Post campaign summary report for 2008's google challenge competition.
Ten pages for reporting how campaign was performed and the goals the team was able (or not) to achieve during the three weeks of adwords advertising.
Digital Media Plan for Scotch Brite (3M India ). The objective of the plan is to increase consideration among the Target Group by generating interest for the product
Digital Media Plan for Scotch Brite (3M India ). The objective of the plan is to increase consideration among the Target Group by generating interest for the product
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Using Google & Facebook together will produce better results than either can achieve alone.
Join our webinar as our best Google Ads expert joins forces with our top Facebook expert to reveal how they use the world's top marketing platforms together to achieve mind-blowing results.
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• How to create audiences and targeting strategies to ensure the right people are seeing your ads.
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Digital media plan for Star bazar Bangalore. The objective of the plan is to increase consideration among the Target Group by generating interest for the product and offers.
The benchmarks are in.
Wouldn't it be nice to know exactly how you match up against your biggest Google competitors? Well, now you can.
In this webinar we're releasing REAL Google Ads industry data. This is your chance to be the very first to indulge in the actionable (yet surprising) insights.
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Segmentation Strategies for Mobile MarketersCleverTap
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Stream:20's best practice powerpoint for Google Campaigns and how to enhance them for your business.
We speak about context relevance, device optimisation and campaign management that will help you run your future ads.
Google AdWords Workshop: Four Strategies for Winning Top SpotsBob Dirkes
In this Google AdWords workshop, learn four ways you can compensate for recent changes to Google’s Search Engine Results Page (SERP) to improve your PPC and CTR campaigns.
Join CPC Strategy & Bronto for a co-hosted webinar that will dive into prominent customer acquisition strategies & how you can maintain long-term profitability through email marketing.
Beauty and Hygiene products for Mothers (Both maternity and post maternity), Baby care products Digital Media Plan for Delhi NCR. Include options from Hotstar and popular parenting sites
Using Google & Facebook together will produce better results than either can achieve alone.
Join our webinar as our best Google Ads expert joins forces with our top Facebook expert to reveal how they use the world's top marketing platforms together to achieve mind-blowing results.
You'll discover:
• How to combine Facebook's targeting with Google's reach to create the perfect storm of effective messaging.
• How to use both platforms together to decrease your cost per click.
• How to create audiences and targeting strategies to ensure the right people are seeing your ads.
•
Don't settle for single-platform ads when you can have unbeatable cross-platform campaigns.
Digital media plan for Star bazar Bangalore. The objective of the plan is to increase consideration among the Target Group by generating interest for the product and offers.
The benchmarks are in.
Wouldn't it be nice to know exactly how you match up against your biggest Google competitors? Well, now you can.
In this webinar we're releasing REAL Google Ads industry data. This is your chance to be the very first to indulge in the actionable (yet surprising) insights.
You'll get a front-row seat to the most critical performance metrics, including:
- Click-through-rate.
- Cost-per-click.
- Conversion rate.
Don't miss out on the chance to not only see the data, but understand how to use it to crush your business goals this quarter.
Segmentation Strategies for Mobile MarketersCleverTap
Join YouAppi & CleverTap in an in-depth discussion on the best practices in segmenting your users to drive ROI. Learn effective engagement and re-engagement techniques, plus view case studies where cutting-edge companies have successfully implemented these strategies.
In this presentation with Optimizely Solutions Partner RedEye, you will learn:
- Key findings from the report including the biggest challenges facing European eCommerce businesses today.
- How leading eCommerce companies such as Penhaligon’s and SuperBreak are addressing these challenges through testing and optimization.
- Steps you can take to create the online experience your consumers expect.
Stream:20's best practice powerpoint for Google Campaigns and how to enhance them for your business.
We speak about context relevance, device optimisation and campaign management that will help you run your future ads.
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In this Google AdWords workshop, learn four ways you can compensate for recent changes to Google’s Search Engine Results Page (SERP) to improve your PPC and CTR campaigns.
Join CPC Strategy & Bronto for a co-hosted webinar that will dive into prominent customer acquisition strategies & how you can maintain long-term profitability through email marketing.
Mobile Monetization Study: Effects of BlacklistingAdColony
Blacklisting is defined as a publisher block that disallows particular brands or apps from advertising within that publisher’s apps.
