Diffusion of Innovation
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Diffusion of Innovation: Content: 1. Definition 2. Characteristics of Innovation 3. The innovation - decision process: Knowledge, Persuasion, Decision, Implementation & Confirmation
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Diffusion of innovation ppt
Diffusion is the process by which an innovation spreads through a social system over time through communication channels. It involves spreading new ideas and insights, such as what qualities make an innovation spread, the importance of peer networks, and understanding different user needs. Rogers developed the diffusion of innovation theory in 1962 to explain how, why, and at what rate new ideas and technologies spread through cultures. The theory describes the process of adoption where individuals first learn of an innovation, then form an opinion, make a decision, implement the innovation, and seek reinforcement. There are five stages of adoption - knowledge, persuasion, decision, implementation, and confirmation.
Diffusion of Innovation Presentation
This document provides an overview of Diffusion of Innovation theory and its application to educational settings. It discusses key elements of diffusion including innovation, communication channels, time, and social systems. It also outlines Rogers' five categories of adopters and factors that influence the adoption rate of innovations in education. The document suggests strategies for implementing change, provides real-world examples, and discusses how technology affects educational communication through the lens of Diffusion of Innovation theory. Breakout groups are assigned to discuss applying this framework to implementing virtual reality in different educational contexts.
Chapter 2 theories of innovation
Rogers' theory of diffusion of innovations describes the process by which an innovation is communicated through channels over time among members of a social system. The theory outlines five stages of adoption: awareness, interest, evaluation, trial, and adoption. Factors affecting diffusion include individual characteristics like innovativeness, risk taking, resistance to change, and innovative attitudes or values which can be influenced by situation. Innovativeness refers to how early an individual adopts an innovation compared to others in their social system.
Diffusion of innovations - extension
The study of the diffusion of innovation is the study of how, why, and at what rate new ideas and technology spread through cultures
Diffusion of innovation------Innovation Decision Process
This document summarizes Rogers' innovation-decision process model. It describes the five stages an individual or organization goes through when adopting an innovation: 1) knowledge, 2) persuasion, 3) decision, 4) implementation, and 5) confirmation. At each stage, the individual forms perceptions and evaluates the innovation. Communication channels and the social system influence how quickly an innovation is adopted. The innovation-decision period is the length of time it takes an individual or organization to progress through all five stages when deciding to adopt or reject an innovation.
Diffusion of Innovation
Presentation consists of the core theory of diffusion of innovation followed by 3 case studies :
1) Diffusion of tetra cycline in the healthcare system and the effect of social factors on the same
2) Diffusion of Atorvastatin in healthcare system
3) Diffusion of Prozac in healthcare system and the dark side of pharma industry
Innovation Diffusion Theory - Review & Scope in the Study of Adoption of Smar...
When mobile phones were introduced in the
world markets, little did one expect that these
small handheld devices would transform the
world as we knew it. This small innovation
transformed the lives of millions of people. A
simple device which was invented basically as a
vocal-communication tool got transformed into a
complex gadget that facilitates almost all forms of
communication now-a-days be it vocal, written or
multimedia. Mobile phones have metamorphosed
into smartphones which are far advanced than
their predecessors. These smartphones are new
innovations in themselves as with each passing
day they come up with added features and uses
never thought of before. With markets being
flooded by these smartphones it will be occupying
to study their diffusion across global markets.
Indian markets in particular have been swamped
by millions of smartphones each month in the last
two years or so. This study is aimed to use the
framework of Innovation Diffusion theory to suggest a model for the analysis of adoption and
ultimately the diffusion of smartphones in India.
The innovation diffusion theory in itself has
developed immensely from the time of its origin
(1962) till the present day. This paper will try
to discuss some of the key elements of Innovation
Diffusion theory.
17 cb diffusion of innovations 2015
17 cb diffusion of innovations 2015Rajesh Satpathy, Regional College of Management (RCM), Bhubaneswar
The document discusses Rogers' theory of the diffusion of innovations. It defines diffusion as the process by which an innovation spreads through a social system over time. Key aspects of the theory covered include the five stages of adoption (knowledge, persuasion, decision, implementation, confirmation), adopter categories (innovators, early adopters, early majority, late majority, laggards), and characteristics of innovations that influence adoption rates (relative advantage, compatibility, complexity, trialability, observability). Marketing strategies like skimming and penetration are discussed as ways to influence the rate of an innovation's diffusion.Recommended
Diffusion of innovation ppt
Diffusion is the process by which an innovation spreads through a social system over time through communication channels. It involves spreading new ideas and insights, such as what qualities make an innovation spread, the importance of peer networks, and understanding different user needs. Rogers developed the diffusion of innovation theory in 1962 to explain how, why, and at what rate new ideas and technologies spread through cultures. The theory describes the process of adoption where individuals first learn of an innovation, then form an opinion, make a decision, implement the innovation, and seek reinforcement. There are five stages of adoption - knowledge, persuasion, decision, implementation, and confirmation.
