This document summarizes the services provided by an integrated digital marketing agency. They offer specialized expertise in search engine marketing, social media marketing, content development, brand strategy, analytics, and paid media. The agency prides itself on thorough analysis, strategic planning, execution of plans, ongoing reporting and optimization. It provides case studies demonstrating success in rebranding a restaurant, launching a new stroller product, shifting a denim brand's voice, and establishing the digital presence for a startup food brand. The agency aims to help clients achieve goals around engagement, acquisition, conversion and retention.
An Umami Ramen and Dumpling bar used their Shoutlet Profiles data to target a Facebook ad campaign promoting their new weekend brunch menu. The targeted ad led to a 112% increase in website traffic and a 40% increase in restaurant revenue within a week. By applying their customer data and insights from Shoutlet Profiles, Umami was able to increase engagement and conversions for the campaign compared to previous untargeted campaigns.
A full day workshop for executives, marketing heads and communications heads on --
1. How to organize and energize brand evangelists to achieve business objectives?
2. How to create influencer platforms and programs that work both online and offline?
3. How to build strong relationships with influencers by integrating online communities and offline events?
I have used versions of this slide deck for the following workshops:
- Private workshop for MSLGROUP clients in Taiwan.
- Private workshop for MSLGROUP offices in India, China, Taiwan, Hong Kong, Japan and Singapore.
- Marcus Evans Social Media Marketing Conference, November 2010.
- Private workshop for RPG Group, June 2010.
- Private workshop for BIAL, June 2010.
- NASSCOM Foundation workshop, April 2010.
- NASSCOM Emerge Workshop, April 2010.
- Guest Lecture at MICA, March 2010
The document discusses how SMI Network can help brands create brand value and achieve conversions through targeted engagement on social media. Specifically, it summarizes that SMI Network provides an end-to-end social media marketing solution to help brands build their fan base, identify relevant audiences, engage with users through targeted campaigns, and ultimately drive customer acquisition and retention.
Activating Your Business Via Different Social Media PlatformsNina Gad
How to activate your brand online and engage with your clients via different social media platforms, to stir communication and gain extra recognition and more followers.
This document provides a tactical plan for social media activities across various channels including blogs, social networks, online video, photo sharing sites, and presentation sharing sites. It outlines objectives, action items, and key metrics for each channel. The overall goals are to increase brand awareness, thought leadership, engagement, and lead generation through sharing content and encouraging comments/participation on each platform.
This document discusses using social media and a virtual number for online marketing and engagement for restaurants. It describes popular social media platforms like Facebook, Twitter, and Instagram and provides examples of content that can be shared, like promotions, events, and customer-generated photos. The document also presents case studies for two restaurants that were given social media presences and saw engagement metrics. It emphasizes the importance of an accessible virtual number to build a customer database and allow two-way communication.
The document provides steps for launching a successful social media campaign:
1) Define social media and monitor key platforms and influencers to understand audiences.
2) Build brand awareness on social media by increasing followers, interactions and positive perceptions.
3) Set up brand pages and determine content strategy and response protocols.
4) Engage audiences on social media with a content calendar and respond to comments and messages.
5) Promote social media pages across marketing channels and evaluate and refine the strategy over time.
An Umami Ramen and Dumpling bar used their Shoutlet Profiles data to target a Facebook ad campaign promoting their new weekend brunch menu. The targeted ad led to a 112% increase in website traffic and a 40% increase in restaurant revenue within a week. By applying their customer data and insights from Shoutlet Profiles, Umami was able to increase engagement and conversions for the campaign compared to previous untargeted campaigns.
A full day workshop for executives, marketing heads and communications heads on --
1. How to organize and energize brand evangelists to achieve business objectives?
2. How to create influencer platforms and programs that work both online and offline?
3. How to build strong relationships with influencers by integrating online communities and offline events?
I have used versions of this slide deck for the following workshops:
- Private workshop for MSLGROUP clients in Taiwan.
- Private workshop for MSLGROUP offices in India, China, Taiwan, Hong Kong, Japan and Singapore.
- Marcus Evans Social Media Marketing Conference, November 2010.
- Private workshop for RPG Group, June 2010.
