To promote communication & accessibility and drive revenue, the majority of enterprise organizations are creating business apps for both customers and employees. The key to success is embracing new principles around consumer-centric design & UI, BYOD, social sharing, etc.

1. Consumerization of the
Enterprise
Rick
Marini
Founder
&
CEO

2. My
Background
1:
2:
3:
Serial
entrepreneur
in
Silicon
Valley
for
the
past
14
years.
Founder
4
companies:
Tickle,
SuperFan,
BranchOut,
Talk.co.
Founded
Tickle
in
1999,
sold
to
Monster
for
$100M
in
2004.
Founded
BranchOut
in
2010
-­‐
raised
$49M.
Grew
to
over
30M
registered
users
and
over
800M
total
profiles.
In
the
next
2
weeks,
launching
Talk.co
providing
“real-­‐Rme
chat
with
co-­‐workers”.
Free
app
on
iOS,
Android
and
desktop.
In
beta
today
for
free
as
BranchOut.

3. The
world
is
Mobile
1:
2:
3:
The
world
is
moving
has
moved
to
mobile.
Mobile
devices
have
fundamentally
changed
the
way
we
work
and
play.
In
2011:
sales
of
smart
phones
exceeded
sales
of
PCs
(487M
vs
414M).
In
2013
projecRons:
1.9B
mobile
devices
vs.
315M
PC’s.
(Gartner
Report)
The
average
U.S.
user
carries
3
mobile
devices.
(Sophos
Survey).

4. Mobile
@
Work
1:
2:
3:
81%
of
U.S.
employees
use
personal
devices
at
work.
(Harris
InteracRve)
Sales
&
MarkeRng
teams
are
migraRng
to
tablets
and
iPads.
Salesforce
sales
reps
all
use
iPads
for
sales
calls.
Larger
enterprises
are
embracing
BYOD.
75%
of
BYOD-­‐supporRng
enterprises
had
over
2,000
employees,
46%
had
over
10,000
employees.
(Good
Technology
report)

5. BYOD
1:
2:
3:
Users
prefer
to
work
with
a
notebook,
tablet
or
smartphone
that
they
carefully
chose
to
fit
their
own
requirements
over
a
device
selected
according
to
a
set
of
corporate
IT
guidelines.
User
adopRon
trumps
IT.
A
year
ago,
Dropbox
was
the
devil
to
IT
bc
of
security
concerns,
lack
of
control,
confusion
of
personal/prof
mixing
of
files
and
storage.
Now,
aher
massive
adopRon
of
Dropbox,
IT
is
forced
to
make
it
work.
Dropbox
also
addressed
many
of
the
concerns
through
it’s
Dropbox
for
Teams
service.

6. Adapt
or
Die
1:
2:
3:
The
enterprise
sohware
world
has
long
been
a
stronghold
for
unairacRve,
frustraRng
products.
Technology
is
happening
at
the
consumer
level
first,
ohen
on
mobile.
Enterprise
sohware
must
be
re-­‐designed
to
fit
the
new
paradigm
of
mobile
phones
and
tablets.
Developers
must
re-­‐think
enterprise
offerings
to
appeal
to
users
who
are
accustom
to
great
design
and
intuiRve
UI
from
sites
like
FB,
Twiier,
Google,
etc.

7. Business
Class
1:
2:
3:
For
airlines,
Business
Class
is
an
upgrade
but
in
the
world
of
sohware,
Business
Class
(enterprise)
means
poor
design
and
non-­‐
intuiRve
UI.
Users
are
starRng
to
require
good
design
and
intuiRve
funcRon
as
a
necessity
-­‐
instead
of
an
added
value.
On
mobile
devices,
that
requirement
is
even
stricter.
Startups,
ahead
of
larger
orgs,
are
now
applying
best-­‐in-­‐class
lessons
learned
from
the
consumer
Internet
and
applying
them
to
enterprise/B2B
products.

8. Disrup?on
1:
2:
Enterprise
products
done
right:
Dropbox,
Box,
Evernote,
Asana,
YouSendIt,
Zuora
and
big
guys
like
Apple
and
Google.
As
these
consumer-­‐driven
lessons
conRnue
to
creep
into
the
enterprise
sohware
world,
there
is
a
huge
opportunity
for
startups
to
disrupt
the
status
quo.

9. Talk.co
1:
2:
3:
Talk.co
will
launch
in
the
next
2
weeks.
The
service
will
allow
“Chat
for
co-­‐workers”
in
a
safe,
secure
environment.
It’s
like
“WhatsApp
for
professionals”
(not
personal).
Talk.co
will
allow
for
a
free
trial
period
and
then
once
enough
people
in
an
organizaRon
are
genng
value
from
the
service,
we
will
add
subscripRon
payments.
Timing
on
subscripRons
could
be
Rme-­‐based
or
based
on
#
of
users.
Talk.co
will
rely
on
Zuora
to
power
our
subscripRon
plaporm.

10. Q&A
Thank
You