Diffusion of Innovation Presentation
This document provides an overview of Diffusion of Innovation theory and its application to educational settings. It discusses key elements of diffusion including innovation, communication channels, time, and social systems. It also outlines Rogers' five categories of adopters and factors that influence the adoption rate of innovations in education. The document suggests strategies for implementing change, provides real-world examples, and discusses how technology affects educational communication through the lens of Diffusion of Innovation theory. Breakout groups are assigned to discuss applying this framework to implementing virtual reality in different educational contexts.
Chapter 2 theories of innovation
Rogers' theory of diffusion of innovations describes the process by which an innovation is communicated through channels over time among members of a social system. The theory outlines five stages of adoption: awareness, interest, evaluation, trial, and adoption. Factors affecting diffusion include individual characteristics like innovativeness, risk taking, resistance to change, and innovative attitudes or values which can be influenced by situation. Innovativeness refers to how early an individual adopts an innovation compared to others in their social system.
Diffusion of innovations - extension
The study of the diffusion of innovation is the study of how, why, and at what rate new ideas and technology spread through cultures
Diffusion of innovation------Innovation Decision Process
This document summarizes Rogers' innovation-decision process model. It describes the five stages an individual or organization goes through when adopting an innovation: 1) knowledge, 2) persuasion, 3) decision, 4) implementation, and 5) confirmation. At each stage, the individual forms perceptions and evaluates the innovation. Communication channels and the social system influence how quickly an innovation is adopted. The innovation-decision period is the length of time it takes an individual or organization to progress through all five stages when deciding to adopt or reject an innovation.
Diffusion of Innovation
Presentation consists of the core theory of diffusion of innovation followed by 3 case studies :
1) Diffusion of tetra cycline in the healthcare system and the effect of social factors on the same
2) Diffusion of Atorvastatin in healthcare system
3) Diffusion of Prozac in healthcare system and the dark side of pharma industry
Innovation Diffusion Theory - Review & Scope in the Study of Adoption of Smar...
When mobile phones were introduced in the
world markets, little did one expect that these
small handheld devices would transform the
world as we knew it. This small innovation
transformed the lives of millions of people. A
simple device which was invented basically as a
vocal-communication tool got transformed into a
complex gadget that facilitates almost all forms of
communication now-a-days be it vocal, written or
multimedia. Mobile phones have metamorphosed
into smartphones which are far advanced than
their predecessors. These smartphones are new
innovations in themselves as with each passing
day they come up with added features and uses
never thought of before. With markets being
flooded by these smartphones it will be occupying
to study their diffusion across global markets.
Indian markets in particular have been swamped
by millions of smartphones each month in the last
two years or so. This study is aimed to use the
framework of Innovation Diffusion theory to suggest a model for the analysis of adoption and
ultimately the diffusion of smartphones in India.
The innovation diffusion theory in itself has
developed immensely from the time of its origin
(1962) till the present day. This paper will try
to discuss some of the key elements of Innovation
Diffusion theory.
17 cb diffusion of innovations 2015
17 cb diffusion of innovations 2015Rajesh Satpathy, Regional College of Management (RCM), Bhubaneswar
The document discusses Rogers' theory of the diffusion of innovations. It defines diffusion as the process by which an innovation spreads through a social system over time. Key aspects of the theory covered include the five stages of adoption (knowledge, persuasion, decision, implementation, confirmation), adopter categories (innovators, early adopters, early majority, late majority, laggards), and characteristics of innovations that influence adoption rates (relative advantage, compatibility, complexity, trialability, observability). Marketing strategies like skimming and penetration are discussed as ways to influence the rate of an innovation's diffusion.Diffusion and Adoption of Agricultural Innovations
Diffusion process - Adoption Process - Adopter Categories
- Characteristics of Innovation - Rate of Adoption - Variable Determining the Rate of Adoption
Diffusion & innovation theory
The document provides an overview of diffusion of innovation theory, which explains how new ideas and technologies spread through cultures over time. Some key points:
- The theory looks at how innovations are communicated and adopted by different groups in a society, and the factors that influence adoption rates, such as education levels.