- Private workshop for BIAL, June 2010.
- NASSCOM Foundation workshop, April 2010.
- NASSCOM Emerge Workshop, April 2010.
- Guest Lecture at MICA, March 2010
The document discusses how SMI Network can help brands create brand value and achieve conversions through targeted engagement on social media. Specifically, it summarizes that SMI Network provides an end-to-end social media marketing solution to help brands build their fan base, identify relevant audiences, engage with users through targeted campaigns, and ultimately drive customer acquisition and retention.
Activating Your Business Via Different Social Media PlatformsNina Gad
How to activate your brand online and engage with your clients via different social media platforms, to stir communication and gain extra recognition and more followers.
This document provides a tactical plan for social media activities across various channels including blogs, social networks, online video, photo sharing sites, and presentation sharing sites. It outlines objectives, action items, and key metrics for each channel. The overall goals are to increase brand awareness, thought leadership, engagement, and lead generation through sharing content and encouraging comments/participation on each platform.
This document discusses using social media and a virtual number for online marketing and engagement for restaurants. It describes popular social media platforms like Facebook, Twitter, and Instagram and provides examples of content that can be shared, like promotions, events, and customer-generated photos. The document also presents case studies for two restaurants that were given social media presences and saw engagement metrics. It emphasizes the importance of an accessible virtual number to build a customer database and allow two-way communication.
The document provides steps for launching a successful social media campaign:
1) Define social media and monitor key platforms and influencers to understand audiences.
2) Build brand awareness on social media by increasing followers, interactions and positive perceptions.
3) Set up brand pages and determine content strategy and response protocols.
4) Engage audiences on social media with a content calendar and respond to comments and messages.
5) Promote social media pages across marketing channels and evaluate and refine the strategy over time.
Founded in 2008, Edge Marketing Services is a young, enthusiastic and talented team of professionals that help provide strategic counsel, creative solutions and timely responsive services.
In today’s world, with the new age media growing; we’ve expanded our horizons that focuses on our foremost service –Digital Marketing.
UAE has around 9 million internet population. Digital marketing is rapidly growing to become the future of marketing. At Edge Marketing Services, we’ll help your business adapt this new world that helps connect your consumers directly via websites, social media channels, campaigns, email marketing, online ads and integrated BTL activities.
For more details: http://bit.ly/10cOjd9
We don’t make brands, we build them! Contact us, we surely won’t disappoint you.
Innovating with Facebook Ads for RestaurantsVarun Gambhir
iOL Digital is proud to be associated with Out of The Blue, Mumbai - who have been most open to trying new ideas on Facebook, documented in the following slides. https://iol.digital
This marketing campaign summary outlines the goals, strategies, and results of a social media marketing campaign. The campaign goals were to generate 3-10 new leads through brand awareness campaigns on Facebook, social networking, and building an engaged community. The campaign saw over 680,000 post reaches and generated 168 likes organically. Specific ad campaigns like "Social Media Darling" and "Freedom to Work" achieved post reaches of over 100,000 and 43,000 respectively. The campaign faced some constraints but showed success in engaging the target audiences.
The document discusses strategies for maximizing content distribution on social media. It recommends developing partnerships with publishers and influencers to reach new audiences, engaging communities both online and offline, and adapting to changing audience behaviors by distributing content across multiple real-time platforms. The key takeaways are to maximize distribution opportunities, build partnerships, interact with audiences, showcase personality, and measure effectiveness.
The document discusses 21 social media updates and advancements that could inspire social media strategies in 2013. Some key updates include Facebook allowing global brand pages to reach international audiences, new targeting options on Facebook, LinkedIn, and Twitter ads, and changes to platforms like Google+, Foursquare, and Instagram. The document encourages marketers to integrate these new features into their 2013 strategies to better engage audiences.
Find out the social media marketing strategy I used to earn Microgrid Energy the regional semifinalist position for the Business Journal's Social Madness Competition.
Basic Social Media Ads & Email MarketingTammy Tiffany
Slide decks that I presented for high schoolers regarding Social Media Ads and Email Marketing.
The content is suitably presented for a beginner's audience.
