This is basics of SBCC- Theories of behavior change and health communication. This has been developed using presentations and study materials I received as a student. This also include definitions and charts/models used in other presentations already available in the web and not my original work.
This presentation describes what is new public health with adapted components from the previous eras of public health. Health promotion and evolution of public health is covered here.
The health belief model is a social psychological health behavior change model developed to explain and predict health-related behaviors, particularly in regard to the uptake of health services.
The Burden of Disease ( BOD) analysis describes in details the uses and effects of BOD. How to measure it. Special emphasis has been given in understanding HALY, DALY and QALY.
N.B: 1. Please download the ppt first, as the animations will act better then
2. There are few hidden slides in the presentation, which you may explore too.
Information, Education & communication for health (IEC)christenashantaram
This is designed to help the students acquire an understanding of the principles and methods of communication and teaching. It helps to develop skill in communicating effectively, maintaining effective interpersonal relations, teaching individuals and groups in clinical, community health and educational settings.
Theories of Health Communication and their conceptual models.
These can be used to design health communication program to ensure some behavioral changes. Tells about stages of behavior change, types of audience and their perceptions.
This presentation describes what is new public health with adapted components from the previous eras of public health. Health promotion and evolution of public health is covered here.
The health belief model is a social psychological health behavior change model developed to explain and predict health-related behaviors, particularly in regard to the uptake of health services.
The Burden of Disease ( BOD) analysis describes in details the uses and effects of BOD. How to measure it. Special emphasis has been given in understanding HALY, DALY and QALY.
N.B: 1. Please download the ppt first, as the animations will act better then
2. There are few hidden slides in the presentation, which you may explore too.
Information, Education & communication for health (IEC)christenashantaram
This is designed to help the students acquire an understanding of the principles and methods of communication and teaching. It helps to develop skill in communicating effectively, maintaining effective interpersonal relations, teaching individuals and groups in clinical, community health and educational settings.
Theories of Health Communication and their conceptual models.
These can be used to design health communication program to ensure some behavioral changes. Tells about stages of behavior change, types of audience and their perceptions.
Transtheoretical Model (Stages of Change Model)Rozanne Clarke
The Transtheoretical Model (TTM) speaks on suggested strategies for public health interventions to address people at various stages of the decision-making process. Acknowledgements of this and other behavioural change models will resulting in social marketing campaigns being implemented as they're tailored to suit the target audience.
Case Study 3 The Health Belief Model and COVID- 19 Ar Using the .pdfsattarali527
Case Study 3: The Health Belief Model and COVID- 19 Ar Using the Health Belief Model,
discuss why some people might not have followed the "safer at home" practices (e.g., social
distancing, masking, no large gatherings) after the vaccine became widely available. Minimum
word count 250. ("Behavioral Change Models" discusses the Health Belief Model.)
Public health is a multi-disciplinary field that aims to 1) prevent disease and death, 2) promote a
better quality of ife, and 3) create environmental conditions in which people can be healthy by
intervening at the institutional, community, and societal level. Whether public health
practitioners can achieve this mission depends upon their abilty to accurately identify and define
public health problems, assess the fundamental causes of these problems, determine populations
most at-risk, develop and implement theory- and evidence-based interventions, and evaluate and
refine those interventions to ensure that they are achieving their desired outcomes without
unwanted negative consequences. To be effective in these endeavors, public health practitioners
must know how to apply the basic principles, theories, research findings, and methods of the
social and behavioral sciences to inform their efforts. A thorough understanding of theories used
in public health, which are mainly derived from the social and behavioral sciences, allow
practitioners to: - Assess the fundamental causes of a public health problem, and - Develop
interventions to address those problems. Note: This module has been translated into Estonian by
Marie Stetanova. The translation can be accessed at htips:/uww.bildeleekspert
di/blog/2018/08/06/sotsiaalsete-normide-teooria/ Learning Objectives After successfully
reviewing these modules, students will be able to: - List and describe the key constructs of the
Health Belief Model and the theory of planned behavior and explain how they might be applied
to develop effective public heath interventions - List and describe the elements of "perceived
behavioral contror - Describe the underlying theory and basic elements of Social Norms Theory
and marketing campaigns - List and describe the key constructs of Social Cognitive Theory and
explain how they might be applied to develop effective public health interventions Summarize
the criticisms that have been made regarding the major traditional models of health behavior
change and why these models do not seem adequate to account for observed health behaviors
Outine the major steps in the Transtheoretical Model - List the characteristics of each step of the
Transtheoretical Model - Describe Diffusion of Innovation Theory and how it can be applied in
heath promotion - Outline the basic structures of the Theory of Gender and Power and its
application to Public Health - Explain the constructs of the Sexual Health Model and its
application to public health The Health Belief Model The Heath Belief Model (HBM) was
developed in the early 1950 s by social sci.
