An insight into current trends affecting travel industry and a look at what's next.
Any questions, please get in touch via LinkedIn: www.linkedin.com/in/bjgill
Digital natives. Mobile-first consumers. The Millennial Generation, born between 1980 and 1999, demands more from their technology to empower incredible travel experiences than any other generation. By 2025, Millennials are expected to comprise 75% of the British workforce with more earning power and greater ability to travel than ever before. Identifying the white space between technology and travel, for brands seeking to effectively market their products, services and destinations to Millennials, is essential for gaining a competitive advantage.
MWWPR provides insights into the travel habits of Millennials and identifies engagement opportunities for travel brands looking to gather affinities among millennial customers.
2014 Global Programmatic Insights Report: From Scale to SophisticationJaldous888
The 2014 Global Programmatic Insights Report is the first study of both buying and selling behaviors in the OpenX marketplace, covering programmatic trading across screen types and buying models.
The global programmatic industry saw substantial growth in 2014, driven in large part to the increasing sophistication among buyers and sellers. We continue to see important trends emerging such as the substantial growth of mobile channels and configurable buying/selling models making programmatic an increasingly desirable transaction method for digital advertisers who are now more than ever interested in collecting and executing deals backed by audience data.
Visit http://openx.com/blog/ to view our Infographic
WTF - What's The Future Impact of Disruptive Technology on Communications?Stephenie Rodriguez
Presented at the IABC World Conference in San Francisco this presentation reviews the four trends that are causing disruption, articulates the Axis of Relevance and how we can use available data to create contextual intelligence. We review the growth in the internet of things, and how sensors Ibeacons, wearable technology and social media are disruptive and review dynamic data models to help business gain real time insights and solve complex business problems. #bigdata #Communication
Digital is resonating in every client conversations; its becoming a business imperative for transformation and value accretion . Here's a snapshot of 2017 Digital trends emanating from multiple client conversations across industries and provide a go forward view for what's coming up in 2017 for enterprises keen on being digital.
A look at what's needed to build digital ecosystems which go beyond building basic user needs into building the brand through distinctiveness and creativity
Digital natives. Mobile-first consumers. The Millennial Generation, born between 1980 and 1999, demands more from their technology to empower incredible travel experiences than any other generation. By 2025, Millennials are expected to comprise 75% of the British workforce with more earning power and greater ability to travel than ever before. Identifying the white space between technology and travel, for brands seeking to effectively market their products, services and destinations to Millennials, is essential for gaining a competitive advantage.
MWWPR provides insights into the travel habits of Millennials and identifies engagement opportunities for travel brands looking to gather affinities among millennial customers.
2014 Global Programmatic Insights Report: From Scale to SophisticationJaldous888
The 2014 Global Programmatic Insights Report is the first study of both buying and selling behaviors in the OpenX marketplace, covering programmatic trading across screen types and buying models.
The global programmatic industry saw substantial growth in 2014, driven in large part to the increasing sophistication among buyers and sellers. We continue to see important trends emerging such as the substantial growth of mobile channels and configurable buying/selling models making programmatic an increasingly desirable transaction method for digital advertisers who are now more than ever interested in collecting and executing deals backed by audience data.
Visit http://openx.com/blog/ to view our Infographic
WTF - What's The Future Impact of Disruptive Technology on Communications?Stephenie Rodriguez
Presented at the IABC World Conference in San Francisco this presentation reviews the four trends that are causing disruption, articulates the Axis of Relevance and how we can use available data to create contextual intelligence. We review the growth in the internet of things, and how sensors Ibeacons, wearable technology and social media are disruptive and review dynamic data models to help business gain real time insights and solve complex business problems. #bigdata #Communication
Digital is resonating in every client conversations; its becoming a business imperative for transformation and value accretion . Here's a snapshot of 2017 Digital trends emanating from multiple client conversations across industries and provide a go forward view for what's coming up in 2017 for enterprises keen on being digital.