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Often, publishers are wary of removing or lessening blacklisting settings for fear of cannibalization of their user base if users install competing apps that are advertised.
To ascertain the validity of these concerns, this study examines the effect of removing blacklists via five unique case studies.
YouTube - The Most Valuable Impression on the Web (Creative, Targeting, & Str...Hanapin Marketing
This session will cover three aspects of YouTube ads:
1. Creative - Attendees will garner a full understanding of true view model on YouTube. Best practices in video development and building specifically for the platform and placement. Lastly making the most of the most valuable impression on the web, zero to thirty seconds on YouTube.
2. Targeting - Learn advanced tactical targeting strategies. New AdWords UI functionality. Combining search & video as well as what to expect in 2018 from YouTube and AdWords.
3. Strategy - The truth about YouTube and when an advertiser is ready. How to compare YouTube and Facebook video from a user experience and advertising strategy perspectives.
MicroAd, headquartered in Tokyo, JP provides the No.1 demand-side-platform technology in SEA market and biggest local ad network in Vietnam.
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DMANF Digital Day Chicago - Data and AnalyticsHeather Marsh
A practical guide of how to analyze the success of your fundraising program, key metrics to consider and overall excellent advice from Kevin Moran of Integral
How to check which part of the marketing budget is wasted in online campaigns? Marta Klepka, PR & Communications Director from Gemius, proves that it is possible by measuring the effectiveness plus optimizing the campaign. Be visible, but not to visible and reach your target group!
The document describes the creation of a 3d virtual world based on Sun Microsystem's environment named "Wonderland".
We designed (through Archicad) a close reconstruction of Cattid, an actual lab of Sapienza - University of Rome.
First slides should give you an overview above overall Cattid's activities.
New visual identity system for the School of communication, within Sapienza U...vincenzo de simone
Project for Graphic and Design course, kept by prof. Antonio Romano within Science for communication postgraduation class.
These slides are about the strategy i created.
Click Anti Incendio: formazione a distanza per detenutivincenzo de simone
E-learning cross-media platform for detainees. Includes english, computer science and graphic\'s lessons. The final task is the creation of a graphic layout for an environmental campaign, as prevention against forest fires.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
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A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
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Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
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"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
1. Our campaign was focused on getting new users for “3dmansion.it” site, ensued by an increase in
the magazine’s downloads. Aside from a beginning accident (we talked about in on our gomcha
blog), we spent all of our budget away during the three weeks, achieving 32 average clicks per day.
Our client unfortunately didn’t set up those changes to website that we strongly suggested for
usability and search engine optimization. We could just insert a banner in the home page,
redirecting to webzine’s download section. This allowed us to low down the bounce rate form the
initial 60% to the final 49%. Other typical marketing initiatives has not been make possible by the
client, so we just relied on magazine’s content all through the campaign.
1.2 - Key results
We are going to show our results as adwords performance and then as website’s traffic increases.
1.2.1 - Campaign
Regarding campaign, here are the results at the moment of its conclusion, beside with details of
performance for each group of ads.
Clicks 716
Clicks CTR Avg. CPC Cost Impressions
Impressions 642.080
Ctr 0,11% TUTORIAL 247 0,08% 2,32$ 81,75$ 316.518
Avg Cpc $ 0,25
PROMO 72 0,19% 0,21$ 15,03$ 36.288
Avg Cpm $ 0,28
$ REC. HW 3 0,01% 0,23$ 0,68$ 26.018
Total cost 181,12
REC. VG 345 0,25% 0,26$ 90,86$ 135.701
CINEMA 49 0,03% 0,24$ 11,78$ 128.606
Most earning ads have been the “videogame” sections’ ones. Amongst these, the best has been:
As most productive keywords we had “3d”, “autocad”,
“animation”. They’re fairly generic, quite expensive too, only
introduced at half of the campaign gone, as we feared to waste
our budget in a too short time and not to reach an interested
target. However the increase of downloads detected after inserting these keywords seems now to
prove their productivity.