✚ The Scope of Health Behavior
✚ The Changing Context of Health, Disease, and Health Behavior
✚ Health Behavior and Health Behavior Change
✚ Settings and Audiences for Health Behavior Change
✚ Progress in Health Behavior Research and Practice
Health education may be defined as the sum total of all influences that collectively determine knowledge, belief, and behavior related to the promotion, maintenance, and restoration of health in individuals and communities.
These influences comprise formal and informal education in the family, in the school, and in the society at large, as well as in special content of health service activities.
Health Promotion therefore is basically a term used to increasingly draw attention to the need for both educational and political action to influence health
Course Textbook Edberg, M. (2015). Essentials of health behavi.docxvanesaburnand
Course Textbook
Edberg, M. (2015). Essentials of health behavior: Social and behavioral theory in public health (2nd ed.). Burlington, MA: Jones & Bartlett Learning.
QUESTION 1
Please define the concept of a political-economic approach. What are some of its key principles? Using HIV/AIDS as an example, please address/answer the following question: What issues would a political-economic approach address in terms of potential action or actions?
Your response should be at least 200 words in length.
QUESTION 2
As you are aware by now, the concept of social marketing is being widely used to influence health behavior. Please define the term social marketing and then discuss some of this concept’s key principles. Also, explain how social marketing is being used in various health promotion programs.
Your response should be at least 200 words in length.
QUESTION 3
The Social Cognitive Theory (SCT) explains how people acquire and maintain certain behavioral patterns. Please outline some of those patterns, and explain why they occur in the first place. Also, indicate how health promotion practitioners use this theory’s principles in order to design effective behavior change interventions.
Your response should be at least 200 words in length.
25 points
QUESTION 4
Diffusion of Innovation (DOI) Theory explains how, over time, an idea or product gains momentum and diffuses (or spreads) through a specific population or social system. The end result of this diffusion is that people, as part of a social system, adopt a new idea, behavior, or product. Define the term social system as it is being used in this context. Then, discuss the key aspects/elements of these three factors that influence adoption of an innovation. Please provide a couple of supporting examples applicable to each of these three factors:
1
compatibility
2
complexity, and
3
observability
Your response should be at least 200 words in length.
Unit Lesson HELP
The Importance of Theories in Health Promotion
Public health promotion programs are designed to improve health, prevent disease, and mitigate death. These programs also promote a better quality of life and advocate conditions in which people can be healthier and have a better quality of life. Successful health promotion programs are designed in such a way that they assess the fundamental cause or causes of certain health problems or unhealthy behaviors. The program then incorporates actual interventions to address the problems and behaviors linked to the public health problem. In order to do that, health promotion workers/practitioners are using various theories related to health behaviors during the various phases of planning, implementing, and evaluating a certain proposed intervention.
Theories assist the public health practitioners in understanding the nature of certain targeted health behaviors. The theories are then used to explain the dynamics of the behavior, the process of changi.
CHAPTER 1 SEMESTER V - ROLE OF PEADIATRIC NURSE.pdfSachin Sharma
Pediatric nurses play a vital role in the health and well-being of children. Their responsibilities are wide-ranging, and their objectives can be categorized into several key areas:
1. Direct Patient Care:
Objective: Provide comprehensive and compassionate care to infants, children, and adolescents in various healthcare settings (hospitals, clinics, etc.).
This includes tasks like:
Monitoring vital signs and physical condition.
Administering medications and treatments.
Performing procedures as directed by doctors.
Assisting with daily living activities (bathing, feeding).
Providing emotional support and pain management.
2. Health Promotion and Education:
Objective: Promote healthy behaviors and educate children, families, and communities about preventive healthcare.
This includes tasks like:
Administering vaccinations.
Providing education on nutrition, hygiene, and development.
Offering breastfeeding and childbirth support.
Counseling families on safety and injury prevention.
3. Collaboration and Advocacy:
Objective: Collaborate effectively with doctors, social workers, therapists, and other healthcare professionals to ensure coordinated care for children.
Objective: Advocate for the rights and best interests of their patients, especially when children cannot speak for themselves.