A look at what's needed to build digital ecosystems which go beyond building basic user needs into building the brand through distinctiveness and creativity
Free download at: http://vint.sogeti.com/downloads/
In the past few years, information technology has become increasingly personal and social and has made its presence very much felt. The emergence of wearable computing and other forms of empathic ‘things’ seems a logical further step: even more intimate, more human-oriented, and ubiquitous. There are more and more devices that count our steps, take our blood pressure or measure the indoor temperature, track our location or conversations.
We are witnessing a computer boom in terms of kinds, shapes and sizes – around, on or inside the body – that behave increasingly smart and link up more and more intuitively with man’s extremely personal and natural interface.
In the next decade Personal Computing will become really personal: inside, on and around the person with attention for the context of the individual. In this study we explore this development and present seven manifestations that can define the impact on business, such as the ‘quantified employee’ and the ‘body as the new password’
A look at the evolution in complexity of marketing due to the proliferation of digital touchpoints and technologies used to manage them, pointing toward the digital transformation of the marketing discipline
Presentation delivered in the University of Azores. The class about Travel Technology is an initiative by TTS in collaboration with its R&D company, TTS Lab.
More about the course you can find at http://protraveltech.tts.com/
Isobar predicts that 2018 will be the year of Augmented Humanity, a year where technology enhances and scales our most human attributes. In 2018, technological interfaces will become more natural and instinctive, technology will automate repetitive tasks to free up time for creativity and compassion, and artificial intelligence will meet emotional intelligence.
Our overarching theme is the continued rise of what we call brand commerce. This world of brand commerce manifests in a number of ways, each of which we see as being underpinned by a series of sub trends with their own challenges and opportunities and this is what we unpack in our trend report. Broadly speaking, we cover four key areas:
1. The rise of artificial intelligence. It’s fast becoming a constant part of our lives and we’re starting to see the transition on behalf of consumers out of being surprised by these highly predictive and tailored interactions and into minimum expectation territory. In other words, if you’re not getting clever about how you use your data and automating the application of it, you’re going to get left behind.
2. The on-demand economy. A new economy is growing up based on fulfilling the needs and expectations of the new on-demand consumer. This is the Uber model applied across a host of other industries, creating a flexible, on-demand workforce, enabled by mobile and powered by a new currency – trust. [https://www.youtube.com/watch?v=kTqgiF4HmgQ].
3. Invisible interfaces. What we commonly understand to be an ‘interface’ will dramatically shift over the next few years as we experience the rise of the invisible interface and we’ll see more and more sophisticated interactions, from authentication to transaction, taking place with minimal conventional interaction.
4. The new storytelling. It almost goes without saying, but all this juicy data and unprecedented connectivity of consumers presents us with some pretty spectacular opportunities for reinvigorating brand narratives in ways which are highly tailored and meaningful to customers.
Disrupting in the digital era: key traits of an evolution of disruptive innov...Andrea Paraboschi
The goal of this presentation is to investigate how the digital revolution is impacting the way in which disruptive innovation unfolds. The main theoretical traits of disruptive innovation are presented; then, the key dynamics ignited by the pervasive effects of digitalization are introduced and described. Furthermore, a case-study on the Transportation Network Company UBER as the taxicab industry disruptor is presented, highlighting the key elements that are characterizing the company as a digital-enabled disruptor.
For one week each year Sin City plays host to the next-generation of innovations and technologies before they’re introduced to the marketplace. This year, more than 200,000 attendees came to CES to walk through 2.5 million square feet of trade show space to see the latest drones, connected cars, TVs and smartphones, and even a VR device that gives you the sensation of flying through the sky like a superhero.
Y&R sent some of our brightest minds to take in the sights and sounds of CES 2016. Here’s what they had to say:
Mindshare collected our insights on the trends from CES 2018, including: Voice Goes Supersonic; Emotion in Motion; Me, Myself & I; Rock’em Sock’em: AR vs. VR.
