We use various digital marketing techniques, such as SEO, Web development, social media, content marketing, email marketing, and more, to help our clients achieve their goals.
2. What Is Marketing?
⬢ Before we get into Internet marketing, let's go back briefly to the definition of marketing itself.
⬢ I like this short definition of marketing guru - Philip Kottler the most: "meet needs by making a
profit." Still, the one closest to my heart (as a marketing strategist) is the definition from the
book "Marketing. Theory and Examples", which defines marketing in the following way:
⬢ "Well-understood marketing is not a set of tricks and ad-hoc activities, but a well-thought-out
strategy and the resulting tactics of action, tailored to the target audience, based on
knowledge and research, firmly rooted in market realities."
3. What Is Internet Marketing?
Internet marketing is communication and advertising activities conducted on the
web (website, blog, Google search engine, Social Media, e-mail) to reach the target
group with a message/offer to build brand awareness and recognition.
By creating advertising content, increase its effectiveness by adjusting it to the user's
purchasing process.
4. Disadvantages Of Internet
Marketing?
⬢ In Internet marketing, the user is not only a passive recipient of
advertising messages, as in traditional marketing. He can conduct a
dialogue with the brand as well as share his opinion in response to the
news that the brand conveys.
⬢ Extensive knowledge of the client and his behavior Thanks to analytical
tools, in addition to the demographic data of your customers, i.e., age,
5. Types Of Internet Marketing
⬢ I. SEM (Serch Engine Marketing): It promotes a website using paid advertising. However,
SEM is a broader concept - it also includes SEO and PPC activities related to search
engine marketing.
⬢ Friendly reception of advertising - research shows that users appreciate advertising that
responds to the phrases they seek. Such advertisements are not intrusive and receive
more attention from them.
6. ⬢ The text ad is displayed in Google results as a product photo with a
description. It is a response to a password related to a given
offer/business entered into the search engine by the user.
Search Ampaigns