- There are five categories of adopters (innovators, early adopters, early majority, late majority, laggards) that describe people based on how soon they adopt innovations.
- Five factors influence adoption: relative advantage, compatibility, complexity, trialability, and observability of the innovation.
- Opinion leaders and change agents play important roles in influencing others' adoption. Targeting opinion
Diffusion of Innovations Chapters 1-2
The document discusses key concepts from Everett Rogers' book Diffusion of Innovations including:
1) Diffusion is the process by which an innovation is communicated over time through certain channels among members of a social system. The main elements are the innovation, communication channels, time, and the social system.
2) Innovations have perceived attributes like relative advantage and complexity that influence their rate of adoption. Communication channels and opinion leaders also impact diffusion.
3) Diffusion research traditions developed across various fields and focused on topics like the rate of adoption, innovativeness, and consequences of innovations.
Lecture diffusion of innovation
Diffusion of innovations refers to the adoption of new products over time through communication channels within a social system. There are four key elements of diffusion: the innovation itself, communication channels, the social system, and time. Regarding innovations, they can range from continuous minor changes to discontinuous major technological changes. Products are more likely to diffuse if they offer a relative advantage, are compatible, simple, trialable, and their benefits are observable. Diffusion occurs as potential adopters learn of innovations through communication channels and make adoption decisions via stages like awareness, evaluation, trial, and adoption or rejection.
Diffusion of innovation
The document discusses the diffusion of innovations in new products entering the market. Only about 20% of new products succeed while most fail. Successful new product development is important for long-term competitiveness. An innovation includes both tangible hardware aspects and intangible software like how it meets consumer values. The likelihood of success depends on factors like how much an innovation improves upon existing products and is compatible with consumer experiences. The rate of adoption follows an S-shaped curve as it spreads from innovators to early adopters to the early and late majorities and finally laggards.
Diffusion of Innovation (Development Communication) -ZK
This document discusses key concepts around communication, development communication, diffusion of innovations, and Everett Rogers' diffusion of innovations theory. It covers the main elements that influence the spread of new ideas through communication channels over time within a social system. The document also discusses the innovation-decision process, adopter categories, the rate of adoption, consequences of innovation, and the role of opinion leaders and change agents in diffusion.
Diffusion of innovations
This document discusses the diffusion of innovation theory. It defines diffusion as the process by which an innovation is communicated over time through certain channels among members of a social system. Key aspects of diffusion include the innovation itself, communication channels, time, and the social system. The document also discusses factors that influence adoption rates like relative advantage, compatibility, complexity, trialability, observability, communication channels, and time. It provides examples of different types of adopters and the innovation decision process. The document concludes with a case study on the diffusion of hybrid seed corn in Iowa in the 1940s.
Diffusion of Innovations Chapter 5
The document discusses Rogers' innovation-decision process model which describes the steps an individual goes through when adopting an innovation. The five steps are: 1) knowledge, 2) persuasion, 3) decision, 4) implementation, and 5) confirmation. At each step, individuals gain awareness, form attitudes, decide to adopt or reject, use the innovation, and reinforce their decision. Communication channels and the degree of re-invention affect how quickly innovations diffuse through a social system.
Diffusion of Innovation in Agriculture Sector
This presentation is about diffusion of innovation in agriculture sector with animated pics, videos that makes then easy to understand. This presentation is well prepared and high quality rate.
Contact Email: mzeeshan_93@yahoo.com
DIFFUSION OF INNOVATION
The document discusses diffusion of innovation theory, which proposes that new ideas and technologies spread through cultures over time through communication channels. It describes the innovation adoption process that individuals go through, categorizing adopters into innovators, early adopters, early majority, late majority, and laggards. Key factors that influence the rate of diffusion include the perceived advantages of an innovation, its compatibility with existing values, its complexity, the ability to test it, and the visibility of its results. New products have the highest likelihood of success when they meet strongly felt needs.
