Download to read offline
Uploaded byMichelle Stinson Ross
Building Your Personal Brand - Zenith Social Con 2014
The document discusses the importance of personal branding and how online communication, particularly through social media, can help individuals grow their networks and advance their careers. It highlights the journey of building a personal brand, emphasizing the need for consistent content creation, self-awareness, and the value of third-party validation. The document also offers insights on connecting with like-minded people and utilizing various platforms to enhance personal and business branding.
More Related Content
Similar to Building Your Personal Brand - Zenith Social Con 2014
Building Your Personal Brand - Zenith Social Con 2014
- 1. @RobKarwath @SocialMichelleR Growing Your Networksto Build Personal Brand & Advance Your Career
- 2. @RobKarwath @SocialMichelleR2 About Rob President &CEO •Strategic communications consultancy focused on public relations, media relations, advertising, marketing and content creation •Based in Duluth with regional and national clients •Rob started North Coast in 2011 after 25 years as a reporter editor and business executive at media companies including the Chicago Tribune, WGN-TV and other outlets of Tribune Co. and Knight Ridder Inc.
- 3. @RobKarwath @SocialMichelleR3 About Michelle Social MarketingMgr •Community Manager •Social Marketing Strategist •Blogger •Industry Writer – Search Engine Watch & Search Engine Journal •Conference Speaker •Ballroom Dancer •Novelist
- 4. @RobKarwath @SocialMichelleR4 The Best Stores& Brands More than 6,000 stores and brands in 300 categories: •Product deals added daily from stores like Nordstrom, Amazon, & Target •Coupons on pizza, fast food, entertainment •Hand-picked and verified offers save an average of $34 per transaction Your Savings Partner Features and tools to help you save more: •Seasonal holiday offers for Black Friday, Mother's Day and more •Savings Tips articles and resources for advice on the best ways to save •Filter results by offer type or price Join & Connect Set up a free profile to join our community: •Tools to favorite, comment on and submit your own offers •Follow fellow savers who share your shopping interests •Free email alerts featuring offers from your favorite stores We Are Hiring •Located in beautiful Austin, TX •Excellent Benefits Package •Hiring interns & full-time
- 5. @RobKarwath @SocialMichelleR It’s easier nowthan ever before to create or recreate yourself and your personal brand through online communication, primarily social media.
- 6. @RobKarwath @SocialMichelleR How does acompletely unknown stay-at-home mom become an industry thought leader? Personal Branding
- 7. @RobKarwath @SocialMichelleR “You should geta MySpace page”, my sister-in-law told me. I put myself online and never looked back.
- 8. @RobKarwath @SocialMichelleR This was whenMySpace still had blogging capabilities and Facebook was just for college kids.
- 9.
- 10. @RobKarwath @SocialMichelleR So, I madefriends, shared photos, and told stories.
- 11. @RobKarwath @SocialMichelleR Then Facebook openedup to the public and MySpace was abandoned.
- 12.
- 13. @RobKarwath @SocialMichelleR So, I madefriends, shared photos, and told stories.
- 14. @RobKarwath @SocialMichelleR The more Istories I shared, the more encouragement I received from friends. But that part of the story comes later…... Storytelling Changed My Life
- 15. @RobKarwath @SocialMichelleR First, we musttake a trip to Key West...
- 16. @RobKarwath @SocialMichelleR From Day Tripto Career •Day Trip Tweet •Research Trip •Twitter Concierge •Social Marketing All because I was there
- 17.
- 18.
- 19.
- 20.
- 21. @RobKarwath @SocialMichelleR PetCare of Duluth: Fromleafleting trailer parks to the hottest vet in the region
- 22. @RobKarwath @SocialMichelleR First Witness: Branding andproduct development for a national audience
- 23. @RobKarwath @SocialMichelleR Personal branding isa long-term project. Over time specific goals will change and grow as you change and grow.
- 24.
- 25. @RobKarwath @SocialMichelleR Though creating abrand is easier now, it’s not easy. You must: • Clearly define your goal, as well as content and channels that achieve your goal • Commit to consistent content creation • Keep going, even when it seems it isn’t immediately affecting your business • Keep going, even when—and perhaps especially when— your industry and peers aren’t doing anything similar
- 26.
- 27.
- 28. @RobKarwath @SocialMichelleR Every channel hasvalue if you understand what segment of your audience lives on that channel.
- 29.
- 30.
- 31. @RobKarwath @SocialMichelleR Harness the branding“super powers” of third-party validation •Content sharing through social media •Testimonials through social media •Traditional media coverage shared through social media •News releases through social media
- 32. @RobKarwath @SocialMichelleR Share the GoodThat Others Create
- 33. @RobKarwath @SocialMichelleR Your personal brandoften is your business brand— or at least has a strong influence on your business brand.
- 34. @RobKarwath @SocialMichelleR Personal Authority Leadsto Professional Authority
- 35.