The NBA has successfully integrated social media into its operations and fan engagement strategies. It monitors trends, engages with fans, and offers exclusive content and benefits through social media. As a result, the NBA has seen record viewership across TV networks and digital platforms, with over 100 million combined social media followers. Dunkin Donuts partnered with Marvel Studios to promote Captain America and held a contest where people could nominate real-life "Super Soldiers," generating over 4 million Facebook likes and significant engagement across social media. The U.S. Marine Corps uses social media to share stories of servicemen and women to inspire and engage the public.
www.checkerboard.com - Presentation given to marketing managers and business owners. Special thanks to my many sources. If you'd like to work with our company, or need additional information on this topic, please contact us!
The document discusses how travel brands can leverage social media to promote their brand. It notes that travelers are highly active on social media and influence each other's travel decisions. It provides examples of how partnerships between travel brands and Expedia utilized social media campaigns to boost awareness of destinations and significantly increase room bookings. These campaigns engaged travelers through shared content, deals, and contests across Facebook, Twitter and other platforms.
The document is a portfolio from Majestic Social Media that outlines their social media and SEO services. It discusses the rise of social media and how consumers are searching, surfing, and socializing online. It also provides examples of social media strategies and tactics they utilize, including social media analysis, strategic planning, social media marketing, search engine optimization, and more.
The document outlines a digital strategy presentation for Dr. Brown's that focuses on engaging audiences through compelling experiences, design, and technology. The strategy aims to align business goals like raising awareness and increasing sales with audience needs by crafting an integrated approach across websites, social media, email, and other digital channels. Original content will be created and curated around themes that resonate with the brand and customers, like flavors, history, and nostalgia, and distributed through campaigns, partnerships and promotions.
Prom Country Cheese social media assessmentKatLibby1
The document provides a social media analysis and strategy report for Prom Country Cheese, a small family-owned cheese business. It includes an executive summary, situation analysis, target publics, key messages, and recommendations. The situation analysis finds strengths in frequent posting and engagement, but weaknesses in the outdated website and difficulty finding accounts. Opportunities exist in promoting location tags and differentiating content on platforms. The target public is identified as 30-60 year old upper-middle class customers. Key messages focus on establishing the brand as premium, emphasizing the farm experience, and capitalizing on the family business aspect. Recommendations include changing account names for clarity, focusing Instagram on aesthetics, and limiting hashtags.
This social media brand assessment was created for a class project for UCLA extension in Q1 2018. The template provides a useful checklist and filter for grading and analyzing a brand externally.
Viceland is one of my favorite brands. I distinctly remember the day it aired. I thought it was my generation's version of the launch of MTV. I believe that Viceland has a rare opportunity to rewrite what can be done in social media. They do not need to follow the playbook of their peers. Their content's "north star" is authenticity. However, their social media is more of a regurgitation of material in the form of memes and gifs. Instead, Viceland can use social media as a conductor, bridging the gap between content and audience.
Cloud computing patterns include using virtual machines with persistent drives for reliability, reserving instances to reduce costs, and distributing caches across server racks more than 500 miles apart for high availability.
The document outlines the evolution of Microsoft's cloud computing platform Windows Azure from 2007 to 2011. It started as Project Red Dog in 2007 supporting PHP and Java on full trust virtual machines. In 2009, Azure was launched with partial trust web and worker roles running only .NET. The first Community Technology Preview of Azure was released in 2008 and the platform officially launched in 2010. Over time Azure added more features like remote desktop, startup tasks, and cross-platform SDKs for Java and Node.js.
Founded in 2008, Edge Marketing Services is a young, enthusiastic and talented team of professionals that help provide strategic counsel, creative solutions and timely responsive services.
In today’s world, with the new age media growing; we’ve expanded our horizons that focuses on our foremost service –Digital Marketing.
UAE has around 9 million internet population. Digital marketing is rapidly growing to become the future of marketing. At Edge Marketing Services, we’ll help your business adapt this new world that helps connect your consumers directly via websites, social media channels, campaigns, email marketing, online ads and integrated BTL activities.
For more details: http://bit.ly/10cOjd9
We don’t make brands, we build them! Contact us, we surely won’t disappoint you.