Diffusion of Innovation
A theory that seeks to explain how, why, and at what rate new ideas and technology spread. Everett Rogers, a professor of communication studies, popularized the theory in his book Diffusion of Innovations
Diffusion of innovation theory
1. Diffusion is the process by which an innovation is communicated over time among members of a social system. It involves an innovation, communication channels, time, and a social system.
2. The innovation-decision process includes knowledge of the innovation, forming an attitude, deciding to adopt or reject, implementing the innovation, and confirming the decision.
3. Innovativeness refers to how early an individual adopts innovations compared to others. Adopter categories include innovators, early adopters, early majority, late majority, and laggards.
Rogers' diffusion of innovations model
Rogers' Diffusion of Innovations model outlines five factors that influence the adoption of new ideas: (1) attributes of the innovation such as its relative advantage and complexity, (2) the type of decision (individual or collective), (3) communication channels (mass media or interpersonal), (4) the social system including norms and opinion leaders, and (5) the degree of promotion by change agents. The rate of adoption depends on how an innovation is perceived along these factors within a social system over time.
Diffusion Of Innovation Chapters 1 and 2
The document discusses the key elements and concepts of diffusion of innovations according to Rogers' theory. It defines diffusion as the process by which an innovation is communicated over time through certain channels among members of a social system. The four main elements of diffusion are innovations, communication channels, time, and social systems. It also discusses Rogers' innovation-decision process and the attributes of innovations.
Diffusion of Innovation
Diffusion of innovation made simple. A condensed and applied summary of ‘The Diffusion of Innovations’ by Everett Rogers. A presentation I've given many times!
Elements of Diffusion
1) Diffusion is defined as the process by which an innovation is communicated through channels over time among members of a social system. There are four main elements of diffusion: the innovation itself, communication channels, time, and the social system.
2) Innovations can be defined by their characteristics including relative advantage, compatibility, complexity, trialability, and observability. Communication channels include mass media and interpersonal channels.
3) The innovation-decision process describes the stages individuals go through in learning about an innovation and deciding whether to adopt it: knowledge, persuasion, decision, implementation, and confirmation.
Diffusion of innovation
This document discusses Rogers' diffusion of innovations theory, which examines how new ideas and technologies spread through populations over time. It defines key concepts such as innovation, communication channels, the innovation-decision process, adopter categories, and rate of adoption. The innovation-decision process involves 5 stages: knowledge, persuasion, decision, implementation, and confirmation. Innovations diffuse more rapidly when adopted first by innovators and early adopters via opinion leaders within a social system's communication networks and norms.
Chapter 8 Diffusion Networks
This chapter discusses opinion leadership, communication networks, and critical mass in the diffusion of innovations. It finds that while homophily (similarity) is common in communication networks, heterophily (difference) is important for the spread of new ideas. Opinion leaders tend to be more innovative, cosmopolitan, educated, and connected to change agents and the media. The chapter also defines critical mass as the point when an innovation becomes self-sustaining through its rate of adoption within a system.
Diffusion of innovation
This document summarizes Everett Rogers' theory of the diffusion of innovations. It discusses the key elements of the theory, including the innovation itself, communication channels, time as it relates to the innovation-decision process and adopter categories, the rate of adoption within a social system, and the roles of social structure, norms, and opinion leaders in influencing diffusion. The main points are that diffusion is the process by which innovations spread via communication over time among members of a social system, and that this process involves uncertainty reduction as individuals learn about the innovation.
Diffusion of Innovations Overview
The document discusses diffusion of innovations, which is defined as the process by which any innovation is adopted over time among members of a social system. It describes key concepts like relative advantage, compatibility, complexity, trialability, and observability that influence how innovations are adopted. The innovation-decision process involves stages of knowledge, persuasion, decision, implementation, and confirmation as individuals decide whether to adopt or reject an innovation.
Páraig Hennessy
The document outlines plans to create an Integrated Licensing Application System in Ireland. It aims to streamline the licensing process for businesses by allowing them to apply for multiple licenses through a single online portal. This is expected to save businesses time and simplify regulatory compliance. A pilot program will launch the system for retail sector licenses handled by 40 licensing authorities. If successful, it could be expanded to other sectors and licenses. The goals are to improve ease of doing business, boost competitiveness, and support job creation goals by reducing licensing burdens on enterprises.
