Whenever you are managing an online store you’re always looking for an alternate option to grow more over sales and try to focus on providing valuable services to each of the customers.
Step 1: Get Traffic - Step 2: CONVERT! Promoting quality traffic to your website through search, paid and social is extremely important for your digital marketing strategy, but often the focus on conversions is an overlooked aspect of this. Dave explains how leveraging the power of conversion rate optimisation and AB split testing can complement your SEO strategy and improve revenue/leads dramatically. Through various case studies and a deep dive into audience member's own businesses, Dave will identify some of the key areas to improve conversions and impact your businesses bottom line.
Optimizely Summer School Class 3 - ConvertOptimizely
Full recording: http://optimize.ly/1HAYpCI
This is class 3 of our Optimizely Summer School. In this class presented by our Customer Success Manager Adam Levinson you will learn:
- How to set up goals that are relevant to business success
- How to set up powerful A/B tests that will convert visitors into customers
- Best practices on how use your Optimizely account and interpret results
This is class is relevant and helpful to everybody who works in:
Digital Marketing
Product Management
User Experience
Web Analytics
E-Commerce
Usability
Sign up here for all the remaining classes of this summer:
http://pages.optimizely.com/summer-school-2015.html
Sign up for an Optimizely account here: https://www.optimizely.com/
#optimizelyschool
Testing Makes Perfect: A Case Study in Onsite OptimizationsVe Interactive, US
Ve Interactive, US and Avangate deep-dive into a client case study and discuss the onsite optimizations that drove a 34% mo/mo revenue increase for client, Kingsoft.
Bruno Gorgulho
Head of Solutions Exponea
"Online fashion retail is booming as an industry, however, the number of bankruptcies have been rising due to unsubstantiated acquisition investments that do not return into long term revenue. Only by using data in a smart way you can avoid that trap, making sure your acquisition channels are bringing customers with significant Lifetime-Value and creating the communication routine to extract that value.
Since Exponea is a complex solution, Bruno builds a bridge between the technology and the client's day-to-day business routine. This allows for a better contextualization of how Exponea fits into the existing structure and what it allows in terms of further development of the company's marketing practices. In essence, Bruno transforms technology into a solution for existing and new challenges.
"Lessons learned from hundreds of A/B tests" Discover how A/B testing can help you improve your website's conversion. The objective is to go through certain good practices which will enable businesses to avoid some of the pitfalls encountered when implementing A/B testing. They are born out of the experiences, both positive and negative, that our clients have had when carrying out their testing.
Martin Schwager COO notebooksbilliger.de
While it is still common to classify companies as classical retailers or pure ecommerce players across the ecosystem, reality is different and boundaries are blurring even more. Once pure mail retailers entered the digital playground long ago and after having learned their lessons some are starting to see certain leverage from their multi-channel approach. So do we have to care about multi-channel ourselves? And if so why should we do it and where lie the chances, risks and complexities when entering their natural “battlefield”? Since Notebooksbilliger.de AG took on that challenge long ago we try to shed some light on our answers to those questions.
Step 1: Get Traffic - Step 2: CONVERT! Promoting quality traffic to your website through search, paid and social is extremely important for your digital marketing strategy, but often the focus on conversions is an overlooked aspect of this. Dave explains how leveraging the power of conversion rate optimisation and AB split testing can complement your SEO strategy and improve revenue/leads dramatically. Through various case studies and a deep dive into audience member's own businesses, Dave will identify some of the key areas to improve conversions and impact your businesses bottom line.
Optimizely Summer School Class 3 - ConvertOptimizely
Full recording: http://optimize.ly/1HAYpCI
This is class 3 of our Optimizely Summer School. In this class presented by our Customer Success Manager Adam Levinson you will learn:
- How to set up goals that are relevant to business success
- How to set up powerful A/B tests that will convert visitors into customers
- Best practices on how use your Optimizely account and interpret results
This is class is relevant and helpful to everybody who works in:
Digital Marketing
Product Management
User Experience
Web Analytics
E-Commerce
Usability
Sign up here for all the remaining classes of this summer:
http://pages.optimizely.com/summer-school-2015.html
Sign up for an Optimizely account here: https://www.optimizely.com/
#optimizelyschool
Testing Makes Perfect: A Case Study in Onsite OptimizationsVe Interactive, US
Ve Interactive, US and Avangate deep-dive into a client case study and discuss the onsite optimizations that drove a 34% mo/mo revenue increase for client, Kingsoft.