This includes tasks like:
Communicating effectively with healthcare teams.
Identifying and addressing potential risks to child welfare.
Educating families about their child's condition and treatment options.
4. Professional Development and Research:
Objective: Stay up-to-date on the latest advancements in pediatric healthcare through continuing education and research.
Objective: Contribute to improving the quality of care for children by participating in research initiatives.
This includes tasks like:
Attending workshops and conferences on pediatric nursing.
Participating in clinical trials related to child health.
Implementing evidence-based practices into their daily routines.
By fulfilling these objectives, pediatric nurses play a crucial role in ensuring the optimal health and well-being of children throughout all stages of their development.
Navigating the Health Insurance Market_ Understanding Trends and Options.pdfEnterprise Wired
From navigating policy options to staying informed about industry trends, this comprehensive guide explores everything you need to know about the health insurance market.
R3 Stem Cells and Kidney Repair A New Horizon in Nephrology.pptxR3 Stem Cell
R3 Stem Cells and Kidney Repair: A New Horizon in Nephrology" explores groundbreaking advancements in the use of R3 stem cells for kidney disease treatment. This insightful piece delves into the potential of these cells to regenerate damaged kidney tissue, offering new hope for patients and reshaping the future of nephrology.
Antibiotic Stewardship by Anushri Srivastava.pptxAnushriSrivastav
Stewardship is the act of taking good care of something.
Antimicrobial stewardship is a coordinated program that promotes the appropriate use of antimicrobials (including antibiotics), improves patient outcomes, reduces microbial resistance, and decreases the spread of infections caused by multidrug-resistant organisms.
WHO launched the Global Antimicrobial Resistance and Use Surveillance System (GLASS) in 2015 to fill knowledge gaps and inform strategies at all levels.
ACCORDING TO apic.org,
Antimicrobial stewardship is a coordinated program that promotes the appropriate use of antimicrobials (including antibiotics), improves patient outcomes, reduces microbial resistance, and decreases the spread of infections caused by multidrug-resistant organisms.
ACCORDING TO pewtrusts.org,
Antibiotic stewardship refers to efforts in doctors’ offices, hospitals, long term care facilities, and other health care settings to ensure that antibiotics are used only when necessary and appropriate
According to WHO,
Antimicrobial stewardship is a systematic approach to educate and support health care professionals to follow evidence-based guidelines for prescribing and administering antimicrobials
In 1996, John McGowan and Dale Gerding first applied the term antimicrobial stewardship, where they suggested a causal association between antimicrobial agent use and resistance. They also focused on the urgency of large-scale controlled trials of antimicrobial-use regulation employing sophisticated epidemiologic methods, molecular typing, and precise resistance mechanism analysis.
Antimicrobial Stewardship(AMS) refers to the optimal selection, dosing, and duration of antimicrobial treatment resulting in the best clinical outcome with minimal side effects to the patients and minimal impact on subsequent resistance.
According to the 2019 report, in the US, more than 2.8 million antibiotic-resistant infections occur each year, and more than 35000 people die. In addition to this, it also mentioned that 223,900 cases of Clostridoides difficile occurred in 2017, of which 12800 people died. The report did not include viruses or parasites
VISION
Being proactive
Supporting optimal animal and human health
Exploring ways to reduce overall use of antimicrobials
Using the drugs that prevent and treat disease by killing microscopic organisms in a responsible way
GOAL
to prevent the generation and spread of antimicrobial resistance (AMR). Doing so will preserve the effectiveness of these drugs in animals and humans for years to come.
being to preserve human and animal health and the effectiveness of antimicrobial medications.
to implement a multidisciplinary approach in assembling a stewardship team to include an infectious disease physician, a clinical pharmacist with infectious diseases training, infection preventionist, and a close collaboration with the staff in the clinical microbiology laboratory
to prevent antimicrobial overuse, misuse and abuse.
to minimize the developme
Defecation
Normal defecation begins with movement in the left colon, moving stool toward the anus. When stool reaches the rectum, the distention causes relaxation of the internal sphincter and an awareness of the need to defecate. At the time of defecation, the external sphincter relaxes, and abdominal muscles contract, increasing intrarectal pressure and forcing the stool out
The Valsalva maneuver exerts pressure to expel faeces through a voluntary contraction of the abdominal muscles while maintaining forced expiration against a closed airway. Patients with cardiovascular disease, glaucoma, increased intracranial pressure, or a new surgical wound are at greater risk for cardiac dysrhythmias and elevated blood pressure with the Valsalva maneuver and need to avoid straining to pass the stool.
