Social media is an essential element to most modern marketing campaigns. The reach of social media is virtually limitless with significant power from a marketing and advertising perspective. Join Jamie Gorski, Senior Vice President, Corporate Marketing with The Bozzuto Group and Erica Campbell Byrum Director of Social Media for Homes.com and ForRent.com as they examine the potential power of social media channels and share how to achieve successful marketing results with Internet marketing components. This presentation was given at Landlord WEBCON on May 8, 2014 in Toronto, Canada.

1. Integrating Social Media
Into an Overall Marketing Plan
@EricaCampbell
@HomesPro
@AptsForRent

6. THE STATE OF
SOCIAL MEDIA

7. Source: Facebook

9. Source: Instagram

11. Sources: Nielsen, Nirogram, Experian, and Emarketer

13. Source: Twitter

14. TWITTER PROFILE

16. Source: YouTube

18. Social Media + Content Marketing
= Killer SEO

19. Social in the Top 10:
Google+
Facebook Shares
Facebook Comments
Facebook Likes
Pinterest
Tweets
SOCIAL SIGNALS
Source: Search Metrics

20. SOCIAL SIGNALS
Source: Search Metrics

21. CREATIVE WAYS
TO VISUALLY
TELL YOUR STORY

22. PINTEREST

25. THE PIN CYCLE
How a pin meets new people

27. Sold within 6 days of being on Pinterest!!

28. VERIFY YOUR WEBSITE

29. ADD THE PIN IT BUTTON

30. MEET THE TEAM
Link back to your About
Us page on your site

31. SHOWCASE LISTINGS Add
descriptions &
hashtags

32. GREEN LIVING
People will jump
behind a cause
before they support
a brand.

33. CUSTOMER TESTIMONIALS

34. LOCAL
• Neighborhoods
• Dining Guide
• Shopping
• Nightlife
• Events
• Schools
• Local Businesses
• Professional/Ho
me Services

35. • Seasonal Boards
• Home Décor
• Recipes
• DIY Projects
• Moving Tips
• Small Spaces
• Organization
• Going Green
• Gift Ideas
• Pets
APARTMENT LIFESTYLE TIPS

36. MARKETING IDEAS

37. SUITE STAGING IDEAS

38. RENTALADVICE

39. PLACE PINS
Include a map, address, &
phone number

40. If you could have the room of
your dreams, what would it
be? How would it look? How
would it feel?
• 1 winner
• 10 items selected to
purchase for 10 lucky
participants from their
“Décor by Me” Pinterest
Boards.

41. PINTEREST TIPS
Download the FREE Homes.com Pinterest White Paper
bit.ly/HDCPinterestWhitePaper

42. INSTAGRAM

43. MOBILE PROFILE
Company
Name,
Profile,
URL
Profile
Pic
Photos
Followers &
Following

44. Source: Instagram

45. FILTER OPTIONS

46. FILTER OPTIONS
BEFORE AFTER

47. ADD RELEVANT HASHTAGS

48. CROSS PROMOTE
Increase follower growth by cross-
promoting to other social accounts

49. FLOOR PLANS & SPECIALS

50. FEATURES & AMENITIES

51. BRAND CULTURE

52. BEHIND THE SCENES

53. EVENTS & PERKS

54. LIFESTYLE
Emulate other Instagram
users posting about
your category

55. LIFESTYLE People love food
& animals

56. HAPPY RESIDENTS

57. SNEAK PEEK

58. LOCAL Position yourself as the
local expert

59. CONTESTS Crowdsource content
from employees &
residents

62. CROWDSOURCE ADS
Repurpose consumer
generated contest photos
for Facebook Ads

63. PHOTO EDITING APPS
• Piktochart (Infographics)
• PicMonkey (Text)
• Picframe (Multiple photos)
• Phonto (Text)
• Flipagram (Photo videos)
• Rhonna Designs (Text/Designs)

64. INTEGRATION

66. REPURPOSE CONTENT

69. bitly.com/EricaCampbellByrum
@EricaCampbell
+EricaCampbellByrum
/EricaCampbellByrum
/EricaCampbellByrum
/EricaCampbellByrum
/EricaCByrum
Erica Byrum
Director of Social Media
Homes.com & ForRent.com