2. Gruppo di Parola CPC Posizione
Campagna annunci chiave Impressions Clic CTR medio Costo media
Campagna Recensioni
n. 1 videogames 3d 17714 139 0,78% $0,23 $32,32 3,2
Campagna Recensioni
n. 1 videogames animation 2702 40 1,48% $0,42 $16,65 3
Campagna Recensioni
n. 1 videogames autocad 5942 30 0,50% $0,28 $8,39 5,7
Campagna Recensioni
n. 1 videogames arte 7025 19 0,27% $0,27 $5,11 3,9
Campagna
n. 1 Tutorial disegno 3d 426 14 3,29% $0,25 $3,53 3,1
Campagna Recensioni 3D Studio
n. 1 videogames Max 1229 14 1,14% $0,18 $2,59 1,9
1.2.2 – Site’s traffic
Concerning websites’ traffic, in order to have a reliable comparison, we took into consideration the
three weeks right before campaign, along with the period of the latter:
PERIODO
Pre-campaign Campaign Tasso di
03/4 – 24/4 25/4 - 16/5 Incremento
N° totale visite 7530 10.315
N° vistatori / giorno 342 469 +37%
Tempo medio di permanenza 3:24 4:02 +24%
N° visitatori unici 2.351 3.597
N° visitatori unici / giorno 106,8 163,5 +53%
N°download pdf 176 349
N°download pdf / giorno 8 15,86 +98%
N° giorni considerati 22 22
On the chart you can notice that daily visitors number raised of 37%. The average time spent on the
site has increased too (+24%). It may not be so much, and we think that may depend on the
incoming flow of users from adwords. Infact these visitors are just new and not yet steady, exposing
the site to more bounces and short surfing. Lastly, we have +53% of unique visitors during
campaign time. We can so state that first goal, traffic improvement, has been reached.
Since the opening of the site (2004) until this time, we have 8.379 magazine’s download (fig. 1
App.). During three reference weeks, before campaign downloads are 176 (8 avg per day), whereas
3. with adwords running they go up to 347 (15,86 avg per day), with a 98% increase (App., fig.2). So
we feel safe saying that second goal (incresing webzine’s download) has been reached.
Following data are up to confirm the achieving of another stated target, that is the increasing of
registered users:
• 359 registered users before beginning of campaign
• 41 new users signed in (+11,4%)
• 400 total members at the end of campaign
Upon the whole three years that site’s been running, the first digit gives 17 average new members
each three weeks. Since we’ve got 41 new members during campaign, that is 24 over the average in
previous term, we also reached our third goal. At a total cost if 181,12$, we have a 7,5$ cost per
new user.
Concerning Analytics, the system suffered a data loss relating period going from 30/4 to 5/5.
Moreover our client removed by mistake the monitoring code from the site, hence we couldn’t use
Google Analytics for a full results comparison with the log file we took from the site’s server.
FONTI DI TRAFFICO
PRIMA DELLA CAMPAGNA DOPO LA CAMPAGNA
1. Traffico diretto 62,50% 1. Motori di ricerca 65,36%
2. Siti di provenienza 27,08% 2. Siti di provenienza 18,35%
3. Motori di ricerca 10,42% 3. Traffico diretto 16,29
1.3 - Conclusions
To sum up, we've been able to achieve each of submitted goals:
1. Unique visitors +53%
2. Average time spent on site +24%
3. Magazine's downloads +98%
4. Registered users +10%
5. Cost per new signed user $ 7,5
Adwords instruments strongly helped in juicing up web traffic to the site, as also in raising up
magazine's downloads, leading us to reaching most of suggested goals. Surfing experience still
hangs as a critical point, although we're now sure that users do have interest in “3D Mansion
4. Magazine” as a product. That being said, and considering:
reached goals
product's features,
outstanding usability issues affecting the site
narrow budget at our disposal
team's lack of experience in using adwords
we're deeming truly satisfied for campaign's outcoming.
1.4 - Recommendations for your client’s future online marketing
Here are our suggestions as strategic priorities:
• Improve website's usability
• get the site some more lively, mainly through user's hands-on
• enhance contents' categories
• set up partnerships with other players of same industry
• advertising and (users) outlining – website and magazine based ads, aimed to registered and
other trade users.