Normal defecation is painless, resulting in passage of soft, formed stool
CONSTIPATION
Constipation is a symptom, not a disease. Improper diet, reduced fluid intake, lack of exercise, and certain medications can cause constipation. For example, patients receiving opiates for pain after surgery often require a stool softener or laxative to prevent constipation. The signs of constipation include infrequent bowel movements (less than every 3 days), difficulty passing stools, excessive straining, inability to defecate at will, and hard feaces
IMPACTION
Fecal impaction results from unrelieved constipation. It is a collection of hardened feces wedged in the rectum that a person cannot expel. In cases of severe impaction the mass extends up into the sigmoid colon.
DIARRHEA
Diarrhea is an increase in the number of stools and the passage of liquid, unformed feces. It is associated with disorders affecting digestion, absorption, and secretion in the GI tract. Intestinal contents pass through the small and large intestine too quickly to allow for the usual absorption of fluid and nutrients. Irritation within the colon results in increased mucus secretion. As a result, feces become watery, and the patient is unable to control the urge to defecate. Normally an anal bag is safe and effective in long-term treatment of patients with fecal incontinence at home, in hospice, or in the hospital. Fecal incontinence is expensive and a potentially dangerous condition in terms of contamination and risk of skin ulceration
HEMORRHOIDS
Hemorrhoids are dilated, engorged veins in the lining of the rectum. They are either external or internal.
FLATULENCE
As gas accumulates in the lumen of the intestines, the bowel wall stretches and distends (flatulence). It is a common cause of abdominal fullness, pain, and cramping. Normally intestinal gas escapes through the mouth (belching) or the anus (passing of flatus)
FECAL INCONTINENCE
Fecal incontinence is the inability to control passage of feces and gas from the anus. Incontinence harms a patient’s body image
PREPARATION AND GIVING OF LAXATIVESACCORDING TO POTTER AND PERRY,
An enema is the instillation of a solution into the rectum and sig
Welcome to Secret Tantric, London’s finest VIP Massage agency. Since we first opened our doors, we have provided the ultimate erotic massage experience to innumerable clients, each one searching for the very best sensual massage in London. We come by this reputation honestly with a dynamic team of the city’s most beautiful masseuses.
Struggling with intense fears that disrupt your life? At Renew Life Hypnosis, we offer specialized hypnosis to overcome fear. Phobias are exaggerated fears, often stemming from past traumas or learned behaviors. Hypnotherapy addresses these deep-seated fears by accessing the subconscious mind, helping you change your reactions to phobic triggers. Our expert therapists guide you into a state of deep relaxation, allowing you to transform your responses and reduce anxiety. Experience increased confidence and freedom from phobias with our personalized approach. Ready to live a fear-free life? Visit us at Renew Life Hypnosis..
Medical Technology Tackles New Health Care Demand - Research Report - March 2...pchutichetpong
M Capital Group (“MCG”) predicts that with, against, despite, and even without the global pandemic, the medical technology (MedTech) industry shows signs of continuous healthy growth, driven by smaller, faster, and cheaper devices, growing demand for home-based applications, technological innovation, strategic acquisitions, investments, and SPAC listings. MCG predicts that this should reflects itself in annual growth of over 6%, well beyond 2028.
According to Chris Mouchabhani, Managing Partner at M Capital Group, “Despite all economic scenarios that one may consider, beyond overall economic shocks, medical technology should remain one of the most promising and robust sectors over the short to medium term and well beyond 2028.”
There is a movement towards home-based care for the elderly, next generation scanning and MRI devices, wearable technology, artificial intelligence incorporation, and online connectivity. Experts also see a focus on predictive, preventive, personalized, participatory, and precision medicine, with rising levels of integration of home care and technological innovation.
The average cost of treatment has been rising across the board, creating additional financial burdens to governments, healthcare providers and insurance companies. According to MCG, cost-per-inpatient-stay in the United States alone rose on average annually by over 13% between 2014 to 2021, leading MedTech to focus research efforts on optimized medical equipment at lower price points, whilst emphasizing portability and ease of use. Namely, 46% of the 1,008 medical technology companies in the 2021 MedTech Innovator (“MTI”) database are focusing on prevention, wellness, detection, or diagnosis, signaling a clear push for preventive care to also tackle costs.
