The film poster for Fargo uses unconventional bright colors and imagery to convey a sense of danger and mystery in a secluded, snowy place like Minnesota. The red font and jacket represent blood, while the pale body suggests a long-dead corpse. Along with an overturned car, this challenges conventions by using white space to create an unsettling atmosphere where crime can easily go undiscovered.

1. This is a film poster from the film
Fargo. As you can see the font is all
in red. This could represent blood.
This gives a sense of danger. The
person lying on the ground also
suggest this. The colour of the
person’s jacket is bright red. The
colour that you would expect blood
to be. Instead the blood is dark red.
As though the body has been there
for a while. This could show that
when in Minnesota, where the film is
set, that it’s a very secluded place
and crime is very easy to commit and
it is very difficult for the police to
control. This also could be seen from
the upside-down car in the
background. The background is
white. This shows that it could be
very cold in Minnesota and it’s a
snowy place. This challenges
conventions because the normal
thriller uses dark colour’s to convey the typical genre. Using white challenges the
convention as in this film the snow and fog creates an atmosphere that can be
more disorientated. This is because you wouldn’t expect this as you would in the
dark. The poster is made to look like it’s been knitted. Thus could represent that
Minnesota is a nice family place that normally no crime is committed. The writing
“a homespun murder story” shows that this is a type knit community and a crime
such as this has never happened before The fact that the knitting hasn’t been
finished suggest that thus place is no longer like this. Unlike traditional thrillers
this film poster is very bright however it is still a thriller as it is a very mysterious
aspect to it. It make the audience question and wonder.