Digital marketing utilizes online channels like search engine optimization, social media marketing, search engine marketing and email marketing to promote products and services in a timely and cost-effective way. SEO involves onpage and offpage optimization to improve organic search rankings, while social media marketing promotes a business through social media sites and search engine marketing uses paid ads like Google Adwords to increase search visibility.

2.  What is Digital Marketing?
 Digital Marketing is the process of promoting
products and services using online distribution
channels to reach consumers in a timely, relevant,
personal and cost-effective manner.
 Online distribution channels:
 Search engine optimization (SEO)
 Social media marketing (SMM)
 Search engine marketing (SEM)
 Email Marketing

3.  Search engine optimization:
 Search engine optimization (SEO) is the process of
improving the visibility of a website or a web page in a
search engine's (Google, Yahoo and Bing) unpaid
results, often referred to as organic results.
 Search engine optimization is based on two important
factors:
 Onpage optimization

 Off-page optimization

4.  What is Onpage optimization?
 Onpage optimization refers to all measures
that can be taken directly within the
 Website in order to improve its position in the
search rankings.
 What is Off-page optimization?
 Off-page SEO, is the process of gaining links
to your website from
 other websites.

5.  Social media marketing:
 Social media marketing is the process of
promoting your business and services in social
networking sites to gain the website traffic or
attention through social media sites.
 Search engine maketing:
 Search engine marketing (SEM) is nothing but
promotion of websites by increasing their visibility
in search engine results pages (SERPs) primarily
through paid advertising.

6. Top channels of paid advertising is:
Google Adwords
Bing Adcenter (Yahoo and Bing)