The document discusses integrating social media into marketing strategies from three perspectives: Anheuser-Busch Inbev, Compass Group/Chartwells Higher Education Dining Services, and FASTSIGNS International. It outlines how each balances their marketing mix across various channels including digital, social media, email, mobile and print. It also provides examples of campaigns that integrated these channels to increase engagement and drive outcomes like sales and brand value. The final section discusses other ways to gain customer insights like crowd-sourcing ideas and incorporating customer feedback into business models.
Utah Tourism Conference 2014: A New Tourism Marketing Model for Destinations ...Richard Burrell
How your Tourism Product generates Awareness. How that Awareness can convert. And how to measure that success. DMOs are challenged with measuring their contributions when it doesn't go through their website. Here's a way to connect those dots.
Post campaign summary report for 2008's google challenge competition.
Ten pages for reporting how campaign was performed and the goals the team was able (or not) to achieve during the three weeks of adwords advertising.
Leverage the Power of Inbound Marketing for Your BusinessJonathan Berthold
The advent of the Internet and the evolution of marketing has paved the way for inbound strategies to replace outbound tactics as the preferred method of marketing to users. Digital strategies such as search engine optimization, PPC advertising, and social media have led to business professionals pulling budgets away from traditional advertising and allocating resources to inbound marketing.
Our session slide deck from our Association of Zoos and Aquariums 2016 conference.
Moderator: Dana Hines, President & CEO of Membership Consultants
Panelists:
John Lewis, Director of Membership & Guest Experience, Franklin Park Zoo
Rosie Siemer, CEO, FIVESEED
Donna Powell, Business & Administrative Manager, Point Defiance Zoo
Jeff Spitko, Director of Membership, San Diego Zoo
Social Media for Wine Marketing - Eastern Winery Expositionkrischislett
A 1 hour presentation I gave at the 2013 Eastern Winery Exposition on the relevance/ROI of social media, specifically targeted towards wineries and wine brands. Contact me for more info: Kris Chislett: kris@krischislett.com
Utah Tourism Conference 2014: A New Tourism Marketing Model for Destinations ...Richard Burrell
How your Tourism Product generates Awareness. How that Awareness can convert. And how to measure that success. DMOs are challenged with measuring their contributions when it doesn't go through their website. Here's a way to connect those dots.
Post campaign summary report for 2008's google challenge competition.
Ten pages for reporting how campaign was performed and the goals the team was able (or not) to achieve during the three weeks of adwords advertising.
Leverage the Power of Inbound Marketing for Your BusinessJonathan Berthold
The advent of the Internet and the evolution of marketing has paved the way for inbound strategies to replace outbound tactics as the preferred method of marketing to users. Digital strategies such as search engine optimization, PPC advertising, and social media have led to business professionals pulling budgets away from traditional advertising and allocating resources to inbound marketing.
Our session slide deck from our Association of Zoos and Aquariums 2016 conference.
Moderator: Dana Hines, President & CEO of Membership Consultants
Panelists:
John Lewis, Director of Membership & Guest Experience, Franklin Park Zoo
Rosie Siemer, CEO, FIVESEED
Donna Powell, Business & Administrative Manager, Point Defiance Zoo
Jeff Spitko, Director of Membership, San Diego Zoo
Social Media for Wine Marketing - Eastern Winery Expositionkrischislett
A 1 hour presentation I gave at the 2013 Eastern Winery Exposition on the relevance/ROI of social media, specifically targeted towards wineries and wine brands. Contact me for more info: Kris Chislett: kris@krischislett.com
This Presentation will give you in depth information about the modes of social media marketing any organization can do using Facebook. Facebook has a total user database of approximately 1.3 Billion users which is a major market for most of the organization which are trying to go virtual or Online.
Working With Goya Foods To Rock Digital MarketingFlightpath Inc
Flightpath leads the digital marketing efforts for Goya Foods, working with several agencies to create a successful digital marketing campaign. 2013 saw significant successes for Goya. Find out more in this slide deck, presented at BDI in New York by Flightpath President Jon Fox.
Do you want to convert leads to sales? Become a member of the Go Blue Ridge Travel Team and make this region a number one tourism and wedding destination.
This month we'll explore the topic of Using Banner Ads to Attract Customers. Join us for this webinar as we get an overview of how important using banner ads to attract customers is for your organization.
Digital Marketing - Baroness Coffee CaseCole Ericson
In a digital marketing class, my teammates and I put together and ran a Pay Per Click campaign for a small Denver coffee seller to learn how Google's advertising tool worked, and what it could do for our client.
Click It! Tactics and Trends in Online, Digital and Social Media for Membership.
In this data-rich presentation, you’ll hear from Museum colleagues and experts in membership and development about how to create multi-channel campaigns that engage, educate, and excite! Learn how to layer appeals, special promotions, or acquisition and renewals using email, social media, retargeting and focused online advertising. Experts in the digital marketing arena and membership professionals will share stats, experiences and results.
Dana Hines, President and CEO, Membership Consultants
Rosie Siemer, Principal, fiveseed, Inc.
This Presentation will give you in depth information about the modes of social media marketing any organization can do using Facebook. Facebook has a total user database of approximately 1.3 Billion users which is a major market for most of the organization which are trying to go virtual or Online.
Working With Goya Foods To Rock Digital MarketingFlightpath Inc
Flightpath leads the digital marketing efforts for Goya Foods, working with several agencies to create a successful digital marketing campaign. 2013 saw significant successes for Goya. Find out more in this slide deck, presented at BDI in New York by Flightpath President Jon Fox.
Do you want to convert leads to sales? Become a member of the Go Blue Ridge Travel Team and make this region a number one tourism and wedding destination.
