Growing Your Networks To Build Personal Brand & Advance Your Career Michelle Stinson-Ross, Community Manager, offers.com Rob Karwath, President & CEO, North Coast Communications From Facebook and Twitter to LinkedIn, Pinterest and forums, there’s no disputing that social networking can completely MAKE a personal and professional brand. There is a tried and true formula for expressing your authentic self in social networks, which nearly always work to establish and scale personal brands.

1. @RobKarwath
@SocialMichelleR
Growing Your Networks to Build Personal
Brand & Advance Your Career

2. @RobKarwath
@SocialMichelleR2
About Rob
President & CEO
•Strategic communications consultancy focused on public
relations, media relations, advertising, marketing and
content creation
•Based in Duluth with regional and national clients
•Rob started North Coast in 2011 after 25 years as a reporter
editor and business executive at media companies including
the Chicago Tribune, WGN-TV and other outlets of Tribune
Co. and Knight Ridder Inc.

3. @RobKarwath
@SocialMichelleR3
About Michelle
Social Marketing Mgr
•Community Manager
•Social Marketing Strategist
•Blogger
•Industry Writer –
Search Engine Watch & Search Engine Journal
•Conference Speaker
•Ballroom Dancer
•Novelist

4. @RobKarwath
@SocialMichelleR4
The Best Stores & Brands
More than 6,000 stores and brands in
300 categories:
•Product deals added daily from
stores like Nordstrom, Amazon, &
Target
•Coupons on pizza, fast food,
entertainment
•Hand-picked and verified offers save
an average of $34 per transaction
Your Savings Partner
Features and tools to help you save
more:
•Seasonal holiday offers for Black
Friday, Mother's Day and more
•Savings Tips articles and resources
for advice on the best ways to save
•Filter results by offer type or price
Join & Connect
Set up a free profile to join our
community:
•Tools to favorite, comment on and
submit your own offers
•Follow fellow savers who share your
shopping interests
•Free email alerts featuring offers
from your favorite stores
We Are Hiring
•Located in beautiful Austin, TX
•Excellent Benefits Package
•Hiring interns & full-time

5. @RobKarwath
@SocialMichelleR
It’s easier now than ever before to
create or recreate yourself and your
personal brand through online
communication, primarily
social media.

6. @RobKarwath
@SocialMichelleR
How does a completely unknown
stay-at-home mom become an
industry thought leader?
Personal Branding

7. @RobKarwath
@SocialMichelleR
“You should get a MySpace
page”, my sister-in-law told me.
I put myself online and
never looked back.

8. @RobKarwath
@SocialMichelleR
This was when MySpace still
had blogging capabilities
and Facebook was just for
college kids.

9. @RobKarwath
@SocialMichelleR9
MYSPACE

10. @RobKarwath
@SocialMichelleR
So, I made friends, shared
photos, and told stories.

11. @RobKarwath
@SocialMichelleR
Then Facebook opened up
to the public and MySpace
was abandoned.

12. @RobKarwath
@SocialMichelleR
FACEBOOK

13. @RobKarwath
@SocialMichelleR
So, I made friends, shared
photos, and told stories.

14. @RobKarwath
@SocialMichelleR
The more I stories I shared, the more
encouragement I received from friends.
But that part of the story comes later…...
Storytelling Changed My Life

15. @RobKarwath
@SocialMichelleR
First, we must take a trip to Key West...

16. @RobKarwath
@SocialMichelleR
From Day Trip to
Career
•Day Trip Tweet
•Research Trip
•Twitter Concierge
•Social Marketing
All because I was there

17. @RobKarwath
@SocialMichelleR
TWITTER

18. @RobKarwath
@SocialMichelleR
TWITTER
Be authentically
you and be
self-aware

19. @RobKarwath
@SocialMichelleR

20. @RobKarwath
@SocialMichelleR

21. @RobKarwath
@SocialMichelleR
PetCare of Duluth:
From leafleting trailer
parks to the hottest
vet in the region

22. @RobKarwath
@SocialMichelleR
First Witness:
Branding and product
development for a
national audience

23. @RobKarwath
@SocialMichelleR
Personal branding is a long-term
project. Over time specific goals
will change and grow as you
change and grow.

24. @RobKarwath
@SocialMichelleR

25. @RobKarwath
@SocialMichelleR
Though creating a brand is easier now, it’s
not easy. You must:
• Clearly define your goal, as well as content and
channels that achieve your goal
• Commit to consistent content creation
• Keep going, even when it seems it isn’t immediately
affecting your business
• Keep going, even when—and perhaps especially when—
your industry and peers aren’t doing anything similar

26. @RobKarwath
@SocialMichelleR
Life is
Content.
Share What
You Create

27. @RobKarwath
@SocialMichelleR
Make friends with
like-minded people

28. @RobKarwath
@SocialMichelleR
Every channel has value if
you understand what
segment of your audience
lives on that channel.

29. @RobKarwath
@SocialMichelleR

30. @RobKarwath
@SocialMichelleR

31. @RobKarwath
@SocialMichelleR
Harness the branding “super
powers” of third-party validation
•Content sharing through social media
•Testimonials through social media
•Traditional media coverage shared through
social media
•News releases through social media

32. @RobKarwath
@SocialMichelleR
Share the Good That
Others Create

33. @RobKarwath
@SocialMichelleR
Your personal brand often is
your business brand—
or at least has a strong influence
on your business brand.

34. @RobKarwath
@SocialMichelleR
Personal Authority Leads to
Professional Authority

35. @RobKarwath
@SocialMichelleR
Thank You