Advertising agencies play an important role in supporting companies by designing effective advertising campaigns to promote their products and services. They help companies create brand awareness, improve sales and market values, and convey product messages to customers. Advertising agencies provide added advantages to companies by maintaining product expertise and brand knowledge while saving costs and time compared to companies marketing on their own.

1. Advertising Agency management System
Abstract:
Advertising can be considered as the successful resource which is a combination of
different techniques that could be used for the purpose of promoting products and
services of a company. The brand image and brand awareness can be created by using
the advertisements. Nowadays, in this competitive market for getting competitive
advantages among their competitors many companies are using advertisements as
their major marketing campaigns. In order to perform their advertisements, companies
are trying to make use of advertising agencies through which they are trying to design
their advertisements efficiently to attract the customers. Especially advertising
agencies are happened to be important resources within the advertising field and they
are playing important role in supporting the companies with their effective advertising
designs and campaigns. Advertising agencies are the group of people who has
experienced talented and skilled individuals capable of making efficient
advertisements on behalf of companies in order to succeed themselves in the market
place. The main functions of advertising agencies are explained in detail as follows:
They will allow the companies to create brand awareness among the customers of
specific companies
They will support the companies in improving the sales and market values of their
products and services
They will convey the products and service messages of the specific company to
the customers
Advertising agencies are providing many added advantages to the companies in
maintaining their product expertise with brand knowledge and they will even save the
costs and time of the companies who are trying to market their products and services
by using advertising agencies.