Innovating with Facebook Ads for RestaurantsVarun Gambhir
iOL Digital is proud to be associated with Out of The Blue, Mumbai - who have been most open to trying new ideas on Facebook, documented in the following slides. https://iol.digital
This marketing campaign summary outlines the goals, strategies, and results of a social media marketing campaign. The campaign goals were to generate 3-10 new leads through brand awareness campaigns on Facebook, social networking, and building an engaged community. The campaign saw over 680,000 post reaches and generated 168 likes organically. Specific ad campaigns like "Social Media Darling" and "Freedom to Work" achieved post reaches of over 100,000 and 43,000 respectively. The campaign faced some constraints but showed success in engaging the target audiences.
The document discusses strategies for maximizing content distribution on social media. It recommends developing partnerships with publishers and influencers to reach new audiences, engaging communities both online and offline, and adapting to changing audience behaviors by distributing content across multiple real-time platforms. The key takeaways are to maximize distribution opportunities, build partnerships, interact with audiences, showcase personality, and measure effectiveness.
The document discusses 21 social media updates and advancements that could inspire social media strategies in 2013. Some key updates include Facebook allowing global brand pages to reach international audiences, new targeting options on Facebook, LinkedIn, and Twitter ads, and changes to platforms like Google+, Foursquare, and Instagram. The document encourages marketers to integrate these new features into their 2013 strategies to better engage audiences.
Find out the social media marketing strategy I used to earn Microgrid Energy the regional semifinalist position for the Business Journal's Social Madness Competition.
Basic Social Media Ads & Email MarketingTammy Tiffany
Slide decks that I presented for high schoolers regarding Social Media Ads and Email Marketing.
The content is suitably presented for a beginner's audience.
The NBA has successfully integrated social media into its operations and fan engagement strategies. It monitors trends, engages with fans, and offers exclusive content and benefits through social media. As a result, the NBA has seen record viewership across TV networks and digital platforms, with over 100 million combined social media followers. Dunkin Donuts partnered with Marvel Studios to promote Captain America and held a contest where people could nominate real-life "Super Soldiers," generating over 4 million Facebook likes and significant engagement across social media. The U.S. Marine Corps uses social media to share stories of servicemen and women to inspire and engage the public.
www.checkerboard.com - Presentation given to marketing managers and business owners. Special thanks to my many sources. If you'd like to work with our company, or need additional information on this topic, please contact us!
The document discusses how travel brands can leverage social media to promote their brand. It notes that travelers are highly active on social media and influence each other's travel decisions. It provides examples of how partnerships between travel brands and Expedia utilized social media campaigns to boost awareness of destinations and significantly increase room bookings. These campaigns engaged travelers through shared content, deals, and contests across Facebook, Twitter and other platforms.
The document is a portfolio from Majestic Social Media that outlines their social media and SEO services. It discusses the rise of social media and how consumers are searching, surfing, and socializing online. It also provides examples of social media strategies and tactics they utilize, including social media analysis, strategic planning, social media marketing, search engine optimization, and more.
The document outlines a digital strategy presentation for Dr. Brown's that focuses on engaging audiences through compelling experiences, design, and technology. The strategy aims to align business goals like raising awareness and increasing sales with audience needs by crafting an integrated approach across websites, social media, email, and other digital channels. Original content will be created and curated around themes that resonate with the brand and customers, like flavors, history, and nostalgia, and distributed through campaigns, partnerships and promotions.
Prom Country Cheese social media assessmentKatLibby1
The document provides a social media analysis and strategy report for Prom Country Cheese, a small family-owned cheese business. It includes an executive summary, situation analysis, target publics, key messages, and recommendations. The situation analysis finds strengths in frequent posting and engagement, but weaknesses in the outdated website and difficulty finding accounts. Opportunities exist in promoting location tags and differentiating content on platforms. The target public is identified as 30-60 year old upper-middle class customers. Key messages focus on establishing the brand as premium, emphasizing the farm experience, and capitalizing on the family business aspect. Recommendations include changing account names for clarity, focusing Instagram on aesthetics, and limiting hashtags.
