Digital marketing, also called online marketing, uses the internet to promote brands and connect with potential customers. It includes tactics like search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, email marketing, mobile marketing, marketing analytics, and affiliate marketing. SEO optimizes websites to make their pages more easily findable and relevant to user search queries, while social media marketing uses social media platforms as marketing tools. PPC involves advertisers paying each time one of their ads is clicked, so payment is only incurred from ads that are actually engaged with.

1. DIGITAL MARKETING
DIGITAL MARKETING
AND TYPES
AND TYPES

2. Digital marketing is also
called online marketing, the
main work of digital
marketing is promotion of
brands to connect with
potential customers using
the internet. This includes
email, social media, and web-
based advertising, but also
digital marketing is one of the
best to promote product
business now days.

3. TYPES OF DIGITAL
MARKETING
Digital marketing can be broadly
broken into 8 main categories
including: Search Engine
Optimization, Pay-per-Click, Social
Media Marketing, Content
Marketing, Email Marketing,
Mobile Marketing, Marketing
Analytics and Affiliate Marketing .

4. SEO means Search Engine
Optimization and is the process
used to optimize a website's
technical configuration, content
relevance and link popularity so
its pages can become easily
findable, more relevant and
popular towards user search
queries, and as a consequence,
search engines rank them better.

5. Social media
marketing (SMM) is
a form of internet
marketing that
uses social media
apps as a
marketing tool.

6. PPC or pay-per-click is a type of
internet marketing which involves
advertisers paying a fee each time
one of their ads is clicked. Simply,
you only pay for advertising if your
ad is actually clicked on. It's
essentially a method of 'buying'
visits to your site, in addition to
driving website visits organically.