This month we'll explore the topic of Using Banner Ads to Attract Customers. Join us for this webinar as we get an overview of how important using banner ads to attract customers is for your organization.
Digital Marketing - Baroness Coffee CaseCole Ericson
In a digital marketing class, my teammates and I put together and ran a Pay Per Click campaign for a small Denver coffee seller to learn how Google's advertising tool worked, and what it could do for our client.
Click It! Tactics and Trends in Online, Digital and Social Media for Membership.
In this data-rich presentation, you’ll hear from Museum colleagues and experts in membership and development about how to create multi-channel campaigns that engage, educate, and excite! Learn how to layer appeals, special promotions, or acquisition and renewals using email, social media, retargeting and focused online advertising. Experts in the digital marketing arena and membership professionals will share stats, experiences and results.
Dana Hines, President and CEO, Membership Consultants
Rosie Siemer, Principal, fiveseed, Inc.
HighRoad U Webinar: Best Practices & Measuring: Banner Ad Programs for Revenu...HighRoad Solution
Join us as we delve deeper into the best practices and measurement of Banner Ad Programs for Revenue & Insight. We'll explore who's doing it right, what are the important criteria that make it successful and how you can do it. Learn how to measure the success of your Banner Ad Programs. We'll find out what metrics are important, how to collect & interpret them so that your organization thrives.
BrandSpeakAsia's Digital Marketing Boot Camp was created to equip people in using Digital Marketing tools to their advantage. The topics consist of strategies for brand awareness campaign creations, social engagement, direct to business transactions, and more.
Earthsite - Digital Media for Sustainable Brands - Services 2012Earthsite
Earthsite is a boutique digital media agency for sustainable brands. Our company specializes in branding strategy; web design, and social media marketing. We have over 10 years experience with clients in the Natural Products, Clean Tech, Education, Non-Profit, Government, Events, and Transportation industries. We are located in Marin County, North of San Francisco.
Marrying Traditional Media and Social Media Strategies to Reach StudentsMediaWorks, Ltd.
Feeling overwhelmed by Social Media? Trying to find new ways to incorporate Social Media outlets into your current marketing plans, but not sure how to do it? Learn how to reach potential students by marrying a strategic Social Media plan with a targeted Traditional Media campaign that will maximize engagement and increase awareness. We’ll discuss rationale, key benefits, pitfalls and tactics for this integrated approach.
Digital and Social Media Marketing: Digital Strategies for Promoting and Prot...Mary Ann Davis
A free webinar I provided for Carroll Community College's Business Training and Services. Information presented includes trends in social network usage and social commerce, benefits for businesses and planning tips.
From the awareness stage right up to enrollment, this exclusive webinar walks through each point of the admissions process and shows schools how to craft a social media strategy that effectively generates inquiries and applications.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Integrating Social Media into the Marketing Mix
1. Integrating Social Media into the
Marketing Mix
• Azania Andrews Director Digital Strategy, North America | A-B Inbev
• Patti Girardi Vice President, Marketing & Creative Services | Chartwells Higher Education
Dining Services, A division of Compass Group North America
• Drue Townsend Senior Vice-President of Marketing | FASTSIGNS International
2. Topics We’ll Cover
• Balancing the marketing mix
▫ Avoiding too much reliance on any one medium
• Ways we are integrating mediums to
increase campaign/brand value
▫ Email marketing, social media, mobile marketing and loyalty programs
• Other ways to get engagement/insight
▫ Crowd sourcing, partner feedback, incorporating customers into the
business model
4. About Anheuser-Busch Inbev
Top 5 Global CPG
Top U.S. Brewer
#1 Global Beer Company Most Valuable Alcohol Brand
$14 Billion Brand Portfolio
5. About Compass/Chartwells Higher
Education Dining Services
• Recognized leader in foodservice management,
hospitality and award-winning guest service
within college and university dining environments
• Serves over 230 colleges and universities
nationwide
• Division of Compass Group, world’s largest
foodservice provider
6. Our Balanced Marketing Plan Components
• Digital signage
• Web
• Email (digital magazine)
• Social (Facebook,
Twitter, YouTube, Vine,
Instagram, Flickr)
• QR codes
• Mobile app
• Print
• Direct sales
• Public relations
• Trade shows
7. About FASTSIGNS International, Inc.
• Visual Communications (signs, graphics, printing)
▫ “More than fast. More than signs.”®
• Business-to-business; 100% franchised
▫ Founded 1985; HQ in Texas
▫ 540 locations in 8 countries
• Marketing budget = 2% of gross sales (+ local)
• Privately held; owned by Roark Capital
8. Our Balanced Marketing Plan Components
• Television
• Web marketing
• Email
• Social media
• Public Relations
• Direct Mail
• Customer Satisfaction and Loyalty
9. Ways We Are Integrating Mediums to
Extend Campaign/Brand Value
Email marketing, social media, mobile
marketing and loyalty programs
10.
11.
12. FASTSIGNS: MetamorphoSIGN
• Makeover contest; 3 categories
• Objectives
▫ Generate local and national buzz
▫ Create sales opportunities
• Results
▫ Web visits and social media increases (but did not
create a lot of web actions)
▫ Content for other marketing programs
▫ Leads for local sales teams
36. FASTSIGNS: Engagement/Insight
Franchisees End User Buyers
• Ad Council
• Franchise Advisory Council
• Task Forces
• Board and Peer Groups
• “Town Halls”
• “Connect with Catherine”
• Internal Surveys
• Business Consultant and
Marketing Services Manager
feedback
• Primary research (18 months)
• Social Media monitoring
• “Customer Care”/website
• Listen to recorded PPC calls
• Listen360 feedback
• Ask our franchisees