1. Justin Timberlake – the 20/20 experience part 2 of 2: Digi pack analysis
The cover image used on Justin Timberlake’s the
20/20 experience part 2 of 2 shows a black and
white image of Justin with a gold phoropter over
his eyes. This may suggest that he has a clear
vision of what type of artist he is now after so
many style changes. Black, white and gold are all
colours that suggest wealth and class. This is also
clear as he is seen wearing a suit and bow tie.
Overlaying this is the name of the album written
in a bold gold font with wide spacing making it fill
the space and look formal to a degree. The back
cover is a black background with the same gold
phoropter in the same position but suggesting
that now the owner can see and hear the music
that he is seeing with the track list typed below in
bold white Sans Serif font.
The only character featured on in the 20/20
experience Digi pack is Justin Timberlake
however; his full face is not seen as his eyes are
hidden by the phoropter. He is represented as a
gentleman by wearing a suit and bow tie and is
perceived as formal. He appears clean shaven
once again suggesting class. On the cover he
shows no emotion with his lips firmly shut and in
a straight line suggesting he want to be seen as a
serious artist and is moving on from his pop
roots. He is shown as stylistically professional and
fashionable in a way that suits his new genre. His
overall style is presenting connotations of the
1940’s/50’s and the associated gentlemen
qualities. This is also clear as the image is black
and white.
In terms of iconography Justin is seen wearing a suit and tie (or Tuxedo). This is a common stereotype surrounding the
traditional English gentlemen (despite Justin bring American) as well as connotations of wealth and class as they are
made to be worn at formal events; e.g. weddings and black tie events. This contrasts with the Phoropter as they are
used for eye exams. This also acts as a reference to the hit song ‘suit and tie’ which was the first song that was released
during his comeback to the music industry. The colour gold is also frequently used to add to the connotations of wealth.
The image used on the cover is a close up
shot of Justin’s face his face is in black and
white adding to the connotations of old
school glamour that are presented
throughout. In terms of setting he has been
placed in front of a black background this
adds to the formality and exaggerates the
use of gold and the bow tie against the
white. The lighting also appears to be quite
high key against Justin’s face and body as his
face and suit look illuminated white and the
material of the blazer is visible despite the
black background.
The CD covers and disk both use Lacey’s repertoire of elements to
convey the style and sound of the artist; being Justin Timberlake. By
breaking the conventions of his old music style and what is expected
of him as an artist he has created a whole new persona and the
change in his music style is evident in the presentation of the CD Digi
pack.
The disk is styled like a traditional vinyl
record. This gives connotations of class and
style as well as the 1940’s and 50’s era. It
also goes along with the overall theme and
genre of music.
The main font that has been used in this Digi
pack is a bold white sans serif font. This is
used to add to the formality of the CD and
continues the flowing representation of class
and elegance. The use of this font also makes
it easier to read. The Colour white also
stands out from the gold and black.

2. The overall look of the CD Digi pack presents a formal style by showing Justin wearing a suit in every picture. It’s edited in black and
white to give a more formal and more serious feel compared to his other music. It also gives connotations of luxury with the use of
gold. On a whole it is well presented and universally identifiable with the use of a signature image and despite not seeing all of
Justin’s face on the cover and only a sticker on the front stating his name (in turn breaking the convention) the audience still know it’s
him.
The Digi pack sticks to Lacey’s Repertoire of elements well as it has a clear Character and strong use of camera angles and editing (i.e.
Lighting and use of black and white. The setting is also effective as it presents a music studio emphasising his passion for music.
Continuing from the outer
cover the images shown on
the booklet from inside the
Digi pack are also presented in
black and white. In all of the
images Justin is wearing
either a suit or a shirt also like
on the cover. Three of the
images show Justin making
music, once again showing his
passion. The bottom two
show a more traditional way
as one has a live band behind
him and the other he is using
a 1950’s style microphone;
reverting back to the idea of
class. The final image shows
Justin exhaling smoke in a
close up profile shot. This
breaks the convention of the
genre and style, however,
taking into account the
decade that its set, during this
time smoking was considered
classy.
A selection of the inside pages
By
Georgia
McLaughlin