This document contains an assignment for a marketing course. It provides details of the assignment such as the subject code, semester, student ID, credits, and marks. It then lists 6 questions related to advertising, media planning, sales promotion, and evaluating sales performance. For each question, it provides an answer section for the student to write their response. The answers should provide details on topics like the advertising pyramid, steps in the media planning process, benefits of newspaper advertising, comparing sales strategies, defining sales promotion and how it differs from advertising, and methods for evaluating salesperson performance.