GAFAnomics: Using APIs to gain unfair competitive advantage in the network ec...Fabernovel
At FABERNOVEL, we’re convinced APIs are a powerful lever for traditional companies willing to enter and thrive in a world dominated by the GAFA (Google, Amazon, Facebook, Apple), Unicorns (Uber, Airbnb…), Chinese giants (Alibaba, Tencent…) and all similar actors that have deeply changed the way goods and services are produced, shared and distributed.
As outlined in our latest study, these new players share one common feature: they’re all structured as networks, connecting individuals, businesses, information and goods to one another.
Having participated in both SXSW and Cannes Lions Innovation festival this year, we've uncovered lots of insights on the current communications climate and have put together 9 trends which should serve as guidance for the areas to focus on in 2016.
10 trends reshaping digital - updated Q1 2016Beyond
The cycle of innovation and iteration that digital is known for means existing concepts can suddenly find radically new trajectories. In this report, we highlight ten ideas that have been gaining rapid traction in Q1, and which will reshape how we digitally interact with the world around us.
The Global Mobile Revolution - GGV CapitalGGV Capital
The birth of the smartphone and then the app store have provided companies with a revolutionary platform to reach consumers all over the world. But this also means that any business that has an app is essentially global from day 1. This presentation analyzes how this global mobile revolution has occurred and offers strategies for tackling international mobile markets, specifically China and Europe.
How McDonald’s is preparing its Digital TransformationScopernia
McDonald's is heavily investing in its digital transformation under the lead of its Chief Digital Officer, Atif Rafiq. Here are some of their digital initiatives thus far.
Service design consultancy Fjord presents its annual trends predictions, showcasing 10 trends that will shape digital services in 2013. This year’s report forecasts the major shifts that will impact the way we work and live, and offers practical advice to help business leaders interpret the opportunities that lie ahead.
Free download at: http://vint.sogeti.com/downloads/
In the past few years, information technology has become increasingly personal and social and has made its presence very much felt. The emergence of wearable computing and other forms of empathic ‘things’ seems a logical further step: even more intimate, more human-oriented, and ubiquitous. There are more and more devices that count our steps, take our blood pressure or measure the indoor temperature, track our location or conversations.
We are witnessing a computer boom in terms of kinds, shapes and sizes – around, on or inside the body – that behave increasingly smart and link up more and more intuitively with man’s extremely personal and natural interface.
In the next decade Personal Computing will become really personal: inside, on and around the person with attention for the context of the individual. In this study we explore this development and present seven manifestations that can define the impact on business, such as the ‘quantified employee’ and the ‘body as the new password’
A look at the evolution in complexity of marketing due to the proliferation of digital touchpoints and technologies used to manage them, pointing toward the digital transformation of the marketing discipline
Presentation delivered in the University of Azores. The class about Travel Technology is an initiative by TTS in collaboration with its R&D company, TTS Lab.
More about the course you can find at http://protraveltech.tts.com/
Isobar predicts that 2018 will be the year of Augmented Humanity, a year where technology enhances and scales our most human attributes. In 2018, technological interfaces will become more natural and instinctive, technology will automate repetitive tasks to free up time for creativity and compassion, and artificial intelligence will meet emotional intelligence.
Our overarching theme is the continued rise of what we call brand commerce. This world of brand commerce manifests in a number of ways, each of which we see as being underpinned by a series of sub trends with their own challenges and opportunities and this is what we unpack in our trend report. Broadly speaking, we cover four key areas:
1. The rise of artificial intelligence. It’s fast becoming a constant part of our lives and we’re starting to see the transition on behalf of consumers out of being surprised by these highly predictive and tailored interactions and into minimum expectation territory. In other words, if you’re not getting clever about how you use your data and automating the application of it, you’re going to get left behind.
2. The on-demand economy. A new economy is growing up based on fulfilling the needs and expectations of the new on-demand consumer. This is the Uber model applied across a host of other industries, creating a flexible, on-demand workforce, enabled by mobile and powered by a new currency – trust. [https://www.youtube.com/watch?v=kTqgiF4HmgQ].
