Digital marketing is a marketing technique that uses internet platforms like search engines, social media, and websites. It has several advantages over traditional marketing like higher reach, ability to precisely target audiences, lower costs, and potential for high returns. Some key aspects of digital marketing include search engine optimization (SEO), social media marketing, Google Adwords, email marketing, and video marketing. Metrics show digital marketing's massive reach compared to traditional methods and its potential for high user engagement and returns on investment. Popular social media platforms used for marketing are Facebook, Twitter, YouTube, and Google+. Digital marketing career opportunities exist as entrepreneurs, in online marketing roles at companies, or as freelancers specializing in services like website creation and SEO.

1. By IDMM
Digital Media Marketing

2. Digital Marketing
 A Marketing Technique through the medium of Internet that
includes :
 Search Engine Optimization
 Social Media Marketing
 Google Adwords
 Email Marketing
 Affiliate Marketing
 Video marketing

3. Importance of Digital Marketing
Metric Traditional marketing Digital Marketing
Reach 1,333,668 Millions/Billions
Target Audience Low Very High
Engagement Zero Very High
Price Very expensive Very Low(10 Rupees per
click)
ROI No Guarantee High Returns

4. Digital Marketing Statistics
 85% Search Before Purchase
 Search Queries
 1998-10000/day
 2015-600 Crore/day
 84801YouTube Videos View in 1 sec
 72% Active on Social Media
 89% of users purchased based on Reviews

5. Benefits of Digital Marketing
Reach High Audience
Target High Audience
Cost Effective
Scale Business Very Fast
High ROI

6. Internet User By Country

7. Segments of Digital Marketing
 Digital marketing have different segments, we can do it from search
engines, websites, social media, ads etc
 Websites: A internet presence for your business, for digital
marketing you need an website. It is a digital address for your
business
 Free Websites, Paid Websites
 WordPress.
 Example : movie

8. WordPress
Learn to make free website using Word press,
Weebly
 Word press
 Register
 Build your Website
 Make Pages
 Add Menus
 Customize Site

9. SEO
 Search Engine Optimization (SEO) is the activity of optimizing
web pages or whole sites in order to make them search engine
friendly, thus getting higher positions in search results.
Rank 1 on Google Search Engine Page
 For Example : Emergency Dentist in Spondon
 Emergency Dentist in Derby

10. SEO
 200+ Factors that Google see to rank
 SEO is achieved by following and implement various Tactics on
the site
 Free Results
 High Business
 Long time for better results

11. Cycle of SEO
SEO
Site
Analysis
Keyword
Research
Competitor
Analysis
Onsite
Changes
Link
Building
Reporting

13. SEO Main Factors
 On Page factors
 SEO Titles
 Description
 Heading Tag
 Permalink
 Image Alt Tag
 W3c Errors
 Content Quality

14. SEO Factors
 Off Page Factors
 Search Engine Submission
 Directory Submission
 Article Submission
 Classified Ads
 Social Bookmarking
 Blog Creation
 And many more

15. SEO Results

16. Paid Marketing(Google Ads,
YouTube Marketing)
 In Paid Marketing we use different website and search engines to
promote our services
 Because seo take times so for that period we can invest some
money on paid marketing
 Displaying ads on website
 Ads in Mobile apps
 Video Ads on YouTube
 Remarketing Strategies
 Example : Laptops.

17. Google Ad words/PPC/SEM
 Advertising by Google on Google Search Engine , Website and all
over the Internet
 Based on CPC
 To Drive Traffic to the website
 Branding
 Awareness
 Sales Leads and Conversion

18. Social Media Marketing
 Social Media Marketing: Driving website traffic through social
media sites.
 Using popular social media platforms such as Facebook, Twitter,
LinkedIn, and Google+ to promote your business and create greater
awareness about the products and services you offer.
 Free and Paid Strategies in Social

19. Social Media Platforms
 Facebook Page : Likes, Share, Comment
 Twitter Page : Follow , Tweet, Retweet, Favorite, Comment
 Youtube: Views , Subscribers
 Google +: Followers
 Importance of hash Tag
 Like4like
 500followers
 Oneliker
 Official liker

20. Email Marketing
 Promoting your business by Sending Emails/Newsletter to the
customers about :
 New products and services
 Discounts and Offers
 Invitation and Seminars
 Marketing through Emails Using Email Service Providers like Mail
Chimp Constant Contact.
 Create & Track Email Campaigns

21. Email marketing
 Retargeting your existing users effectively
 Here we design template, convert to html and Send emails

22. Google Analytic
 To analyze the data and report and take decision on the reports
 Google Analytic
 To understand the metric, data, visitors, social contribution, organic
search etc
 Website Traffic
 Free Analysis

23. Online Reputation Management
 Taking Care of our Brand
 Managing your brand
 No Negativity
 Collect Reviews from your Users
 Contact and Maintain Relationship with your customer

24. Online Reputation Management

25. Career Opportunities
 Entrepeneur:Start Your Business(selling products on Shop clues,
eBay, chochlates,dresses)
 Professional Job : Work for a MNC
 Online Marketing : Earn through ad sense
affiliate marketing(sharing reference links)
 Freelancer : work on Individual Project
(Freelancer, O desk, PPH, Web Setup)

26. Who can do this course?
 Candidates who are looking for JOB Opportunities
 Business Owners
 IT , MEDIA , Management Students
 Students with passion for Internet

27. Zareen Shaikh
Thank You