Market growth vs share growth
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The document discusses market growth and share growth strategies. A market growth strategy aims to expand the overall market size while maintaining the same market share proportion. It is best for market leaders. A share growth strategy seeks to gain market share from competitors by taking a greater proportion of the existing market. It works well for market challengers.
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The document provides an overview of Porter's Five Forces analysis framework. It describes the five competitive forces as threats of new entry, power of suppliers, power of buyers, threat of substitutes, and competitive rivalry. For each force, it outlines factors that determine the degree of competitive pressure, and provides examples of how each force applies to industries like fast food, automotive manufacturing, and telecommunications. The purpose of Porter's model is to help companies assess the competitive environment of an industry in order to develop effective business strategies.
Porter’s five forces
The document discusses Porter's five forces model as it applies to the apparel industry. It analyzes the competitive intensity and profitability of the industry by looking at the barriers to entry, power of suppliers and buyers, threat of substitutes, and rivalry among existing competitors. The summary is:
[1] The apparel industry has high barriers to entry due to economies of scale, significant capital requirements, and intense competition from established brands.
[2] Suppliers have bargaining power when materials are unique or undifferentiated, while buyers wield power in bulk purchases or when many supplier options exist.
[3] Substitute brands pose a threat if switching costs are low based on quality or status.
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Cultural strategy
The document discusses cultural strategy as an alternative to traditional "mindshare marketing". Cultural strategy involves developing a brand's cultural expression through a meaningful ideology, myths, and cultural codes that tap into consumers' lives. It outlines a 6-step method for developing a cultural strategy, including identifying social disruptions, emerging ideologies, source materials, and devising a detailed strategy to bring the brand's culture to life. An example of Nike's successful cultural strategy is provided to illustrate the concepts.
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The document outlines a marketing campaign for Stadium to target urban women aged 18-39 who lose running motivation in autumn. The campaign, called "The Running Woman", will create an online running community called "Join the Movement" to encourage women to continue running year-round. It will use social media, a dedicated mobile/desktop platform, in-store promotion, TV, print, and banners to motivate women and promote Stadium's running products.
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The document discusses shifting focus from awareness to action in marketing and communications. It argues that the traditional AIDA model of increasing awareness to drive sales is unrealistic, and that a better approach is to make action the priority. This "inverse AIDA" approach involves determining the prerequisites to purchase, framing the call to action around important actions rather than just awareness, and explicitly stating the role of communication in the creative brief. Digital actions also need to be evaluated based on their impact on driving purchases. Prioritizing action over awareness creates stronger campaign concepts that are more likely to impact sales.
Process: some thoughts
The document discusses creating an effective process for an agency and its clients that increases efficiency and consistency while still allowing for creativity and flexibility. An effective process should strengthen the agency-client relationship, take multiple approaches into account through prototyping and testing, and involve trial, education and inclusion in new business materials. The key is that process itself is not evil; bad process that restricts creativity or forces generic solutions is what should be avoided.
Digital Marketing 101
This document provides an overview of digital marketing and strategy development. It outlines various digital advertising channels including display ads, search engine marketing, email, editorial content, affiliate programs, and promotions. It discusses integrating online channels to achieve objectives. It also covers developing a strategy including evaluating current activities, defining objectives and audiences, planning audience interaction, and developing specific elements like websites, banners, and social media plans. The goal is to provide a high-level understanding of key digital marketing and strategy concepts.
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Brands should have made a commitment to social media communities before they execute campaigns within the space.
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Are smaller evolving creative ideas the way forward? Do they work better for digital and social media strategy given the need for responsiveness?
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Social media insights are needed to effectively leverage social media for engagement. Consumer insights relate to needs and brands, while social insights relate to how people interact with brands, each other, and social media tools. Examples that achieved success used insights about digital friendships, storytelling through photos, and different levels of participation. A campaign missed an opportunity by not considering that events project status for their target audience. Armed with social insights, campaigns can create stronger brand associations and encourage sharing.
Digital Space Engagement
The document provides instructions for effectively engaging audiences on social media. It recommends choosing platforms where your audience spends time, empowering brand advocates to share their experiences, seeking out and addressing critics by listening to their feedback, keeping conversations open by responding in a valuable way, creating engaging content focused on customers rather than just information about the brand, being transparent and authentic in line with customers' expectations, giving audiences tools to connect and share content while moderating discussions, understanding etiquette for each platform, and focusing on long-term strategy over tactics.
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The Taboo Group presented to Cadbury Australia on using social media. They discussed that social media allows brands to engage consumers through discussion and sharing. They outlined popular social networks and platforms and how Australians use social media. The presentation covered how brands can participate in social media through external communication, research, and customer service. It also discussed metrics for measuring social media engagement and reach. Finally, it provided Taboo's methodology for developing social media strategies and campaigns.
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https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
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9. Christensen’s Disruptive Innovation Theory
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12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
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Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
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一模一样【微信：A575476】【新西兰奥塔哥大学毕业证（otago毕业证）成绩单Offer】【微信：A575476】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
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三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
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→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
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Market growth vs share growth
- 1. MARKET Market Size Market Size GROWTH Pre-Growth Campaign Post-Growth Campaign STRATEGY Growth the market while holding market share within the new Hypothetical larger market. Share Hypothetical Best when you are market leader. Share Same proportion of a bigger pie Market Size Post-Growth Campaign SHARE Share Share Size GROWTH Pre-Growth Campaign Post-Growth Campaign STRATEGY Hypothetical Greater proportion of the same size pie Take market share from Share competitors. Hypothetical Best when you are the market Share challenger.