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1. Website Review
Proposal
Client: Client Name
Submitted By: User Assigned
Delivered On: Date Submitted
Project Proposal: Proposal Name

2. Dear client name,
You thought you've been set up; you've got a website. However, it turns out that you don't get enough traffic to the site and you don't convert people once they even
do it. That's an issue because if people don't find you online or buy your services, what's the point? The problem is probably that your site is built with outdated
technology. It happens to everyone but your business needs to stay ahead of everyone. And while your website may be the engine of your online strategy but you
can’t ignore the critical role search, advertising, and social media play in generating traffic.
We need a comprehensive website audit and strategy to properly assess how we can improve your site. It's like an MRI online. The results will tell us what's
happening to your site - what's going on, what's not going on, how users interact with the site. This will arm us with the information we need to develop a plan of
attack to get your website back on track, generating high quality traffic, converting visitors into customers, and improving your productivity by making it easy for
you to maintain moving forward.
Sincerely,
User assigned
User title
Company name
Cover Letter for Website
Review Proposal
2

3. Content for
Website
Review Proposal
08.About Us
09.Why Us?
10.Our Team
11.Testimonials
12.Statement Of
Work & Contract
13.Next Steps
01.Project Summary
02.Our Offerings
03.Scope Of Services
04.Website Strategy
05.Timeframe
06.Project Costs
07.Your Investment
3

4. ▪ Site Performance
▪ Site Architecture
▪ SEO
▪ UX Design
Our Solution
Once we’ve completed these four key stages of the
website strategy audit process, we will compile a
detailed report of your site’s traffic patterns, sources,
and conversion rates, along with details regarding
your site’s architecture and overall performance.
Results
At Sender Company, we follow a structured
audit process that addresses the following
components of your website strategy:
Project Goals
They were professional,
knowledgeable & a delight to
be around
My sales increased
10% after the launch
Company name was
amazing to work with on our
redesign project
Project Summary
for Website
Review Proposal
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5. Our Offerings for Website
Audit Review Proposal
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1.Site Performance Analysis
▪ We begin every website audit by analyzing your website analytics.
▪ This allows us to set baseline performance metrics for your website, including traffic
volume, traffic sources, search engine rankings, and conversion rates.
▪ Your text here
▪ Your text here
▪ Your text here
3.Site Architecture Analysis
▪ Your website’s architecture is extremely important.
▪ A well-designed website will load quickly on all browsers and devices, be easy to update and maintain, and be secure
against malicious attacks.
▪ Our web development team will thoroughly analyze your website’s structure.
▪ We will identify any issues related to your site’s CMS, plugins, or hosting configuration.
▪ Ensuring that each of these items are configured correctly will ensure that your website is stable , reliable, and secure.
2.SEO
Technical SEO: We analyze your site’s page hierarchy, link profile, page tags, and meta descriptions
to ensure that your off-page SEO is designed properly.
On-page SEO: We analyze your site’s content to identify your current keyword placement and
density. This will allow us to identify which keywords you’re targeting effectively, and which ones
you aren’t capitalizing on.
SEO: is an important part of your website’s overall impact on your company’s growth. We conduct
a thorough SEO audit in two key phases:

