The Digital Economy USRG at the University of Southampton established an advisory group in 2011 to help embed digital economy activities across faculties. In 2012, they plan to hold monthly networking lunch meetings, collaborate on funding bids, host workshops and conferences on digital literacy and new economic models, and launch a new linked data website. Challenges include raising awareness of multidisciplinary work, building their internal profile, and defining their remit at the university. They currently fund four projects related to web science, health informatics, data analysis, and digital preservation.