This social media brand assessment was created for a class project for UCLA extension in Q1 2018. The template provides a useful checklist and filter for grading and analyzing a brand externally.
Viceland is one of my favorite brands. I distinctly remember the day it aired. I thought it was my generation's version of the launch of MTV. I believe that Viceland has a rare opportunity to rewrite what can be done in social media. They do not need to follow the playbook of their peers. Their content's "north star" is authenticity. However, their social media is more of a regurgitation of material in the form of memes and gifs. Instead, Viceland can use social media as a conductor, bridging the gap between content and audience.
Cloud computing patterns include using virtual machines with persistent drives for reliability, reserving instances to reduce costs, and distributing caches across server racks more than 500 miles apart for high availability.
The document outlines the evolution of Microsoft's cloud computing platform Windows Azure from 2007 to 2011. It started as Project Red Dog in 2007 supporting PHP and Java on full trust virtual machines. In 2009, Azure was launched with partial trust web and worker roles running only .NET. The first Community Technology Preview of Azure was released in 2008 and the platform officially launched in 2010. Over time Azure added more features like remote desktop, startup tasks, and cross-platform SDKs for Java and Node.js.
This document lists 4 famous squares and landmarks across Europe - Trafalgar Square in London, UK; People's Square in Rome, Italy; The Red Square in Moscow, Russia; and Granada's Cathedral in Granada, Spain.
This document discusses different types of nouns and quantifiers used with nouns. It explains that some nouns are countable with both singular and plural forms, while others are uncountable. It also outlines the uses of quantifiers like some, any, a/an, a lot of, much, and many with countable and uncountable nouns. The document provides examples of how these quantifiers are used in affirmative, negative, and interrogative sentences. It concludes by providing the website where this power point presentation can be accessed.
The 7 Elements of a Perfect Social Media CampaignClosed
The 7 Elements of a Perfect Social Media Campaign was a webinar hosted by Marcus Whitney, Co-founder of Moontoast, and Shoutlet's Kira Sparks. Learn the essential elements that go into creating a perfect campaign, along with compelling examples from real brands.
Webinar | Dazed and Digital? Explore 10 New Ideas to Amplify Your Ad Campaigns.Converge Consulting
Insta-stories are taking over. Snap's rolled out self-serve ads. Facebook's keeping up with Messenger Ads. It's been a whirlwind of a summer for digital marketing. Feeling dazed and digital? Don't miss this free webinar. Get 10 new ideas in 30 minutes.
StickyGarlic Communications is a new age brand consultancy firm specializing in digital media marketing. We help analyse our clients’ existing digital marketing campaigns and offer strategic consulting services to help them frame their digital marketing strategy.
Our endeavour is to bring forth clutter breaking communication strategies, designs and lateral thinking to ensure a deeper and sustainable impact of your marketing campaigns and efforts.
Ana is a social media and content marketing professional based in Chicago. She has experience managing social media for various clients across industries, including Abbott World Marathon Majors, the University of Chicago's computer science program, and Talbott Teas. Her background includes growing social media audiences, developing content strategies, and advising brands on cultivating engaged online communities.
This document discusses creating social media campaigns. It defines social media as online communications channels for community input, interaction and content sharing. It provides examples of major social media platforms like Facebook, Twitter, and Instagram. It then defines a social media campaign as a process to gain website traffic through social media promotions and content. The document outlines types of campaigns, steps to create successful campaigns, and how to track their success rate.
What is Your Brand's Social Media Diet?Coy Caballes
Brands today have been either undernourished or overusing social media for marketing purposes. For you to get just the right amount of social media goodness into your system, do this social media diet with today’s menu.
This document summarizes a presentation by Beth Kanter on how non-profits can leverage social media tools. Kanter outlines a "crawl, walk, run, fly" framework for organizations to incrementally increase their social media capacity. She emphasizes the importance of understanding target audiences, developing a content strategy, listening to networks, and identifying champions and influencers. Kanter also provides tips on social media best practices like developing policies, focusing on key platforms, and measuring results through SMART objectives to continuously improve social strategy.