In addition, there has also been a lasting impact on consumer and medical demand for home care, supported by the pandemic. Lockdowns, closure of care facilities, and healthcare systems subjected to capacity pressure, accelerated demand away from traditional inpatient care. Now, outpatient care solutions are driving industry production, with nearly 70% of recent diagnostics start-up companies producing products in areas such as ambulatory clinics, at-home care, and self-administered diagnostics.
India Clinical Trials Market: Industry Size and Growth Trends [2030] Analyzed...Kumar Satyam
According to TechSci Research report, "India Clinical Trials Market- By Region, Competition, Forecast & Opportunities, 2030F," the India Clinical Trials Market was valued at USD 2.05 billion in 2024 and is projected to grow at a compound annual growth rate (CAGR) of 8.64% through 2030. The market is driven by a variety of factors, making India an attractive destination for pharmaceutical companies and researchers. India's vast and diverse patient population, cost-effective operational environment, and a large pool of skilled medical professionals contribute significantly to the market's growth. Additionally, increasing government support in streamlining regulations and the growing prevalence of lifestyle diseases further propel the clinical trials market.
Growing Prevalence of Lifestyle Diseases
The rising incidence of lifestyle diseases such as diabetes, cardiovascular diseases, and cancer is a major trend driving the clinical trials market in India. These conditions necessitate the development and testing of new treatment methods, creating a robust demand for clinical trials. The increasing burden of these diseases highlights the need for innovative therapies and underscores the importance of India as a key player in global clinical research.
3. HEALTH PROMOTION
Health promotion is the process of enabling people to increase
control on determinants of health and thus improve their health.
WHO, 1986
Education – building knowledge (But is knowledge enough to change
behavior)
Social marketing – audience focus (much needed but need to broaden
beyond individual level)
BCC – incorporates behavior change theory (identify determinants,
but still individual focus)
SBCC – Broadened focus to encompass the whole social & enabling
context and different levels of change.
4. SBCC
SBCC uses communication strategies that are based on behaviour
science to positively influence knowledge, attitudes and social norms
among individuals, institutions and communities.
or
SBCC is the systematic application of interactive, theory based, and
research driven communication processes and strategies for change
at the individual, community, and social levels. C-Change Project
5. WHAT IS BEHAVIOR & WHAT
DETERMINES IT?
Behavior is an action/habit that has a specific frequency, duration and
with/without purpose, whether conscious or unconscious. It is what
we do and how we act.
Predisposing factors-Those characteristics of a person/population
that motivate behavior before the occurrence of that behavior. E.g.
Knowledge, beliefs, values, attitude, self-efficacy
Enabling factors- They are those that make it possible (or easier) for
individuals/populations to behave in a way/change their behavior.
E.g. skills, resources, living conditions, environment, support systems
etc.
Re-enforcers- reward/punishment; hurdles/barriers; benefits/loss;
persuasion
7. WHY DO WE NEED TO STUDY
THEORIES?
Help understand why people act the way they do? Why behaviors
change?
Theories can guide SBCC program design and help you focus on what
or who to address in your program.
When we set out to improve life for others without a fundamental
understanding of their point of view and quality of experience, we do
more harm than good.
8. STAGES OF
CHANGE
MODEL
It tells us that individuals go through different
stages when changing a behavior.
Precontemplation: There is no intention to
change behavior in the future.
Contemplation: An individual is aware that the
problem exists and is seriously thinking about
overcoming it, but has not yet made a
commitment to take action.
Preparation: An individual intends to take action
immediately.
Action: An individual begins performing the
behavior.
Maintenance: An individual continues the
behavior and works to maintain it. If one fail to
maintain there will be relapse. Some SBCC
professionals have added a sixth stage to this
model – Advocacy.
10. EXAMPLE
Anjum is not thinking about using contraception to avoid
unintended pregnancy.
She has learned about contraception and is thinking about
starting to use it.
She is planning to go to the health facility this month to start
using contraception.
She starts using contraception to avoid unintended pregnancy.
She continues using the contraception of her choice
consistently and correctly.
Advocacy is the stage in which Anjum is maintaining her use of
contraception, as well as promoting the benefits of
contraception to her friends and encouraging them to try it,
11. HEALTH
BELIEF
MODEL
For people to change their behavior, it is
important that their perceived threats
(susceptibility, severity and cues to action)
and benefits of change must out-weight
their perceived barriers to change.
Perceived susceptibility/seriousness: One
believes he/she is at risk.
Perceived benefits: One believes that the
behavior change will reduce risk.
