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[M.Com., M.Ed., NET]
To make an awareness about Advertising and its
features through the interaction with the dynamic
learning environment using the skills of observation,
communication ,interpretation ,evaluating , etc.
 The learner acquires knowledge about the concept of Advertising and its
features.
 The learner develops an understanding about features of Advertising.
 The learner applies the acquired knowledge about advertising in real life
situations.
 The learner develops practical abilities to create Advertisements.
 Read carefully all the contents of each slides.
 Follow the instructions of each slides to construct ideas.
 Use your maximum speed to develop ideas.
 Answer properly the questions attached after each concepts.
 Mail the report of assignment.
.
Advertising is any paid form of non-
personal presentation and promotion of
ideas ,goods and services by an identified
sponsor.
 What you mean by advertising ?
 Give an operational definition for Advertisement
 Give some interesting examples for advertisement.
 Tell a relevant example for Advertisement of textile
products.
PAID FORM OF
COMMUNICATION
NON-PERSONAL COMMUNICATION
Identified Sponsor
SUMMARY OF FEATURES
 Paid form of communication
 Non-personal communication
 Aims at promoting sales of idea
 Identified sponsor
 Aims at brand awareness
 Why advertising is known as paid form of
presentation ?
 List out the features of advertising.
 What is the ultimate aim of advertising ?
 Is Advertising a Non-personal presentation. Why ?
Conduct a study on advantages and
disadvantages of advertisement in our present
day society….on the light of your experiences.
Digital lesson plan on advertising

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Digital lesson plan on advertising

  • 2.
  • 3. To make an awareness about Advertising and its features through the interaction with the dynamic learning environment using the skills of observation, communication ,interpretation ,evaluating , etc.
  • 4.
  • 5.  The learner acquires knowledge about the concept of Advertising and its features.  The learner develops an understanding about features of Advertising.  The learner applies the acquired knowledge about advertising in real life situations.  The learner develops practical abilities to create Advertisements.
  • 6.  Read carefully all the contents of each slides.  Follow the instructions of each slides to construct ideas.  Use your maximum speed to develop ideas.  Answer properly the questions attached after each concepts.  Mail the report of assignment.
  • 7. .
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. Advertising is any paid form of non- personal presentation and promotion of ideas ,goods and services by an identified sponsor.
  • 13.  What you mean by advertising ?  Give an operational definition for Advertisement  Give some interesting examples for advertisement.  Tell a relevant example for Advertisement of textile products.
  • 14.
  • 15.
  • 16.
  • 19.
  • 21.
  • 22. SUMMARY OF FEATURES  Paid form of communication  Non-personal communication  Aims at promoting sales of idea  Identified sponsor  Aims at brand awareness
  • 23.  Why advertising is known as paid form of presentation ?  List out the features of advertising.  What is the ultimate aim of advertising ?  Is Advertising a Non-personal presentation. Why ?
  • 24. Conduct a study on advantages and disadvantages of advertisement in our present day society….on the light of your experiences.