Bruno Gorgulho
Head of Solutions Exponea
"Online fashion retail is booming as an industry, however, the number of bankruptcies have been rising due to unsubstantiated acquisition investments that do not return into long term revenue. Only by using data in a smart way you can avoid that trap, making sure your acquisition channels are bringing customers with significant Lifetime-Value and creating the communication routine to extract that value.
Since Exponea is a complex solution, Bruno builds a bridge between the technology and the client's day-to-day business routine. This allows for a better contextualization of how Exponea fits into the existing structure and what it allows in terms of further development of the company's marketing practices. In essence, Bruno transforms technology into a solution for existing and new challenges.
"Lessons learned from hundreds of A/B tests" Discover how A/B testing can help you improve your website's conversion. The objective is to go through certain good practices which will enable businesses to avoid some of the pitfalls encountered when implementing A/B testing. They are born out of the experiences, both positive and negative, that our clients have had when carrying out their testing.
Martin Schwager COO notebooksbilliger.de
While it is still common to classify companies as classical retailers or pure ecommerce players across the ecosystem, reality is different and boundaries are blurring even more. Once pure mail retailers entered the digital playground long ago and after having learned their lessons some are starting to see certain leverage from their multi-channel approach. So do we have to care about multi-channel ourselves? And if so why should we do it and where lie the chances, risks and complexities when entering their natural “battlefield”? Since Notebooksbilliger.de AG took on that challenge long ago we try to shed some light on our answers to those questions.
Shimon Koifman
Head of Product - Web, mobile apps & growth reBuy
In this talk, I'll describe the methods and flow we're using at rebuy's customer facing teams to make sure we build a great product for our reCommerce users. How we use data, A/B testing and qualitative feedback to provide frictionless customer journey.
Experienced B2C product leader with over 15 years of experience. Mr Koifman worked in multiple market verticals from Fintec through travel and now reCommerce. Mr Koifman is the head of product - web, mobile & growth at reBuy where he's responsible on building products that solve real customer problems using data as well as exceptional user experience. Prior to that Mr Koifman was leading the mobile offering at eToro - the world largest social investment network.
Excerpt from the presentation at the 2016 AAM Annual Meeting with Manask & Associates on May 26, 2016. Includes online performance metrics, ecommerce trends, and an overview of Millennial shopping habits.
To compete and win in 2016 and beyond auto body and repair shops need to consider the following:
Operating their Business Better, Faster, Cheaper
Operate a Process Driven Business VS Whack “A” Mole Management
Insure You are Capable of Repairing Today's Vehicles - Certification
Use Technology…Don’t Fight It...
Use Technology to Sell More
Use Technology for More Focused and Measurable Marketing
Use Technology to Focus on Today’s Consumer
EBE 2019 - Easy e-commerce. How to stop losing customers and fully unveil the...E-Commerce Berlin EXPO
Magdalena Klimza
Customer Success Manager PushPushGo
Abandoned carts and low return rates are the main problems for every e-commerce business. Companies lose about $18 billion due to abandoned carts. Customers became less responsive to traditional channels and loyalty became more blurry. So, how can we reach customers faster, even at the time when they are browsing a competitor's page? How can we encourage them for a second, third... purchase? How to decrease the number of abandoned carts? We will answer these questions and propose solutions!
The Customer Success Manager in PushPushGo. Responsible for supporting customers in the field of technical issues, creating special strategies and advising how to use the tool to reach the most effective results. She develops the knowledge about web pushes by conducting trainings and webinars for all users.
Positivity Bias in Customer Satisfaction RatingsKunwoo Park
This slide is for my presentation at The Web Conference 2018 (also known as WWW). You can check the paper at the following link: https://dl.acm.org/authorize.cfm?key=N655133
Webinar: Overcoming the 5 biggest challenges in eCommercePure360
Engage, convert, retain; A deceptively simple recipe when it comes to achieving eCommerce success, but not without its many challenges that must be overcome by brands of all shapes and sizes.
