The document discusses how Toma Clark Haines built her luxury antiques business, The Antiques Diva & Co, through blogging and social media. She started a blog to promote her book but ended up leading antique buying tours in Europe when readers asked. She now uses social media like Facebook, Twitter, Pinterest and Instagram to market her tours and lifestyle brand. Her strategy is to educate clients and build an aspirational lifestyle image through sharing photos and stories of European culture, travel and design.
Maximizing Facebook for Your Real Estate BusinessMaura Neill
Do you have a Facebook Business Page because someone told you with certainty that “you should”? Are you finding that it’s not bringing in business and referrals the way that you thought it might? Do you feel that every minute you spend on your Business Page is just a waste of time? Delete your Facebook Business Page today and start harnessing the power of your personal profile. Start being truly social on social media and reap the benefits almost immediately. You shouldn’t be doing business via the social, but you should be using the treasure trove of knowledge that Facebook gives you to give better service to your clients and sphere. In this whirlwind session, we’ll cover:
Optimizing your personal profile for public viewing while keeping your privacy at the same time
Harvesting the hidden gems of information Facebook provides that you may not know about
Getting “face-to-face” with clients via Facebook
Finding your niche – using a hobby or interest that is traditionally an in-person activity into a lead-generating business model
Avoiding the pitfalls of bad etiquette on Facebook personal pages
Digital Marketing: The New Kid on the BlockMaura Neill
What does real estate marketing look like in today’s world? Marketing has changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know.
www.mauraneill.com/digital-marketing
Mashable, VICE, Yelp and Ms Darlinghurst explore the definition of a digital influencer, how to produce viral content and the importance of building your community at a fun and informative evening hosted by The Insiders Agency.
This is a presentation regarding the social vision of the company know as 20/20 Vision Photography run by Tracy Brock. You can find her using the following URLs: http://www.eventphotographyinbirminghamal.com, http://2020vision.photoreflect.com, and many more
Maximizing Facebook for Your Real Estate BusinessMaura Neill
Do you have a Facebook Business Page because someone told you with certainty that “you should”? Are you finding that it’s not bringing in business and referrals the way that you thought it might? Do you feel that every minute you spend on your Business Page is just a waste of time? Delete your Facebook Business Page today and start harnessing the power of your personal profile. Start being truly social on social media and reap the benefits almost immediately. You shouldn’t be doing business via the social, but you should be using the treasure trove of knowledge that Facebook gives you to give better service to your clients and sphere. In this whirlwind session, we’ll cover:
Optimizing your personal profile for public viewing while keeping your privacy at the same time
Harvesting the hidden gems of information Facebook provides that you may not know about
Getting “face-to-face” with clients via Facebook
Finding your niche – using a hobby or interest that is traditionally an in-person activity into a lead-generating business model
Avoiding the pitfalls of bad etiquette on Facebook personal pages
Digital Marketing: The New Kid on the BlockMaura Neill
What does real estate marketing look like in today’s world? Marketing has changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know.
www.mauraneill.com/digital-marketing
Mashable, VICE, Yelp and Ms Darlinghurst explore the definition of a digital influencer, how to produce viral content and the importance of building your community at a fun and informative evening hosted by The Insiders Agency.
This is a presentation regarding the social vision of the company know as 20/20 Vision Photography run by Tracy Brock. You can find her using the following URLs: http://www.eventphotographyinbirminghamal.com, http://2020vision.photoreflect.com, and many more
Michael Collins, TravelMedia.ie, TBEX Athens 2014 Presentation. "Travel Bloggers - Be Seen and Be Heard - Working with Tourist Boards & Travel PR's - Advice from the other side of the fence". #TBEX #TBEXAthens #TBEXEurope #ThisisAthens #VisitGreece
Personal Branding | Excellence in Journalism 2014 Robin J Phillips
Personal Branding | Excellence in Journalism 2014
These slides are part of my presentation at EIJ14, an annual convention in Nashville for two journalism organizations - SPJ and RTDNA. I focus on the benefits of being mindful in your approach to your own personal branding and in how you present yourself online.
presented at FITC Toronto 2018
More info at http://fitc.ca/event/to18/
Lauren Hom, Hom Sweet Hom
Overview
In early 2016, Lauren packed up her studio in New York City in pursuit of the ultimate form of inspiration: travel. After exploring the world for a year, she was surprised to discover that she didn’t feel more inspired than before. The truth is, she’d actually found more inspiration for her work in her normal, everyday life than in her epic world trip.