Here's an account for main incoming pages. Our advice is for the client to focus his attention upon
them:
PAGINA VISITATORI %
Home page 1116 11.86
La guida di vray 73 0.78
Forum 43 0.46
UBoat U-47 in 3DS Max 41 0.44
Eventi 40 0.43
Newsletter 36 0.38
Here instead are some top outgoing pages (attention also required):
PAGINA VISITATORI %
Home page 900 9.57
Feed RSS 69 0.73
La guida di vray 64 0.68
Download - Speciali 62 0.66
Downloads 55 0.58
Nuovo numero di 3D Mansion Magazine (10) 50 0.53
Learning component
5. 1. Learning objectives and outcomes
Our main target was to learn most useful skills for working with Google adwords. All of us member
of the team judged the experience as qualifying and strongly fitting with our working domains,
enabling us to shift from the simple search-engine experience through the professional advertising
tool. Learning has been both theoretical and practical: first we applied to gain as more instrument's
features, then with campaign running we strove for testing our new knowledge with the real issue of
the client. Especially in this second phase, a steady supervising of campaign performance has been
necessary, so that we could react promptly and forcefully to matters as they little by little started
appearing.
Solutions often required commitment and synergy from the whole team, teachers and client.
2. Group dynamics and client dynamics
The troubles we met during our campaign might be sketched in two categories:
Client's website: Before the beginning of the challenge we had some meeting with our client,
turned to both improve our knowledge of his needs and targets, and to check any problem that could
affect the good outcome of campaign.
We could see outcropping several boundaries through all website, which is still now the unique
distribution channel for our client. That's why we suggested some changes, in particular with
reference to overall usability as well as to some specific sectors (such as forum), in attempt to
enhance appeal and so we hope conversions too.
Here are some of our adivces for modifications:
1. Make stick out login and sign-in feature, pointing up the services available to users
through these operations.
2. Set up a space for hosting users' contents
3. launch some contests
4. provide a blog to users
5. make more functional the download area of the site
6. improve forum's usability and appeal
7. Get graphic's professionals involved, maybe with a dedicated section
6. It has to be said that against a usability analysis document given by us to client, no changes has
been brought to website during campaign. Lately given access to site, we could just insert a banner
into homepage, telling users to sign in for downloading magazine's pdf.
Adwords results (ctr and related issues):
During first step impressions keep raising up at thousands a day, most of all generated by content
network, and giving us a very low ctr. We considered the following strategic options, which will be
examinated closely in the next paragraph:
• use of different ads options
• intervention on ad groups
• use of content network
• choice of several time slots for displaying ads
• raise of bids for keywords
3. The evolution of the campaign strategy
Ads groups, keywords, costs and clicks
In the first place campaign was composed by five ad groups, each of them associated to a specific
kind of magazine's content. Many keywords has been get observing the sort of material present in
the magazine, with also specific names of reported products – e.g.: kind of article “tutorial” +
“vray” as subject: “tutorial vray”. To these we added some keywords derived from an interview
with a group of people operating in graphic industry. The resulting keywords have been submitted
to our client for a last opinion. After that we tested keywords with adwords tool such the traffic
estimator and the keyword one, with first purpose to check if they allowed us to stay into daily
budget, complying also with our wished clicks. For displaying we first set two time slots: 12-15 e
20-23.30, both of them corresponding to most intense traffic hour on the site.
Search and content network
In the beginning we also activated the content network, at a cpc higher then on search network. For
the latter the cpc has been set dividing the daily budget by the number of click we hoped to get.
Since this amount was fair enough for most of keywords, we had some budget left that we spent
setting a higher bid for content network, as we were also sure that this would have not affected our
chance to get wished clicks.
Negative keywords
7. 3DMansion is a purely informational magazine, so by means of many negative keywords we ruled
out some contexts supposed to come out in users' searches, but anyway irrelevant to site's activity.
Search terms including words “prezzo”, “acquista”, “sconto”, “offerta” ecc.. (price, offer, discount,
buy and other trading situations) have been set out to avoid useless impressions.
1st week
During first week we had a very low ctr, mainly because of the impressions generated by three of
the groups: “tutorial”, “videogames” and “cinema”. First two however also gave us a high number
of clicks. So we started working on two sides: in primis testing new keywords, deleting the less
profitable and modifying less clicked ads. On the other hand we noticed that content network was
bringing thousands of impressions for each group, therefore through placement performance reports
we took care of cutting off sites with lowest ctr, or anyway those not generating any click – we
already used in the very beginning adwords' tool for sites and categories exclusion.