6. Our Offerings for
Website Audit Review
Proposal cont...
4.UX Analysis
▪ UX design plays an important role in your website’s ability to convert visitors into marketing qualified leads (MQLs).
▪ Our UX team will identify the current state of your website’s user journey, and identify any inefficiencies in the following areas:
▪ CTA Placement
▪ Overall Branding
▪ Content Structure
5. Optional: SEO Report
• Understanding which keywords to target with your SEO strategy can put you in search results ahead of your competitors, improving the
traffic volume of your website and generating leads.
• If you choose to include this optional report in your web audit report package, we will analyze search engine traffic and competition for
keywords related to your brand and products, and deliver a detailed report that covers those keywords that you should focus on with your
website’s content.
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7. Scope of Services for Website Review Proposal (1/2)
During the website audit process, there are several aspects of your site that we examine. In how well
your website can meet your business goals, they all play an important role.
Analytics
▪ We will begin by examining your current traffic patterns and conversion rates
▪ We want to find out where your traffic comes from ; how do your website users
behave ; and, most importantly, where do we want to improve?
SEO Audit
▪ Our 6-step SEO audit enables us to conduct thorough research on your existing
site and provide specific recommendations for improving your rankings.
▪ We will look at things such as on-page rankings, off-page metrics such as
backlinks and indexability
User-Experience Strategy
▪ We need to know who your target audience is.
▪ From there we can break that down to create people and scenarios for users.
▪ This will help us set the stage for user testing to reveal why
your website doesn't work the way you want it to
Content Audit
▪ Messaging is important and the messenger could just shoot your website.
For quality, consistency, structure, and architecture of information, we
will review the content on your website
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8. Scope of Services
for Website Review
Proposal (2/2) Email
• By reviewing your current email marketing activities, we can develop a
strategy that will reach fans and customers, drive your website subscribers
and drive a drip campaign to keep your subscribers engaged with marketing
automation software
Social Media Strategy
• By combining a review of your existing social commitment with the results
of previous user testing, we will be able to determine which channels to
focus on, the types of content to be produced, and the frequency of posting to
give you the best return on investment.
Branding
• Your brand in the online world is a powerful player.
• We will review your current website branding, make suggestions for
refinement based on your target audience, and develop a strategy to
ensure that all channels are consistent with your branding.
Technology
• Accessibility and maintainability are the foundations to a effective website.
• We’ll review your front-end code and your back end platform to find ways
we can improve on efficiency.
Governance
• Based on all aspects of the website audit, our final step will be to develop a
framework to ensure that moving forward your website is always kept up-
to-date and evolving, along with your business.
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9. Phase Date
Performance Analysis [PerformanceAnalysis.Date]
Site Architecture Analysis [SiteArchitecture.Date]
SEO Analysis [SEO.Date]
UX Analysis [UX.Date]
▪ The following table details the projected completion date for each of the web audit
phases listed above.
Website Review Strategy
Audit Schedule
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10. Phase Week
Discovery/ kick-off meeting 1
Research and Audit 2-3
Present Strategy 4
Your text here Your text here
▪ We will need about 12 weeks from start to finish to complete the work outlined in the scope of the
project, depending on when we receive feedback at each milestone.
▪ We are ready to start work immediately upon signing the proposal.
Timeframe for Website Review
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11. Name Price Subtotal
Website Strategy Audit $5,000.00 $5,000.00
Optional SEO Report $499.00 $499.00
Subtotal: $5,499.00
Total: $5,499.00
Project Costs for Website Review
▪ The table below details the costs associated with the audit of your website.
▪ You can check the box next to "Optional SEO Report" to indicate at the end of the audit whether you
want this optional report.
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12. Description Price
Website Audit & Strategy $5,000
Total $5,000
Core Budget
▪ Below is the estimated budget based on the scope of services outlined in this
proposal earlier.
▪ Please leave a comment and let us know if you have any questions about our pricing or
need to increase or decrease the work scope.
Your Investment for Website
Review Proposal
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13. About our for Website Review Proposal
Founded in:
1956
Company’s Vision:
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capture your audience's attention.
Company’s Mission:
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capture your audience's attention.
We believe it's all about YOU. Our focus is on meeting and surpassing your personal short- and long-term financial goals, creating and
implementing processes for regularly reviewing and evaluating how your portfolio is doing, and maximizing your return on investment over time
Our Focus:
Add details on
company’s history
Previous line
of services
How it all
started etc.
Other key
points
Background:
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14. Why Us for
Website
Review Proposal?
We're all about the experience at the name
of the company.
01
05 if you’re wondering, we’re mobile first. It’s not just the way of
the future. It’s the way of right now.
04 We do this by listening to you, understanding your target
audience, and putting our extensive online knowledge to
work on a plan that will improve your business goals and
change the way you think about the potential of the internet.
03 It’s about creating a online experience that transforms users
into followers, customers into ambassadors.
02 We design simple, compelling and functional websites that
make it easy for users to quickly find exactly what they are
looking for when they arrive at your site and then convert
them into paying customers.
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15. Education Background
Past Career Experience
Similar Experience in this Company
Achievements
Name
Designation 1
Name
Designation 2
Education Background
Past Career Experience
Similar Experience in this Company
Achievements
Our Team for Website Review
Proposal (1/2)
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16. Name
Designation 1
▪ Education Background
▪ Past Career Experience
▪ Similar Experience in this Company
▪ Achievements
Name
Designation 2
▪ Education Background
▪ Past Career Experience
▪ Similar Experience in this Company
▪ Achievements
Name
Designation 3
▪ Education Background
▪ Past Career Experience
▪ Similar Experience in this Company
▪ Achievements
Our Team for Website
Review Proposal (2/2)
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17. Testimonials for Website Review Proposal (1/2)
Having the right security at big radeo events is super important. ( company _
name) staff member keep competitors & the public safe, & they do it with a smile.
-Chris Evans, Executive
Last year, I started receiving death threats. I was afraid I was going to get shot! (company
_ name) put people & systems in place to protect me & my family. Finally, I could get back
to normal & enjoy life. Now, it all just seems like a bad dream.
- James Bond, Director
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18. Testimonials for Website Review Proposal (2/2)
Last year, I started receiving death threats. I was afraid I was going to get shot! (company
_ name) put people & systems in place to protect me & my family. Finally, I could get back
to normal & enjoy life. Now, it all just seems like a bad dream.
- Kelly Smith, Art Director
Having the right security at big radeo events is super important. ( company _ name)
staff member keep competitors & the public safe, & they do it with a smile.
-Dom, Finance Executive
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Beauty pageants might look like nothing more than a bunch of women in high heels & sequins, but
let me tell you – they are a security nightmare. Seems like everyone wants a souvenir. Tiaras,
sashes, dress tape, it all goes missing! (company _name) protects my ladies & their trade secrets.
-Alan Sue, Logistics Manager