That’s not to say that travel can’t be wildly inspiring – it totally can be. But what if she told you that there’s just as much inspiration in fighting with your spouse as there is in traveling the world? Would you believe her if she told you that she’s gotten more inspiration from a night of drinking than a night of watching TED talks? What Lauren hopes to teach you today is that EVERY experience in your life can be used as inspiration. You are the secret source of inspiration you never even knew you had – you just need to know where to look.
Objective
To inspire the audience with stories of how I’ve turned mundane events into powerful creative projects & how they are more than capable of doing the same
Target Audience
Designers and entrepreneurs who want to get more eyes on their work & feel more creatively inspired
Five Things Audience Members Will Learn
Every experience is inspiration – even the bad stuff
There is magic in the mundane
Relatable ideas are shareable ideas
Use your skills to solve your problems & you’ll solve them for others too
The secret to creativity is simply paying attention
Freelance journalist, writer, and online marketing strategist Aaron S. Robertson shares a few helpful pointers and insights on utilizing Facebook for business in this brief presentation. The presentation contains links to a handful of different Facebook fan pages as examples, as well as links to a number of articles for further reading.
The introduction of digital has reshaped the way we market books.
In 2005 I self-published the international best seller Bricks to Bridges and invested $100,000 in marketing the book across three continents. In 2017 I published Excellence in Execution with Morgan James and invested $20,000 in marketing. Will I have five times less impact? Of course not, because it has never been easier to promote your book for less. In 2005 the internet was just in its infancy. To date I have sold over 41,000 books. Heres how.
Michael Collins, TravelMedia.ie, TBEX Athens 2014 Presentation. "Travel Bloggers - Be Seen and Be Heard - Working with Tourist Boards & Travel PR's - Advice from the other side of the fence". #TBEX #TBEXAthens #TBEXEurope #ThisisAthens #VisitGreece
Personal Branding | Excellence in Journalism 2014 Robin J Phillips
Personal Branding | Excellence in Journalism 2014
These slides are part of my presentation at EIJ14, an annual convention in Nashville for two journalism organizations - SPJ and RTDNA. I focus on the benefits of being mindful in your approach to your own personal branding and in how you present yourself online.
presented at FITC Toronto 2018
More info at http://fitc.ca/event/to18/
Lauren Hom, Hom Sweet Hom
Overview
In early 2016, Lauren packed up her studio in New York City in pursuit of the ultimate form of inspiration: travel. After exploring the world for a year, she was surprised to discover that she didn’t feel more inspired than before. The truth is, she’d actually found more inspiration for her work in her normal, everyday life than in her epic world trip.
That’s not to say that travel can’t be wildly inspiring – it totally can be. But what if she told you that there’s just as much inspiration in fighting with your spouse as there is in traveling the world? Would you believe her if she told you that she’s gotten more inspiration from a night of drinking than a night of watching TED talks? What Lauren hopes to teach you today is that EVERY experience in your life can be used as inspiration. You are the secret source of inspiration you never even knew you had – you just need to know where to look.
Objective
To inspire the audience with stories of how I’ve turned mundane events into powerful creative projects & how they are more than capable of doing the same
Target Audience
Designers and entrepreneurs who want to get more eyes on their work & feel more creatively inspired
Five Things Audience Members Will Learn
Every experience is inspiration – even the bad stuff
There is magic in the mundane
Relatable ideas are shareable ideas
Use your skills to solve your problems & you’ll solve them for others too
The secret to creativity is simply paying attention
Freelance journalist, writer, and online marketing strategist Aaron S. Robertson shares a few helpful pointers and insights on utilizing Facebook for business in this brief presentation. The presentation contains links to a handful of different Facebook fan pages as examples, as well as links to a number of articles for further reading.
The introduction of digital has reshaped the way we market books.
In 2005 I self-published the international best seller Bricks to Bridges and invested $100,000 in marketing the book across three continents. In 2017 I published Excellence in Execution with Morgan James and invested $20,000 in marketing. Will I have five times less impact? Of course not, because it has never been easier to promote your book for less. In 2005 the internet was just in its infancy. To date I have sold over 41,000 books. Heres how.
Learn why this presentation (all new for 2014) is one of the National DMA’s top 5 “Back by Popular Demand” presentations the last 4 years running….
Do you know…The 9 Immutable Laws of Social Media Marketing?
Do you manage… The 8 stages of Social Media Engagement (and disengagement)?
What is… The State of Social Media Marketing 2014?
Details:
To be successful in social media marketing one must understand the rules. These 9 laws provide context for what to both expect via Social Marketing and how to engage, build an engaged fan base and also drive sales.
