Priyaranjan Mestri is an experienced creative marketer with a diverse background including digital media, marketing, branding, advertising design and account management. He holds masters degrees in Communication and Sociology and has worked in brand communications and account management roles in India developing integrated marketing campaigns and managing client relationships.

1. PRIYARANJAN 'RANJAN' MESTRI
5209 15th Ave N.E., Apt #301, Seattle, WA
716 566 0857|mestri@uw.edu| linkedin | about me
SUMMARY
A creative minded marketer experienced in brand stewardship, advertising and marketing strategy
A diverse background in digital media, marketing, branding, advertising design and account management
EDUCATION
University of Washington Master of Communication in Digital Media 2012 - 2014
University of Mumbai Master of Arts, Sociology – Part I 2009 - 2010
University of Mumbai Bachelor of Mass Media & Advertising 2006 - 2009
EXPERIENCE
Brand Communications Executive at DDB Mudra, Mumbai - India 2011 - 2012
BRANDS: Emami Healthy & Tasty, Philips, Zedd Mobiles And Midland Group
Actively involved in strategic planning, marketing research and brand stewardship
Managed integrated advertising and marketing campaigns
Developed marketing strategy and coordinated with client, creative and studio to create and release ads
Collaborated with the client and brand manager to build and grow company’s brand image
Worked on new business development projects with the Vice president
Assistant Account Executive at Ogilvy & Mather, Mumbai - INDIA 2010 - 2011
BRAND: Vodafone
Managed national brand campaigns like Mobile number portability (MNP)
Interacted with clients for information on clients business such as product and company details, budget, marketing
goals and marketing research for the products to be advertised
Briefed agencyspecialists (creative team, studio and media planners) on client requirements for campaign
Presented campaign suggestions to clients based on market and competition analysis, summary of the expenditures,
then negotiated and arrange for modifications if required
Supervised and coordinated the work of the relevant production departments to ensure the campaign meets
deadline and budget requirements
Interacted with the client on an ongoing basis throughout the project lifecycle and suggested appropriate market
and media channel for the product launch
Mitigated risks, resolved client issues and provided solutions to problems as they arise
Collaborated with the Sr. Account Executive and the Management Supervisor to prepare recommendations,
marketing strategies and action plans for advertising and brand campaign
Creative intern at Triton Communications, Mumbai - INDIA 2009 - 2009
BRANDS: Eureka Forbes Limited, National Egg Coordination Committee And Jolly Roger
Designed stationeries, packaging, direct mailers, marketing collaterals and advertising campaigns
SKILLS
Brand Stewardship |Marketing Research and Planning | Advertising Design and Management|Integrated Marketing|
Communication Strategy
STRENGTHS
Proven ability and efficiency to work under pressurewith cross-functional teams, quick learner, good interpersonal skills
INTERESTS
Internet, technology, digital media, marketing, advertising, psychology, filmmaking, music and philosophy
AWARDS
Secured 2nd rank in 2006 – 2009 batch (Bachelor of Mass Media & Advertising)
1st Prize: Short Filmmaking for the movie titled “Schizoid” at Kirti College, Mumbai - INDIA
2nd Prize: Short Filmmaking for the movie titled “Aimless” at Bhavans College, Mumbai – INDIA