2. What is Digital Marketing?
Digital Marketing is the process of promoting
products and services using online distribution
channels to reach consumers in a timely, relevant,
personal and cost-effective manner.
Online distribution channels:
Search engine optimization (SEO)
Social media marketing (SMM)
Search engine marketing (SEM)
Email Marketing
3. Search engine optimization:
Search engine optimization (SEO) is the process of
improving the visibility of a website or a web page in a
search engine's (Google, Yahoo and Bing) unpaid
results, often referred to as organic results.
Search engine optimization is based on two important
factors:
Onpage optimization
Off-page optimization
4. What is Onpage optimization?
Onpage optimization refers to all measures
that can be taken directly within the
Website in order to improve its position in the
search rankings.
What is Off-page optimization?
Off-page SEO, is the process of gaining links
to your website from
other websites.
5. Social media marketing:
Social media marketing is the process of
promoting your business and services in social
networking sites to gain the website traffic or
attention through social media sites.
Search engine maketing:
Search engine marketing (SEM) is nothing but
promotion of websites by increasing their visibility
in search engine results pages (SERPs) primarily
through paid advertising.
6. Top channels of paid advertising is:
Google Adwords
Bing Adcenter (Yahoo and Bing)