4. before you call something strategy...
1. Identify the problem or opportunity.
5. before you call something strategy...
1. Identify the problem or opportunity.
What is the tension that people, your people can:
relate to
identify with
love or hate
take a stand for
9. before you call something strategy...
3. Make a plan.
It absolutely must be:
Simple to understand
Powerful in guidance
Useful for tactical implementation
10. before you call something strategy...
3. Make a plan.
Explain it. So it can be used.
with words
loaded emotions
penetrating imagery
without consultant models
11. Do these things. With energy and intellect and you will create:
‘an informed plan to solve a problem or take
advantage of an opportunity’
12. yes, it is strategy.
Thoughts by Marek Wolski
@marekting / thrutre.es
Inspired by many planners and books.