Vendingmachineinnovation
Vending machines have evolved significantly with new technologies. Originally only dispensing snacks and drinks, vending machines now offer a wide range of items from consumer products to gold. Modern machines accept cash, credit cards, and interact digitally for stocking. Touchless and laser-equipped machines increase efficiency. Japan has extremely widespread use of vending, with one machine for every 23 people. Reverse vending machines pay consumers to recycle containers. New healthy vending options provide nutrition information on LCD screens. Some machines can even grow vegetables without sunlight. Vending continues to change with new innovative forms and functions.
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The document provides an overview of diffusion of innovation theory, which explains how new ideas and technologies spread through cultures over time. Some key points:
- The theory looks at how innovations are communicated and adopted by different groups in a society, and the factors that influence adoption rates, such as education levels.
- There are five categories of adopters (innovators, early adopters, early majority, late majority, laggards) that describe people based on how soon they adopt innovations.
- Five factors influence adoption: relative advantage, compatibility, complexity, trialability, and observability of the innovation.
- Opinion leaders and change agents play important roles in influencing others' adoption. Targeting opinion
Diffusion of Innovations Chapters 1-2
The document discusses key concepts from Everett Rogers' book Diffusion of Innovations including:
1) Diffusion is the process by which an innovation is communicated over time through certain channels among members of a social system. The main elements are the innovation, communication channels, time, and the social system.
2) Innovations have perceived attributes like relative advantage and complexity that influence their rate of adoption. Communication channels and opinion leaders also impact diffusion.
3) Diffusion research traditions developed across various fields and focused on topics like the rate of adoption, innovativeness, and consequences of innovations.
Lecture diffusion of innovation
Diffusion of innovations refers to the adoption of new products over time through communication channels within a social system. There are four key elements of diffusion: the innovation itself, communication channels, the social system, and time. Regarding innovations, they can range from continuous minor changes to discontinuous major technological changes. Products are more likely to diffuse if they offer a relative advantage, are compatible, simple, trialable, and their benefits are observable. Diffusion occurs as potential adopters learn of innovations through communication channels and make adoption decisions via stages like awareness, evaluation, trial, and adoption or rejection.
Diffusion of innovation
The document discusses the diffusion of innovations in new products entering the market. Only about 20% of new products succeed while most fail. Successful new product development is important for long-term competitiveness. An innovation includes both tangible hardware aspects and intangible software like how it meets consumer values. The likelihood of success depends on factors like how much an innovation improves upon existing products and is compatible with consumer experiences. The rate of adoption follows an S-shaped curve as it spreads from innovators to early adopters to the early and late majorities and finally laggards.
Diffusion of Innovation (Development Communication) -ZK
This document discusses key concepts around communication, development communication, diffusion of innovations, and Everett Rogers' diffusion of innovations theory. It covers the main elements that influence the spread of new ideas through communication channels over time within a social system. The document also discusses the innovation-decision process, adopter categories, the rate of adoption, consequences of innovation, and the role of opinion leaders and change agents in diffusion.
Diffusion of innovations
This document discusses the diffusion of innovation theory. It defines diffusion as the process by which an innovation is communicated over time through certain channels among members of a social system. Key aspects of diffusion include the innovation itself, communication channels, time, and the social system. The document also discusses factors that influence adoption rates like relative advantage, compatibility, complexity, trialability, observability, communication channels, and time. It provides examples of different types of adopters and the innovation decision process. The document concludes with a case study on the diffusion of hybrid seed corn in Iowa in the 1940s.
Diffusion of Innovations Chapter 5
The document discusses Rogers' innovation-decision process model which describes the steps an individual goes through when adopting an innovation. The five steps are: 1) knowledge, 2) persuasion, 3) decision, 4) implementation, and 5) confirmation. At each step, individuals gain awareness, form attitudes, decide to adopt or reject, use the innovation, and reinforce their decision. Communication channels and the degree of re-invention affect how quickly innovations diffuse through a social system.
Diffusion of Innovation in Agriculture Sector
This presentation is about diffusion of innovation in agriculture sector with animated pics, videos that makes then easy to understand. This presentation is well prepared and high quality rate.
Contact Email: mzeeshan_93@yahoo.com
DIFFUSION OF INNOVATION
The document discusses diffusion of innovation theory, which proposes that new ideas and technologies spread through cultures over time through communication channels. It describes the innovation adoption process that individuals go through, categorizing adopters into innovators, early adopters, early majority, late majority, and laggards. Key factors that influence the rate of diffusion include the perceived advantages of an innovation, its compatibility with existing values, its complexity, the ability to test it, and the visibility of its results. New products have the highest likelihood of success when they meet strongly felt needs.
