Buffalo Wild Wings Sports Bar & Grill sells more draft beer than any other restaurant concept in America. With beer preferences becoming increasingly diverse and regional, BWW selected Capgemini and MuleSoft to build a technology solution to optimize each restaurant’s mix of local and national beers and manage this inventory. The solution starts with IoT-enabled flow meters on the tap lines. Capgemini integrated this real-time pour data with POS system data, BeerBoard’s SmartBar application, and ServiceNow using Capgemini’s Core Integration Framework over MuleSoft API platform. With this unified solution in place for all beer management activities, restaurants have data driven insight into consumption trends to predict demand and maximize their beer rotation. The results from the pilot have exceeded expectations with double-digit reductions in the amount of beer shrinkage and exciting potential for an auto-replenishment solution to ensure that beers are always flowing and never in short-supply.

1. Internet of Beer
with Buffalo Wild Wings

2. • Introduction
• Why this project?
• Enabling the business to take action
• The Process
• The Results
• Other MuleSoft Applications
AGENDA

3. Al Liubinskas
Cloud Integration Practice Lead
David Lenzen
Director, Enterprise Applications
Andrea Benzschawel
Beverage Director
Sundar Ravindran
CTO
Becky Hsu
BWW Client Partner
INTRODUCTION

4. RETAIL IS CHANGING
• Operational Excellence
Achieve operational excellence to
compete
• Customer Engagement
Innovate to connect with
customers and meet demand
• New Products and Services
Expand with personalized products and
new channels

5. BEVERAGE STRATEGY
Train to the Perfect Pour to reduce over-pouring
and theft
Offer the best beer experience – offer ‘enough’
variety to appease all tastes and budgets
Reduce operational overhead by
leveraging technology
Empower local decision-making by letting
restaurants select local craft beers and provide
regional insight
MARKET TRENDS
Escalating keg costs
Rising competition in the marketplace
– “the couch” is the worst enemy
Customer demands for local craft
beers are harder to identify and
recognize
RESPONDING TO OUR MARKET

6.  Employ IoT-enabled flowmeters
to capture pour data
 Measure pour data vs. sales
data to monitor yields
 Train and reinforce the Perfect
Pour guidelines to reduce over-
pouring and theft
How can we monitor that
Perfect Pour guidelines are
being followed?
 Capture and share sales
trends across regional
locations
 Provide real-time performance
reports available to Restaurant
Managers
How do we ensure the right
assortment of beers are
being offered?
 Auto-generate PLU numbers
 Systematically update POS
and Master Data Systems
 Automatic ticket creation for
IT service management
How can we streamline the
business process?
WHY THIS PROJECT

7. Technology
Capability
Business
Enablement
Take action through proper training and
reinforcement
Pour Data
IoT-enabled
flowmeters captured
flow data from the
keg
Sales Data
Capture sales data
from POS databases
Measure
Variance
Provide real-time
reports and alerts to
Restaurants
ENABLING THE BUSINESS TO TAKE ACTION

8. • Built integration using
the ESB layer to expose
sales data as a Web
Service
Redesigned the New Alcohol
Request process by leveraging new
capabilities offered by SmartBar
• Document the current-state
business process
• Build integrations from
BeerBoards’s web-application to
ServiceNow
• Build an integration from the ESB
layer to MDS to systematically
create master data every time a
new beer is approved
• Develop functionality in the
web-application to meet
end-users requirements
• Provide sales analytics and
enable the sharing of data
across other locations
Sales Data Feed for
US BEV Net
Business Process
Redesign
Enhance SmartBar
Web App
THE PROCESS

9. • The Anypoint Platform and MuleSofts’ methodology enables a
rapid return on our investment
• Delivered on time and can move faster on next projects
• Center for Enablement (C4E) Methodology allowed us to
deliver by project, while building our repository of reusable and
discoverable services (API’s)
• MuleSoft commitment to our success – assisting in design
and enablement for our long-term success
• Internet of Beer is just one of the projects we’ve delivered
successfully since partnering with MuleSoft. Other projects
include:
• Automated Franchise Sales Reporting
• Master Data Exposure for Mobile Application
• Many more planned!
MuleSoft helped us to
truly partner with the
business, innovate and
control the brand
experience
WHY MULESOFT

10. Mule VPC
MuleSoft CloudHub
Load Balancer
MuleSoft API Management
Worker Worker
Integration Application Integration Application
BWW External
Applications
Integration Workbench
Integration Error Management,
Data Integrity, Trans.
Repository, Xref, Parameter
Management Modules
IEM/DIM
Txn Repo
Xref/Param
DB
BWW
Applications
BWW
Network
Domain
BWW External
Applications
BWW External
Applications using
BWW VPN
TFS
VPN
VPN
Mule
Administrator UI for
Integration
Workbench
VPN
VPC
Peering
Network &
Admin services
including WAF,
AD, DNS,
Splunk
Forwarder and
Nessus
AWS VPC
AWS SNS/SQS
BWW LOGICAL ARCHITECTURE

