day or day of the week worked. Which landing page worked better. Or was it the offer Analyze the above and optimize Leads Dubai is a Lead generation company in UAE. We try to learn more about digital marketing and help our clients win. http://leadsdubai.com/digital-marketing-strategy-budget/