This document discusses digital marketing strategies and how brands can connect with customers through digital channels. It outlines three types of digital media: owned media (websites/blogs created by the brand), earned media (user-generated content like social media), and paid media (advertising). It emphasizes using all three types together for targeted audiences to build brand reputation, loyalty, and ROI. The rest of the document provides examples of digital services offered, case studies of campaigns conducted, and websites developed for clients in different industries.
ComDez an independent marketing agency that does things a little differently. We believe in the power of ideas to change behavior and deliver results. We’ll work with you across any channel, medium or platform to help transform your business.
The document discusses developing a multi-channel marketing strategy for Mrs. Stratton's Salads Inc. using HipBrand Group, a creative agency consisting of top Alabama communications professionals. It outlines HipBrand's team and experience in social media and digital marketing. It emphasizes the importance of an optimized multi-channel approach including websites, mobile, social media, and public relations to build brand loyalty. HipBrand proposes conducting research and creating a phased social media and marketing plan to help grow the Mrs. Stratton's brand through an enhanced online presence.
How to Build a Social Media Strategy... And Why!AJ Gerritson
This presentation was created to give you a basic understanding of how and why you should build a social media strategy for your organization. The information was boiled down from a much more extensive process that our agency (451 Marketing) performs for our clients over a 3-5 week engagement.
This document outlines goals and strategies for social media marketing. It discusses objectives like growth of likes, reach, engagement, leads, and sales. The responsibilities include managing social media strategy across platforms, executing activities, engaging with audiences, and staying ahead of trends. The strategy focuses on design, content, promotion, engagement, conversion, and measuring results. It aims to get clients found online, connect with fans, promote events, and make sales through social media.
This document outlines goals and strategies for social media marketing. It discusses objectives like growth of likes, reach, engagement, leads, and sales. The responsibilities include managing social media strategy, execution of activities, engaging with audiences, and staying ahead of trends. The strategies focus on design, content, promotion, engagement, conversion, and measuring results. The overall goal is to connect with fans, promote events, and make sales through social media outlets like Facebook, Twitter, LinkedIn, Google+, and YouTube.
Yellow Modern Construction Presentation-compressed.pptxShivamKumar423966
This document discusses how brands are using social media marketing to grow their businesses. It outlines the importance of social media as a key component of any marketing strategy and how it allows companies to humanize their brand and drive traffic and awareness. Examples are given of how Netflix, Starbucks and Nike have mastered social media marketing by understanding their audiences and engaging with followers through consistent branding and messaging across platforms. The document advocates developing a solid social media strategy and using analytics to understand how target audiences interact with business pages.
Katso Media proposes managing Broadreach Corporation's social media campaign to promote HIV/AIDS testing among youth. They will use existing Education Ambassadors SA social media accounts with over 11,000 Facebook fans and 7,000 Twitter followers. The campaign goals are to raise awareness, increase discussions, and get youth to test through posts, ads, and engagement. Katso Media will create and publish content, respond to users, and provide weekly/monthly reports on metrics and results. Their fee is R9,500 per month for managing all social media platforms and providing marketing strategy, ads budget, and reporting to help Broadreach achieve its goals.
The document outlines Caribou Coffee's social media strategy. It includes an audit of current social media performance, objectives to increase brand awareness by 15% in 6 months across key networks like Snapchat, Instagram and Twitter. It also defines roles and responsibilities, online brand persona, paid, owned and earned strategies, and a critical response plan to handle negative comments.
The document provides a 7 step guide to using social media for fundraising. It discusses developing a social media strategy, creating engaging content, choosing social channels, posting and engaging, Facebook advertising, campaign activities, and tracking success. The steps include developing content pillars, tone of voice, leveraging different social networks, scheduling posts, engaging with audiences, creating Facebook ads and campaigns, and analyzing metrics. The goal is to drive awareness, interest, donations, and develop long-term donors through an integrated social media approach.
Kim Bryden is a Digital Strategist and Experiential Marketer based in Washington DC. She is currently the Head of Social and Digital Strategy for a social commerce startup called Treater. Previously, she was a Marketing & Community Relations Team Lead for Whole Foods Market, where she helped launch both a new store and startup. She has experience in social media strategy, digital marketing, community management, and retail operations.