3. Invisible interfaces. What we commonly understand to be an ‘interface’ will dramatically shift over the next few years as we experience the rise of the invisible interface and we’ll see more and more sophisticated interactions, from authentication to transaction, taking place with minimal conventional interaction.
4. The new storytelling. It almost goes without saying, but all this juicy data and unprecedented connectivity of consumers presents us with some pretty spectacular opportunities for reinvigorating brand narratives in ways which are highly tailored and meaningful to customers.
Disrupting in the digital era: key traits of an evolution of disruptive innov...Andrea Paraboschi
The goal of this presentation is to investigate how the digital revolution is impacting the way in which disruptive innovation unfolds. The main theoretical traits of disruptive innovation are presented; then, the key dynamics ignited by the pervasive effects of digitalization are introduced and described. Furthermore, a case-study on the Transportation Network Company UBER as the taxicab industry disruptor is presented, highlighting the key elements that are characterizing the company as a digital-enabled disruptor.
For one week each year Sin City plays host to the next-generation of innovations and technologies before they’re introduced to the marketplace. This year, more than 200,000 attendees came to CES to walk through 2.5 million square feet of trade show space to see the latest drones, connected cars, TVs and smartphones, and even a VR device that gives you the sensation of flying through the sky like a superhero.
Y&R sent some of our brightest minds to take in the sights and sounds of CES 2016. Here’s what they had to say:
Mindshare collected our insights on the trends from CES 2018, including: Voice Goes Supersonic; Emotion in Motion; Me, Myself & I; Rock’em Sock’em: AR vs. VR.
GAFAnomics: Using APIs to gain unfair competitive advantage in the network ec...Fabernovel
At FABERNOVEL, we’re convinced APIs are a powerful lever for traditional companies willing to enter and thrive in a world dominated by the GAFA (Google, Amazon, Facebook, Apple), Unicorns (Uber, Airbnb…), Chinese giants (Alibaba, Tencent…) and all similar actors that have deeply changed the way goods and services are produced, shared and distributed.
As outlined in our latest study, these new players share one common feature: they’re all structured as networks, connecting individuals, businesses, information and goods to one another.
Having participated in both SXSW and Cannes Lions Innovation festival this year, we've uncovered lots of insights on the current communications climate and have put together 9 trends which should serve as guidance for the areas to focus on in 2016.
10 trends reshaping digital - updated Q1 2016Beyond
The cycle of innovation and iteration that digital is known for means existing concepts can suddenly find radically new trajectories. In this report, we highlight ten ideas that have been gaining rapid traction in Q1, and which will reshape how we digitally interact with the world around us.
The Global Mobile Revolution - GGV CapitalGGV Capital
The birth of the smartphone and then the app store have provided companies with a revolutionary platform to reach consumers all over the world. But this also means that any business that has an app is essentially global from day 1. This presentation analyzes how this global mobile revolution has occurred and offers strategies for tackling international mobile markets, specifically China and Europe.
How McDonald’s is preparing its Digital TransformationScopernia
McDonald's is heavily investing in its digital transformation under the lead of its Chief Digital Officer, Atif Rafiq. Here are some of their digital initiatives thus far.
Service design consultancy Fjord presents its annual trends predictions, showcasing 10 trends that will shape digital services in 2013. This year’s report forecasts the major shifts that will impact the way we work and live, and offers practical advice to help business leaders interpret the opportunities that lie ahead.
Travelport and IBM Blockchain | Think 2019IBM Blockchain
Travel technology provider Travelport has invested significantly in a digital transformation journey over the last several years. They recognize that Blockchain can improve efficiencies in the travel distribution marketplace, making distribution more affordable to long-tail content providers like B&Bs, small local boutique hotels, Airbnb hosts, excursion providers, etc. By utilizing IBM Blockchain, Travelport’s new solution will significantly reduce costs for managing travel content so that long-tail content providers can reach their travelers more efficiently and on a larger scale. Learn how the platform will unlock the marketplace for long-tail travel content and help small businesses compete in the fast-growing global travel industry.