Diffusion of Innovation
A theory that seeks to explain how, why, and at what rate new ideas and technology spread. Everett Rogers, a professor of communication studies, popularized the theory in his book Diffusion of Innovations
Diffusion of innovation theory
1. Diffusion is the process by which an innovation is communicated over time among members of a social system. It involves an innovation, communication channels, time, and a social system.
2. The innovation-decision process includes knowledge of the innovation, forming an attitude, deciding to adopt or reject, implementing the innovation, and confirming the decision.
3. Innovativeness refers to how early an individual adopts innovations compared to others. Adopter categories include innovators, early adopters, early majority, late majority, and laggards.
Rogers' diffusion of innovations model
Rogers' Diffusion of Innovations model outlines five factors that influence the adoption of new ideas: (1) attributes of the innovation such as its relative advantage and complexity, (2) the type of decision (individual or collective), (3) communication channels (mass media or interpersonal), (4) the social system including norms and opinion leaders, and (5) the degree of promotion by change agents. The rate of adoption depends on how an innovation is perceived along these factors within a social system over time.
Diffusion Of Innovation Chapters 1 and 2
The document discusses the key elements and concepts of diffusion of innovations according to Rogers' theory. It defines diffusion as the process by which an innovation is communicated over time through certain channels among members of a social system. The four main elements of diffusion are innovations, communication channels, time, and social systems. It also discusses Rogers' innovation-decision process and the attributes of innovations.
Diffusion of Innovation
Diffusion of innovation made simple. A condensed and applied summary of ‘The Diffusion of Innovations’ by Everett Rogers. A presentation I've given many times!
Elements of Diffusion
1) Diffusion is defined as the process by which an innovation is communicated through channels over time among members of a social system. There are four main elements of diffusion: the innovation itself, communication channels, time, and the social system.
2) Innovations can be defined by their characteristics including relative advantage, compatibility, complexity, trialability, and observability. Communication channels include mass media and interpersonal channels.
3) The innovation-decision process describes the stages individuals go through in learning about an innovation and deciding whether to adopt it: knowledge, persuasion, decision, implementation, and confirmation.
Diffusion of innovation
This document discusses Rogers' diffusion of innovations theory, which examines how new ideas and technologies spread through populations over time. It defines key concepts such as innovation, communication channels, the innovation-decision process, adopter categories, and rate of adoption. The innovation-decision process involves 5 stages: knowledge, persuasion, decision, implementation, and confirmation. Innovations diffuse more rapidly when adopted first by innovators and early adopters via opinion leaders within a social system's communication networks and norms.
Chapter 8 Diffusion Networks
This chapter discusses opinion leadership, communication networks, and critical mass in the diffusion of innovations. It finds that while homophily (similarity) is common in communication networks, heterophily (difference) is important for the spread of new ideas. Opinion leaders tend to be more innovative, cosmopolitan, educated, and connected to change agents and the media. The chapter also defines critical mass as the point when an innovation becomes self-sustaining through its rate of adoption within a system.
Diffusion of innovation
This document summarizes Everett Rogers' theory of the diffusion of innovations. It discusses the key elements of the theory, including the innovation itself, communication channels, time as it relates to the innovation-decision process and adopter categories, the rate of adoption within a social system, and the roles of social structure, norms, and opinion leaders in influencing diffusion. The main points are that diffusion is the process by which innovations spread via communication over time among members of a social system, and that this process involves uncertainty reduction as individuals learn about the innovation.
Diffusion of Innovations Overview
The document discusses diffusion of innovations, which is defined as the process by which any innovation is adopted over time among members of a social system. It describes key concepts like relative advantage, compatibility, complexity, trialability, and observability that influence how innovations are adopted. The innovation-decision process involves stages of knowledge, persuasion, decision, implementation, and confirmation as individuals decide whether to adopt or reject an innovation.
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Diffusion is the process by which an innovation is communicated through certain channels over time among the members of a social system. The rate of adoption is determined by characteristics of the innovation like relative advantage and compatibility, as well as the structure of the social system. Opinion leaders and change agents influence diffusion. Time is required for diffusion as innovations are adopted in categories from innovators to early adopters to the majority and finally laggards.
