2. Introduction
Advertising is a form of marketing communication used
to promote or sell something, usually a business's
product or service. The purpose of advertising may also
be to reassure employees or shareholders that a
company is viable or successful. Advertising messages
are usually paid for by sponsors and viewed via various
old media; including mass media such as newspaper,
magazines, television advertisement, radio
advertisement, outdoor advertising or direct mail; or
new media such as blogs, websites or text messages.
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3. Eligibility
Eligibility for most of the advertising postgraduate
diploma/ degree courses is graduation in any discipline
with a minimum of 50 percent marks. Admission to most
of these courses is based on an entrance exam and/or
interview.
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4. Job Prospects
Advertising departments of private and public sector
companies. Job seekers can also find openings in
newspapers, journals, magazines; commercial section of
radio or television; market research organizations and so
on. One can also work as a freelancer.
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5. A career in advertising fetches attractive remuneration.
Fresh graduates can start with a salary of Rs. 9,000 -
15,000 per month. While those with MBAs and
professional training in advertising can get salaries ranging
from 15,000 to 20,000 per month. Salary of a successful
advertising person you can be around 30,000 to 50,000 per
month depending on the ad agency
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6. Institutes
Zee Institute of Creative Art, Thane
Zee Institute of Creative Art (Banshankari), Bangalore
Maya Academy of Advanced Cinematics (MAAC),
Janakpuri, Delhi
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