Turn blockchain strategy into business outcomes: https://ibm.co/2DrICPl
The Rise of Reality Learning Thought PaperMarek Hyla
This Thought Paper describes how extended reality techniques could be used in the learning space. It was created in the Think Tank CoE of Talent Development and Learning Practice of Accenture Capability Network.
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Digital customer experience trends to watch 2013James Woodworth
expectations For digital Customer experiences are Rising
As customers add new devices to their repertoire of digital touchpoints, their
expectations for experiences that adapt to their context is on the rise. See how you should optimize your digital effort for 2013, and beyond
This is the presentation I gave on February 24 at the Tools of Change conference in New York. The audience for this talk was publishers and agents who are interested in repurposing their content in new and innovative ways in the future via the mobile device. Augmented Reality represents a new way for publishers to generate revenue from existing content assets.
A discussion on IT trends forecast for the year ahead in respect to entrepreneurs & students.
The transcript of my oral notes for the presentation are added to the last slides.
Mirroring the accelerated pace of technological advancement, marketing trends are emerging and taking hold at an increasingly rapid rate. As consumer behavior evolves, smart marketers can use those trends to capitalize on shifting behaviors and expectations. Sullivan Branding’s Account Planning team developed this report to highlight key trends we expect to see across the marketing landscape in 2013.
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Antarctica- Icy wilderness of extremes and wondertahreemzahra82
In this presentation, we delve into the captivating realm of Antarctica, Earth's southernmost continent. This icy wilderness stands as a testament to extremes, with record-breaking cold temperatures and vast expanses of pristine ice. Antarctica's landscape is dominated by towering glaciers, colossal icebergs, and expansive ice shelves. Yet, amidst this frozen expanse, a rich tapestry of unique wildlife thrives, including penguins, seals, and seabirds, all finely attuned to survive in this harsh environment. Beyond its natural wonders, Antarctica also serves as a vital hub for scientific exploration, providing invaluable insights into climate change and the Earth's history
Discover Palmer, Puerto Rico, through an immersive cultural tour that unveils its rich history and vibrant traditions. Experience lively festivals, savor authentic cuisine, and explore local markets. Visit historical landmarks, museums, and stunning colonial architecture. Engage with friendly locals, enjoy live music, and hike scenic nature trails, all while participating in cultural workshops and discovering unique artisan crafts.
Exploring Montreal's Artistic Heritage Top Art Galleries and Museums to VisitSpade & Palacio Tours
Montreal boasts a vibrant artistic heritage, showcased in its top art galleries and museums. From the expansive collections at the Montreal Museum of Fine Arts to the cutting-edge exhibits at the Musée d'art contemporain, discover the city's rich cultural landscape. Experience dynamic street art, indigenous works, and contemporary pieces, reflecting Montreal's diverse and innovative art scene.
During the coldest months, Italy transforms into a winter wonderland, providing visitors with a very unique experience. From the Settimana Bianca ski event to the lively Carnevale celebrations, Italy's winter festivities provide something for everyone. Enjoy hot cocoa, eat hearty comfort foods, and buy during winter deals. Explore the country's rich cultural past by participating in Settimana Bianca, and Carnevale, sipping hot chocolate, shopping during winter deals, and indulging in winter comfort foods. Visit our website https://timeforsicily.com/ for more information.
The Power of a Glamping Go-To-Market Accelerator Plan.pptxRezStream
Unlock the secrets to success with our comprehensive 8-Step Glamping Accelerator Go-To-Market Plan! Watch our FREE webinar, where you'll receive expert guidance and invaluable insights on every aspect of launching and growing your glamping business.