Social Media is getting more fragmented and its becoming harder to engage. Get the ammunition you need to engage fans and drive social media ROI in 2014!
Unique case studies will be presented as an example of how to successfully use the 9 laws…
In this informative session Jim Gilbert, author for ROI Magazine, President of the FDMA and former direct marketing professor will take you through example packed case studies including how The Fresh Diet went from 94 fans to 60,000 likes, and their secrets for driving engagement, FANaticism and sales.
How to Make Your Blog Standout from the Crowd (iBlog8 Presentation)Victorino Q. Abrugar
My 15-slide presentation for my talk at "iBlog8" The 8th Philippine Blogging Summit" on May 26, 2012, Malcolm Theater, UP Diliman, Quezon City, Philippines. http://businesstips.ph
Michael Collins #TBEX presentation - Bloggers; Working with Travel PRs and To...TravelMedia.ie
You’ve sent numerous emails, you’ve pitched to the best of your abilities, you’ve even followed up with phone calls BUT you still seem to be getting nowhere with that PR person or Tourist Board representative. You may have even already featured their client in an article or blog post but now the conversation has suddenly gone quiet. Why?
Unfortunately there are usually a number of reasons why you are not getting the results you had hoped for – all of which I plan to tell you about in my TBEX speaker session. Working as a travel PR, with a background in journalism and publishing, I am lucky to have stood on both sides of the fence when it comes to media/PR relationships.
Let’s begin with the obvious – first impressions count! Travel PRs receive numerous media requests and pitches on a daily basis so you need to make sure that you spark their interest and stand out from the crowd. Saying that, standing out from the crowd is only beneficial if it is in a positive way.
In the case of Travel PRs and Tourist Boards the first impression normally IS the last impression.
Travel PR’s are somewhat like elephants – they never forget and they have long memories so make sure your first encounter is a positive one.
Here are some tips on how to ensure you are remembered for the right reasons:
1. Manners cost nothing – Be polite and courteous. It will stand to you.
2. Do your research – know our clients and how we work.
3. Be pitch perfect – have your pitch prepared and ready. This is guaranteed to impress.
Once you have passed this first hurdle and built a relationship you then need to make sure you maintain it. Having a good working relationship with Travel PRs and Tourist Boards is essential as it will ensure the following:
1. Invites are being sent for a press trip to a far off location. Travel PRs and Tourist Boards are likely to think of people that they know and have had positive experiences with – make sure you are one of them!
2. Media outlets often liaise with PRs when they are in need of a travel specific journalist for a feature, TV slot or radio interview – if you have impressed in the past then they are sure to recommend you.
3. Need a favour? You’ll be in luck, but only if you have built up a good relationship.
Yes I know, it’s all well and good knowing how to maintain this working relationship – but how do you go about building it? During my speaker session at TBEX Dublin I shared some real-life examples with the audience of good and bad approaches and dealings between media and Travel PRs and Tourist Boards - have a look through this presentation to find out more.
Learn how to successfully promote Rotary through social
media with tools, tips, and techniques for building audiences
and engagement. We’ll discuss current social media trends
and cover advertising, types of content to post, and how you
can handle a social media crisis.
Learn how to successfully promote Rotary through social
media with tools, tips, and techniques for building audiences
and engagement. We’ll discuss current social media trends
and cover advertising, types of content to post, and how you
can handle a social media crisis.
This presentation will feature 5 Strategies for Branding your Business Online:
1. The Website
2. Social Media
3. Blogging
4. Email Marketing
5. Networking
Consistency is key.
We'll run through groups and pages, highlight the differences and show you how to set up Pages for your business. We'll help you to understand Facebook Advertising, Check-in and other business related applications that can help you engage customers.
A startup course that I delivered to a group of 18 in Maldon in Essex courtesy of Moat Foundation and Colbea. We were looking at developing the marketing and sales side of their business
Want PR? Understanding the New Media Landscape’s Impact on Design Industry Pu...DesignBloggersConference
Want PR? Understanding the New Media Landscape’s Impact on Design Industry Public Relations - Summary Slides - Elizabeth Blitzer, Kristin Giese, Andrew Joseph, Christina Juarez
Keynote: Timothy Corrigan The Big Reveal: Everything You Wanted to Know About...DesignBloggersConference
Keynote: Timothy Corrigan The Big Reveal: Everything You Wanted to Know About Building A Successful Brand & Design Business, From One of the World’s Top Designers!