2. WHO WE ARE
AN INTEGRATED TEAM OF SPECIALISTS & STRATEGISTS
3. SEARCH ENGINE
MARKETING
Our thorough approach to search
engine marketing (SEM) offers
hands-on, specialized consultation
focusing on Search Engine
Optimization (SEO) & Pay Per Click
(PPC) Management.
SOCIAL
MEDIA
Our team has mastered delivering &
executing initiative-based, social
media strategies across the top
social networks – Facebook,
YouTube, Twitter, Instagram, Pinterest
& more..
CONTENT
DEVELOPMENT
Through a blended approach, we
help your company discover its brand
positioning & voice, and then develop
an integrated content strategy for
targeted distribution across several
platforms.
BRAND
STRATEGY
After analyzing your brand’s audience
& competitors, we create a brand
strategy for how to position your
messaging & target your strengths to
obtain the best online brand
impression
ANALYTICS
From Google Analytics to Facebook
Insights, our team prides ourselves in
making our client reports as
integrated & comprehensive as
possible
PAID
MEDIA
Through research, strategizing &
optimizing, we create successful
display & search engine advertising
campaigns, social media paid
strategies & retargeting campaigns
through Google Adwords & Adroll
6. EXECUTE
Resources & timing is key to
the efficiency of marketing
efforts. We work with your
key stakeholders & partners
to execute.
REPORT
&
OPTIMIZE
An opportunity can present
itself within the data. We look
for those opportunities by
providing reporting on key
learnings and actionable
insights to optimize.
STRATEGIZE
&
PLAN
Our plans are created with
calculated tactics that
approach your targeted
audience, user, consumer,
or customer.
ANALYZE
&
ASSESS
We believe that data and
insights can help to fuel
strategic plans and make
informed business decisions
and assess and analyze your
digital landscape.
9. CLIENT
MANAGEMENT AT THE MONTAGE BEVERLY HILLS SOUGHT A NEED TO CHANGE
THE BRANDING OF “SCARPETTA BEVERLY HILLS” TO “SCARPETTA LOS ANGELES”
HOPING TO ATTRACT A WIDER AUDIENCE AND SHIFT PERCEPTIONS.
CATEGORY
Integrated Digital Marketing, Social Media, Re-Branding, Content Production,
Influencer Outreach, Event Marketing of Food/Restaurants
CASE
Realizing the need to embody a “Los Angeles” local-aspect, the restaurant didn’t
switch locations but rather renamed itself across all Social Media channels as well as
rebranded with the hashtag #ScarpettaLA. Further distancing itself from the more
expensive stereotype of “Beverly Hills,” Scarpetta launched a Happy Hour menu, an
affordable introduction to the famous food & quality of service that is known to all
Scarpetta restaurants nationwide. Working collaboratively with PR efforts, Buzzsmith
social media team raised awareness by strategic coverage and content production of
the Happy Hour menu as well as maintaining ongoing conversations with key
influencers to amplify messaging & further engagement with the brand. In addition to
delivering editorial calendars, community management, asset development, and
strategic reporting, Buzzsmith developed recurring Influencer Dinners at the Chef’s
Counter — further shedding light on the intimate, localized aspect of Scarpetta LA by
inviting influential members of the community for a heightened shareable experience.
RESULTS
• Top keywords shifted for “Scarpetta Beverly Hills” to “Scarpetta LA”
• Influencer Dinner raised awareness adding usage of the hashtag #ScarpettaLA
• Growth on Facebook; Growth on Twitter; Growth on Instagram
• Popularity in Happy Hour initiative with integrated PR coverage supported by Social
Media conversations on Twitter & Instagram
• Montage Beverly Hills General Manager reported that “more checks” have been cut
during Happy Hour
SCARPETTA LA
10. CLIENT
BUGABOO IS ONE OF THE WORLD’S MOST COVETED STROLLER FASHION BRANDS. ITS
ICONIC LOGO AND STATE-OF-THE-ART WHEELS ARE COMMONLY SEEN ON SIDEWALKS
THROUGHOUT THE WORLD. WITH AN ALREADY STRONG PR AND MEDIA PRESENCE
MAINLY DUE TO A-LISTED CELEBRITIES PUSHING A BUGABOO, NOT TO MENTION THE
GROWING NUMBER OF FASHION-FORWARD MOMS AND STYLISH DADS IN
METROPOLITAN CITIES, BUGABOO IS A MODERN BRAND THAT EMBRACES INNOVATIVE
TECHNOLOGY AND DESIGN.
