The document discusses the vision of a "social phone" that leverages mobile network assets like location data and call/text histories to provide enhanced social networking and personalized services. It notes the fragmentation across mobile platforms and payment models, and suggests opportunities for mobile operators to engage internet players and deliver on this vision by providing data, context and billing capabilities to developers.

1. Sean O Sullivan, CTO, Dial2Do [email_address] What do we need from Smart Pipes?

2. Who am I and why do I care? Rococo Software (2000) Java/Bluetooth Software (JSR82) 200M Mobile phones to date (Motorola, Sony Ericsson, Samsung, more….) Parlay and SIP apps for the Enterprise 2008 : Looked for a way to get to market directly Voice Apps (incubated in Rococo since 2005) Voice Activation Platform targeted at hands-free users (e.g. drivers) Text, Email, Twitter, Reminders and more - by dialling a number and speaking

3. Many social networks Lots of social networks The Social Phone

4. “ live” address book everything is an asset location with everything activity begets activity

5. The Social Phone Social Phone Book My contact list should be “live”: know what they look like, what they’re doing, what they just did, said… Social Radar Location with everything - who’s near me? What’s near me; have I been here? Have my friends been here? Enhanced calling Control: Let only who I want, get to me when I want, in the way I want; when I call - add value and context! Geo Life Journal Digital breadcrumbs - constant, intermittent, tiny, updates and “continuous partial attention”

11. So what? In most cases, not because the developer doesn’t want to do “operator deals” DPU © Sean O Sullivan Time, politics, dilution of proposition, loss of control, expense getting started, …. Many of these services “game around” the carrier/operator Why? Speed, time to market, constraints, proposition… A clash of internet / telecom expectations (Bell vs Net)

12. I’d rather develop for? Lots of tools, mostly free, core set works for any browser Billing and pricing easy, and my share is predictable ! Many apps free… Application available day one, worldwide, under my control I figure out how to get noticed Lots of tools, mostly free, each set may address a different “platform” Billing can vary wildly, and share will vary based on approach, on-portal, off-portal, aggregators. Free is still treated as suspicious! Control is with the operators, or aggregators, or both. Operator cherry picks winners Internet Mobile Different capabilities may be available in different regions, operators, devices Process could involve both cost and time to be “certified”

13. Wish list Help ease fragmentation issues Share more revenue Simplify getting paid Get out of my way Let me at the network assets

14. Fragmentation Fragmentation is getting worse , not better platforms : Symbian, Microsoft, J2ME/Java, Apple, Android, LiMo, WebOS,…. devices : regional variations, operator variations,… approach : native apps, widgets (Yahoo, Google, Widsets, Opera,… ), web apps, … network : Orange APIs, Vodafone APIs, O2 APIs, … ONE-API? OMTP-BONDI?

15. Simplify getting paid Payment options are all over the map Network based billing APIS Minimal intrusion to end user experience Predictable payment timescales

16. Share more revenue Apple’s 70/30 is a black hole - sucking in developers

17. Assets - when I turn my phone on - when I turn it off - how long since I used it - the calls I made - the calls I receive - the texts I sent the texts I received and so on When I say everything is an asset - I mean it….

18. Simple example How could I use this? I can create a zeitgeist map for a city, country, or topic, whatever I can create marketing offers that the user can help me tune “ Tonight, Dublin is mostly talking about Bruce Springsteen” “ Looking for Heineken Cup tickets? Abbey Travel has a new batch just about to be released!” If I’m an operator of scale - I can out-twitter Twitter More data, more context, more immediate mobile And it’s a two side business model (© Martin Geddes and Telco 2.0) Users can opt-in to have their SMS messages mined Your text messages will be mined for keywords and used anonymously In return, your messages are either free or X% off where X is a large number If you wish, offers can be made to you and you alone based on the mined data

19. Social Phone Elements of the “social phone” vision being addressed by several players today - some startups, some not Innovation Much of the running is being made by the internet players so far, not the telecom players Risk Operators should find a way to engage the internet players - you need them, they think they don’t need you! Opportunity Operators in a great position to deliver on the social phone (data, context, billing)

20. Thanks! For more: blog.dial2do.com Try it out! : www.dial2do.com Email: [email_address] Social phone: http://bobstumpel.blogspot.com/ (look for mobile or voice 2.0) http://www.telco2.net/blog/

21. ARPU: Telecom versus Internet Source: Analysys Mason http://www.analysysmason.com/