The document discusses several key aspects of decision making including: 1) The rational decision making model involves identifying problems, criteria, alternatives, and selecting the optimal alternative. 2) Decision making involves varying degrees of certainty, risk, and uncertainty depending on how much is known about outcomes. 3) Bounded rationality recognizes that people have limited cognitive abilities and use heuristics and "satisficing" to make feasible rather than optimal decisions. 4) Well-structured problems have clear solutions while poorly structured problems are complex with ambiguity.