The document provides a post-campaign report for a Google AdWords campaign run by GOMC students for PureFit protein bars. It includes sections on industry context, evolution of campaign strategy, key results including high click-through rates for nutrition-focused ads, and recommendations. The group learned about effectively optimizing AdWords campaigns, communicating with advertisers and clients, and that customers searching gluten/soy-free terms engaged well with PureFit's products. Challenges included limited availability and diverse skills, which were addressed through delegation and frequent emails.