That's why Pure360 has teamed up with the award-winning eCommerce agency JH, to deliver an insightful webinar into how ambitious brands can cultivate measurable success and overcome 5 of the biggest challenges in today's eCommerce landscape.
Six ecommerce business tips for new entrepreneursSameerShaik43
You may be interested to start an eCommerce business. But it is not an easy task and will require you to do some in-depth research on the subject. Fortunately, you can find lots of eCommerce tips for beginners on the web some of which can help strengthen your eCommerce sales. But without appropriate strategies in place, most ideas will not work out as expected.
https://www.tycoonstory.com/business-ideas/six-ecommerce-business-tips-for-new-entrepreneurs/
Keys for killer e-commerce conversion
We’ll teach you how to improve your store and make sure your shoppers are clicking Buy. Get tips on:
-Store design and layout
-Product descriptions
-Product reviews
-Videos
-Checkout flow
-And much more
Whether you’re just starting off in e-commerce or have been selling online for years, these valuable insights can help you sell more.
The Truth Will Out: Disproving Common Misconceptions In Affiliate Marketingauexpo Conference
Voucher code affiliates steal sales from other affiliates and 'last click wins' is an outdated and unfair reward mechanism for affiliates.
Affiliate Marketing is full of these and other assumptions yet rarely has any in depth research been carried out to show whether these accepted truths are actually the case.
Having trawled the Affiliate Window database, chopping, splicing and scrutinising the reams of information available, Affiliate Window presents our findings on some generally accepted affiliate marketing assumptions and asks whether it's time to revise some of these commonly held beliefs.
Using actual merchant examples to illustrate how different variables can impact the performance of your programme such as what effect introducing vouchers, paid search activity and cashback sites can have on your campaign or whether rewarding all affiliates involved in a sale rather than just the last referrer is a fair and viable alternative, Affiliate Window will be offering some key considerations for merchants looking to take their programmes to the next level.
Aimed at affiliate managers and merchants who are looking to understand the value of their affiliate traffic within the wider online mix AffiliateWindow will aim to provide plenty of food for thought.
11 eCommerce CRO Tips to Scale up Your Business Graphsndigitalindia
The competition in eCommerce market is huge and so the conversion. We have compiled a list of 11 techniques to sustain and accrue if implemented correctly.
Google Mobile Sites | We Got Certified so You Don't Have ToPeyton Tata
Mobile Sites. Why They Matter + How to Optimize. Google is moving to a mobile-first index and here are some things we know Google looks for when determining a website's PageRank or where your website will fall on the Search Engine's Page.
Shimon Koifman
Head of Product - Web, mobile apps & growth reBuy
In this talk, I'll describe the methods and flow we're using at rebuy's customer facing teams to make sure we build a great product for our reCommerce users. How we use data, A/B testing and qualitative feedback to provide frictionless customer journey.
Experienced B2C product leader with over 15 years of experience. Mr Koifman worked in multiple market verticals from Fintec through travel and now reCommerce. Mr Koifman is the head of product - web, mobile & growth at reBuy where he's responsible on building products that solve real customer problems using data as well as exceptional user experience. Prior to that Mr Koifman was leading the mobile offering at eToro - the world largest social investment network.
Excerpt from the presentation at the 2016 AAM Annual Meeting with Manask & Associates on May 26, 2016. Includes online performance metrics, ecommerce trends, and an overview of Millennial shopping habits.
To compete and win in 2016 and beyond auto body and repair shops need to consider the following:
Operating their Business Better, Faster, Cheaper
Operate a Process Driven Business VS Whack “A” Mole Management
Insure You are Capable of Repairing Today's Vehicles - Certification
Use Technology…Don’t Fight It...
Use Technology to Sell More
Use Technology for More Focused and Measurable Marketing
Use Technology to Focus on Today’s Consumer
EBE 2019 - Easy e-commerce. How to stop losing customers and fully unveil the...E-Commerce Berlin EXPO
Magdalena Klimza
Customer Success Manager PushPushGo
Abandoned carts and low return rates are the main problems for every e-commerce business. Companies lose about $18 billion due to abandoned carts. Customers became less responsive to traditional channels and loyalty became more blurry. So, how can we reach customers faster, even at the time when they are browsing a competitor's page? How can we encourage them for a second, third... purchase? How to decrease the number of abandoned carts? We will answer these questions and propose solutions!
