Dial2Do is a voice platform that allows users to access services like email, calendars, reminders, and content hands-free over Bluetooth in their cars. It has seen growth in North America and other countries. Dial2Do partners with headset manufacturers, operators, and internet companies to offer its services. It generates revenue from monthly subscriptions that provide different tiers of services. Recent partnerships include a deal with a Bluetooth headset company and plans to integrate with an Irish email provider.

1. one number to get things done, hands-free
Sean O Sullivan Peter Baldwin
CTO Strategic Business Development
sos@dial2do.com peter.baldwin@dial2do.com

2. Hands-free time in the car
• 80% of workers commute 48 mins/day
• Hands-free legislation rolling out
• 70m Bluetooth Headsets sold 2008

3. What can we do hands-free ?
Phone Calls
Services
• SMS
• Email
• Reminders
• Diary
• Twitter
• Content Access

7. Status
• Website opened September ‘08
– Beta, Free, “knock yourself
out”…
– 30 seconds to register
– Showcase for Dial2Do services
– Goal: acquire user and usage
data and sign up partners
• Today
– 80% of users in North America
• followed by UK, Canada,
Ireland, others
– Average more then one service
per call
– Feedback very positive
– Clarity on most popular services

8. Proposition
• Dial2Do is a Value-Add Voice Platform
• Partner-Driven Approach
– Bluetooth Headset / Handsfree manufacturers
– Operators/ISPs
– Internet players
• Not Voice-to-text centric
– Services crafted in audio-only and with-
transcription variants
– Over half the services are “listen to” services
– Business model flexibility

9. Business Model
Monthly or Annual Subscription
Tiered pricing based on services selected
Per-user, Comments
Per-month
Reminders Listen to reminders
$1.99 Basic package
Email Listen to Email
Audio only
Reminders Listen to reminders
Email Listen to Email Basic productivity
$3.99 With transcription
Calendar Listen to Calendar Cap on messages, duration
Text
Reminders Listen to reminders Business Pro
With transcription
Email Listen to Email Enterprise App Integration
$9.99
Calendar Listen to Calendar (Zimbra, SugarCRM, Salesforce
etc.)
Xpenser Translate
Yammer Call

10. Headset example: SouthWing

11. Device Manufacturer Partner

12. Operator / ISP Example: Zimbra
• Irish ISP upgrading web mail platform to Zimbra
• Looking for value-add to “plain” email when they
re-launch
• Offering “powered by Dial2Do”
– Dial2Do Zimlet provisioned
– Email and Listen to Email
– Calendar and Listen to Calendar
• July ‘09 Launch
• Integration : 3-4 weeks

13. Internet Example:
If they already
have a Dial2Do
User offered
account - they
option to register
can just add the
for Dial2Do “in
service in their
situ” from
Dial2Do settings
Expenser.
Happens via
Dial2Do API
• Xpenser: 20% signup; “active” users (frequent)
• Evernote: 1M users

14. Go To Market
• Headset and Hands-free
– Commenced discussions with most of the tier 1
providers
– SoungWing first public deal
• Operator / ISPs
– “powered by Dial2Do” for Zimbra in Ireland
launches June
• Internet players
– Premium / Low-cost offerings to fit with the partner
offering
– First revenue-generating deals in Q2

15. Dial2Do Platform
Simplicity: Easy to launch new services
Breadth: 40+ services today
Speed: Rapidly launch new services
International: 24 countries

16. one number to get things done, hands-free
Sean O Sullivan, CTO sos@dial2do.com