How To Talk To a Live Person at American Airlinesflyn goo
This page by FlynGoo can become your ultimate guide to connecting with a live person at American Airlines. Have you ever felt lost in the automated maze of customer service menus? FlynGoo is here to rescue you from endless phone trees and automated responses. With just a click or a call to a specific number, we ensure you get the human touch you deserve. No more frustration, no more waiting on hold - we simplify the process, making your travel experience smoother and more enjoyable.
BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. BTW UK Visa Application Process, Uk Visa complete guide, Uk Visa fees, requirements and application process. Know all about uk visa and best way to apply for the uk visa. Get to know about the requirements that allows you for the faster visa appliaction. Get information in this PDF and simplyfy your visa process.
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London Country Tours, the foremost travel partner offers customized Stonehenge tours from London coming with private tour guides and direct access to the inner circles. Visit: https://www.londoncountrytours.co.uk/tour/tours-to-stonehenge-oxford/
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About the Company:
The Cherry Blossom season in Hunza starts in the second week of March and extends until the end of April, depending on the altitude. During this enchanting period, tourists from around the globe travel to Hunza Valley to witness its transformation into a vibrant tapestry of white, pink, and green. The valley comes alive with cherry blossoms, creating a picturesque and mesmerizing landscape that captivates all who visit. For the best experience, join Hunza Adventure Tours, the top tour company in Pakistan, and immerse yourself in this breathtaking seasonal spectacle.
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Get off on the most luxurious Tokyo itinerary from Singapore. Experience Tokyo’s sophisticated modernism and rich tradition with first-class travel, sumptuous lodging, fine food, and special tours. Savor the finest that this energetic city has to offer for an experience that will never be forgotten.
3. 1. Digital Disruption
“Changes enabled by digital technologies that occur
at a pace and magnitude that disrupt established
ways of value creation, social interactions, doing
business and more generally our thinking”
(Riemer, 2013)
4. Unveiling of the new Pope in
2005
The world is changing fast
.
Unveiling of the new Pope in
2013
6. The greats are falling
Blockbuster’s timeline
1985: First Blockbuster store opened in the US
1998: Netflix was founded
1999: Blockbuster IPO, valued at $4.8 billion
2003: Netflix posted its first profit, earning $6.5 million on
revenues of $272 million
2006: Blockbuster was valued at $500 million
2008: “I’ve been frankly confused by this fascination that
everybody has with Netflix… Netflix doesn’t really have or do
anything that we can’t or don’t already do ourselves.” Blockbuster CEO
September 2010: Blockbuster filed for bankruptcy in the US
January 2013: Blockbuster went into administration in the UK
(Fast Company, 2010)
6
7. Mobile is exploding
In 2014, there will be more than 2 billion smartphones globally
(Forrester, 2014)
Traditional PC shipments to decline 11% in 2013,
while tablet shipments increase 68%
(Gartner, 2013)
7
8. We’re now in the “Age of the Customer”
2013/14:
Amazon
ASOS
TripAdvisor
Netflix
(Forrester, 2011)
10. Technology is the most important trend
affecting the travel industry
Key trends in travel
1. Mobile
2. Metasearch
3. Peer-to-Peer businesses (the “sharing economy”)
(Hotel News Now, 2014)
24
10
11. 1. Mobile is king
Mobile travel bookings
are projected to comprise
over 25% of the U.S.
online travel market in
2015, up from 2% in 2011
(Phocuswright, 2013)
45% of hotel guests travel with two devices
and 40% with three or more (Tnooz, 2013)
24
11
12. 2. Metasearch is disrupting the OTAs
2012/2013: Metasearch was so hot
• Priceline bought Kayak for $1.8 billion
• TripAdvisor launched its own metasearch
• Expedia invested in Room77 and $632 million to take a 62% stake in Trivago
• Google integrated flights to Google Maps
“Metasearch absolutely exploded on a year-to-year basis” – Expedia CEO (2013)
2014: It’s time for Multi-model Search
12
13. But Google is taking over the travel world…
The integration of
Flight Finder and Hotel
Finder into Google
Maps means they can
own the entire
customer journey.