Perceived barriers: How one interprets the
cost/barriers of the desired behavior.
Cues to action: Strategies to activate
“readiness."
Self-efficacy: Confidence in one’s ability to take
action.
13. EXAMPLE
Anjum believes she is at risk of becoming pregnant.
She believes that using contraception will reduce her risk of
unintended pregnancy.
She believes that her partner would not want her to use
contraception, but, for her, the benefits of using contraception
outweigh his reaction.
She receives education about contraception and the different options
available to her.
Anjum feels confident that she can access contraception and that she
can use it correctly to avoid unintended pregnancy.
14. THEORY OF
REASONED
ACTION/THEO
RY OF
PLANNED
BEHAVIOR
It assumes that humans are rational beings and
hence make use of the available information;
think about the implication of their actions; and
their action’s social acceptance before deciding
to act/not act in a particular way. Hence most of
their actions of social relevance are under
control.
15. THEORY OF
REASONED ACTION
-Attitude: This is dependent on a
person’s evaluation of the benefits and
barriers/threats of desired behavioral
change
-Subjective Norms: It relates to a person's
beliefs about whether peers and people
of importance to the person think he or
she should engage in the behavior.
-Control (later added in theory of
planned behavior): This control could be
internal or external.
-Intention- Willingness to change
16. EXAMPLE
Quitting smoking is good for my health. It is possible to quit it (Beliefs
& Attitude)
If I quit smoking, my friends may not like it but my family and friends
will appreciate my decision (Subjective norms)
I will discard my ashtray and will not buy cigarettes anymore. Thanks
to the laws that also ban smoking at public places and have increased
price of such products (Control)
17. DIFFUSION
OF
INNOVATION
S THEORY
(EVERETT
M. ROGERS)
Refers to the spread of new ideas and behaviors
within a community or from one community to
another.
Innovators: the quickest to adopt an innovation.
However, they may be seen as fickle by other
community members and are less likely to be
trusted and copied.
Early adopters: more mainstream within the
community and are characterized by acceptance
of innovation and some personal/financial
resources to be able to adopt the innovation.
Early majority: amenable to change and
persuaded of the benefits of the innovation by
observing.
Late majority: skeptical and reluctant to adopt
new ideas until the benefits are clearly
established.
Laggards: these are most conservative and
resistant to change; sometimes, they may never
change.
21. WHAT IS HEALTH
COMMUNICATION?
Health communication can modify factors
at these levels to change behaviors hence
improve health
Communication is to:
Impart, Transmit, Transfer,
Exchange/Share, Influence the….What?
Information, Knowledge, Idea, Thought,
Perception, Feeling etc.
Can be One way or Two way
22. KEY COMPONENTS OF
COMMUNICATION
Purpose/Objective
Receiver- Audience Research is most important (Educational, Socio-
cultural, Economic, Political factors and patterns of communication)
Sender (source)- If trusted/High on credibility, acceptance will be
better
Message (content)
Method/Channels (medium)
Feedback (effect)- pretesting, monitoring, evaluation
23.
24. CHANNELS OF
COMMUNICATION
It is the physical means or the media by
which the message travels from a
sender to a receiver.
Inter-personal- Counseling, home
visits, training, group
meetings/discussions, health talks etc.
(varies with group size)
Broadcast/mass method- TV, Radio,
Newspapers, Magazines, Internet,
Mass SMS services through phones,
billboards
25. SBCC (NOW AFTER LEARNING
BASICS)
SBCC is a process of interactively communicating with individuals,
institutions, communities and societies as part of an overall programme of
information dissemination, motivation, problem solving and planning.
Communication
Understand the target audience’s needs, drives and preferences to
conceptualise tailored messages and approaches across communication
channels.
Behaviour Change
Interventions and efforts to bring about desired behaviour changes in an
easy and feasible way while protecting and improving outcomes.
Social Change
Achieve shifts in the definition and perception of issues, in people’s
participation, in policies, and social attitudes and behaviour.
26. Don’t be Him!
Involve the people.
SBCC employs a
systematic process that
includes formative
research and behaviour
analysis; communication
planning,
implementation and
monitoring; creating an
environment that
supports desired
outcomes; and
evaluation.
People form behaviors based on perceptions: 1. How severe is the illness? 2. How likely could I get it? 3. What do I benefit from trying to prevent it and how effective is the new behavior? 4. What keeps me from taking this action.
Types of adopters classified by innovativeness and their location on the adoption curve