Search engine optimization (SEO) involves improving the visibility of websites in organic search results. SEO considers how search engines work, what users search for, and which search engines are preferred by the target audience. On-page optimization refers to modifications made directly on web pages, including visible and code changes. Off-page optimization techniques help ranking and are not made directly on pages, focusing on link building and social media. Social media optimization uses social media activity to attract visitors to website content and is connected to viral marketing through social networking.

1. Search Engine Optimization Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. Other forms of search engine marketing (SEM) target paid listings. As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. Presentation: Mainak Roy

2. On-page Optimization The term On Page Optimization refers to just that: optimization or modification that is done directly on a specific webpage to achieve better search engine rankings. This could mean on the visible parts of the page (what the viewer or customer can see) or in the code or invisible parts of the page. This is all done directly on the .html ‘file’ or ‘page’ which is the reason for the name On Page Optimization. As this is a permanent change in the web pages, pre-optimization site analysis is important. Presentation: Mainak Roy

3. Off-page Optimization The term Off Page Optimization refers to web site optimization techniques and implementations that help webpage search engine ranking and that are not implemented directly on the “page” or .html file. Off Page Optimisation is work that you undertake outside of your website to improve your SEO rankings and visibility for your customer. Off Page Optimisation is more focused on digital marketing, link building work and Social Media Marketing etc. Presentation: Mainak Roy

4. Social Media Optimization Social Media Optimization (or SMO or Social SEO) is the methodisation of social media activity with the intent of attracting unique visitors to website content. SMO is one of many online methods of website optimization. One of the many other methods is search engine optimization or SEO. SMO is in many ways connected as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites. Mainak Roy