13
14. 3. Peer-to-peer travel sites are growing rapidly
Rental accommodation
Tours and guide services
Car sharing services
• Avis bought Zipcar for US$500 million in 2013
• OTAs are now listing properties from Airbnb, HouseTrip and HomeAway
• TripAdvisor now has more than 500,000 vacation rental properties listed, in
addition to its 758,000 hotels and B&Bs
14
16. Threat: Peer-to-Peer accommodation
•
4 million guests had used Airbnb by the end of 2012
•
By the end of 2013, it was 10 million!
•
> 550,000 properties worldwide
•
They expect to outnumber IHG and Hilton hotel rooms in 2014
(Tech Crunch, 2013)
16
17. Opportunities: metasearch & mobile
Daytime only rentals
“For work, rest and
rendez-vous...”
(PhoCusWright, 2013)
Last minute bookings
Concierge apps
65% of people who book a
hotel room within 24
hours of checking in do so
from a mobile device
(Expedia, 2013)
Build a digital
bridge with your
customers and
engage with
them before,
during and after
their trip.
17
19. The 2013 Gartner Hype Cycle for
Emerging Technologies
(Gartner, 2013)
19
20. Emerging technologies relevant to travel
expectations
Gamification
Big Data
Natural-language Question Answering
Speech-to-Speech Translation
Mobile Robots
Wearable User Interfaces
Content Analytics
Virtual Assistants
Autonomous Vehicles
Prescriptive Analytics
Affective Computing
Electrovibration
Volumetric and Holographic Displays
Augmented Reality
Predictive Analytics
Speech Recognition
Location Intelligence
NFC
Biometric authentication methods
Quantified Self
Virtual Reality
(Gartner, 2013)
20
21. Emerging technologies to get excited about
expectations
Gamification
Big Data
Natural-language Question Answering
Speech-to-Speech Translation
Mobile Robots
Wearable User Interfaces
Content Analytics
Virtual Assistants
Autonomous Vehicles
Prescriptive Analytics
Affective Computing
Electrovibration
Volumetric and Holographic Displays
Augmented Reality
Predictive Analytics
Speech Recognition
Location Intelligence
NFC
Biometric authentication methods
Quantified Self
Virtual Reality
(Gartner, 2013)
21
22. Summary
Technology will have the biggest impact on the travel industry in the immediate future
It will disrupt (and destroy)
But also create many new sources of
revenue for those that can adapt
22
24. References
Euromonitor (2013): World Travel Market Global Trends Report 2013
Forrester (2014): Predictions 2014: Mobile Trends In eBusiness
Gartner (2013): Gartner's 2013 Hype Cycle for Emerging Technologies Maps Out Evolving Relationship Between
Humans and Machines
Hotel News Now (2014): Venture capitalists spot 3 tech travel trends
Phocuswright (2013): European Online Travel Overview
Riemer (2013): What is Digital Disruption? (Part 1)
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26. Technology definitions
Technology
Definition
Affective computing
Affective computing technologies sense the emotional state of a user (via sensors,
microphone, cameras and/or software logic) and respond by performing specific, predefined
product/service features, such as changing a quiz or recommending a set of videos to fit the
mood of the learner.
Electrovibration
Electrovibration is based on an effect in which touch receptors in the skin can be duped into
perceiving texture. Electrical charges simulate the feeling of localized vibration and friction,
mimicking shapes, textures and contours (such as the feel of a keyboard key or a button) on
touchscreens on tablets and other mobile devices or product surfaces
Volumetric displays
Volumetric displays create visual representations of objects in three dimensions, with an
almost 360-degree spherical viewing angle in which the image changes as the viewer moves
around.
Quantified Self
The Quantified Self is a movement to incorporate technology into data acquisition on
aspects of a person's daily life in terms of inputs, states, and performance. Such selfmonitoring and self-sensing, which combines wearable sensors and wearable computing
Prescriptive analytics
Prescriptive analytics is the area of business analytics (BA) dedicated to finding the best
course of action for a given situation. Prescriptive analytics seeks to determine the best
solution or outcome among various choices, given the known parameters.