11. UNDER THE HOOD
IEM/DIM
&XRef
MuleSoftAnypointPlatform

12. http://smartbar.beerboard.com
BEERBOARD DEMO

13. Business Value
 Increased revenue in beer sales that would otherwise
been lost from theft (0.50% retention)
 Decreased cost of labor to check beer inventory (30
minutes labor per week)
 Decreased cost of keg-related injuries & therefore
workman’s compensation costs (estimating 50% reduction)
 Real-time, accurate flow data available to Restaurant
Managers, Field Leadership Team, Business & Analytics
Teams, reducing time and effort to extract and crunch data
and equipping teams to make more informed business
decisions.
 More agile for the future – and changes to the business
THE RESULTS
Launched in pilot restaurants
and resulted in double-digit
reductions in the amount of
beer shrinkage

14. Alexa MuleSoft
Project Approach
April 2017

15. 15The information containedin this document is proprietary. Copyright © 2017 Capgemini. All rights reserved.
BWW Alexa Mulesoft Project Approach | 2017In collaboration with
Voice Services can support many industries
Restaurant
Hospitality
Grocery
Transportation
Life Sciences
Manufacturing

16. 16The information containedin this document is proprietary. Copyright © 2017 Capgemini. All rights reserved.
BWW Alexa Mulesoft Project Approach | 2017In collaboration with
Voice Services will be everywhere!
Home
Cars
Wearables

17. 17The information containedin this document is proprietary. Copyright © 2017 Capgemini. All rights reserved.
BWW Alexa Mulesoft Project Approach | 2017In collaboration with
Voice Activated Key Components
What is Alexa?
 Alexa is an intelligent personal assistant developed by
Amazon Lab126, made popular by the Amazon Echo. To
date, over one million Amazon Echo, “Alexa” devices have
been sold.
 It is capable of voice interaction, music playback, making to-
do lists, setting alarms, streaming podcasts, playing
audiobooks, and providing weather, traffic, and other real time
information
 Alexa and Voice interactive capabilities are anticipated to be
adopted by users at a similar pace to the way that mobile had
been adopted in the early 2000’s.

18. 18The information containedin this document is proprietary. Copyright © 2017 Capgemini. All rights reserved.
BWW Alexa Mulesoft Project Approach | 2017In collaboration with
Alexa Application Demo in Food & Beverage
 Provide a scalable API driven Alexa Skill application to enable Food & Beverage Clients
to provide Customer Engagement through a number of voice and chatbot capabilities.
 Provide the ability for a customer to order limited menu items from the Alexa application.
Items to be determined.
 Enable Clients to inform customers of events and other related restaurant information.
Goals of the Proposed Alexa Application
Create a more
customized
experience
Allow for greater flexibility
within the capabilities of
the Alexa application
Preserve the integrity of
Client’s Architectural design
of utilizing API solutions
Capgemini’s proposed approach will allow third party vendors to
create Customer Engagement experiences
through the use of API’s. This will:

19. 19The information containedin this document is proprietary. Copyright © 2017 Capgemini. All rights reserved.
BWW Alexa Mulesoft Project Approach | 2017In collaboration with
Solution Architecture for Alexa/Chatbot Integration
Process APIs
MuleSoft Digital Integration Platform
Location API Promotions API Menu API Order API
Drafts APICustomer Profile API Loyalty API Engagement Delivery API
Experience APIs
Channel APIs
Limited Ordering InquiryEngagement
Systems of
RecordMaster Data POS Data Inventory Data
API
API

20. ABOUT THE COMPANIES
• Buffalo Wild Wings, Inc., founded in 1982 and headquartered in Minneapolis, is a growing owner, operator and franchisor of
Buffalo Wild Wings® restaurants featuring a variety of boldly-flavored, made-to-order menu items including its namesake
Buffalo, New York-style chicken wings. The Buffalo Wild Wings menu specializes in 21 mouth-watering signature sauces and
seasonings with flavor sensations ranging from Sweet BBQ™ to Blazin’®. Guests enjoy a welcoming neighborhood
atmosphere that includes an extensive multi-media system for watching their favorite sporting events. Buffalo Wild Wings is
the recipient of hundreds of "Best Wings" and "Best Sports Bar" awards from across the country. There are currently more
than 1,200 Buffalo Wild Wings locations across the world.
• BeerBoard is the Integrated Beer Management & Guest Display System. We manage over 50,000 draft lines in thousands of
outlets and a database in excess of 30,000 brands - all tied together with patented technology. BeerBoard captures ACTUAL
draft volume poured in real time and the platform extends to digital applications to enhance brand merchandising at the point
of purchase. We are the #1 choice of the bar industry.
• With more than 190,000 people, Capgemini is present in over 40 countries and celebrates its 50th anniversary year in 2017.
A global leader in consulting, technology and outsourcing services, the Group reported 2016 global revenues of €12.5 billion
EUR (about $13.8 billion USD at 2016 average rate). Together with its clients, Capgemini creates and delivers business,
technology and digital solutions that fit their needs, enabling them to achieve innovation and competitiveness. A deeply
multicultural organization, Capgemini has developed its own way of working, the Collaborative Business Experience™, and
draws on Rightshore®, its worldwide delivery model. Learn more about us at www.capgemini.com.

22. APPENDIX

23. SMARTBAR PRODUCT MANAGEMENT UI

24. SMARTBAR PRODUCT REQUEST UI

25. SMARTBAR PRODUCT APPROVAL UI

26. SMARTBAR YIELD MANAGEMENT UI

27. QUESTIONS

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