CATEGORY
Campaign, Social Media, Media, Analytics
CASE
With the launch of the BUGABOO Cameleon3, Buzzsmith designed a program for Bugaboo
that targets new audiences, produces the right messaging, and engages conversations on
websites, blogs, and social networks. 3 for 30 recruited fifteen influential bloggers and
social influencers to try the Cameleon3 for 30 days. The program targeted bloggers and
social influencers that were: 1) A brand and personality fit that aligned with the brand’s
positioning 2) Each with a high traffic volume to their blog and/or healthy social media
following
RESULTS
• 17.8 million impressions were gained in the course of 3 months
• Prior to the campaign, US engagement ranked 4th on Facebook, after the campaign, US
audience engagement ranked 1st beating Europe and Australia where there was an
already strong fan-base
• Leading referring sites to Bugaboo.com shifted from Craigslist Sites to TheDaybookBlog
(one of our 3 for 30 bloggers) and Facebook
• Referring traffic on Bugaboo.com increased by 33% as a result of the campaign
• Organic keywords for “Bugaboo Cameleon” and “Bugaboo Cameleon 3” grew
• Buzzsmith & Bugaboo nominated for a 2013 Social Bees Award
BUGABOO
11. CLIENT
PREMIUM DENIM COMPANY GENETIC WAS SEEKING TO REDEFINE THEIR
BRAND VOICE WITH THE “BE YOU PROJECT” A VIDEO AIMED TO SHIFT
CONVERSATION AND BRAND LOOK+FEEL
CATEGORY
Campaign, Social Media, Media, Analytics
CASE
GENETIC wanted to shift from their typical celebrity, pop culture influence to a
more meaningful focus on the truths of a woman. This was accomplished
successfully with the help of Buzzsmith’s video marketing strategy + SEO team.
In conjunction with the launch of their video, Genetic also relaunched a fresh
new site design featuring the video spanning across widescreen on the site
RESULTS
• 14,755 views on YouTube since launching in mid-May
• Hashtag #BeYouProject received over 1.2 Million exposure on Twitter on the
first 3 days
• OVERALL: Brand excelled in shifting conversation and associating a new “girl”
-- Tasya Van Ree, an edgy spoken word artist whose influence on Instagram
quickly turned into a loyal fanbase for Genetic
GENETIC DENIM
12. CLIENT
A WELL RESPECTED AND HIGHLY INVESTED IN CPG STARTUP WITH BACKERS
FROM THE FOUNDERS OF TWITTER TO BILL GATES, THIS GROUND-BREAKING
MEAT ALTERNATIVE COMPANY WAS LACKING A FIRM FOUNDATION OF DIGITAL
MARKETING
CATEGORY
Content Development, Digital Marketing, Community Management, Campaign
CASE
Buzzsmith vetted candidates for Beyond Meat’s digital marketing position while at
the same time, fulfilled the duties of community management, site development,
and overall digital marketing advisement.
We also identified the need to grow awareness while at the same time develop
content that would provide long-tail SEO traffic. Buzzsmith set out create a Chicken
Recipe Program that would help Beyond Meat rank around keywords
RESULTS
• Facebook, Twitter, Instagram, and Pinterest maintains a steady growth and
awareness factor that is in line with a strategic objective; not existing just for the
sake of being online
• Optimized content and educated brand on best practices in order to maintain
• While Buzzsmith is continuing monitoring of social media awareness and
conversation, the brand has began structuring their digital marketing department
in house leaving Buzzsmith the opportunities to propose and execute strategic
campaigns for added awareness and engagement
• A user generated and curated recipe program that helped Beyond Meat to rank
on the 1st page for “Vegan Chicken Recipes” and “Vegetarian Chicken Recipes”
BEYOND MEAT