The Customer Success Manager in PushPushGo. Responsible for supporting customers in the field of technical issues, creating special strategies and advising how to use the tool to reach the most effective results. She develops the knowledge about web pushes by conducting trainings and webinars for all users.
Positivity Bias in Customer Satisfaction RatingsKunwoo Park
This slide is for my presentation at The Web Conference 2018 (also known as WWW). You can check the paper at the following link: https://dl.acm.org/authorize.cfm?key=N655133
Webinar: Overcoming the 5 biggest challenges in eCommercePure360
Engage, convert, retain; A deceptively simple recipe when it comes to achieving eCommerce success, but not without its many challenges that must be overcome by brands of all shapes and sizes.
That's why Pure360 has teamed up with the award-winning eCommerce agency JH, to deliver an insightful webinar into how ambitious brands can cultivate measurable success and overcome 5 of the biggest challenges in today's eCommerce landscape.
Six ecommerce business tips for new entrepreneursSameerShaik43
You may be interested to start an eCommerce business. But it is not an easy task and will require you to do some in-depth research on the subject. Fortunately, you can find lots of eCommerce tips for beginners on the web some of which can help strengthen your eCommerce sales. But without appropriate strategies in place, most ideas will not work out as expected.
https://www.tycoonstory.com/business-ideas/six-ecommerce-business-tips-for-new-entrepreneurs/
Keys for killer e-commerce conversion
We’ll teach you how to improve your store and make sure your shoppers are clicking Buy. Get tips on:
-Store design and layout
-Product descriptions
-Product reviews
-Videos
-Checkout flow
-And much more
Whether you’re just starting off in e-commerce or have been selling online for years, these valuable insights can help you sell more.
The Truth Will Out: Disproving Common Misconceptions In Affiliate Marketingauexpo Conference
Voucher code affiliates steal sales from other affiliates and 'last click wins' is an outdated and unfair reward mechanism for affiliates.
Affiliate Marketing is full of these and other assumptions yet rarely has any in depth research been carried out to show whether these accepted truths are actually the case.
Having trawled the Affiliate Window database, chopping, splicing and scrutinising the reams of information available, Affiliate Window presents our findings on some generally accepted affiliate marketing assumptions and asks whether it's time to revise some of these commonly held beliefs.
Using actual merchant examples to illustrate how different variables can impact the performance of your programme such as what effect introducing vouchers, paid search activity and cashback sites can have on your campaign or whether rewarding all affiliates involved in a sale rather than just the last referrer is a fair and viable alternative, Affiliate Window will be offering some key considerations for merchants looking to take their programmes to the next level.
Aimed at affiliate managers and merchants who are looking to understand the value of their affiliate traffic within the wider online mix AffiliateWindow will aim to provide plenty of food for thought.
11 eCommerce CRO Tips to Scale up Your Business Graphsndigitalindia
The competition in eCommerce market is huge and so the conversion. We have compiled a list of 11 techniques to sustain and accrue if implemented correctly.
Google Mobile Sites | We Got Certified so You Don't Have ToPeyton Tata
Mobile Sites. Why They Matter + How to Optimize. Google is moving to a mobile-first index and here are some things we know Google looks for when determining a website's PageRank or where your website will fall on the Search Engine's Page.
Our first Leeds Online Seller Meetup held on 7th April in Leeds Beckett University was really successful. We had attendance of 20 online
businesses and a representative from local chamber of commerce. There was an interesting mix of businesses selling fancy clothes, books to kitchen doors.
Optimizely Summer School Class 1 - AnalyzeOptimizely
This is class 1 of our Optimizely Summer School. In this class presented by our strategy consultant you will learn:
- How to use analytics to find weaknesses on your website
- How to align these areas for optimization with your company goals
- How to incorporate these goals into a detailed testing plan
This is relevant for:
Digital Marketing
Product Management
User Experience
Web Analytics
E-Commerce
Sign up here for all the remaining classes of this summer:
http://pages.optimizely.com/summer-school-2015.html
Sign up for Optimizely here: https://www.optimizely.com/
How to Overcome the Biggest Challenges Facing Ecommerce BusinessesRevenueWire
The ecommerce landscape is constantly evolving. Everything from new payment methods, billing models, partnership arrangements and innovative revenue sharing applications, when managed effectively, can increase the bottom line for organizations. This SlideShare explores common pain points felt by growing ecommerce businesses and how to overcome them.
