Digital marketing involves promoting products and services through digital channels like search engines, websites, social media, email and mobile applications. It differs from traditional marketing in that it uses analytical tools to understand which marketing methods are effective. Digital marketing allows precise targeting of audiences and provides constant access to information about a brand from any location. It also exposes customers to what others say about a brand online, where reputation is critical and either positive or negative messages spread quickly. Measurement of conversion rates through real-time analytics helps digital marketing companies in Noida and Delhi improve customer engagement and optimize websites at low cost compared to traditional marketing.

1. By
Maddova Media Private Limited

2. Digital Marketing includes the usage of advertising through
digital channels like search engines, websites, social media
platforms, email and mobile applications. Digital Marketing
refers to the promotion of products or services via different
forms of electronic media. It differs from the orthodox
marketing in that it uses channels which help the businesses
understand the marketing campaigns using analytical tools,
concluding which method is working and which is not. It
counts parameters like impressions, acquisition, retention,
bounce rate, behavior, conversions, etc.

3. Targeting the niche is the objective of applying any digital
marketing campaign. Digital marketing is so lucid that the
customers have an access to all kind of information no matter
what time it is or which place the customer is standing. The
customer is also exposed to what other people are talking
about your brand. These people may be friends, relatives,
peers and most importantly media. Online reputation is the
game Digital Marketing plays handsomely. Either you win or
lose, there is no gray shade. Customers are looking for brands
they can trust, and if your company fails to win in Digital
Marketing, your market reputation and ranking is surely not
going to move since the traditional marketing methods are
slow and gradually becoming obsolete.

4. Every digital marketing company in Noida today is open
to use online marketing since they are able to measure the
conversion rate using real time analytics. Web analytics gives
the businesses an aid to understand the behavior of
customers. It also helps them to know the changes they need
to implement on their website to increase the customer
engagement. Digital Marketing provides the companies an
opportunity to reach out to a huge number of customers and
at the same time save a lot of marketing money. Every
Digital Marketing Company in Delhi is very sincere in
creating a digital marketing campaign to understand what
modes are within the budget of the companies.

5. Digital Marketing involves the process of advertising through
making use of digital channels like search engines, websites,
social media platforms, email and mobile applications.
Digital Marketing is the promotion of products or services via
different forms of electronic media. It differs from the
orthodox marketing in that it uses channels which help the
businesses understand the marketing campaigns using
analytical tools, concluding which method is working and
which is not. It counts parameters like impressions,
acquisition, retention, bounce rate, behavior, conversions,
etc.

6. There are many channels in digital marketing. The most
important are Content Marketing, Email Marketing,
Pay-Per-Click, Search Engine Optimization and Social
Media Marketing.

7. ‘Content is King’. This statement has been echoing through
the world of digital marketing. Content is the heart of any
digital marketing campaign. Content is the center of every
digital marketing strategy. The content should be rich, deep
and relevant to the services or product a company is trying to
sell. Content includes the extensive use of texts, videos and
graphics.

8. Email Marketing involves the process of lead generation
through the process of collecting contact information
like email addresses and phone numbers of customers
who are likely to convert. The customer’s permission is
taken to provide them with regular updates and
information through email. Email marketing includes
sending emails for the purpose of building the brand,
creating conversions and provides the regular newsletter.

9. PPC or Pay-Per-Click is a major digital marketing
channel which can deliver high traffic of potential
customers using very less time. PPC includes investing
in bidding on ads created for placement on search
engines. The success of a PPC campaign depends upon
how well the keyword research has been conducted as
well as the information you set on the ads.

10. SEO or Search Engine Optimization involves different
unpaid techniques which are used to help the website of
a company to rank higher on a search engine result page
(SERPs). Customers use a search engine to look for
information regarding a company and its services and
products. SEO involves activities like extensive keyword
research, on-page and off-page optimization, link
building and other activities.

11. Social Media Marketing is one of the most important
channels used in the field of Digital Marketing through
which the companies can leverage on to creating
successful brand awareness. Through SMM digital
marketing campaign can gain great momentum by
reaching out to targeted customers since the rate of
people coming onto social media platforms is increasing
steadily.

12. Maddova Media Private Limited
www.maddova.com
+91-7503558669