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Toma Clark Haines - The Role of Social Media and Content Building a Luxury Brand
1. The Role of Social Media
and Content Building a
Luxury Brand
design-bloggers-conference.com
2. The Antiques Diva®
• I own Europe’s largest
antiques touring and buying
services company.
• We lead one on one
customized antique buying
tours in 10 countries.
• We work with tourists and the
trade – antique dealers and
interior designers sourcing
antiques abroad.
• On tour we translate, we
negotiate and we liaise buyers
with international shippers
to help get your goods home
sweet home across the pond.
• Today we’re going to talk about
design-bloggers-conference.com
Toma Clark Haines – Chief Executive Diva
The Antiques Diva® & Co European Tours
How I turned my Blog into Business.
3. In The Beginning
• To talk about The Role Social
Media and Content Building has
played in building my business we
need to start in the beginning!
• Before my blog was born – I lived a
life that lead me to discovering my
niche!
• After I gave up an advertising career
to move to Europe I was looking for
a career in a suitcase. A friend
recommended I read Julia Cameron’s
book The Artist Way
design-bloggers-conference.com
The Artist Way helped to narrow my focus and
discover my passions. It helped me to discover
the red thread that had run throughout my life.
4. Blog Into Business
design-bloggers-conference.com
• I decided to Write a Book and to
promote it The Antiques Diva® blog.
• Then 2008 happened… and My Book
Didn’t Get Published. I felt like a
failure.
• But Blog Readers began to email me
Asking IF I Would Take Them On Tour
• I said YES and it changed my life.
• It wasn’t what I planned – it was even
bigger.
• 5 Years Later I own Europe’s Largest
Antiques Touring Company.
5. LIFE LESSONS LEARNED
design-bloggers-conference.com
• Be Open to Opportunity.
• You May Plan One Thing For Your Blog – But
Life May Hand You a Different Plan.
• Don’t Get So Focused on What You’re Doing
that You Miss An Opportunity.
• Say Yes. Take a Chance. Do something
unexpected.
• Be Willing to Fail.
It’s not how you fall – but how you
get back up that counts.
• Create a Niche For Your Blog. And Diversify.
• Find what makes you unique and explore that
opportunity.
Expect the Unexpected.
Image Chantal Leger
6. Social Media Marketing
design-bloggers-conference.com
My business would not exist today were
it not for my blog. I did not set out to
build an Antiques Touring Company – I
recognized a need and I filled it. Once
starting a company I intentionally set
about utilizing social media and content
building to market my business.
Blogging
Facebook
Twitter
Linked In
Pinterest
Instagram
7. Luxury Market
• Along with deeper pockets, a keen interest
in staying up to date and an appetite for
luxury lifestyle - Luxury Market Customers
spend more time online than the general
population.
• 15 percent of your followers influence 85
percent of your social media outcomes –
from awareness, to advocacy, to
conversions. These followers become your
brand ambassador and they will drive your
business more than any celebrity
endorsement.
• Be Aspirational. Continually updating your
social medias with new content, photos and
videos keeps your consumers engaged. It
builds a LUST for a product – there is an
IDEA one day I will be able to do this.
design-bloggers-conference.com
8. AD&CO Social Marketing Strategy:
design-bloggers-conference.com
The Antiques Diva & Co is the Expert in Sourcing Antiques Abroad.
•We know where to go, how to get there, what to buy, and most importantly – how to
get it home. Our objective in Social Media is to convey we are the expert.
•We post original content on our blog detailing the who, what, when, where and why.
•Utilizing Hoot Suite we post external links of curated content on Facebook, Twitter and
Linked In to educate and inform our clients to be a resource for our fans
• One Problem…. Antiques can
be perceived as being
Boring. I am many things
but boring isn’t one of them
• As my Brand Image - I am
Youthful – I am Modern.
And yet I am the New
Traditional.
9. AD&CO Social Marketing Strategy:
design-bloggers-conference.com
The Antiques Diva & Co is Lifestyle Oriented.
We aren’t just European Antique Shopping Tour
Company - we’re European Lifestyle Experts. We go
beyond antiques and we regularly post about
European Culture, Food, Travel and Design.
We create posts that make readers feel they’ve spent
the day with The Antiques Diva®
Our Social Media Fans are not just booking a tour–
they are booking a way of life - The Antiques Diva
Lifestyle. A client told me “when I go to Europe with
you I feel comfortable”.
We NOT ONLY make European Antiques accessible –
we make Europe accessible.
Use your Social Media Content to Cultivate an Image.
10. AD&CO Social Marketing Strategy:
design-bloggers-conference.com
• We offer an EXCLUSIVE Service– European
Buying Tours – but we are INCLUSIVE.