SEMA 2015: How to Market to, Sell and Service Today's Connected Consumer asTech
Generation “C” is not a demographic. It's everyone. Your existing and potential customers are all connected, and in control. Today’s connected consumers require all businesses, including collision repairers to connect, communicate, market to, sell and service them in the same ways they connect and communicate! This session helped attendees understand the tools, technologies and techniques today’s automotive businesses need to utilize to connect with, communicate, market to, sell and service today’s “connected consumer.
With increased competition across multiple channels, small to mid-sized retailers now more than ever must optimize every sale. Leveraging the right POS system can help retailers create distinct customer profiles with unique buyer preferences to increase sales and enable better customer service.
Managing the Store Transformation Process: Why it’s imperative to transform your physical store
This White paper explores how a new empowered customer experience can be achieved. It also addresses the second essential step, the transformation plan and metrics that will be used to measure success. This key step enables the creation of the store transformation strategy, vision and roadmap.
Where Did You Go? Why You’re Website’s Not Converting and How to Fix ItNirvana Canada
On the surface, you have a winning website – it’s polished, visually pleasing, and easy to find thanks to some serious digital marketing spend. The only problem is: It’s. Just. Not. Converting.
Do you find yourself getting frustrated with websites because you can’t find what you’re looking for?
One of the most common issues found on websites is the lack of attention to detail to the specific design elements that users engage with. CRO or Conversion Rate Optimisation has now become an extremely important factor to increase engagement and conversions.
Websites that have high traffic volume but low conversions will in most instances have design flaws in their website structure which are limiting user engagement with their website.
Similar to Ecommerce Conversion Rates Optimization - Facts & Figures (20)
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
2. Introduction
2
Whenever you are managing an online store you’re always looking for an alternate
option to grow more over sales and try to focus on providing valuable services to each
of the customers. The prior step is to pull the ¾ of the traffic directly to your site.
Conversion rates optimization is an enormous process where it creates untapped
opportunities for marketers and might even surprise by the sized impact that you could
be able to deliver it by creating a fine tuning and tempo over your website conversions.
5. 5
Facts About Conversion Rate Optimization
• E-commerce average conversion monthly goes to 3% to 4% and though all it is from
the approach of different mediums which are:-
1.2 % Social Media
2.5% Direct
3.2% Search
4.4% Email
• The conversion is totally depended upon the customers approach whether they come
from Smartphone or desktop, it is about what you are offering and what they are able to
get it.
7. 7
• It is the number of abandonment shopping carts to the number of initiated transactions
that are completed. The average shopping ratio is of 69.3%
• You can say video on the web has a huge dramatic impact on the way of presenting
content to express customers easily which will make them go ahead for an impulse
shopping.
9. 9
• PayPal allows people to manage and move money easily online. If you have an online
store then you should know that PayPal is a quick and convenient payment option for
potential customers.
• Live Chat is the thing where customers feeling is satisfied with quick responsive
conversation.
12. 12
Testing & Analysis Methods For Convesion
Optimization
• There are many types of testing method that will help you to know more about the
customer’s reaction.
• It will let you know more about the funnel share user’s behavior which is done over
pages that are on – home page, category page, product page, add to cart and
checkout.
• This all pages are tested on the bases of heat maps, visitors recording, form analysis
etc.
14. Conversion Rate Optimization Best Practices
14
• Always make sure to use a high-quality product with attractive images.
• Give more information and product description in details.
• Allow and make the customer to review your products.
• Try to provide free shipping.
• Offer more coupon codes.
• Express a unique return policy.
• Target to optimize more over Smartphone devices.
• Have eCommerce customers support.
• Give more effort over abandonment cart software.
• Make real-time use of chat support services.
• Focus over to providing refreshing and valuable content.
16. Conclusion
16
• In a nutshell conversion rate optimization is about how you good you understand the
eCommerce online market and try to make out what is lacking into your conversions.
The above infographics shares you more about the situations and market trends, if you
have any questions and queries related to eCommerce development or conversion
rate optimization.
• We also have the team of eCommerce developers who have an expertise and has
good experience over developing, please feel free to connect with us. We will be happy
to assist you.