Conversion is defined as getting website visitors to perform a desired action like making a purchase, signing up for a newsletter, or sharing content. Methods to improve conversion include optimizing website content and design to reduce barriers, using calls to action, and leveraging customer relationship management (CRM) tools to track leads and engage customers. CRM systems allow companies to capture web leads, route leads based on rules, correspond with prospects, and view contact histories to improve conversion rates across marketing campaigns.

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ConversionConversion
John, Solomon Software
Conversion Engagement
Awareness

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What is Conversion

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Conversion
John, Solomon Software
Conversion is an act of making recipient
to perform a desired action.
Conversion Rate =
Reach
Results

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1. Leads
2. Sales
3. Referrals
4. Subscribers
5. Fans and Followers
Conversion ResultsConversion Results

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• Generate user reviews of the product
or service
• Review and Improve the content of
the website
• Increase usability to reduce the
barriers to conversion
• Improve site navigation structure
• Make users to click without thinking
too much
• Use third-party trust logos
• Use CRM to push conversion funnel
Methods of ConversionMethods of Conversion

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Every click on your website is
a step closer toward conversion

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Attention Capture attention.
Use powerful image or headline.
AIDAAIDA
Desire Build desire, reduce resistance.
Show Features and Benefits
Interest Build curiosity, Interest.
Indicate you've got a solution.
Action: Call to Action
Command exactly what to do next.

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Customer Relationship Management (CRM) is a model for managing a
company’s interactions with current and future customers
CRMCRM

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• Capture Web Leads
• Route Leads Based on Business Rules
• Engage & Correspond with Prospects
• Quickly View a Contact’s Action History
• Email Marketing Campaigns
• Works Great on iPads, Mobile Devices
CRM FeaturesCRM Features

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A Decision Support System is a computer-based
information system that supports business or
organizational decision-making activities

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Google Analytics
provides detailed statistics
about a website's traffic and
traffic sources
• Real-Time reporting
• Daily Visits
• Page Impressions
• Keywords
• Traffic Sources
• Bouncing Rate
• Time on Site
• Locations
• Landing Pages
• Exit Pages
AnalyticsAnalytics