The document discusses design elements for different parts of a pop music album packaging, including the front cover, back cover, CD, and inside left cover. For the front cover, the author wanted to symbolize breaking free using a woman in black and white with a colorful butterfly. For the CD, a glitter trail was added to the butterfly design to appeal to the target audience. On the back cover, the author used a silhouette of butterflies flying away to continue the theme of letting go. The inside left cover usually includes an image of the artist to interact with fans.

1. Front cover images: Back cover images:
Inside left images CD images:

2. FRONT COVER:
> Due to my brand wanting to present a certain
theme I wanted to use my front cover to initialise the
idea of breaking free.
I also wanted to relate to my target audience which
would be teenage girls from the ages of 16-24, as a
result I wanted it to look mysterious yet also present
beauty
To make sure my brand of the butterfly fitted into the
cover I set the location of the backdrop in a forest-
the woman on the cover would be in black and white
but the butterfly would show the life in colour with
sharp outlines to make it stand out and resemble her
escape.
Usually the front cover within
POP consists of a close up of
the artist.
However, similar to Katy Perry who wanted to present
her top single of ‘California gurls’ she placed her front
cover symbolising the candy an colourful hair from
the music video into her album cover.

3. CD-
The CD’s within a digi pack in POP are
usually a block colour with the name of the
artist/band.
However sometimes the CD may have a
pattern or a object that symbolises their
album. For my CD I wanted to keep to the
branded theme of the butterfly, However
due to the CD image usually being basic or
quite simple I added a glitter trail to add to
the target audience.
For instance the ONE Direction CD was a
block red sticking to the colour theme they
had used throughout the video as well as
within the digi pack itself.
Taylor Swift used
a backdrop of her
feet to link to her
indie/country
music, relating to
the type of music
that appears on
her album.
Or her album
to relate to
love she
used a cliché
symbol that
relates to her
theme.

4. Back cover:
The back cover is usually a photograph of the artist.
Where they are placed on either the far left of the
far right in order for the list of songs that is on the
album to be placed on the opposing side. However
sometimes it may be a block colour as the back of
the case is usually not the part of the digi pack that
is selling the CD. So sometimes it is left quite simple.
Other times it may have a small image of to the side
of the digi pack to link with the theme of the entire
album. Such as in my case I decided I wanted to stick
to the ‘breaking free’/ letting go of the past theme.
In order to resemble this I used a silhouette image of
a hand /performers hand where a line of butterflies
fly off into the distance. I believed this was a great
way to synergise my album with my brand to make it
stand out and make the message clear.
This album sticks to the party theme therefore
uses the back drop as laser lights.
One direction kept their back cover
simple with the colour theme of
black maybe to indicate a ‘bad boy’
look to attract their target audience.

5. Inside left:
The inside left cover usually consists of a
picture of the artist/ band. Due to the
fact that its usually a booklet with either
lyrics to the songs in the album or
images of the artist/ band telling you a
little bit about them. Both ways this is
included to interact with their fans/
audience.
Sometimes the cover may have one of
their lyrics from their top hit that’s on
the album.
This inside cover
consists of a
painting to
influence the
theme of the
album.
This inside cover shows a
close up image of the artist
‘Rita Ora’, blowing a kiss
maybe to represent a thank
you to her fan or to
represent her seductive
image linking to Laura
Mulvey’s theory.