• We’re having a great time and we’re
inviting our social media fans along for the
ride.
• Our objective is to be friendly and
approachable.
• We fastidiously avoid aggressive sales
pitches.
• A picture says a 1000 words. Our marketing
strategy is to show clients what we find on
tour, where we’re going, what we’re doing
and what we’re buying.
• By sharing images we generate sales
inquiries organically.
After a day of shopping in Italy with Denise
McGaha and Tobi Fairley
11. Blogging
design-bloggers-conference.com
Visit our blog www.antiquesdiva.com/blog
• I’ve done everything wrong! And it doesn’t matter. Build
it and they will come.
• You Shouldn’t Should on Yourself. I’ve seen good
bloggers FAIL because they were so worried about what
they SHOULD be doing… they weren’t doing what they
COULD be doing.
• Just Do It. And keep doing it. And then do it some more.
Do it. And Do it. And Do it. That is the ONLY WAY to build
content.
• As Frank Sinatra said, Do It Your Way. Create a Niche.
Don’t blog about what everyone else is blogging about.
Become known for doing it differently. Niche media sites
are growing while mainstream publications bleed readers.
12. Blogging
design-bloggers-conference.com
Visit our blog www.antiquesdiva.com/blog
• As your audience grows, you should increase
your content frequency; however, from the
beginning, publishing on a consistent schedule
will help build loyalty.
• Be Consistent. Giving readers something to
expect helps them work your blog into their daily
or weekly routine.
• Be a Maven. Don’t jealously guard your sources
and style secrets – share (enough) information to
be helpful and keep readers coming back.
• Blog By Association. Allowing guest bloggers to
post on your blog brings twofold benefits: more
content for your blog and new reader exposure
for your site. Make strategic partnerships with
key bloggers.
13. Confessions of a Diva
design-bloggers-conference.com
Visit our blog www.antiquesdiva.com/blog
BLOG
• Growing Pains. As my company has grown – I’ve
struggled with how to adjust the tone of my blog
to accommodate our growth.
• Essentially I write a personality driven blog – but
I find over time as I gage my readers wants and
needs I have to adapt my content while
remaining true to my voice.
• I can’t do it alone. In order to grow you have to
accept this fact.
• I’ve had to ask for help. I grew my company
quickly and to the limits of my ability and I
recognized I need for help.
• Be open to others advice.
14. Facebook
design-bloggers-conference.com
Facebook Facts
•More than 60% of Facebook users are over 35
•57% of all American adults use Facebook
•64% of Facebook users visit on a daily basis
•47% of Facebook users say seeing friends photos
is the major reason they use the site
•Facebook users tend to point towards “liking”
content others have posted and commenting on
photos as the activity they most engage
•44% of Facebook users “like” content posted by
their friends at least 1X a day
•29% of Facebook users “like” content several
times per day.
•31% of Facebook users comment on other
people’s photos on a daily basis
•15% of Facebook users doing so several times per
day. Find My Facebook Page
@ The Antiques Diva & Co
15. Facebook
design-bloggers-conference.com
What Time Should You Post on Facebook?
Weekdays Friday Sunday
7:00-8:00 am Late afternoon 9pm -
Noon to 1:00 3:00- 5:00pm midnight
9:00-11:00pm
Utilize Sponsored Posts
According to Nielsen 86% of consumers say they trust
the advice of their friends more than anything else.
When a person interacts with a Facebook Page by liking
it or liking something that has been posted on it, their
friends may see stories about it in News Feed.
Use sponsored stories to increase the likelihood that
the person’s friends will see stories about your Page.
Find My Facebook Page
@ The Antiques Diva & Co
16. Twitter
design-bloggers-conference.com
• Whereas Facebook keeps fans internally
engaged, Twitter send fans externally for
more information.
• Facebook generates client leads and tour
booking requests– whereas I make my
media and trade contacts through Twitter.
• Do not be too far ahead of your audience.
• Prioritize where to spend your time.
• Use social media planning sites such as
Hoot Suite to schedule posts and content.
17. Pinterest & Instagram
design-bloggers-conference.com
• The future of my company is heavily
invested in utilizing the Pinterest &
Instagram for what I call VISUAL
MARKETING
• For design bloggers these medias are
“no brainers”
• Their appeal to a largely female
audience is perfect for my
demographic.
• The network has started limited tests
of paid-for "promoted pins" in the US,
but all other brand activity is free.
• The three most pinned topics on the
network are for pictures related to
travel, party planning and fashion.