Automatic translation
Speech-to-speech translation
Predictive analytics
(Gartner, 2013)
Predictive analytics describes any approach to data mining with four attributes: an emphasis
on prediction (rather than description, classification or clustering), rapid analysis measured in
hours or days (rather than the stereotypical months of traditional data mining), an emphasis
on the business relevance of the resulting insights (no ivory tower analyses) and (increasingly)
an emphasis on ease of use, thus making the tools accessible to business users.
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27. Technology definitions
Technology
Big data
Gamification
Mobile robots
Natural-language
understanding (NLU)
Gamification
Wearable User Interfaces
Content analytics
(Gartner, 2013)
Definition
High-volume, high-velocity and high-variety information assets that demand cost-effective,
innovative forms of information processing for enhanced insight and decision making.
The use of game mechanics to drive engagement in non-game business scenarios and to
change behaviors in a target audience to achieve business outcomes. Many types of games
include game mechanics such as points, challenges, leaderboards, rules and incentives that
make game-play enjoyable. Gamification applies these to motivate the audience to higher
and more meaningful levels of engagement. Humans are “hard-wired” to enjoy games and
have a natural tendency to interact more deeply in activities that are framed in a game
construct.
A mobile robot is an automatic machine that is capable of movement in any given
environment. Mobile robots have the capability to move around in their environment and are
not fixed to one physical location Mobile robots are also found in industry, military and
security environments. Domestic robots are consumer products, including entertainment
robots and those that perform certain household tasks such as vacuuming or gardening.
Natural-language understanding is the comprehension by computers of the structure and
meaning of human language (e.g., English, Spanish, Japanese), allowing users to interact with
the computer using natural sentences.
The use of game mechanics to drive engagement in non-game business scenarios and to
change behaviors in a target audience to achieve business outcomes.
Wearable computers and their interfaces are designed to be worn on the body, such as a
wrist-mounted screen or head-mounted display, to enable mobility and hands-free/eyes-free
activities.
Content analytics defines a family of technologies that processes content and the behavior of
users in consuming content to derive answers to specific questions. Content types include
text of all kinds, such as documents, blogs, news sites, customer conversations (both audio
and text), and social network discussions.
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28. Technology definitions
Technology
Virtual Assistant
Augmented Reality (AR)
Near Field Communication
(NFC)
Virtual Reality
Biometric Authentication
Methods
Location intelligence
Speech recognition
(Gartner, 2013)
Definition
A virtual assistant (VA) is a conversational, computer-generated character that simulates a
conversation to deliver voice- or text-based information to a user via a Web, kiosk or mobile
interface. A VA incorporates natural-language processing, dialogue control, domain
knowledge and a visual appearance (such as photos or animation) that changes according to
the content and context of the dialogue. The primary interaction methods are text-to-text,
text-to-speech, speech-to-text and speech-to-speech.
The real-time use of information in the form of text, graphics, audio and other virtual
enhancements integrated with real-world objects. E.g. Blippar and Aurasma apps
Contactless payment technology enables payment transactions via a contactless chip
embedded in payment cards, tags, key fobs and mobile phones.
Virtual reality (VR) provides a computer-generated 3D environment that surrounds a user and
responds to that individual’s actions in a natural way, usually through immersive headmounted displays and head tracking.
Biometric authentication methods use biometric characteristics or traits to verify users’
claimed identities when users access endpoint devices, networks, networked applications or
Web applications.
Location intelligence (LI) is a business intelligence (BI) tool capability that relates geographic
contexts to business data.
Speech recognition systems interpret human speech and translate it into text or commands.
Primary applications are self-service and call routing for contact center applications;
converting speech to text for desktop text entry, form filling or voice mail transcription; and
user interface control and content navigation for use on mobile devices, PCs and in-car
systems. Control of consumer appliances (such as TVs) and toys is also commercially available
but not widely used.
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