Digital marketing involves promoting brands, products, and services through various digital channels to reach target audiences. It includes search engine optimization (SEO) and search engine marketing (SEM) to improve search engine visibility and rankings. Social media optimization (SMO) uses free social media platforms while social media marketing (SMM) utilizes paid ads. Pay-per-click (PPC) advertising requires payment each time a user clicks an ad. Email marketing and online reputation management are also digital marketing techniques. 49webstreet is a leading digital marketing agency that offers SEO, PPC, SMO, and other services.