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Diffusion Of Innovation
Diffusion of Innovation theory examines how, why, and the rate at which new ideas and technologies spread through cultures over time. The key aspects of the theory include the innovation, communication channels, time, and the social system. Adoption of innovations follows an S-curve as they are first adopted by innovators, early adopters, early majority, late majority, and laggards. Factors like relative advantage, compatibility, complexity, trialability, and observability influence adoption rates.
5 Examples Of Disruptive Innovation
The document provides 5 examples of disruptive innovation:
1) Transistor radios disrupted analogue radios by being portable despite lower sound quality.
2) Pocket calculators disrupted desktop calculators through portability despite lower computing power.
3) LCD TVs disrupted CRT TVs initially in mobile applications where lighter weight and battery life were more important than picture quality.
4) Minimills disrupted integrated steel mills by producing cheaper, lower quality steel that captured more segments over time.
5) Mobile phones disrupted landlines by being portable despite lower sound quality and higher costs initially.
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Much has been made of the profound effect of the
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2) It describes how opinion leaders play a key role in driving the tipping point by influencing others in the social system. Once opinion leaders adopt an innovation, their approval can trigger rapid, widespread adoption.
3) The effectiveness of spreading innovations depends on characteristics of the social system and innovation. Targeting opinion leaders is most effective, and heterophilous systems that welcome new ideas are easier to drive to the tipping point than
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Diffusion of Innovation
- 1. Definition : Diffusion of Innovation Diffusion is the process by which an innovation is communicated through certain channels over time among the members of social system Charmi Popat (03) SVKM’s NMIMS SPP SPTM (School of Pharmacy & Technology Management) 2/3/2014
- 2. Characteristics of Innovation Relative advantage Compatibility Complexity Trialability Observability 2/3/2014
- 3. The innovation - decision process It is a process that occurs over time & consists of series of actions Knowledge Persuasion Decision Implementatio n Confirmation 2/3/2014
- 4. Knowledge It occurs when an individual is exposed to innovation’s existence & gains some understanding of how it functions What comes 1st needs or awareness? Mental activity – knowing Chicken-or-egg problem 2/3/2014
- 5. Persuasion It occurs when an individual forms a favorable or unfavorable attitude towards the innovation Psychological involvement of the individual Affective (feeling) Example: New molecule in the market 2/3/2014
- 6. Decision It occurs when an individual engages in activities that lead to a choice to adopt or reject the innovation Example: Pre filled syringes Decision Adoption Rejection Active Rejection Passive Rejection 2/3/2014
- 7. Implementation It occurs when an individual puts an innovation to use Behavioral change Write the Rx Require technical assistance 2/3/2014
- 8. Confirmation It occurs when an individual seeks reinforcement of an innovation – decision already made, but he or she may reverse this previous decision if exposed to conflicting messages about the innovation Dissonance Confirmation Replacement Discontinuance Disenchantment 2/3/2014
- 9. 2/3/2014
Editor's Notes
- Treating Asthma on the CheapFor people who suffer from asthma, most treatment involves an “MDI” or “metered dose inhaler.”I won’t get into all the specifics here, but many people don’t use inhalers correctly which, in turn, significantly decreases the effectiveness of the inhaler. Putting the inhaler in your mouth and actuating it causes a substantial proportion of the medicine to be sprayed either on your tongue, on the roof of your mouth, or on the back of your throat. Ideally, patients should hold the inhaler 2 inches (2-3 finger breadths) in front of their mouth, open their mouth, actuate the inhaler, and then inhale deeply – with their mouth still open. Looks dorky, but that is what gets the most medications into your lungs. Often patients have difficulty coordinating the actions.Here is a link describing proper MDI use.Enter the spacer device. The spacer is a hollow chamber that fits on the end of a metered dose inhaler. The dose of medicine is sprayed into the chamber where it forms a mist. The patient then inhales the medicine from the other end of the inhaler so the particles get deeper into the lungs.Here’s a link about use of spacer devices. Use of a spacer device can increase the amount of medication delivered to the lungs by 300%.While a spacer device can make you better, they’re expensive. You can get them fromCanada for $65. In the US, they’re more like $80 to $100. If you lose them or they crack, you’re out another $100 to replace them.So a patient came to the ED and was having trouble controlling her asthma. I recommended a spacer device to help her – in addition to adding steroids to her regimen. She told me that other doctors had recommended a spacer, but that money was tight and she couldn’t afford one.