2nd week
In the half of the second week we tried to rule out the content network. Our concern in doing this
was far most clicks coming from this network. We finally convinced ourselves because we risked to
join the end of the campaign with a very low ctr. On the first day we understood that this way
displaying and clicks go much more slowly (App., fig. 3, for overall comparison between two
networks), so in a few hours we decided to extend ads' exposure time. Time slots got bigger,
becoming now 11-15 and 16-24. In the meantime we kept trying new keywords, also setting on
pause two groups: “recensioni hardware” and “cinema”, given their high impressions and few
clicks. Situation for these groups did not get better on search network, where magazine's content
asked for too expensive keywords in our ads. Anyway overall results has been positive, seeing that
compared with first week clicks went down of just 10%, while impressions decreased ten times then
before! Ctr shows remarkable increasing, going from first week's 0,04% to current 0,43% (App.,
fig. 5).
3rd week
In the last week we went on trying new keywords in the place of less profitable ones. Ad groups has
been reduced to three, and now to two, having been “promo” suspended too. Clicks increase of
nearly 20%, going back to first week rate, while at the same time impressions decrease of 33% - so
we now have a 0,73% ctr (App., fig. 6). This way we proceeded until the end of the campaign,
being able to fix some opening errors and the low ctr caused by the content network.
4. Future recommendations
8. In case of a new campaign, we'd surely start ruling out content network and getting sure we could
really influence website's dynamics. A lacking web environment, infact, highly decrease the
opportunities given by each click.
Here are some advices for our client, in case he decided to go on with online marketing:
using users' informations to know better site's target consumers, so to create more precise
ads and other initiatives
exploit site as advertising channel, selling space for ads both on pages and 3D Mansion
Magazine
partnership with other industry's player, such as link and content trading
have graphic's professional blogger talking about site and magazine, promoting it around
dedicated circuits
Appendix
9. Rank Title Downloads
1 3D Mansion Magazine free Numero 6 2990
2 3D Mansion Magazine free Numero 7 880
3 Speciale regali 2007 557
4 3D Mansion Magazine free Numero 5 520
5 3D Mansion Magazine 12 471
6 3D Mansion Magazine free Numero 3 466
7 3D Mansion Magazine free Numero 4 460
8 3D Mansion Magazine free Numero 2 377
9 3D Mansion Magazine 11 368
10 3D Mansion Magazine free Numero 1 331
Fig. 1 - Top 10 download ever
Title Downloads
3D Mansion Magazine N°12 65
3D Mansion Magazine N°11 46
3D Mansion Magazine N°10 25
3D Mansion Magazine N°9 17
3D Mansion Magazine N°8 16
3D Mansion Magazine N°7 17
3D Mansion Magazine N°6 14
3D Mansion Magazine N° 5 16
3D Mansion Magazine N°4 10
3D Mansion Magazine N°3 13
3D Mansion Magazine N°2 10
3D Mansion Magazine N°1° 18
3D Mansion Magazine N°0 16
3D Mansion Magazine – Speciale Natale 2007 64
Totale 347
Fig. 2 - Top downloads during all campaign time
clicks ctr avg cpc cost impressions avg. Pos.
TUTORIAL Search network 63 0.84% 0.46$ 28.99$ 7.484 3,3
Content network 192 0.06% 0.28$ 53.05$ 309.034 3
PROMO Search network 60 0.83% 0.21$ 12.41$ 7.162 3,4
Content network 12 0.04% 0.22$ 2.62$ 29.126 4,3
REC. HW Search network 1 0.09% 0.26$ 0.26$ 1.108 2,7
Content network 2 0.00% 0.21$ 0.42$ 24.910 3,9
REC. VG Search network 315 0.73% 0.26$ 83.36$ 42.972 3,7
Content network 30 0.03% 0.26$ 7.75$ 92.729 3,9
CINEMA Search network 13 0.41% 0.20$ 2.54$ 3.149 2
Content network 36 0.02% 0.26$ 9.24$ 125.457 3,6
Fig. 3 – Overall ad groups results at the end of campaign in both search and content networks
10. Fig. 4 – Account's snapshot for first week
Fig. 5 - Account's snapshot for second week
Fig. 6 – Account's snapshot for third week