19. Statement of
Work & Contract for
Website Review Proposal
Term:
The term will begin on [date]
Services:
Consultant will perform a web audit and strategy for the company as described in
the proposal Scope of Service section. Final deliverable will be a PDF document.
Fees:
{total} flat fee in 2 payments. 50% to start work [date] and 50% after the web
audit and strategy document has been delivered
Expense Reimbursement:
Limited to reasonable telephone expenses, coach class (or equivalent)
transportation, accommodation and meals authorized by Company in writing
in advance ; payable 30 days after receipt of the itemized invoice.
This is a sample contract - we are not lawyers and recommend you having your
own legal counsel review any contract prior to sending out
Services and
Payment
Ownership; Rights;
Proprietary
Information;
Publicity. Warranty
Termination
Relationship
of the Parties Assignment
Notice
Miscellaneous
1
2
3 5
4
7
6
8
Exhibit A
Services & Fees
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20. Proposal Lead
User Assigned:
User Title:
Signature
Default Contact
Client Name:
Signature
Please read the previous page contract to make sure you understand all the details of working with us. It is really important to us that
everything is transparent from the start and that it is understood to lay a solid foundation for a great working relationship.
01
Once we receive notification of your acceptance, we’ll contact you shortly to sort out next steps and get the project rolling.05
Please click the ' sign here ' button below once you feel confident about everything and are ready to move forward.03
Please let us know if you have any questions at all. We are pleased to clarify any points and we may be able to sort out some items
together. We are committed to finding the best way to collaborate.
02
We’ll email you a separate copy of the signed contract for your records.06
If you’d like to speak to us by phone, don’t hesitate to call user phone07
Sign in the box that pops up to make the acceptance official.04
Next Steps for Website Review Proposal
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21. Contact Us for Website
Review Proposal
• emailaddress123@.com
• Text here
Email Address
• 0123456789
• Text here
Contact Number
• Street No
• City
• State
Address
21

22. Icons Slide for
Website
Review Proposal
22

23. Additional
Slides
23

24. Our Mission,Vision
and Goal for Website
Review Proposal
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Mission
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Vision
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needs & capture your audience's attention.
Goal
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25. Timeline for Website
Review Proposal
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it to your needs & capture your
audience's attention.
2020
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it to your needs & capture your
audience's attention.
2019
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it to your needs & capture your
audience's attention.
2018
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it to your needs & capture your
audience's attention.
2017
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audience's attention.
2016
Start
End
25

26. 30 60 90 Days Plan for
Website Review Proposal
Days Plan
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needs & capture your
audience's attention.
90
Days Plan
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60
Days Plan
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audience's attention.
30
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27. Roadmap for Website
Review Proposal
27
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it to your needs and capture your
audience's attention.
2017
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it to your needs and capture your
audience's attention.
2016
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it to your needs and capture your
audience's attention.
2019
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it to your needs and capture your
audience's attention.
2018
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audience's attention.
2020