Digital marketing is the promotion of products and services through digital channels like search engines, websites, emails, mobile apps, and social media. There are several types of digital marketing including search engine marketing (SEM), social media marketing (SMM), video marketing, content marketing, email marketing, SMS marketing, affiliate marketing, and more. Digital marketing techniques can be categorized as white hat SEO, which follows best practices, black hat SEO, which violates guidelines, or grey hat SEO, which sits between the two approaches. Digital marketing is an effective career path with many job opportunities across SEO, PPC, email, social media, content, and mobile marketing roles.

2. WHAT IS DIGITAL MARKETING ?
• Digital Marketing is the promotion of products and
services through digital channels such as search
engines, websites, emails, mobile apps, and social
media .Marketing is a way through which you can
promote any business marketing . Basically, online
marketing is a digital marketing.

3. TYPES OF DIGITAL MARKETING
Search Engine
Search Engine Marketing (SEM)
*SEO (Search Engine optimization)
*PPC Ads (Pay Per Click Ads)
*PPC Tools (Google Adwords)
Social Media
Social Media Marketing(SMM)
*SMO(Social Media Optimizaition)
*Paid Adds/Sponsored Ads
*Channels (Facebook , Youtube ,Instagram)
Video Marketing
*Video Promotion through paid Ads
*Channels( Youtube , Facebook etc.)

4. CONTENT MARKETING
*CONTENT WRITING
*CONTENT OUTREACH
*CHANNELS (PERSONAL BLOG , WORDPRESS BLOG ETC)
*TOOLS (TOMBOLA , GEMINE ETC. )
Email Marketing
SMS Marketing
Affiliate Merketing

5. SEARCH ENGINE OPTIMIZATION (SEO)
•Search engine optimization is a methodology of
strategies, techniques and tactics used to increase
the amount of visitors to a web site by obtaining a
high ranking placement in the search results page of
a search engines (SERP)including google ,bing,
yahoo and other search engines.

6. SEARCH ENGINE OPTIMIZATION
TECHNIQUES
• White Hat SEO: In search engine optimization terms white hat seo
refers to the usage of optimization strategies ,techniques and tactics
that ensure that your site performs well in the SERPS without
cheating with google .many people now use black hat SEO .white hat
uses organic techniques and demands quality in a site,such as:
• Written content
• Images and vedio
• Information
• Design
• Visual representation

7. * Black hat seo are not legal. in search engine optimization term ,
black hat SEO refers to the use of aggressive SEO strategies,
techniques and tactics that focus only on search engines and not a
human audience, and usually does not obey search engines rules.
Black hat SEO crose the limit of Google. Black hat seo scale is 6 to 9.
examples of black hat SEO techniques include keyword stuffing ,
invisible text, doorway pages, adding unrelated keywords to the page
content or page swapping (changing the webpage entirely after it
has been ranked by search engines).
BLACK HAT SEO

8. • A website content writer or web content writer specializes
in providing relevant content for website. Every website
has a specific target audience and requires different
content. Content writers are high in demand . Content
writing means market traffic are attract to our website.
Content writing is providing relevant information for
products and servies on a website.
Content Writing

9. GREY HAT SEO
• Gray Hat SEO is difficult to define .In the word of SEO ,gray hat
seo is not something between black hat and white hat, but rather
the practice of tactics/techniques which remain ill- difined by
published material coming out of google , and for which
reasonable people could disagree on how the tactics support or
contrast with the spirit of google published guidelines.
Understanding of gray hat seo is important because it could
improves your sites ranking without negative consequences.

10. SOCIAL MEDIA MARKETING
Social media marketing is a type of internet
marketing which uses the benefits of social
networking sites as a tool of promoting websites
,product, services and increasing traffic towards
them . The main work is SSM is to improve
communication with users, increase product
visibility and reach more customer.
Social media marketing functions on the SMO .the
type of SMM is called social customer relation
management .

11. SEARCHENGINEMARKETING
• Search engine marketing is a form of internet marketing that
involves the promotion of website by increasing their
visibility in search engine result pages primarily through paid
advertising .SEM may incorporate search engines
optimization ,which adjust or rewrites website content and
site architecture to achieve a higher ranking in search engine
results pages to Enchance pay per click listings . Search
engine marketing is one of the effective ways to grow your
business in an increasing competitive marketplace. Search
engine marketing is the most effective way to promote your
products and grow your business.

12. AFFILIATE MARKETING
• Affiliate Marketing is a process of earning a commission by promoting
other people’s (or company’s)products. You find a product you like ,
promote it to other and earn a piece of the profit for each sale that you
make. Pay –per –Ads are an important tool for an affiliate marketing.
• The industry has four core :
*Merchant
*Network
*Publisher
*Customer

13. SOCIAL MEDIA
OPTIMIZATION
• Social media optimization is the process of
increasing the awareness of a product,brand or
event by using a number of social media outlets
and communities to gernate publicity.
Optimization means proper optimization your post
for social media website like facebook,diggi
,stumble upon, reddit .Social media optimization
often directs the public from social websites to
the company website ,There more information can
be provided.

14. E-MAIL MARKETING
E mail marketing is the highly effective digital marketing. Email marketing is one
of the most cost –effective way to promote our business .in e mail marketing is
the act of sending a commercial message , typically to a group of people ,using
emails.
Pay-Per-Click Advertising
PPC is an online advertising model in which advertiser can display ads for their
goods or services when users –people searching for things online enter
relevant queries itno search engines. Advertisers are only charged when a user
actually clicks on their ad, hence the name pay per click. Start to advertise
online with google ads.

15. SMS MARKETING
SMS IS ONE OF THE BEST CHANNELS FOR
COMMUNICATION URGENT INFORMATION TO YOUR
CUSTOMER . SMS MARKETING USING A MOBILE PHONE
.SMS IS ALMOST THE ALL TIME CLASSIC OF
AND CONSIDERED AS TOP RATED RESULT PRODUCING.

16. WHY I SHOULD DOING DIGITAL MARKETING
THE DIGITAL MARKETING IS BEST CAREER THAT HAS TAKEN A LOT OF STRENGTH IN THE
WORKPLACE BECAUSE OF THE IMPORTANCE ACQUIRED THE DIGITAL MEDIA TODAY . AS A
CAREER IT IS A CAREER WITH LONG LIFE. IN DIGITAL MARKETING MANY JOBS ARE THERE:
*SEO EXECUTIVE
*PPC EXECUTIVE
*EMAIL MARKETING EXECUTIVE
*SOCIAL MEDIA MARKETING EXECUTIVE
*MOBILE EXECUTIVE
*CONTENT MARKETING EXECUTIVE
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