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SEO involves optimizing a website to increase its visibility in search engines like Google and Bing. Search engine marketing uses paid advertising methods like pay-per-click to increase a site's search ranking and attract traffic. Social media marketing promotes brands and grows target audiences through social platforms like Facebook, Instagram and LinkedIn to drive website traffic and sales.
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NIDM_pdf.pdf
- 1. Digital Marketing Concepts Search Engine Optimization Search Engine Marketing Social Media Marketing
- 2. SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. Search Engine Optimization
- 3. Search Engine Marketing Search engine marketing is a highly effective way to increase your ranking on search engines like Google, and attract qualified traffic to your website.
- 4. Social Media Marketing Social Media Marketing (SMM) is marketing that targets social platforms like Facebook, Instagram, and Linkedin for brand promotion, target audience growth, driving website traffic, and increasing sales.